Airbnb Market Analytics, Statistics and Data in Santa Marta, Magdalena, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santa Marta? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santa Marta:
How much do Airbnb hosts make on average per month in Santa Marta?
The short-term rental market in Santa Marta shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $851 per month
- Strong performing properties (top 25%) make $1,551 or more
- Best-in-class properties (top 10%) achieve $2,440+ monthly
- Entry-level properties (bottom 25%) typically earn around $366
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santa Marta
The market in Santa Marta shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santa Marta
Daily rates in Santa Marta vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $63 per night
- Strong performing properties (top 25%) secure $99 or more
- Best-in-class properties (top 10%) pull in $156+ per night
- Entry-level properties (bottom 25%) earn around $41
Daily Rate Variations by Month
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Seasonality patterns in Santa Marta
Peak Season (June, January, March)
- Revenue peaks at $1410.80 per month
- Occupancy rates reach 42.93%
- Daily rates average $98.28
Shoulder Season
- Revenue averages $1165.65 per month
- Occupancy maintains 40.01%
- Daily rates hold at $84.29
Low Season (July, August, September)
- Revenue drops to $917.45 per month
- Occupancy decreases to 36.58%
- Daily rates adjust to $79.52
Is it still profitable to do Airbnb in Santa Marta in 2025?
Yes! Santa Marta demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 40% and monthly revenue averaging $1166 and As a mature market with 4113 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santa Marta
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| El Rodadero | A popular beach destination known for its vibrant nightlife, beautiful beaches, and proximity to tourist attractions. Ideal for hosting tourists looking for a fun beach vacation. | Rodadero Beach, Aquarium and Sea Museum, El Rodadero Shopping Center, Playa Blanca, Marina de Santa Marta |
| Historic Center (Centro Historico) | The cultural heart of Santa Marta, filled with historic sites, colonial architecture, restaurants, and cafes. Great for travelers interested in history and culture. | Cathedral of Santa Marta, Quinta de San Pedro Alejandrino, Parque de los Novios, Museo del Oro Tairona, Teatro Santa Marta |
| Taganga | A charming fishing village known for its laid-back atmosphere and stunning sunsets. Popular with backpackers and scuba diving enthusiasts. | Taganga Beach, Diving and snorkeling spots, Cultural performances, Sunset views, Local seafood restaurants |
| Minca | A tranquil mountain village just outside Santa Marta, known for its nature trails, coffee farms, and beautiful waterfalls. Attracts eco-tourists and nature lovers. | Cascadas de Marinka, Coffee farms, Birdwatching tours, Natural pools, Hiking trails |
| Sierra Nevada | A UNESCO Biosphere Reserve with incredible biodiversity and outdoor activities. Perfect for adventure seekers and nature lovers. | Lost City Trek, Tayrona National Natural Park, Hiking trails, Indigenous culture, Biodiversity |
| Costeno Beach | A quieter beach area offering a tranquil escape from the busier tourist spots. Ideal for those seeking relaxation and nature. | Costeno Beach, Surfing spots, Eco-lodges, Beachfront relaxation, Less crowded environment |
| Bello Horizonte | A more upscale residential beach area that is becoming increasingly popular with tourists for its family-friendly atmosphere and modern amenities. | Bello Horizonte Beach, Shopping malls, Restaurants, Water sports, Family-friendly activities |
| Pueblo Viejo | Growing in popularity, this area is known for its local culture, food, and community vibe. Attractive for travelers looking for an authentic experience. | Local markets, Cultural exchanges, Traditional food experiences, Community events, Local artisans |
Do you need a license for Airbnb in Santa Marta?
Yes, Santa Marta requires a license for operating an Airbnb. Current market data shows 71% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Santa Marta
Origin Luxury House: New TopSpot in Santa Marta
Entire Place • 4 bedrooms
Casa Origen Los Naranjos
Private Room • 7 bedrooms
Casa Playa en Puerto Luz
Entire Place • 3 bedrooms
Spectacular Casa Frente al Mar de Santa Marta
Entire Place • 3 bedrooms
D HOZT Casa Azul Boutique, Santa Marta. 5BR.
Entire Place • 5 bedrooms
NEW Stylish Colonial House with Pool and Rooftop
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Santa Marta
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wespe | 27 | $810,409 | 2204 | 4.84/5.0 |
| Victor | 43 | $800,668 | 1006 | 4.44/5.0 |
| Jorge A. | 19 | $589,119 | 465 | 4.53/5.0 |
| Ahead | 34 | $564,670 | 775 | 4.44/5.0 |
| Soho | 40 | $553,497 | 536 | 3.43/5.0 |
| Jesús | 37 | $526,967 | 1148 | 4.37/5.0 |
| Sandra | 31 | $498,827 | 2276 | 4.16/5.0 |
| República Local | 27 | $445,435 | 396 | 4.23/5.0 |
| Huespedia | 29 | $370,124 | 312 | 3.80/5.0 |
| TopSpot | 8 | $360,733 | 211 | 3.60/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santa Marta
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.3%), with apartment & condo and house properties comprising 86.6% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (4.1% combined)
Room Capacity Distribution
Analysis of 4,113 properties in Santa Marta shows that 1 bedroom properties are most prevalent, making up 39.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.4% of all listings.
Key Insights
- Most common: 1 bedroom (39.4%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 71.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 4,113 properties in Santa Marta reveals that 8+ guests properties dominate the market, representing 21.6% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 41.8% of the market.
Key Insights
- Most common capacity: 8+ guests (21.6% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 41.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 4,113 properties in Santa Marta, the most common availability pattern is 271-366 days (52% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (27.2% of properties).
Key Insights
- Most common availability window: 271-366 days (52%)
- Most common booking duration: 31-90 days (27.2%)
- Properties with high availability (180+ days): 75.5%
- Properties with long-term bookings (180+ days): 25.8%
Minimum Stay Distributions
1 Night
1417 listings
38.1% of total
2 Nights
1564 listings
42.1% of total
3 Nights
274 listings
7.4% of total
4-6 Nights
76 listings
2% of total
7-29 Nights
20 listings
0.5% of total
30+ Nights
365 listings
9.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.2%
- Mid-length stays (4-6 nights) represent 2% of listings
- Monthly+ stays (9.8%) suggest a stable extended-stay market
- High market flexibility with 87.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
23 listings
0.7% of total
Super Strict 30 Days
2 listings
0.1% of total
Flexible
919 listings
29.9% of total
Moderate
829 listings
27% of total
Firm
484 listings
15.8% of total
Strict
814 listings
26.5% of total
Key Insights
- Flexible is the preferred policy at 29.9% of listings
- The market shows a balanced distribution between guest-friendly (56.9%) and strict (42.3%) policies
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Mar, averaging 46 days
- Shortest booking windows are in Jun, Aug, Sep, averaging 34 days
- Winter shows the longest average booking window at 45 days, while Summer has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 45 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Santa Marta
Below is the distribution of amenities across listings in Santa Marta:
Traveler Demographics
Key Insights
- Domestic travelers make up 63.4% of total guests, indicating a significant local market share.
- Primary international markets: United States (15.2%) and Canada (4.8%)
- Spanish is the top language at 52.4%, followed by English (36.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.4%
Recommendations
- Target marketing campaigns for Bogotá and Medellín markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santa Marta. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cartagena | 7,042 | $1,719 | $154.26 | 43% |
| Marquetalia | 10 | $1,468 | $103.01 | 35% |
| El Pueblito | 42 | $1,194 | $431.93 | 23% |
| Sabanilla | 21 | $1,175 | $147.89 | 26% |
| Juan de Acosta | 23 | $1,091 | $207.87 | 26% |
| Ciénaga | 14 | $907 | $205.24 | 21% |
| Buritaca | 24 | $865 | $131.63 | 30% |
| Salinas Del Rey | 14 | $761 | $166.10 | 22% |
| Guachaca | 40 | $685 | $94.31 | 30% |
| Magdalena | 10 | $666 | $54.53 | 31% |
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