Airbnb Market Analytics, Statistics and Data in Tolú, Sucre, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tolú? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tolú:
How much do Airbnb hosts make on average per month in Tolú?
The short-term rental market in Tolú shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $997 per month
- Strong performing properties (top 25%) make $2,408 or more
- Best-in-class properties (top 10%) achieve $5,903+ monthly
- Entry-level properties (bottom 25%) typically earn around $341
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tolú
The market in Tolú shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 23% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 66%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tolú
Daily rates in Tolú vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $87 per night
- Strong performing properties (top 25%) secure $177 or more
- Best-in-class properties (top 10%) pull in $387+ per night
- Entry-level properties (bottom 25%) earn around $47
Daily Rate Variations by Month
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Seasonality patterns in Tolú
Peak Season (June, April, March)
- Revenue peaks at $2961.64 per month
- Occupancy rates reach 36.20%
- Daily rates average $176.93
Shoulder Season
- Revenue averages $2173.37 per month
- Occupancy maintains 29.79%
- Daily rates hold at $162.72
Low Season (December, September, August)
- Revenue drops to $1469.22 per month
- Occupancy decreases to 22.94%
- Daily rates adjust to $154.02
Is it still profitable to do Airbnb in Tolú in 2025?
Yes! Tolú demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 30% and solid monthly revenue averaging $2173 and With 244 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tolú
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Playa El Francés | Stunning beach known for its crystal-clear waters and relaxing atmosphere. Ideal for tourists looking for a peaceful beach retreat with opportunities for water sports and sunbathing. | Playa El Francés, Water sports activities, Local seafood restaurants |
| Cabo de La Vela | A breathtaking area offering unique natural landscapes and outdoor activities. Attracts nature lovers and adventure seekers interested in kitesurfing and eco-tourism. | Cabo de La Vela beach, Kitesurfing spots, Cultural experiences with the Wayuu people |
| Parque Nacional Natural Tayrona | Famous national park featuring pristine beaches and lush jungles, perfect for eco-tourists and nature enthusiasts. Guests can explore hiking trails and diverse wildlife. | Tayrona beaches, Hiking trails, Wildlife watching, Indigenous cultural experiences |
| Tolú Bay | A serene bay known for its calm waters and beautiful sunsets. Popular with families and retirees seeking a tranquil escape and opportunity for fishing and boating. | Tolú Bay beach, Fishing opportunities, Boat tours |
| San Onofre | A surf town that attracts adventure tourists looking to catch waves and enjoy a laid-back beach lifestyle. Ideal for younger guests and surf enthusiasts. | San Onofre beach, Surfing spots, Beach bars |
| Los Muertos Beach | A picturesque beach known for its beauty and wildlife. Perfect for birdwatchers and guests who appreciate nature and relaxation. | Los Muertos beach, Birdwatching, Scenic views |
| Ciénaga de La Virgen | A natural wetland area with rich biodiversity and unique ecosystems. Suitable for eco-conscious travelers interested in exploring Colombian nature. | Ciénaga de La Virgen, Birdwatching, Nature tours |
| Villanueva | A small town with local charm, attracting those interested in cultural immersion and community experiences. Offers a slice of authentic Colombian life. | Local markets, Cultural festivals, Historical sites |
Do you need a license for Airbnb in Tolú?
Yes, Tolú requires a license for operating an Airbnb. Current market data shows 65% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Tolú
Spacious beachfront Cabin in Tolú with a pool
Entire Place • 8 bedrooms
Seaside Paradise: 5-Bedroom Beach House with Pool
Entire Place • 5 bedrooms
7 bedrooms Beach house at Tolu Sucre
Entire Place • 7 bedrooms
Casa Santorini - Tolú - The French
Entire Place • 6 bedrooms
Luxury Villa private beach Tolu-By HOUSY HOST
Entire Place • 4 bedrooms
Casa Piscina, Jacuzi, Caribbean Sea Puente Cielo Tolu
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Tolú
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juan Camilo | 4 | $189,055 | 403 | 4.82/5.0 |
| Housy Host | 2 | $164,801 | 75 | 4.42/5.0 |
| De Verano | 1 | $156,212 | 16 | 4.88/5.0 |
| Juan Esteban | 1 | $153,705 | 21 | 4.90/5.0 |
| Inmobiliamos SAS | 1 | $148,295 | 12 | 4.83/5.0 |
| Sara | 12 | $117,085 | 136 | 3.04/5.0 |
| Ana | 1 | $114,849 | 31 | 4.84/5.0 |
| Luis Fernando & | 1 | $88,957 | 123 | 4.85/5.0 |
| Alejo | 7 | $85,765 | 49 | 1.28/5.0 |
| Hortencia | 2 | $76,463 | 3 | 2.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tolú
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (67.2%), with house and outdoor & mobile properties comprising 54.1% of inventory
- Strong specialty sector (45.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (1.6% combined)
Room Capacity Distribution
Analysis of 244 properties in Tolú shows that 1 bedroom properties are most prevalent, making up 31.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 53.3% of all listings.
Key Insights
- Most common: 1 bedroom (31.6%)
- Least common: 4 bedrooms (11.5%)
- Market concentration: 53.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 244 properties in Tolú reveals that 8+ guests properties dominate the market, representing 48.8% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 62.3% of the market.
Key Insights
- Most common capacity: 8+ guests (48.8% of market)
- Least common capacity: 7 guests (4.1% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 62.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 244 properties in Tolú, the most common availability pattern is 271-366 days (71.3% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (40.6% of properties).
Key Insights
- Most common availability window: 271-366 days (71.3%)
- Most common booking duration: 1-30 days (40.6%)
- Properties with high availability (180+ days): 90.2%
- Properties with long-term bookings (180+ days): 10.7%
Minimum Stay Distributions
1 Night
156 listings
68.4% of total
2 Nights
46 listings
20.2% of total
3 Nights
8 listings
3.5% of total
4-6 Nights
1 listings
0.4% of total
30+ Nights
17 listings
7.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.6%
- Mid-length stays (4-6 nights) represent 0.4% of listings
- Monthly+ stays (7.5%) suggest a stable extended-stay market
- High market flexibility with 92.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
51 listings
31.1% of total
Moderate
40 listings
24.4% of total
Firm
32 listings
19.5% of total
Strict
41 listings
25% of total
Key Insights
- Flexible is the preferred policy at 31.1% of listings
- The market shows a balanced distribution between guest-friendly (55.5%) and strict (44.5%) policies
- Firm policies are least common at 19.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Nov, Dec, averaging 68 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 36 days
- Spring shows the longest average booking window at 64 days, while Fall has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 64 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Tolú
Below is the distribution of amenities across listings in Tolú:
Traveler Demographics
Key Insights
- Domestic travelers make up 80.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (7.4%) and Canada (2.3%)
- Spanish is the top language at 61.2%, followed by English (30.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.4%
Recommendations
- Target marketing campaigns for Bogotá and Medellín markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tolú. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cartagena | 7,042 | $1,719 | $154.26 | 43% |
| El Pueblito | 42 | $1,194 | $431.93 | 23% |
| Juan de Acosta | 23 | $1,091 | $207.87 | 26% |
| San Antero | 65 | $1,076 | $187.55 | 25% |
| Coveñas | 323 | $1,058 | $132.88 | 33% |
| El Porvenir | 55 | $1,032 | $174.86 | 31% |
| Salinas Del Rey | 14 | $761 | $166.10 | 22% |
| Santa Verónica | 41 | $652 | $183.17 | 23% |
| La Cazada | 103 | $605 | $99.03 | 27% |
| San Onofre | 78 | $592 | $112.90 | 28% |
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