Airbnb Market Analytics, Statistics and Data in Pasto, Nariño, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Pasto? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Pasto:
How much do Airbnb hosts make on average per month in Pasto?
The short-term rental market in Pasto shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $392 per month
- Strong performing properties (top 25%) make $709 or more
- Best-in-class properties (top 10%) achieve $986+ monthly
- Entry-level properties (bottom 25%) typically earn around $164
Revenue Variations by Month
Occupancy Rates Throughout the Year in Pasto
The market in Pasto shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 54% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Pasto
Daily rates in Pasto vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $28 per night
- Strong performing properties (top 25%) secure $40 or more
- Best-in-class properties (top 10%) pull in $59+ per night
- Entry-level properties (bottom 25%) earn around $20
Daily Rate Variations by Month
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Seasonality patterns in Pasto
Peak Season (April, May, June)
- Revenue peaks at $682.13 per month
- Occupancy rates reach 42.86%
- Daily rates average $44.94
Shoulder Season
- Revenue averages $480.96 per month
- Occupancy maintains 35.38%
- Daily rates hold at $36.83
Low Season (November, August, September)
- Revenue drops to $287.59 per month
- Occupancy decreases to 32.31%
- Daily rates adjust to $32.37
Is it still profitable to do Airbnb in Pasto in 2025?
Yes! Pasto demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $481 and With 337 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Pasto
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | The historical center of Pasto is rich in culture and colonial architecture. This area attracts tourists interested in history, art, and local traditions. | Plaza de Nariño, Iglesia de San Juan Bautista, Museo Taminango, Teatro ciudad de Pasto, Catedral de Pasto |
| La Laguna de la Cocha | A beautiful natural area located near Pasto, ideal for nature lovers and those seeking tranquility. The lake offers activities like kayaking and horseback riding amidst stunning landscapes. | Laguna de la Cocha, Isla de La Corota, Pueblo de El Encano, Natural trails, Birdwatching spots |
| El Morro | A mountainous area that offers breathtaking views of the city and natural scenery. It is popular among tourists for hiking and enjoying nature. | Mirador de El Morro, Hiking trails, Cultural festivals, Scenic viewpoints |
| Estadio Libertad | This area is great for sports enthusiasts, especially during game days. It has a vibrant atmosphere with food stalls and local gatherings. | Estadio Libertad, Local markets, Sports events, Parks nearby |
| Puerto Fómeque | A residential area known for its family-friendly environment and proximity to education centers, making it ideal for longer stays. | Educational institutions, Parks, Community markets |
| Sector Norte | A growing area that is becoming popular among young professionals and digital nomads, featuring cafes, co-working spaces, and nightlife. | Cafes, Bars, Co-working spaces, Shopping areas |
| Pasto's Artisan District | Known for handmade crafts and local artisan goods, this district attracts tourists interested in unique souvenirs and cultural heritage. | Artisan shops, Local crafts markets, Cultural events |
| Parque Galeras | A popular recreational area preferred by locals and visitors for outdoor activities, picnics, and leisure walks, making it a good location for short-term stays. | Parks, Picnic areas, Children's play areas, Walking paths |
Do you need a license for Airbnb in Pasto?
Yes, Pasto requires a license for operating an Airbnb. Current market data shows 67% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Pasto
Casa centro de Pasto 4 pieces 4 beds 3 sofacamas
Entire Place • 4 bedrooms
Apto 1949.3
Entire Place • 3 bedrooms
Luxury panoramic apartment in downtown Pasto
Entire Place • 3 bedrooms
¡Nice and Cozy apartment in Pasto!
Entire Place • 3 bedrooms
Nuevo Apto 3 Hab Vista al Volcán
Entire Place • 3 bedrooms
Pent House Los Cristales
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Pasto
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cristian | 12 | $90,860 | 655 | 4.77/5.0 |
| Diana | 5 | $31,774 | 599 | 4.94/5.0 |
| Lorena | 4 | $31,637 | 157 | 3.60/5.0 |
| William | 3 | $27,315 | 109 | 4.89/5.0 |
| Cecilia | 3 | $24,622 | 274 | 4.92/5.0 |
| Juan Camilo | 2 | $23,326 | 108 | 4.90/5.0 |
| Katherine | 15 | $23,307 | 382 | 3.84/5.0 |
| Karen | 5 | $21,002 | 209 | 4.88/5.0 |
| Giancarlo | 2 | $16,953 | 241 | 4.96/5.0 |
| Julio | 1 | $16,520 | 9 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Pasto
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.8%), with apartment & condo and boutique & hotels properties comprising 80.7% of inventory
- Strong specialty sector (20.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (1.2% combined)
Room Capacity Distribution
Analysis of 337 properties in Pasto shows that 1 bedroom properties are most prevalent, making up 38.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 64.7% of all listings.
Key Insights
- Most common: 1 bedroom (38.6%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 64.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 337 properties in Pasto reveals that 2 guests properties dominate the market, representing 20.5% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 38.9% of the market.
Key Insights
- Most common capacity: 2 guests (20.5% of market)
- Least common capacity: 1 guest (4.5% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 38.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 337 properties in Pasto, the most common availability pattern is 271-366 days (63.5% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (35.9% of properties).
Key Insights
- Most common availability window: 271-366 days (63.5%)
- Most common booking duration: 1-30 days (35.9%)
- Properties with high availability (180+ days): 81.9%
- Properties with long-term bookings (180+ days): 19.9%
Minimum Stay Distributions
1 Night
194 listings
64% of total
2 Nights
49 listings
16.2% of total
3 Nights
13 listings
4.3% of total
4-6 Nights
12 listings
4% of total
7-29 Nights
6 listings
2% of total
30+ Nights
29 listings
9.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.2%
- Mid-length stays (4-6 nights) represent 4% of listings
- Monthly+ stays (9.6%) suggest a stable extended-stay market
- High market flexibility with 84.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
106 listings
45.7% of total
Moderate
52 listings
22.4% of total
Firm
38 listings
16.4% of total
Strict
36 listings
15.5% of total
Key Insights
- Flexible is the preferred policy at 45.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 68.1% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 15.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Mar, averaging 44 days
- Shortest booking windows are in Aug, Oct, Sep, averaging 19 days
- Winter shows the longest average booking window at 40 days, while Summer has the shortest at 21 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 40 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Pasto
Below is the distribution of amenities across listings in Pasto:
Traveler Demographics
Key Insights
- Domestic travelers make up 62.5% of total guests, indicating a significant local market share.
- Primary international markets: Ecuador (26.5%) and United States (4.9%)
- Spanish is the top language at 61.8%, followed by English (30.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.6%
Recommendations
- Target marketing campaigns for Bogotá and Quito markets
- Develop localized content for Ecuador and United States
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Pasto. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Chachagüí | 17 | $954 | $106.28 | 24% |
| San Pablo del Lago | 20 | $561 | $121.58 | 15% |
| Tumbabiro | 14 | $514 | $135.46 | 20% |
| Cayambe | 11 | $499 | $98.33 | 22% |
| Tumaco | 19 | $366 | $34.16 | 25% |
| San Juan de Ilumán | 10 | $331 | $41.13 | 17% |
| Ibarra | 119 | $325 | $37.15 | 28% |
| Ipiales | 49 | $319 | $35.58 | 34% |
| San Antonio | 15 | $318 | $48.20 | 30% |
| Atuntaqui | 37 | $313 | $52.71 | 20% |
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