Rocky Point Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in San Andrés and Providencia, Colombia
Is Airbnb profitable in Rocky Point in 2025? Explore comprehensive Airbnb analytics for Rocky Point, San Andrés and Providencia, Colombia to uncover income potential. This 2025 STR market report for Rocky Point, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Rocky Point, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rocky Point Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rocky Point Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rocky Point (2025)
Understanding the monthly revenue variations for Airbnb listings in Rocky Point is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rocky Point is typically March, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rocky Point across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,439+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,355 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $677 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $372, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rocky Point
Rocky Point Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rocky Point STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rocky Point:
- Best-in-class properties (Top 10%) achieve 63%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rocky Point
Average Daily Rate (ADR) Airbnb Trends in Rocky Point (2025)
Effective short term rental pricing strategy in Rocky Point involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rocky Point typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $256+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Rocky Point
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Airbnb Seasonality Analysis & Trends in Rocky Point (2025)
Peak Season (March, February, April)
- Revenue averages $1,781 per month
- Occupancy rates average 36.4%
- Daily rates average $180
Shoulder Season
- Revenue averages $1,165 per month
- Occupancy maintains around 31.6%
- Daily rates hold near $148
Low Season (June, November, December)
- Revenue drops to average $915 per month
- Occupancy decreases to average 30.0%
- Daily rates adjust to average $129
Seasonality Insights for Rocky Point
- The Airbnb seasonality in Rocky Point shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rocky Point's highest earning potential, with monthly revenues capable of climbing to $1,959, occupancy reaching a high of 45.7%, and ADRs peaking at $190.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $870, occupancy could drop to 23.4%, and ADRs may adjust down to $126.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rocky Point.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rocky Point seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rocky Point (2025)
Exploring the top neighborhoods for short-term rentals in Rocky Point? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rocky Point | A vibrant beach town known for its stunning beaches and beautiful sunsets. Popular for its warm weather, water sports, and laid-back atmosphere, attracting both families and party-goers. | Playa Bonita, Isla San Jorge, Cholla Bay, Pelican Point, Rocky Point Malecon, Cerro Prieto |
| San Andrés | An idyllic Caribbean island famous for its crystal-clear waters and coral reefs. It's a perfect spot for tourists looking to enjoy scuba diving, snorkeling, and relaxing on beautiful beaches. | Spratt Bight Beach, Johnny Cay, Centro de San Andrés, the Cove, Morgan's Head, La Piscinita |
| Providencia | A serene and less developed island offering a peaceful getaway with stunning natural beauty. It's ideal for eco-tourism and attracts those looking for adventure and tranquility in nature. | Surfing at Johnny Cay, Cayo Cangrejo, Cayo Tres Hermanos, Old Providence McBean Lagoon National Natural Park, The Peak, snorkeling around the island |
| Centro de San Andrés | The bustling center of the island filled with shops, restaurants, and cultural experiences. It's crucial for tourists looking to immerse themselves in local cuisine and culture. | Bights of San Andrés, La Regata Restaurant, Catedral de San Andrés, Dumplings Street, Cultural Park, local markets |
| La Zona Rosa | A lively nightlife area known for its bars, clubs, and restaurants, making it a prime spot for younger travelers and those looking to experience the local nightlife. | Coco Loco, La Rocca, Mister B, The Office, Irish Pub, El PBase |
| Cayo Cangrejo | A small but stunning island known for its picturesque beaches and relaxed atmosphere. Perfect for tourists wanting a day away from San Andrés Island. | Beach lounges, Cafes and bars, Stunning views, Water activities, Snorkeling spots, Ultra-clear waters |
| North End | The northernmost point of San Andrés featuring beautiful beaches and a more tranquil atmosphere. Great for tourists looking for relaxation away from the more crowded areas. | San Luis Beach, Boccas del Toro, diving spots, nature trails, quiet beaches, local fishing spots |
| Cerro de la Cruz | A viewpoint offering breathtaking panoramic views of the island, ideal for tourists who enjoy hiking and nature activities, as well as photography enthusiasts. | Hiking trails, Scenic viewpoints, Local flora, Sunset views, Wildlife spotting, Cultural experiences |
Understanding Airbnb License Requirements & STR Laws in Rocky Point (2025)
Yes, Rocky Point, San Andrés and Providencia, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rocky Point to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 57% licensed listings)
Top Performing Airbnb Properties in Rocky Point (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rocky Pointbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Golden Sea Casa Boutique
Entire Place • 6 bedrooms
Seaflower Boutique Lodge Comfort @ Great location
Private Room • 4 bedrooms
Prime location & Seaview @Seaflower Boutique Lodge
Private Room • 1 bedroom
Casa Boutique Kalaloo Point
Entire Place • 2 bedrooms
Prime location & Seaview @Seaflower Boutique Lodge
Private Room • 1 bedroom
Alojamiento Morning Star Inn
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rocky Point (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rocky Point based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #480511044 | 5 | $97,455 | 0 | N/A/5.0 |
| Host #104783989 | 1 | $47,377 | 2 | N/A/5.0 |
| Nathalie | 3 | $28,580 | 161 | 4.78/5.0 |
| Jhonny | 2 | $19,739 | 3 | 5.00/5.0 |
| Adan | 1 | $19,301 | 7 | 5.00/5.0 |
| James | 2 | $16,736 | 260 | 4.86/5.0 |
| Fabio | 1 | $12,644 | 4 | 4.50/5.0 |
| Wallace | 2 | $12,459 | 34 | 5.00/5.0 |
| Kildren | 6 | $10,452 | 256 | 4.94/5.0 |
| Chantal | 1 | $10,038 | 42 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rocky Point.
Dive Deeper: Advanced Rocky Point STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rocky Point. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRocky Point Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rocky Point
- The Rocky Point Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Rocky Point, House properties are the most common (46.7%), reflecting the local real estate landscape.
- Houses represent a significant 46.7% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Rocky Point Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rocky Point
- The dominant room capacity in Rocky Point is 1 bedroom listings, making up 56.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.0% of the active Airbnb listings in Rocky Point, indicating a high concentration in these sizes.
- With over half the market (56.7%) consisting of studios or 1-bedroom units, Rocky Point is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Rocky Point.
Rocky Point Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rocky Point
- The most common guest capacity trend in Rocky Point vacation rentals is listings accommodating 2 guests (30%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Rocky Point STR market, accounting for 50.0% of listings.
- 16.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rocky Point.
- On average, properties in Rocky Point are equipped to host 3.3 guests.
Rocky Point Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rocky Point
- The most common availability pattern in Rocky Point falls within the 271-366 days range, representing 70% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Rocky Point (56.7%), reflecting common guest stay durations or potential owner blocking patterns.
Rocky Point Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
53.3% of total
2 Nights
12 listings
40% of total
30+ Nights
2 listings
6.7% of total
Key Insights
- The most prevalent minimum stay requirement in Rocky Point is 1 Night, adopted by 53.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.3%) of the Rocky Point Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 53.3% of Rocky Point hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rocky Point.
Rocky Point Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
4.5% of total
Flexible
2 listings
9.1% of total
Moderate
5 listings
22.7% of total
Firm
5 listings
22.7% of total
Strict
9 listings
40.9% of total
Cancellation Policy Insights for Rocky Point
- The prevailing Airbnb cancellation policy trend in Rocky Point is Strict, used by 40.9% of listings.
- A majority (63.6%) of hosts in Rocky Point utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 40.9% market standard in Rocky Point.
- With 40.9% using Strict terms, this is a viable option in Rocky Point, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rocky Point.
Rocky Point STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rocky Point
- The overall average booking lead time for vacation rentals in Rocky Point is 52 days.
- Guests book furthest in advance for stays during January (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (58 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Rocky Point.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Rocky Point averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rocky Point (2025)
Amenity Prevalence
Amenity Insights for Rocky Point
- Popular amenities like Essentials, Kitchen, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rocky Point to stay competitive.
Rocky Point Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rocky Point
- The typical guest profile for Airbnb in Rocky Point consists of predominantly international visitors (81%), with top international origins including Colombia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 18.8% of guests.
- Key international markets include United States (28.1%) and Colombia (18.8%).
- Top languages spoken are English (42.2%) followed by Spanish (28.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Colombia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rocky Point Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Luis | 202 | $951 | $119.57 | 32% |
| San Andrés | 1,203 | $879 | $93.25 | 38% |
| Old Town | 10 | $808 | $145.59 | 31% |
| Corn Island (Municipio) | 38 | $497 | $79.38 | 30% |
| Freetown | 20 | $493 | $74.19 | 29% |
| San Felipe Lazy Hill | 20 | $411 | $66.78 | 30% |
| La Loma | 26 | $96 | $37.91 | 23% |