Airbnb Market Analytics, Statistics and Data in La Mesa, RAP (Especial) Central, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in La Mesa? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in La Mesa:
How much do Airbnb hosts make on average per month in La Mesa?
The short-term rental market in La Mesa shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $868 per month
- Strong performing properties (top 25%) make $1,945 or more
- Best-in-class properties (top 10%) achieve $3,594+ monthly
- Entry-level properties (bottom 25%) typically earn around $302
Revenue Variations by Month
Occupancy Rates Throughout the Year in La Mesa
The market in La Mesa shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 19% occupancy rates
- Strong performing properties (top 25%) achieve 38% or higher
- Best-in-class properties (top 10%) reach 62%+occupancy
- Entry-level properties (bottom 25%) average around 9%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in La Mesa
Daily rates in La Mesa vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $88 per night
- Strong performing properties (top 25%) secure $177 or more
- Best-in-class properties (top 10%) pull in $294+ per night
- Entry-level properties (bottom 25%) earn around $56
Daily Rate Variations by Month
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Seasonality patterns in La Mesa
Peak Season (February, April, June)
- Revenue peaks at $2036.28 per month
- Occupancy rates reach 39.60%
- Daily rates average $140.35
Shoulder Season
- Revenue averages $1435.64 per month
- Occupancy maintains 26.56%
- Daily rates hold at $135.30
Low Season (July, August, September)
- Revenue drops to $749.27 per month
- Occupancy decreases to 17.95%
- Daily rates adjust to $130.89
Is it still profitable to do Airbnb in La Mesa in 2025?
Yes! La Mesa demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 27% and monthly revenue averaging $1436 and The market's 132 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in La Mesa
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| La Mesa Centro | Vibrant downtown area with historical architecture, lively markets, and a warm community, making it attractive for tourists looking for a cultural experience. | Plaza La Meseta, Parque de La Mesa, La Mesa Cathedral, Local artisan markets, Festival of La Mesa |
| Cerro de La Mesa | Scenic location offering stunning views and outdoor activities, appealing to eco-tourists and nature lovers seeking tranquility and adventure. | Cerro de La Mesa viewpoint, Hiking trails, Natural parks, Birdwatching spots, Camping areas |
| San Antonio | Residential area with a suburban vibe and local charm. It's well-connected and perfect for families visiting the region. | Local parks, Shopping centers, Family-friendly restaurants, Cultural festivals, Nearby schools and community centers |
| Las Brisas | Upscale neighborhood known for its luxury homes and stunning views. Attracts affluent travelers looking for a peaceful retreat. | Private parks, Gated communities, Exclusive dining options, Boutique shops, Natural scenery |
| Costa Rica | Popular area for both tourists and locals with easy access to restaurants, coffee shops, and small boutiques; perfect for a casual stay. | Cafes and coffee shops, Local restaurants, Community events, Shopping markets, Cultural activities |
| Barro Blanco | A more secluded area that offers vacation rentals with natural surroundings, ideal for guests looking to escape city life and enjoy nature. | Natural landscapes, Birdwatching, Fishing spots, Hiking trails, Quiet retreats |
| El Paraíso | Neighborhood known for its peaceful atmosphere and friendly locals, making it ideal for families and those seeking a tranquil visit. | Quiet parks, Community events, Artisan markets, Cultural heritage sites, Local chefs offering classes |
| Villa de La Mesa | A tranquil village offering authentic experiences of Colombian culture and tradition, perfect for travelers looking to immerse themselves in local life. | Local culture and traditions, Community festivals, Traditional artisanal crafts, Historic buildings, Natural parks nearby |
Do you need a license for Airbnb in La Mesa?
Yes, La Mesa requires a license for operating an Airbnb. Current market data shows 77% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in La Mesa
Resting house for 20 people, private pool
Entire Place • 6 bedrooms
Modern lounging house in the Mesa Cundinamarca
Entire Place • 3 bedrooms
Recreation farm and rest SAN PEDRO
Entire Place • 4 bedrooms
Casa Campestre in La Mesa with Private Pool
Entire Place • 3 bedrooms
Beautiful Casa Campestre-La Mesa Cundinamarca
Entire Place • 4 bedrooms
Luxurious cottage overall gated
Entire Place • 6 bedrooms
Top Performing Professional Hosts in La Mesa
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Paula | 35 | $149,672 | 534 | 3.96/5.0 |
| Diana | 1 | $60,400 | 5 | 5.00/5.0 |
| Jairo | 2 | $58,805 | 119 | 4.78/5.0 |
| Jorge Alberto | 1 | $51,499 | 48 | 4.83/5.0 |
| Vanessa | 1 | $49,174 | 43 | 4.93/5.0 |
| Marcela | 8 | $47,931 | 46 | 1.78/5.0 |
| Laura Valentina | 1 | $47,832 | 14 | 4.93/5.0 |
| Iván Darío | 1 | $47,594 | 15 | 4.80/5.0 |
| Mango Haus | 4 | $46,906 | 232 | 4.60/5.0 |
| Juan David | 1 | $43,171 | 11 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in La Mesa
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (72.7%), with house and boutique & hotels properties comprising 67.5% of inventory
- Strong specialty sector (28.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (1.5% combined)
Room Capacity Distribution
Analysis of 132 properties in La Mesa shows that 1 bedroom properties are most prevalent, making up 38.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 55.3% of all listings.
Key Insights
- Most common: 1 bedroom (38.6%)
- Least common: 5+ bedrooms (12.1%)
- Market concentration: 55.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 132 properties in La Mesa reveals that 8+ guests properties dominate the market, representing 38.6% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 64.4% of the market.
Key Insights
- Most common capacity: 8+ guests (38.6% of market)
- Least common capacity: 7 guests (0.8% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 64.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 132 properties in La Mesa, the most common availability pattern is 271-366 days (63.6% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (37.9% of properties).
Key Insights
- Most common availability window: 271-366 days (63.6%)
- Most common booking duration: 1-30 days (37.9%)
- Properties with high availability (180+ days): 86.4%
- Properties with long-term bookings (180+ days): 13.6%
Minimum Stay Distributions
1 Night
86 listings
69.4% of total
2 Nights
28 listings
22.6% of total
4-6 Nights
2 listings
1.6% of total
30+ Nights
8 listings
6.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 92.0%
- Mid-length stays (4-6 nights) represent 1.6% of listings
- Monthly+ stays (6.5%) suggest a stable extended-stay market
- High market flexibility with 92.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
28 listings
27.2% of total
Moderate
50 listings
48.5% of total
Firm
7 listings
6.8% of total
Strict
18 listings
17.5% of total
Key Insights
- Moderate is the preferred policy at 48.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 75.7% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 6.8% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Aug, Jan, averaging 37 days
- Shortest booking windows are in Jul, Nov, Sep, averaging 19 days
- Winter shows the longest average booking window at 33 days, while Fall has the shortest at 21 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 33 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in La Mesa
Below is the distribution of amenities across listings in La Mesa:
Traveler Demographics
Key Insights
- Domestic travelers make up 89.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (5.2%) and Canada (0.8%)
- Spanish is the top language at 58.3%, followed by English (34.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.6%
Recommendations
- Target marketing campaigns for Bogotá and Bogota markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding La Mesa. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Anapoima | 24 | $2,738 | $373.54 | 24% |
| Apulo | 94 | $1,906 | $266.13 | 27% |
| Cauca Viejo | 25 | $1,791 | $258.98 | 26% |
| Anapoima | 275 | $1,749 | $262.81 | 27% |
| Carmen Apicala | 10 | $1,370 | $200.84 | 22% |
| El Imperio | 14 | $1,131 | $208.42 | 28% |
| Villeta | 21 | $1,121 | $187.34 | 24% |
| Cundinamarca | 13 | $1,116 | $153.16 | 25% |
| Sasaima | 29 | $1,114 | $143.12 | 32% |
| Guasca | 27 | $1,109 | $115.23 | 23% |
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