La Mesa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in RAP (Especial) Central, Colombia
Is Airbnb profitable in La Mesa in 2025? Explore comprehensive Airbnb analytics for La Mesa, RAP (Especial) Central, Colombia to uncover income potential. This 2025 STR market report for La Mesa, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 133 active listings.
Whether you're considering an Airbnb investment in La Mesa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the La Mesa Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key La Mesa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in La Mesa (2025)
Understanding the monthly revenue variations for Airbnb listings in La Mesa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in La Mesa is typically June, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in La Mesa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,682+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,369 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $474 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $209, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in La Mesa
La Mesa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the La Mesa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in La Mesa:
- Best-in-class properties (Top 10%) achieve 47%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 8% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in La Mesa
Average Daily Rate (ADR) Airbnb Trends in La Mesa (2025)
Effective short term rental pricing strategy in La Mesa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in La Mesa typically peaks in May and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $189 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $57 per night.
Average Daily Rate (ADR) Trend by Month in La Mesa
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Airbnb Seasonality Analysis & Trends in La Mesa (2025)
Peak Season (June, December, January)
- Revenue averages $1,414 per month
- Occupancy rates average 27.3%
- Daily rates average $142
Shoulder Season
- Revenue averages $974 per month
- Occupancy maintains around 22.6%
- Daily rates hold near $143
Low Season (May, August, September)
- Revenue drops to average $754 per month
- Occupancy decreases to average 18.8%
- Daily rates adjust to average $141
Seasonality Insights for La Mesa
- The Airbnb seasonality in La Mesa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases La Mesa's highest earning potential, with monthly revenues capable of climbing to $1,517, occupancy reaching a high of 29.3%, and ADRs peaking at $154.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $735, occupancy could drop to 16.3%, and ADRs may adjust down to $133.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in La Mesa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these La Mesa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in La Mesa (2025)
Exploring the top neighborhoods for short-term rentals in La Mesa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Parque La Noche | A vibrant area known for its nightlife and cultural events, attracting tourists looking for a lively atmosphere and entertainment options. | Parque La Noche, Café de la Tierra, La Casa de la Cultura, local bars and clubs |
| Centro La Mesa | The central district offering a mix of local shops, restaurants, and cultural landmarks, ideal for visitors wanting to explore the heart of La Mesa. | Plaza de la Libertad, Catedral de La Mesa, local artisan markets, restaurants and cafes |
| La Mesa Rural | A serene area known for its natural beauty and outdoor activities, appealing to nature lovers and those seeking a peaceful retreat. | Hiking trails, Cafeterías Campesinas, La Mesa Nature Reserve, scenic views |
| El Salado | An up-and-coming neighborhood with local charm and a friendly atmosphere, attracting travelers who prefer authenticity and community. | Local markets, Cafés, community events, Cultural festivals |
| Cerro de La Mesa | Famous for its panoramic views and nature activities, perfect for visitors looking for an adventurous experience away from the hustle. | Cerro de La Mesa viewpoint, Nature trails, Picnic areas |
| La Vereda | A peaceful residential area close to local attractions, ideal for families and long-term stays, providing a homely feel to visitors. | family-friendly parks, local restaurants, cultural community centers |
| Vereda Aguas Claras | Known for its beautiful landscapes and tranquility, it attracts tourists seeking relaxation and escape from city life. | Natural parks, Waterfalls, Scenic trails |
| Calle 5 | A lively street with a mix of dining, shopping, and cultural experiences, popular among younger visitors and urban explorers. | Restaurants, local boutiques, music venues, art galleries |
Understanding Airbnb License Requirements & STR Laws in La Mesa (2025)
Yes, La Mesa, RAP (Especial) Central, Colombia enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for La Mesa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 56% licensed listings)
Top Performing Airbnb Properties in La Mesa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in La Mesabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxurious cottage overall gated
Entire Place • 6 bedrooms
Casa Gabriela, natural space with private pool
Entire Place • 4 bedrooms
Villa in La Mesa, great views. Rest or work.
Entire Place • 4 bedrooms
El Retorno farm
Entire Place • 6 bedrooms
Beautiful Casa Campestre-La Mesa Cundinamarca
Entire Place • 4 bedrooms
Country House in La Mesa with a Private Pool
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in La Mesa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in La Mesa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Juan David | 1 | $63,875 | 11 | 4.91/5.0 |
| Paula | 31 | $61,778 | 558 | 4.55/5.0 |
| Jairo | 2 | $56,039 | 119 | 4.78/5.0 |
| Marcela | 8 | $45,376 | 49 | 4.75/5.0 |
| Christianne | 1 | $37,507 | 150 | 4.91/5.0 |
| Alvaro | 1 | $37,351 | 62 | 4.69/5.0 |
| Iván Darío | 1 | $36,091 | 15 | 4.80/5.0 |
| Laura Valentina | 1 | $34,463 | 15 | 4.93/5.0 |
| Lotty | 3 | $34,347 | 110 | 5.00/5.0 |
| Mauricio | 1 | $32,621 | 43 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in La Mesa.
Dive Deeper: Advanced La Mesa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for La Mesa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLa Mesa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for La Mesa
- The La Mesa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.9% of the 133 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in La Mesa, House properties are the most common (54.1%), reflecting the local real estate landscape.
- Houses represent a significant 54.1% portion, catering likely to families or larger groups.
- The presence of 12.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.5%) offer potential for unique stay experiences.
La Mesa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for La Mesa
- The dominant room capacity in La Mesa is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 54.1% of the active Airbnb listings in La Mesa, indicating a high concentration in these sizes.
- A significant 45.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in La Mesa.
La Mesa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for La Mesa
- The most common guest capacity trend in La Mesa vacation rentals is listings accommodating 8+ guests (41.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the La Mesa STR market, accounting for 63.2% of listings.
- 51.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in La Mesa.
- On average, properties in La Mesa are equipped to host 5.1 guests.
La Mesa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for La Mesa
- The most common availability pattern in La Mesa falls within the 271-366 days range, representing 81.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in La Mesa (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
La Mesa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
84 listings
64.6% of total
2 Nights
28 listings
21.5% of total
4-6 Nights
1 listings
0.8% of total
30+ Nights
17 listings
13.1% of total
Key Insights
- The most prevalent minimum stay requirement in La Mesa is 1 Night, adopted by 64.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.1%) of the La Mesa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.1%) caters to monthly stays (30+ nights) in La Mesa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 64.6% of La Mesa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in La Mesa.
La Mesa Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
0.9% of total
Flexible
30 listings
27.5% of total
Moderate
50 listings
45.9% of total
Firm
15 listings
13.8% of total
Strict
13 listings
11.9% of total
Cancellation Policy Insights for La Mesa
- The prevailing Airbnb cancellation policy trend in La Mesa is Moderate, used by 45.9% of listings.
- The market strongly favors guest-friendly terms, with 73.4% of listings offering Flexible or Moderate policies. This suggests guests in La Mesa may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.9% market standard in La Mesa.
- Using a Strict policy might deter some guests, as only 11.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in La Mesa.
La Mesa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for La Mesa
- The overall average booking lead time for vacation rentals in La Mesa is 27 days.
- Guests book furthest in advance for stays during December (average 42 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (28 days avg.) sees the longest lead times, while Fall (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in La Mesa.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 42 days out to capitalize on advance planning.
- During July, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these La Mesa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in La Mesa (2025)
Amenity Prevalence
Amenity Insights for La Mesa
- Essential amenities in La Mesa that guests expect include: Free parking on premises. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in La Mesa.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for La Mesa: Free parking on premises.
- Prioritize adding missing essentials: Free parking on premises.
- Consider adding popular differentiators like TV or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in La Mesa to stay competitive.
La Mesa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for La Mesa
- The typical guest profile for Airbnb in La Mesa consists of primarily domestic travelers (89%), often arriving from nearby Bogotá, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 88.6% of guests.
- Key international markets include Colombia (88.6%) and United States (5.6%).
- Top languages spoken are Spanish (56.3%) followed by English (33.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Bogotá and Bogota.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the La Mesa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Anapoima | 21 | $2,825 | $410.57 | 25% |
| Cauca Viejo | 29 | $1,992 | $289.99 | 27% |
| Apulo | 95 | $1,687 | $273.35 | 24% |
| Anapoima | 289 | $1,435 | $274.56 | 25% |
| La Peña | 11 | $1,248 | $158.21 | 27% |
| Cundinamarca | 13 | $1,060 | $163.02 | 25% |
| El Imperio | 13 | $936 | $189.25 | 21% |
| Carmen Apicala | 11 | $900 | $189.39 | 19% |
| Villeta | 285 | $851 | $180.73 | 21% |
| Sasaima | 33 | $840 | $138.56 | 25% |