Airbnb Market Analytics, Statistics and Data in Taganga, Magdalena, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Taganga? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Taganga:
How much do Airbnb hosts make on average per month in Taganga?
The short-term rental market in Taganga shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $404 per month
- Strong performing properties (top 25%) make $764 or more
- Best-in-class properties (top 10%) achieve $1,301+ monthly
- Entry-level properties (bottom 25%) typically earn around $171
Revenue Variations by Month
Occupancy Rates Throughout the Year in Taganga
The market in Taganga shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 51% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Taganga
Daily rates in Taganga vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $37 per night
- Strong performing properties (top 25%) secure $58 or more
- Best-in-class properties (top 10%) pull in $93+ per night
- Entry-level properties (bottom 25%) earn around $26
Daily Rate Variations by Month
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Seasonality patterns in Taganga
Peak Season (March, February, April)
- Revenue peaks at $794.92 per month
- Occupancy rates reach 42.49%
- Daily rates average $54.80
Shoulder Season
- Revenue averages $598.51 per month
- Occupancy maintains 34.79%
- Daily rates hold at $50.64
Low Season (November, August, September)
- Revenue drops to $372.20 per month
- Occupancy decreases to 29.60%
- Daily rates adjust to $44.72
Is it still profitable to do Airbnb in Taganga in 2025?
Yes! Taganga demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $599 and With 289 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Taganga
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Taganga Beach | A picturesque village on the Caribbean coast, famous for its peaceful beaches and stunning sunsets. Perfect for tourists looking for relaxation, diving, and a taste of local culture. | Taganga Beach, Scuba diving and snorkeling spots, Sunset viewpoint, Taganga's vibrant nightlife, Local seafood restaurants |
| Parque Nacional Natural Tayrona | One of Colombia's most beautiful national parks, offering lush landscapes, beaches, and rich biodiversity. A popular destination for eco-tourists and adventurers. | Cabo San Juan beach, Pueblo Chiquito, Wildlife watching, Hiking trails, Cultural experiences with local communities |
| Santa Marta | The nearest major city to Taganga, with a variety of amenities and attractions. A great base for exploring the region, catering to tourists looking for convenience and urban experiences. | Santa Marta historic center, Rodadero beach, Tairona Gold Museum, Quinta de San Pedro Alejandrino, Parque de los Novios |
| Minca | A small town in the Sierra Nevada mountains, known for its coffee farms and stunning scenery. It attracts tourists interested in nature, hiking, and local culture. | Coffee tours, Waterfalls, Bird watching, Hiking to Pozo Azul, Local artisan shops |
| Playa Grande | A beautiful beach just a short boat ride from Taganga, known for its tranquility and less crowded atmosphere. Ideal for visitors wishing to escape the busier tourist spots. | Relaxation and sunbathing, Swimming and snorkeling, Local beach restaurants, Beautiful sunsets, Scenic boat rides |
| La Guajira | Famous for its stunning desert landscapes and indigenous Wayuu culture. It attracts adventurous travelers looking to explore unique environments and communities. | Tayrona Desert, Cabo de la Vela, Wayuu indigenous communities, Salt flats of Manaure, Dune experiences |
| Ciénaga | A nearby town with historical significance and beautiful natural surroundings, offering a glimpse into Colombian culture and history. A charming destination for cultural exploration. | Historical architecture, Ciénaga's Salt Mines, Sierra Nevada views, Local festivals, Cultural heritage sites |
| Rodadero | A popular beach resort area close to Santa Marta, filled with restaurants, nightlife, and a variety of activities. It appeals to families and young tourists looking for excitement. | Rodadero Beach, Aquarium and sea museum, Water sports, Nightclubs and bars, Shopping areas |
Do you need a license for Airbnb in Taganga?
Yes, Taganga requires a license for operating an Airbnb. Current market data shows 73% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Taganga
House in Taganga overlooking the ocean, pool, jacuzzi
Entire Place • 4 bedrooms
Peaceful Private Paradise Home
Entire Place • 5 bedrooms
Artistic two bedroom apartment with rooftop Pool
Entire Place • 2 bedrooms
Casa Baloo B&B Surrounded by nature and environmental
Entire Place • 6 bedrooms
Pent house El Paraiso
Entire Place • 3 bedrooms
Casa Olivia: Private Pool Villa - Taganga
Entire Place • 1 bedroom
Top Performing Professional Hosts in Taganga
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laura | 16 | $90,959 | 586 | 4.12/5.0 |
| Amanda | 5 | $87,153 | 194 | 4.88/5.0 |
| Fatima | 6 | $66,769 | 1018 | 4.72/5.0 |
| Ruzanna | 8 | $56,982 | 13 | 1.19/5.0 |
| Paola | 8 | $54,644 | 55 | 3.04/5.0 |
| Monica | 3 | $46,445 | 101 | 4.58/5.0 |
| Olga | 7 | $43,222 | 403 | 4.82/5.0 |
| Felipe | 8 | $41,692 | 213 | 4.63/5.0 |
| Casa Baloo Taganga | 8 | $40,946 | 441 | 4.23/5.0 |
| Ingrid | 1 | $38,099 | 92 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Taganga
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (60.9%), with apartment & condo and house properties comprising 65.0% of inventory
- Strong specialty sector (33.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (1.7% combined)
Room Capacity Distribution
Analysis of 289 properties in Taganga shows that 1 bedroom properties are most prevalent, making up 53.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 70.6% of all listings.
Key Insights
- Most common: 1 bedroom (53.3%)
- Least common: 4 bedrooms (2.1%)
- Market concentration: 70.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 289 properties in Taganga reveals that 2 guests properties dominate the market, representing 30.8% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 43.9% of the market.
Key Insights
- Most common capacity: 2 guests (30.8% of market)
- Least common capacity: 1 guest (1.4% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 43.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 289 properties in Taganga, the most common availability pattern is 271-366 days (64% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (34.6% of properties).
Key Insights
- Most common availability window: 271-366 days (64%)
- Most common booking duration: 31-90 days (34.6%)
- Properties with high availability (180+ days): 84.8%
- Properties with long-term bookings (180+ days): 15.9%
Minimum Stay Distributions
1 Night
179 listings
68.8% of total
2 Nights
53 listings
20.4% of total
3 Nights
20 listings
7.7% of total
30+ Nights
8 listings
3.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.2%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (3.1%) suggest a stable extended-stay market
- High market flexibility with 96.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
1.8% of total
Flexible
63 listings
28.5% of total
Moderate
55 listings
24.9% of total
Firm
31 listings
14% of total
Strict
68 listings
30.8% of total
Key Insights
- Strict is the preferred policy at 30.8% of listings
- The market shows a balanced distribution between guest-friendly (53.4%) and strict (44.8%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Mar, averaging 39 days
- Shortest booking windows are in Nov, Aug, Jun, averaging 26 days
- Winter shows the longest average booking window at 38 days, while Summer has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 38 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jun when lead times are shortest
Popular Airbnb Amenities in Taganga
Below is the distribution of amenities across listings in Taganga:
Traveler Demographics
Key Insights
- Domestic travelers make up 28.4% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (26.3%) and Canada (16.1%)
- English is the top language at 42.6%, followed by Spanish (38.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%
Recommendations
- Target marketing campaigns for Bogotá and Medellín markets
- Develop localized content for United States and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Taganga. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cartagena | 7,042 | $1,719 | $154.26 | 43% |
| Marquetalia | 10 | $1,468 | $103.01 | 35% |
| El Pueblito | 42 | $1,194 | $431.93 | 23% |
| Sabanilla | 21 | $1,175 | $147.89 | 26% |
| Juan de Acosta | 23 | $1,091 | $207.87 | 26% |
| Ciénaga | 14 | $907 | $205.24 | 21% |
| Buritaca | 24 | $865 | $131.63 | 30% |
| Santa Marta | 4,113 | $762 | $82.80 | 37% |
| Salinas Del Rey | 14 | $761 | $166.10 | 22% |
| Guachaca | 40 | $685 | $94.31 | 30% |
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