Airbnb Market Analytics, Statistics and Data in Salento, Quindío, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Salento? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Salento:
How much do Airbnb hosts make on average per month in Salento?
The short-term rental market in Salento shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $575 per month
- Strong performing properties (top 25%) make $1,162 or more
- Best-in-class properties (top 10%) achieve $1,926+ monthly
- Entry-level properties (bottom 25%) typically earn around $227
Revenue Variations by Month
Occupancy Rates Throughout the Year in Salento
The market in Salento shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Salento
Daily rates in Salento vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $51 per night
- Strong performing properties (top 25%) secure $87 or more
- Best-in-class properties (top 10%) pull in $147+ per night
- Entry-level properties (bottom 25%) earn around $32
Daily Rate Variations by Month
Get Live Salento Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Salento
Peak Season (April, March, February)
- Revenue peaks at $993.91 per month
- Occupancy rates reach 40.83%
- Daily rates average $76.33
Shoulder Season
- Revenue averages $875.01 per month
- Occupancy maintains 34.85%
- Daily rates hold at $71.76
Low Season (October, July, September)
- Revenue drops to $560.03 per month
- Occupancy decreases to 28.84%
- Daily rates adjust to $67.80
Is it still profitable to do Airbnb in Salento in 2025?
Yes! Salento demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 35% and monthly revenue averaging $875 and With 410 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Salento
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Salento Center | The heart of Salento, bustling with shops, restaurants, and cafés. A go-to spot for tourists exploring the area, offering a true experience of local culture. | Cocora Valley, Quindio National Park, Coffee Cultural Landscape, Main Square (Plaza de Bolívar), Local Craft Shops |
| Cocora Valley | Famous for its towering wax palms and stunning landscapes, this natural wonder attracts nature lovers and adventurers. | Wax Palm Forest, Hiking Trails, Birdwatching, Mountain Views |
| Café de la Hoya | A charming café district known for its local coffee shops and green areas. Perfect for coffee enthusiasts and those seeking a relaxed atmosphere. | Specialty Coffee Shops, Street Art, Scenic Views, Outdoor Seating |
| Los Nevados National Park | A remarkable national park with diverse ecosystems and breathtaking scenery, it draws eco-tourists and hikers from around the world. | Glacial Lakes, Paramo Ecosystem, Hiking and Trekking, Wildlife Viewing |
| El Ocaso Eco Lodge | A popular eco-lodge that offers a unique experience in a natural setting, appealing to eco-tourists and families looking to connect with nature. | Nature Trails, Birdwatching, Sustainable Tourism Activities, Beautiful Landscapes |
| Valle del Cocora | Another stunning valley that hosts the iconic wax palm trees, great for outdoor activities and exploring Colombian culture. | Palm Tree Views, Cultural Experiences, Hiking, Photography Opportunities |
| Calle Real | A charming street in Salento filled with colorful buildings and local artisan shops. It's a hotspot for tourists looking for souvenirs and local crafts. | Artisan Markets, Local Restaurants, Photography Spots, Cultural Workshops |
| Finca de Café | Coffee fincas offer tours and tastings, making them attractive for those interested in the coffee production process and local agriculture. | Coffee Tours, Tasting Sessions, Cultural Insights, Rural Scenery |
Do you need a license for Airbnb in Salento?
Yes, Salento requires a license for operating an Airbnb. Current market data shows 74% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Salento
Cabana Armenia
Private Room • 2 bedrooms
House in the mountains near Salento main park
Entire Place • 3 bedrooms
Coronel's Peak Coffee Townhouse
Entire Place • 4 bedrooms
Villa Laura Salento, casa lujosa
Entire Place • 5 bedrooms
Bohemia, floating above the Cocora Valley.
Entire Place • 5 bedrooms
El Encanto Mountain Cabin
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Salento
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Braulio | 4 | $115,976 | 1123 | 4.79/5.0 |
| Laura Alejandra | 6 | $98,350 | 901 | 4.88/5.0 |
| Kawa | 7 | $91,588 | 72 | 3.49/5.0 |
| Angela | 10 | $80,974 | 618 | 4.84/5.0 |
| Camilo | 2 | $78,509 | 11 | 5.00/5.0 |
| Villa Salento | 6 | $67,951 | 98 | 4.87/5.0 |
| Andrea Flower | 8 | $63,311 | 407 | 3.48/5.0 |
| Jhon Edwin | 17 | $55,222 | 552 | 3.94/5.0 |
| Alejandra | 6 | $52,808 | 9 | 1.58/5.0 |
| Victoria Eugenia | 2 | $52,798 | 318 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Salento
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by private room listings (54.1%), with boutique & hotels and house properties comprising 67.6% of inventory
- Strong specialty sector (48.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (2.4% combined)
Room Capacity Distribution
Analysis of 410 properties in Salento shows that 1 bedroom properties are most prevalent, making up 45.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 62.9% of all listings.
Key Insights
- Most common: 1 bedroom (45.4%)
- Least common: 4 bedrooms (3.9%)
- Market concentration: 62.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 410 properties in Salento reveals that 2 guests properties dominate the market, representing 28.5% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 46.6% of the market.
Key Insights
- Most common capacity: 2 guests (28.5% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 46.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 410 properties in Salento, the most common availability pattern is 271-366 days (60.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (33.4% of properties).
Key Insights
- Most common availability window: 271-366 days (60.2%)
- Most common booking duration: 31-90 days (33.4%)
- Properties with high availability (180+ days): 79.8%
- Properties with long-term bookings (180+ days): 21.2%
Minimum Stay Distributions
1 Night
310 listings
81.6% of total
2 Nights
47 listings
12.4% of total
3 Nights
2 listings
0.5% of total
4-6 Nights
1 listings
0.3% of total
7-29 Nights
8 listings
2.1% of total
30+ Nights
12 listings
3.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 94.0%
- Mid-length stays (4-6 nights) represent 0.3% of listings
- Monthly+ stays (3.2%) suggest a stable extended-stay market
- High market flexibility with 94.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
176 listings
54.3% of total
Moderate
86 listings
26.5% of total
Firm
34 listings
10.5% of total
Strict
28 listings
8.6% of total
Key Insights
- Flexible is the preferred policy at 54.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 80.8% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 8.6% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Mar, Aug, averaging 44 days
- Shortest booking windows are in Feb, Oct, Sep, averaging 31 days
- Spring shows the longest average booking window at 42 days, while Fall has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 42 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Sep when lead times are shortest
Popular Airbnb Amenities in Salento
Below is the distribution of amenities across listings in Salento:
Traveler Demographics
Key Insights
- Domestic travelers make up 29.1% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (26.5%) and Mexico (12%)
- Spanish is the top language at 41.7%, followed by English (41%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for Bogotá and Medellín markets
- Develop localized content for United States and Mexico
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Salento. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Anapoima | 24 | $2,738 | $373.54 | 24% |
| Apulo | 94 | $1,906 | $266.13 | 27% |
| Cauca Viejo | 25 | $1,791 | $258.98 | 26% |
| Anapoima | 275 | $1,749 | $262.81 | 27% |
| Carmen Apicala | 10 | $1,370 | $200.84 | 22% |
| Ginebra | 11 | $1,275 | $120.90 | 19% |
| Restrepo | 16 | $1,180 | $163.27 | 23% |
| El Imperio | 14 | $1,131 | $208.42 | 28% |
| Villeta | 21 | $1,121 | $187.34 | 24% |
| Cundinamarca | 13 | $1,116 | $153.16 | 25% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights