Airbnb Market Analytics, Statistics and Data in Floridablanca, Santander, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Floridablanca? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Floridablanca:
How much do Airbnb hosts make on average per month in Floridablanca?
The short-term rental market in Floridablanca shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $712 per month
- Strong performing properties (top 25%) make $1,091 or more
- Best-in-class properties (top 10%) achieve $1,510+ monthly
- Entry-level properties (bottom 25%) typically earn around $320
Revenue Variations by Month
Occupancy Rates Throughout the Year in Floridablanca
The market in Floridablanca shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Floridablanca
Daily rates in Floridablanca vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $37 per night
- Strong performing properties (top 25%) secure $54 or more
- Best-in-class properties (top 10%) pull in $83+ per night
- Entry-level properties (bottom 25%) earn around $27
Daily Rate Variations by Month
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Seasonality patterns in Floridablanca
Peak Season (April, March, June)
- Revenue peaks at $977.16 per month
- Occupancy rates reach 55.95%
- Daily rates average $52.25
Shoulder Season
- Revenue averages $806.78 per month
- Occupancy maintains 45.44%
- Daily rates hold at $48.45
Low Season (August, September, January)
- Revenue drops to $589.51 per month
- Occupancy decreases to 36.91%
- Daily rates adjust to $44.34
Is it still profitable to do Airbnb in Floridablanca in 2025?
Yes! Floridablanca demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 45% and monthly revenue averaging $807 and The market's 187 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Floridablanca
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The historic center of Floridablanca, known for its cultural heritage and accessibility to various amenities. Excellent for tourists looking to explore local attractions. | Parque Principal San Bernardo, Iglesia San Juan Bautista, Centro Cultural de Floridablanca, Plaza de Mercado, Casa de la Cultura |
| La Flora | A residential zone that offers a tranquil environment yet is close to commercial areas. Ideal for families and individuals seeking a more laid-back stay. | Parque La Flora, Cafes and restaurants, Shopping areas, Proximity to Bucaramanga |
| Barrancabermeja | A nearby major city with industrial significance and a vibrant nightlife. Great for those interested in exploring a bustling urban scene. | Bañadero del río Magdalena, Plaza de Mercado, Parque Mirador, Malecón, Catedral de Barrancabermeja |
| Cañaveral | A modern suburban area of Floridablanca known for its shopping centers and residential zones. Attracts families and shoppers alike. | Cañaveral Shopping Center, Parque de los niñez, Restaurants and cafes, Cerro de los Angeles |
| Campohermoso | A tranquil area known for its natural beauty and peaceful vibe, appealing to nature lovers and those looking for a quiet retreat. | Parque Natural, Rural artisanal markets, Hiking trails, Cultural festivals |
| Portal de Oriente | A developing area with new infrastructure which is appealing for future investors looking for growth potential. | New residential developments, Future commercial centers, Parks, Community events |
| La Loma | A neighborhood with a mix of urban living and nature, offering a unique experience of local culture and accessibility to natural parks. | Natural parks, Local shops, Cafes, Cultural events |
| San Cayetano | A growing area with traditional charm and a friendly community, perfect for those seeking an authentic local experience. | Plaza de San Cayetano, Cafes, Local markets, Churches and historical sites |
Do you need a license for Airbnb in Floridablanca?
Yes, Floridablanca requires a license for operating an Airbnb. Current market data shows 76% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Floridablanca
Luxury apartment with a spectacular view
Entire Place • 2 bedrooms
Casa Hedda
Entire Place • 4 bedrooms
Casa Campo Nativa
Entire Place • 3 bedrooms
Penthouse Bucaramanga 19th floor
Entire Place • 2 bedrooms
Casa Campestre in the city
Entire Place • 4 bedrooms
"Luxury Vacation: Reserve Ya!"
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Floridablanca
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Edgar | 4 | $75,294 | 86 | 4.88/5.0 |
| Maria Cristina | 4 | $45,921 | 124 | 4.88/5.0 |
| Maria Teresa Del Pilar | 1 | $34,851 | 41 | 4.88/5.0 |
| Jose Luis | 1 | $33,242 | 79 | 4.62/5.0 |
| Nestor | 1 | $29,476 | 42 | 4.74/5.0 |
| Fabio | 4 | $28,452 | 472 | 4.75/5.0 |
| Alberto | 2 | $28,429 | 86 | 4.72/5.0 |
| Angela | 2 | $28,388 | 93 | 4.74/5.0 |
| Alba Lucía | 3 | $27,363 | 64 | 4.95/5.0 |
| Sergio | 4 | $25,188 | 205 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Floridablanca
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.8%), with apartment & condo and house properties comprising 94.6% of inventory
- Untapped potential in unique stays, others, boutique & hotels, outdoor & mobile segments (5.4% combined)
Room Capacity Distribution
Analysis of 187 properties in Floridablanca shows that 3 bedrooms properties are most prevalent, making up 38.5% of the market. The market tends to favor smaller properties, with 3 bedrooms and 1 bedroom together representing 69.5% of all listings.
Key Insights
- Most common: 3 bedrooms (38.5%)
- Least common: 4 bedrooms (3.7%)
- Market concentration: 69.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 187 properties in Floridablanca reveals that 6 guests properties dominate the market, representing 24.1% of all listings. The average property accommodates 4.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 43.9% of the market.
Key Insights
- Most common capacity: 6 guests (24.1% of market)
- Least common capacity: 1 guest (1.1% of market)
- Average guest capacity: 4.3 guests per property
- Market concentration: 43.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 187 properties in Floridablanca, the most common availability pattern is 271-366 days (42.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (25.1% of properties).
Key Insights
- Most common availability window: 271-366 days (42.8%)
- Most common booking duration: 91-180 days (25.1%)
- Properties with high availability (180+ days): 67.9%
- Properties with long-term bookings (180+ days): 32.6%
Minimum Stay Distributions
1 Night
43 listings
25.3% of total
2 Nights
46 listings
27.1% of total
3 Nights
22 listings
12.9% of total
4-6 Nights
2 listings
1.2% of total
7-29 Nights
34 listings
20% of total
30+ Nights
23 listings
13.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.4%
- Mid-length stays (4-6 nights) represent 1.2% of listings
- Monthly+ stays (13.5%) suggest a stable extended-stay market
- High market flexibility with 65.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
66 listings
42% of total
Moderate
30 listings
19.1% of total
Firm
35 listings
22.3% of total
Strict
26 listings
16.6% of total
Key Insights
- Flexible is the preferred policy at 42.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 61.1% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 16.6% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Nov, Feb, averaging 30 days
- Shortest booking windows are in May, Apr, Jun, averaging 19 days
- Winter shows the longest average booking window at 27 days, while Spring has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 27 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during May-Jun when lead times are shortest
Popular Airbnb Amenities in Floridablanca
Below is the distribution of amenities across listings in Floridablanca:
Traveler Demographics
Key Insights
- Domestic travelers make up 68.4% of total guests, indicating a significant local market share.
- Primary international markets: United States (17.8%) and Mexico (2.1%)
- Spanish is the top language at 54.6%, followed by English (36.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.3%
Recommendations
- Target marketing campaigns for Bogotá and Bucaramanga markets
- Develop localized content for United States and Mexico
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Floridablanca. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Los Santos | 51 | $852 | $133.27 | 21% |
| Girón | 35 | $813 | $139.01 | 31% |
| Lebrija | 11 | $726 | $150.95 | 23% |
| Piedecuesta | 109 | $619 | $106.91 | 28% |
| Chinácota | 33 | $603 | $145.28 | 26% |
| Barichara | 351 | $591 | $104.85 | 26% |
| Pamplona | 13 | $522 | $43.35 | 39% |
| Parroquia San Juan Bautista | 20 | $408 | $51.90 | 31% |
| Bucaramanga | 559 | $408 | $44.11 | 40% |
| San Luis | 36 | $404 | $84.05 | 25% |
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