Airbnb Market Analytics, Statistics and Data in San Francisco, RAP (Especial) Central, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in San Francisco? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in San Francisco:
How much do Airbnb hosts make on average per month in San Francisco?
The short-term rental market in San Francisco shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $579 per month
- Strong performing properties (top 25%) make $1,224 or more
- Best-in-class properties (top 10%) achieve $1,986+ monthly
- Entry-level properties (bottom 25%) typically earn around $227
Revenue Variations by Month
Occupancy Rates Throughout the Year in San Francisco
The market in San Francisco shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 16% occupancy rates
- Strong performing properties (top 25%) achieve 33% or higher
- Best-in-class properties (top 10%) reach 50%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in San Francisco
Daily rates in San Francisco vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $84 per night
- Strong performing properties (top 25%) secure $117 or more
- Best-in-class properties (top 10%) pull in $171+ per night
- Entry-level properties (bottom 25%) earn around $49
Daily Rate Variations by Month
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Seasonality patterns in San Francisco
Peak Season (April, May, March)
- Revenue peaks at $1462.21 per month
- Occupancy rates reach 32.57%
- Daily rates average $100.34
Shoulder Season
- Revenue averages $882.86 per month
- Occupancy maintains 23.29%
- Daily rates hold at $96.41
Low Season (August, October, September)
- Revenue drops to $538.99 per month
- Occupancy decreases to 18.59%
- Daily rates adjust to $94.12
Is it still profitable to do Airbnb in San Francisco in 2025?
Yes! San Francisco demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 23% and monthly revenue averaging $883 and With 98 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in San Francisco
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mission District | A vibrant neighborhoods known for its rich culture, street art, and excellent food options. It's popular among young professionals and artists, making it a hot spot for Airbnb guests seeking authenticity. | Dolores Park, Mission Murals, Excelsior, Bi-Rite Creamery, Mission San Francisco de Asís |
| Nob Hill | An affluent area known for its picturesque views and historic buildings. It attracts tourists looking for luxury accommodations close to the city's attractions, including cable cars and beautiful parks. | Grace Cathedral, Huntington Park, Cable Car Museum, Tonga Room & Hurricane Bar, Nob Hill Spa |
| Fisherman's Wharf | A bustling waterfront area and major tourist destination attracting visitors for its seafood, shopping, and historic charm. Ideal for Airbnb hosts seeking vacationers wanting to explore San Francisco's waterfront. | Pier 39, Aquarium of the Bay, Ghirardelli Square, Sea Lion Center, San Francisco Maritime National Historical Park |
| Haight-Ashbury | Famous for its role in the 1960s counterculture movement, this district attracts guests interested in vintage shops, live music, and a unique bohemian vibe. A perfect spot for those looking for a quirky experience. | Golden Gate Park, The Red Victorian, Haight Street shops, The Greek Theatre, The Alembic |
| The Castro | Known as the LGBTQ+ hub of San Francisco, the Castro features vibrant nightlife, historic landmarks, and a welcoming atmosphere. This area is popular with tourists looking for a lively and inclusive experience. | Castro Theatre, Harvey Milk Plaza, Twin Peaks Tavern, Mission Dolores Park, The Pilsner Inn |
| South of Market (SoMa) | A dynamic neighborhood known for its tech scene and nightlife. It attracts business travelers and younger crowds looking for modern apartments close to major tech companies and entertainment venues. | Moscone Center, Oracle Park, San Francisco Museum of Modern Art (SFMOMA), AT&T Park, Californian Academy of Sciences |
| North Beach | San Francisco's Little Italy, known for its charming streets, cafes, and vibrant nightlife. It's attractive to tourists looking for authentic Italian dining and close proximity to the city's historic sites. | Coit Tower, San Francisco Maritime National Historical Park, Washington Square Park, City Lights Bookstore, Transamerica Pyramid |
| Chinatown | The oldest Chinatown in North America, offering rich culture, delicious cuisine, and vibrant markets. A must-see for tourists seeking an immersive cultural experience in the heart of the city. | Dragon Gate, Golden Gate Fortune Cookie Factory, Chinatown Historic District, Tin How Temple, Waverly Place |
Do you need a license for Airbnb in San Francisco?
Yes, San Francisco requires a license for operating an Airbnb. Current market data shows 87% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in San Francisco
Valparaiso. Perfecta ArmonÍa
Entire Place • 5 bedrooms
Hda San Luis San Francisco Cund.
Entire Place • 6 bedrooms
A family dream oasis
Entire Place • 4 bedrooms
San Francisco, Cund. Nature and tranquility.
Entire Place • 2 bedrooms
Glamping Resurrection Magical Sunsets San Fco
Entire Place • 1 bedroom
TOCUACABINS
Entire Place • 1 bedroom
Top Performing Professional Hosts in San Francisco
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Aurora | 1 | $53,880 | 5 | 5.00/5.0 |
| Gustavo | 12 | $45,874 | 496 | 4.69/5.0 |
| Mateo | 1 | $43,395 | 5 | 4.80/5.0 |
| Miguel Travel Experiences | 7 | $29,904 | 354 | 4.90/5.0 |
| 112176660 | 3 | $29,052 | 6 | 1.67/5.0 |
| Andrés | 3 | $28,683 | 54 | 4.88/5.0 |
| Nicolas | 2 | $28,196 | 481 | 4.83/5.0 |
| Felipe | 3 | $27,307 | 96 | 4.79/5.0 |
| Juliana | 2 | $24,401 | 61 | 4.91/5.0 |
| Sandra | 1 | $22,770 | 51 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in San Francisco
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78.6%), with house and outdoor & mobile properties comprising 82.7% of inventory
- Strong specialty sector (53.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, others, apartment & condo segments (8.2% combined)
Room Capacity Distribution
Analysis of 98 properties in San Francisco shows that 1 bedroom properties are most prevalent, making up 48% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.3% of all listings.
Key Insights
- Most common: 1 bedroom (48%)
- Least common: 3 bedrooms (8.2%)
- Market concentration: 63.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 98 properties in San Francisco reveals that 2 guests properties dominate the market, representing 24.5% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 48.0% of the market.
Key Insights
- Most common capacity: 2 guests (24.5% of market)
- Least common capacity: 7 guests (1% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 48.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 98 properties in San Francisco, the most common availability pattern is 271-366 days (69.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (41.8% of properties).
Key Insights
- Most common availability window: 271-366 days (69.4%)
- Most common booking duration: 31-90 days (41.8%)
- Properties with high availability (180+ days): 87.8%
- Properties with long-term bookings (180+ days): 13.3%
Minimum Stay Distributions
1 Night
72 listings
78.3% of total
2 Nights
14 listings
15.2% of total
3 Nights
1 listings
1.1% of total
30+ Nights
5 listings
5.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 93.5%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (5.4%) suggest a stable extended-stay market
- High market flexibility with 94.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
27 listings
31% of total
Moderate
32 listings
36.8% of total
Firm
15 listings
17.2% of total
Strict
13 listings
14.9% of total
Key Insights
- Moderate is the preferred policy at 36.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 67.8% of the market
- Strict policies are least common at 14.9% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Feb, Dec, Jan, averaging 30 days
- Shortest booking windows are in May, Nov, Jul, averaging 14 days
- Winter shows the longest average booking window at 30 days, while Fall has the shortest at 16 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 30 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during May-Jul when lead times are shortest
Popular Airbnb Amenities in San Francisco
Below is the distribution of amenities across listings in San Francisco:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (5.3%) and Canada (1.2%)
- Spanish is the top language at 51.8%, followed by English (36.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.2%
Recommendations
- Target marketing campaigns for Bogotá and Bogota markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding San Francisco. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Anapoima | 24 | $2,738 | $373.54 | 24% |
| Apulo | 94 | $1,906 | $266.13 | 27% |
| Cauca Viejo | 25 | $1,791 | $258.98 | 26% |
| Anapoima | 275 | $1,749 | $262.81 | 27% |
| Carmen Apicala | 10 | $1,370 | $200.84 | 22% |
| El Imperio | 14 | $1,131 | $208.42 | 28% |
| Villeta | 21 | $1,121 | $187.34 | 24% |
| Cundinamarca | 13 | $1,116 | $153.16 | 25% |
| Sasaima | 29 | $1,114 | $143.12 | 32% |
| Guasca | 27 | $1,109 | $115.23 | 23% |
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