Airbnb Market Analytics, Statistics and Data in Norte, Quindío, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Norte? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Norte:
How much do Airbnb hosts make on average per month in Norte?
The short-term rental market in Norte shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $586 per month
- Strong performing properties (top 25%) make $1,137 or more
- Best-in-class properties (top 10%) achieve $2,417+ monthly
- Entry-level properties (bottom 25%) typically earn around $252
Revenue Variations by Month
Occupancy Rates Throughout the Year in Norte
The market in Norte shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 25% occupancy rates
- Strong performing properties (top 25%) achieve 48% or higher
- Best-in-class properties (top 10%) reach 66%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Norte
Daily rates in Norte vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $45 per night
- Strong performing properties (top 25%) secure $91 or more
- Best-in-class properties (top 10%) pull in $239+ per night
- Entry-level properties (bottom 25%) earn around $29
Daily Rate Variations by Month
Get Live Norte Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Norte
Peak Season (June, May, April)
- Revenue peaks at $1657.29 per month
- Occupancy rates reach 47.96%
- Daily rates average $99.62
Shoulder Season
- Revenue averages $1060.31 per month
- Occupancy maintains 31.53%
- Daily rates hold at $93.02
Low Season (October, September, January)
- Revenue drops to $660.02 per month
- Occupancy decreases to 24.74%
- Daily rates adjust to $84.91
Is it still profitable to do Airbnb in Norte in 2025?
Yes! Norte demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 32% and monthly revenue averaging $1060 and With 99 active listings, this emerging market offers significant first-mover advantages. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Norte
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cocora Valley | Famous for its stunning wax palm trees and breathtaking natural scenery, Cocora Valley is a popular destination for hiking and outdoor activities. It attracts eco-tourists and nature lovers from around the world. | Wax Palm Trees, Hiking Trails, Acaime, Cocora River, Nature Reserves, Coffee Plantations |
| Salento | A charming town known for its colorful buildings and vibrant culture, Salento is a gateway to the coffee region and offers a variety of artisanal shops and local cafes, appealing to both tourists and locals. | Calle Real, Coffee Farms, Mirador de Salento, Cocora Valley, Artisan Shops, Local Cafes |
| Manizales | As the coffee capital of Colombia, Manizales offers visitors a unique combination of urban and natural experiences, with beautiful views and a rich culinary scene, making it attractive for short-term rentals. | Manizales Cathedral, Los Nevados National Park, Cable Car, Café Bar + Restaurant, Eco-parks, Termales del Ruiz |
| Armenia | The capital of Quindío, Armenia, is a growing city with a rich cultural heritage and friendly locals. Its central location makes it a prime spot for exploring the Coffee Cultural Landscape. | Quindío Botanical Garden, National Coffee Park, Cultural Events, Local Cuisine, Art Galleries, Shopping Centers |
| Filandia | This small town is famous for its stunning views and quiet atmosphere, it attracts visitors who want to relax and enjoy nature, as well as taste local coffee and food. | Mirador de Filandia, Filandia Church, Artisan Markets, Cafeterias, Nature Trails, Coffee Farms |
| Quito | Known for its rich history and culture, Quito offers unique architecture and vibrant street life. It's an exciting place for those looking to experience Colombian culture up close. | Historic Center, La Ronda, Basilica del Voto Nacional, Telefériqo, Museums, Local Markets |
| Pereira | A nearby city that serves as a commercial hub and has access to both urban facilities and natural sites, Pereira offers a mix of entertainment and outdoor activities, appealing to various types of travelers. | Parque Olaya Herrera, Termales de Santa Rosa, Bolivar Plaza, Catedral de Pereira, Museo de Arte, Café & Restaurant District |
| Quindío Coffee Cultural Landscape | Recognized as a UNESCO World Heritage site, this region is famous for its coffee farms and beautiful landscapes, drawing both tourists and coffee enthusiasts eager to explore the culture of coffee in Colombia. | Coffee Farms Tours, Agricultural Culture, Scenic Landscapes, Trekking Trails, Local Cuisine, Coffee Tastings |
Do you need a license for Airbnb in Norte?
Yes, Norte requires a license for operating an Airbnb. Current market data shows 71% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Norte
Casa Giraldo Hotel
Entire Place • 6 bedrooms
Beautiful Casa Campestre
Entire Place • 3 bedrooms
Casa Campestre "Chica Duarte" Corazón del Quindío
Entire Place • 3 bedrooms
Life is beautiful
Entire Place • 4 bedrooms
Beautiful coffee farm with astonishing view
Entire Place • 5 bedrooms
Quindío Primitive
Entire Place • 1 bedroom
Top Performing Professional Hosts in Norte
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carolina | 1 | $90,779 | 4 | 5.00/5.0 |
| Hubeimar | 4 | $60,974 | 70 | 5.00/5.0 |
| Diana | 1 | $35,149 | 57 | 4.91/5.0 |
| Mauricio | 1 | $32,116 | 44 | 4.95/5.0 |
| Fredy | 1 | $30,804 | 164 | 4.93/5.0 |
| Jonathan | 1 | $28,282 | 38 | 4.97/5.0 |
| Alba Lucia | 1 | $22,639 | 9 | 5.00/5.0 |
| Andres Mauricio | 1 | $22,617 | 61 | 5.00/5.0 |
| Juan | 2 | $19,398 | 104 | 4.91/5.0 |
| Manuela | 1 | $18,760 | 3 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Norte
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (70.7%), with house and apartment & condo properties comprising 66.7% of inventory
- Strong specialty sector (30.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (3.0% combined)
Room Capacity Distribution
Analysis of 99 properties in Norte shows that 5+ bedrooms properties are most prevalent, making up 24.2% of the market. The market tends to favor larger properties, with 5+ bedrooms and 1 bedroom together representing 48.5% of all listings.
Key Insights
- Most common: 5+ bedrooms (24.2%)
- Least common: 4 bedrooms (14.1%)
- Market concentration: 48.5% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 99 properties in Norte reveals that 8+ guests properties dominate the market, representing 45.5% of all listings. The average property accommodates 5.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 54.5% of the market.
Key Insights
- Most common capacity: 8+ guests (45.5% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 5.7 guests per property
- Market concentration: 54.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 99 properties in Norte, the most common availability pattern is 271-366 days (58.6% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (32.3% of properties).
Key Insights
- Most common availability window: 271-366 days (58.6%)
- Most common booking duration: 1-30 days (32.3%)
- Properties with high availability (180+ days): 83.8%
- Properties with long-term bookings (180+ days): 17.2%
Minimum Stay Distributions
1 Night
54 listings
60% of total
2 Nights
32 listings
35.6% of total
3 Nights
3 listings
3.3% of total
30+ Nights
1 listings
1.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.6%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (1.1%) suggest a stable extended-stay market
- High market flexibility with 98.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
33 listings
47.1% of total
Moderate
17 listings
24.3% of total
Firm
5 listings
7.1% of total
Strict
15 listings
21.4% of total
Key Insights
- Flexible is the preferred policy at 47.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.4% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 7.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Dec, Jan, averaging 45 days
- Shortest booking windows are in Oct, Sep, Nov, averaging 22 days
- Winter shows the longest average booking window at 39 days, while Fall has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 39 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Nov when lead times are shortest
Popular Airbnb Amenities in Norte
Below is the distribution of amenities across listings in Norte:
Traveler Demographics
Key Insights
- Domestic travelers make up 61.3% of total guests, indicating a significant local market share.
- Primary international markets: United States (21.9%) and Canada (3.1%)
- Spanish is the top language at 54.7%, followed by English (35.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Bogotá and Medellín markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Norte. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Anapoima | 24 | $2,738 | $373.54 | 24% |
| Apulo | 94 | $1,906 | $266.13 | 27% |
| Cauca Viejo | 25 | $1,791 | $258.98 | 26% |
| Anapoima | 275 | $1,749 | $262.81 | 27% |
| Carmen Apicala | 10 | $1,370 | $200.84 | 22% |
| Ginebra | 11 | $1,275 | $120.90 | 19% |
| Restrepo | 16 | $1,180 | $163.27 | 23% |
| El Imperio | 14 | $1,131 | $208.42 | 28% |
| Villeta | 21 | $1,121 | $187.34 | 24% |
| Cundinamarca | 13 | $1,116 | $153.16 | 25% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights