Airbnb Market Analytics, Statistics and Data in Barichara, Santander, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Barichara? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Barichara:
How much do Airbnb hosts make on average per month in Barichara?
The short-term rental market in Barichara shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $565 per month
- Strong performing properties (top 25%) make $1,274 or more
- Best-in-class properties (top 10%) achieve $2,453+ monthly
- Entry-level properties (bottom 25%) typically earn around $225
Revenue Variations by Month
Occupancy Rates Throughout the Year in Barichara
The market in Barichara shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 20% occupancy rates
- Strong performing properties (top 25%) achieve 39% or higher
- Best-in-class properties (top 10%) reach 60%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Barichara
Daily rates in Barichara vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $70 per night
- Strong performing properties (top 25%) secure $121 or more
- Best-in-class properties (top 10%) pull in $219+ per night
- Entry-level properties (bottom 25%) earn around $41
Daily Rate Variations by Month
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Seasonality patterns in Barichara
Peak Season (April, March, February)
- Revenue peaks at $1549.21 per month
- Occupancy rates reach 39.25%
- Daily rates average $108.83
Shoulder Season
- Revenue averages $1066.12 per month
- Occupancy maintains 27.44%
- Daily rates hold at $104.52
Low Season (August, November, September)
- Revenue drops to $643.03 per month
- Occupancy decreases to 20.79%
- Daily rates adjust to $101.16
Is it still profitable to do Airbnb in Barichara in 2025?
Yes! Barichara demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 27% and monthly revenue averaging $1066 and With 351 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Barichara
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center | Rich in colonial architecture and history, the Historic Center is a major tourist attraction. Visitors are drawn to its charming streets, plazas, and the vibrant local culture. | Santa Barbara Church, Catedral de Barichara, La Pacha Mama, Plaza de los Reyes, Casa de la Cultura, Chicamocha Canyon View |
| Calle Real | Calle Real is known for its picturesque cobblestone streets and artisan shops. This area is bustling with tourists exploring traditional crafts and local cuisine. | Craft shops, Local restaurants, Traditional coffee shops, Art galleries, Plaza Principal |
| Pueblo Viejo | Offering a more secluded and tranquil atmosphere, Pueblo Viejo is perfect for those seeking nature and peaceful retreats while being close to Barichara's main attractions. | Hiking trails, Nature viewpoints, Local farms, Camping sites |
| Calle de las Trampas | This street is famous for its beautiful views of the mountains and valley. It's a great area for outdoor enthusiasts and those looking to escape into nature while being near town. | Scenic viewpoints, Hiking paths, Photography spots |
| El Parque | A lively area where locals and tourists gather, offering an authentic taste of Barichara's culture. It's a great place for gatherings and local events. | Restaurants, Cafes, Parks, Cultural events |
| Mirador de Barichara | Known for breathtaking views of the surrounding countryside, this area attracts those looking for stunning nature scenery and quiet surroundings. | Scenic lookout points, Nature trails, Birdwatching spots |
| Sendero al Cementerio | A unique path that leads to the cemetery, showcasing beautiful sculptures and historical significance, attracting visitors interested in Barichara's cultural history. | Historic cemetery, Art installations, Photography opportunities |
| Centro de Artes | An art and culture center fostering local talent and workshops, attractive for visitors interested in the creative scene and local arts. | Art workshops, Exhibitions, Cultural events, Art markets |
Do you need a license for Airbnb in Barichara?
Yes, Barichara requires a license for operating an Airbnb. Current market data shows 73% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Barichara
With the most beautiful view in the view Casa Guatiguará 4 hab 11 pp
Entire Place • 4 bedrooms
Casa Maestra - private, exclusive and with pool
Entire Place • 3 bedrooms
Beautiful place in the most beautiful pueblito in Colombia
Entire Place • 6 bedrooms
Spacious house pool
Entire Place • 10 bedrooms
Villa Las Churus with the best view in Barichara
Entire Place • 4 bedrooms
Stylish Home Retreat - Steps from the main square
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Barichara
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vanessa | 2 | $110,838 | 29 | 5.00/5.0 |
| Adriana | 10 | $85,360 | 62 | 3.49/5.0 |
| Luis Carlos | 1 | $81,122 | 6 | 5.00/5.0 |
| Orlando | 1 | $64,512 | 16 | 4.88/5.0 |
| Marcela | 2 | $57,746 | 123 | 4.97/5.0 |
| Cecilia | 3 | $55,235 | 225 | 4.98/5.0 |
| Isabel | 1 | $54,022 | 30 | 5.00/5.0 |
| Veronica | 4 | $49,405 | 124 | 3.74/5.0 |
| Maria | 1 | $44,389 | 6 | 5.00/5.0 |
| Claudia Ximena | 3 | $41,254 | 9 | 3.22/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Barichara
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (58.1%), with house and boutique & hotels properties comprising 80.1% of inventory
- Strong specialty sector (31.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (3.5% combined)
Room Capacity Distribution
Analysis of 351 properties in Barichara shows that 1 bedroom properties are most prevalent, making up 35.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 52.4% of all listings.
Key Insights
- Most common: 1 bedroom (35.6%)
- Least common: 5+ bedrooms (8%)
- Market concentration: 52.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 351 properties in Barichara reveals that 8+ guests properties dominate the market, representing 31.3% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 49.9% of the market.
Key Insights
- Most common capacity: 8+ guests (31.3% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 49.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 351 properties in Barichara, the most common availability pattern is 271-366 days (71.5% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (38.2% of properties).
Key Insights
- Most common availability window: 271-366 days (71.5%)
- Most common booking duration: 1-30 days (38.2%)
- Properties with high availability (180+ days): 92.0%
- Properties with long-term bookings (180+ days): 8.3%
Minimum Stay Distributions
1 Night
174 listings
52.1% of total
2 Nights
121 listings
36.2% of total
3 Nights
9 listings
2.7% of total
4-6 Nights
3 listings
0.9% of total
7-29 Nights
1 listings
0.3% of total
30+ Nights
26 listings
7.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.3%
- Mid-length stays (4-6 nights) represent 0.9% of listings
- Monthly+ stays (7.8%) suggest a stable extended-stay market
- High market flexibility with 91.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
89 listings
33.7% of total
Moderate
70 listings
26.5% of total
Firm
43 listings
16.3% of total
Strict
62 listings
23.5% of total
Key Insights
- Flexible is the preferred policy at 33.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 60.2% of the market
- Firm policies are least common at 16.3% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Mar, Jun, averaging 48 days
- Shortest booking windows are in Oct, Aug, Sep, averaging 28 days
- Winter shows the longest average booking window at 46 days, while Fall has the shortest at 31 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 46 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Barichara
Below is the distribution of amenities across listings in Barichara:
Traveler Demographics
Key Insights
- Domestic travelers make up 68.1% of total guests, indicating a significant local market share.
- Primary international markets: United States (11.9%) and France (5.5%)
- Spanish is the top language at 48.3%, followed by English (36.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.4%
Recommendations
- Target marketing campaigns for Bogotá and Bucaramanga markets
- Develop localized content for United States and France
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Barichara. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Villeta | 21 | $1,121 | $187.34 | 24% |
| Villeta | 293 | $1,078 | $168.65 | 24% |
| Quebradanegra | 30 | $992 | $183.55 | 20% |
| Vergara | 14 | $905 | $110.64 | 23% |
| Chocontá | 63 | $878 | $140.39 | 20% |
| Los Santos | 51 | $852 | $133.27 | 21% |
| Honda | 139 | $852 | $132.62 | 25% |
| El Roble | 10 | $840 | $124.92 | 22% |
| Nimaima | 47 | $829 | $170.40 | 21% |
| Nocaima | 62 | $819 | $146.93 | 22% |
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