Airbnb Market Analytics, Statistics and Data in Bucaramanga, Santander, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bucaramanga? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bucaramanga:
How much do Airbnb hosts make on average per month in Bucaramanga?
The short-term rental market in Bucaramanga shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $517 per month
- Strong performing properties (top 25%) make $854 or more
- Best-in-class properties (top 10%) achieve $1,186+ monthly
- Entry-level properties (bottom 25%) typically earn around $208
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bucaramanga
The market in Bucaramanga shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bucaramanga
Daily rates in Bucaramanga vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $32 per night
- Strong performing properties (top 25%) secure $43 or more
- Best-in-class properties (top 10%) pull in $61+ per night
- Entry-level properties (bottom 25%) earn around $23
Daily Rate Variations by Month
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Seasonality patterns in Bucaramanga
Peak Season (June, May, April)
- Revenue peaks at $815.95 per month
- Occupancy rates reach 50.19%
- Daily rates average $44.37
Shoulder Season
- Revenue averages $620.28 per month
- Occupancy maintains 42.62%
- Daily rates hold at $41.51
Low Season (August, January, September)
- Revenue drops to $455.33 per month
- Occupancy decreases to 39.57%
- Daily rates adjust to $37.13
Is it still profitable to do Airbnb in Bucaramanga in 2025?
Yes! Bucaramanga demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and monthly revenue averaging $620 and As a mature market with 559 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bucaramanga
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historical center of Bucaramanga is vibrant with culture, restaurants, and historical sites. It attracts tourists who wish to explore the rich history and enjoy local cuisine. | Cathedral of Bucaramanga, Church of San Laureano, Parque Garcia Rovira, Museo de Arte Moderno de Bucaramanga, Plaza de Mercado Provenza |
| Cabecera del Llano | This area is known for its modern amenities, shopping centers, and recreational spaces. Popular with locals and tourists, making it a prime location for short-term rentals. | Catedral Metropolitana de Bucaramanga, Centro Comercial La Fuente, Parque de los Niños, Sofasa, Parque Calle de la Ciudad |
| Bucaramanga Parque San Pio | A charming neighborhood surrounding Parque San Pio, known for its nightlife and cultural events. Great for attracting both young travelers and families. | Parque San Pio, Museo de Arte Moderno, Morichal de San Pio, restaurants and cafes, local art events |
| El Prado | A residential area with a blend of tranquility and accessibility to major attractions, ideal for families and longer-term stays. | Parque El Agua, Kiosco de la Música, Parque del Agua, Cinemas and shopping areas, local markets |
| La Ciudadela | A modern neighborhood popular with business travelers and young professionals due to its proximity to business hubs and modern amenities. | Universidad Industrial de Santander, Parque de las Chimeneas, Centro Comercial Cacique, nearby offices and coworking spaces, restaurants and bars |
| Cañaveral | A bustling area known for its shopping centers and restaurants. Ideal for tourists looking for convenience and accessibility to various local attractions. | Cañaveral Shopping Center, Parque de los Niños, Cafes and fast food restaurants, local markets and artisan shops, fitness centers |
| Bucaramanga Norte | A well-connected area with parks and local businesses. Attractive for budget travelers and those seeking long-term rentals. | Parque Norte, Plaza de Mercado del Norte, local cafes and bakeries, community events, residential areas |
| Morichal | Known for its natural beauty and eco-tourism options. Perfect for those looking to escape the city while enjoying nature and tranquility. | Morichal River, hiking trails, green parks, eco-lodges, local wildlife sites |
Do you need a license for Airbnb in Bucaramanga?
Yes, Bucaramanga requires a license for operating an Airbnb. Current market data shows 77% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Bucaramanga
Apartment in bucaramanga near Uis
Entire Place • 2 bedrooms
Quiet View House LagosCaciqu Nature Neomun Holiday
Entire Place • 4 bedrooms
Casa Boutique Ideal Para Eventos, Trabajo Y Famlia
Entire Place • 6 bedrooms
Chalet House in Lagos del Cacique
Entire Place • 3 bedrooms
Premium Urban Oasis Bucaramanga
Entire Place • 3 bedrooms
Modern, comfortable Puerta del Sol
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Bucaramanga
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tatiana | 9 | $79,491 | 335 | 4.70/5.0 |
| Myriam | 2 | $77,976 | 18 | 4.92/5.0 |
| Juan Manuel | 5 | $67,898 | 226 | 4.89/5.0 |
| Anaterra | 7 | $63,716 | 19 | 2.12/5.0 |
| Cesar | 17 | $57,662 | 220 | 3.19/5.0 |
| Monica | 11 | $57,020 | 663 | 4.36/5.0 |
| Raul | 8 | $53,112 | 107 | 4.70/5.0 |
| Juan | 9 | $47,842 | 235 | 4.67/5.0 |
| Wolman | 2 | $46,227 | 93 | 4.87/5.0 |
| Olga | 4 | $44,860 | 133 | 4.49/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bucaramanga
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (77.3%), with apartment & condo and boutique & hotels properties comprising 93.5% of inventory
- Untapped potential in others, outdoor & mobile segments (1.3% combined)
Room Capacity Distribution
Analysis of 559 properties in Bucaramanga shows that 1 bedroom properties are most prevalent, making up 47.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.6% of all listings.
Key Insights
- Most common: 1 bedroom (47.8%)
- Least common: 5+ bedrooms (0.4%)
- Market concentration: 71.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 559 properties in Bucaramanga reveals that 2 guests properties dominate the market, representing 29.7% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.5% of the market.
Key Insights
- Most common capacity: 2 guests (29.7% of market)
- Least common capacity: 1 guest (2.5% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 48.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 559 properties in Bucaramanga, the most common availability pattern is 271-366 days (44.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (24.9% of properties).
Key Insights
- Most common availability window: 271-366 days (44.5%)
- Most common booking duration: 91-180 days (24.9%)
- Properties with high availability (180+ days): 70.3%
- Properties with long-term bookings (180+ days): 32.4%
Minimum Stay Distributions
1 Night
193 listings
38.1% of total
2 Nights
150 listings
29.6% of total
3 Nights
42 listings
8.3% of total
4-6 Nights
25 listings
4.9% of total
7-29 Nights
50 listings
9.9% of total
30+ Nights
47 listings
9.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 67.7%
- Mid-length stays (4-6 nights) represent 4.9% of listings
- Monthly+ stays (9.3%) suggest a stable extended-stay market
- High market flexibility with 76.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.6% of total
Flexible
204 listings
43.5% of total
Moderate
128 listings
27.3% of total
Firm
57 listings
12.2% of total
Strict
77 listings
16.4% of total
Key Insights
- Flexible is the preferred policy at 43.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 70.8% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.6% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Nov, Oct, averaging 26 days
- Shortest booking windows are in Aug, May, Jun, averaging 19 days
- Winter shows the longest average booking window at 25 days, while Summer has the shortest at 20 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 25 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jun when lead times are shortest
Popular Airbnb Amenities in Bucaramanga
Below is the distribution of amenities across listings in Bucaramanga:
Traveler Demographics
Key Insights
- Domestic travelers make up 65.7% of total guests, indicating a significant local market share.
- Primary international markets: United States (17.5%) and Mexico (3.5%)
- Spanish is the top language at 55.4%, followed by English (36.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.5%
Recommendations
- Target marketing campaigns for Bogotá and Bucaramanga markets
- Develop localized content for United States and Mexico
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bucaramanga. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Los Santos | 51 | $852 | $133.27 | 21% |
| Girón | 35 | $813 | $139.01 | 31% |
| Lebrija | 11 | $726 | $150.95 | 23% |
| Piedecuesta | 109 | $619 | $106.91 | 28% |
| Chinácota | 33 | $603 | $145.28 | 26% |
| Barichara | 351 | $591 | $104.85 | 26% |
| Pamplona | 13 | $522 | $43.35 | 39% |
| Floridablanca | 187 | $520 | $45.47 | 43% |
| Parroquia San Juan Bautista | 20 | $408 | $51.90 | 31% |
| San Luis | 36 | $404 | $84.05 | 25% |
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