Airbnb Market Analytics, Statistics and Data in Riohacha, La Guajira, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Riohacha? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Riohacha:
How much do Airbnb hosts make on average per month in Riohacha?
The short-term rental market in Riohacha shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $330 per month
- Strong performing properties (top 25%) make $666 or more
- Best-in-class properties (top 10%) achieve $1,055+ monthly
- Entry-level properties (bottom 25%) typically earn around $140
Revenue Variations by Month
Occupancy Rates Throughout the Year in Riohacha
The market in Riohacha shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 23% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 60%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Riohacha
Daily rates in Riohacha vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $35 per night
- Strong performing properties (top 25%) secure $50 or more
- Best-in-class properties (top 10%) pull in $84+ per night
- Entry-level properties (bottom 25%) earn around $22
Daily Rate Variations by Month
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Seasonality patterns in Riohacha
Peak Season (April, May, June)
- Revenue peaks at $760.74 per month
- Occupancy rates reach 35.40%
- Daily rates average $55.83
Shoulder Season
- Revenue averages $502.75 per month
- Occupancy maintains 29.19%
- Daily rates hold at $49.33
Low Season (July, September, November)
- Revenue drops to $348.00 per month
- Occupancy decreases to 26.55%
- Daily rates adjust to $41.66
Is it still profitable to do Airbnb in Riohacha in 2025?
Yes! Riohacha demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 29% and monthly revenue averaging $503 and The market's 169 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Riohacha
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cabo de La Vela | A stunning coastal destination known for its natural beauty and as a gateway to beautiful beaches and the La Guajira desert. Attracts adventure travelers and those seeking tranquility and unique landscapes. | Cabo de La Vela Beach, Tetecaca Beach, Pilón de Azúcar, Punta Gallinas, Wayuu Culture Tours |
| Riohacha City Center | The vibrant heart of Riohacha, featuring urban amenities, shopping, dining, and cultural experiences. It's ideal for travelers wanting to experience local life and convenience. | Riohacha Boardwalk, Main Plaza, Local Markets, Cultural Events, Historical Sites |
| Palomino | A picturesque destination known for its beautiful beaches, rivers, and the mountains of Sierra Nevada as a backdrop. It's popular among eco-tourists and beach lovers looking for a laid-back atmosphere. | Palomino Beach, Palomino River, Natural Parks, Hiking Trails, Local Restaurants |
| Tayrona National Park | One of Colombia's most famous national parks, offering breathtaking beaches and lush landscapes. Perfect for nature lovers and those seeking outdoor activities. | Cabo San Juan, Pueblo Chairama, Diving Spots, Hiking Trails |
| Mayapo | A charming spot known for its serene beaches and a quieter atmosphere away from the hustle and bustle. It's attractive for families and couples seeking relaxation. | Mayapo Beach, Beachfront Cabins, Local Cuisine, Water Sports |
| Manaure | Known for its salt mines and beautiful landscapes, this area offers a unique cultural experience associated with the Wayuu community and a different side of La Guajira. | Salt Mines, Wayuu Culture Tours, Traditional Handicrafts, Local Festivals |
| La Punta de los Cangrejos | A secluded beach area that is perfect for those seeking tranquility and beautiful sunsets away from crowded tourist spots. | Private Beaches, Sunset Views, Local Seafood |
| Uribia | Considered the cultural capital of the Wayuu people, offering visitors a deep dive into indigenous traditions and way of life. | Wayuu Cultural Tours, Local Markets, Traditional Ways of Life |
Do you need a license for Airbnb in Riohacha?
Yes, Riohacha requires a license for operating an Airbnb. Current market data shows 74% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Riohacha
Exceptional apto with pool just steps from the sea
Entire Place • 3 bedrooms
Casa Nora: 4 Rooms - 9 Guests
Entire Place • 4 bedrooms
Casa Appushii Mayapo
Entire Place • 4 bedrooms
House with pool (10pax)
Entire Place • 3 bedrooms
RH03 Riohacha in front of the boardwalk with a spectacular view
Entire Place • 2 bedrooms
Casa Appushii
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Riohacha
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Johannes | 13 | $53,293 | 480 | 4.63/5.0 |
| MDC Lodging | 5 | $47,709 | 127 | 4.45/5.0 |
| Alvaro Gomez | 7 | $38,283 | 182 | 4.88/5.0 |
| Daniela | 2 | $34,831 | 36 | 4.96/5.0 |
| Luisa | 3 | $32,907 | 14 | 4.83/5.0 |
| Catalina | 6 | $29,594 | 86 | 3.87/5.0 |
| Guillermo Angel | 1 | $25,779 | 21 | 4.90/5.0 |
| Rosaana Cecilia | 5 | $24,247 | 11 | 1.00/5.0 |
| Jesus | 4 | $22,326 | 114 | 4.91/5.0 |
| Yulieth | 6 | $16,795 | 219 | 4.74/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Riohacha
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (50.9%), with apartment & condo and house properties comprising 66.9% of inventory
- Strong specialty sector (33.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays segments (3.6% combined)
Room Capacity Distribution
Analysis of 169 properties in Riohacha shows that 1 bedroom properties are most prevalent, making up 44.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.1% of all listings.
Key Insights
- Most common: 1 bedroom (44.4%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 65.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 169 properties in Riohacha reveals that 2 guests properties dominate the market, representing 20.1% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 39.1% of the market.
Key Insights
- Most common capacity: 2 guests (20.1% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 39.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 169 properties in Riohacha, the most common availability pattern is 271-366 days (62.7% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (32.5% of properties).
Key Insights
- Most common availability window: 271-366 days (62.7%)
- Most common booking duration: 31-90 days (32.5%)
- Properties with high availability (180+ days): 86.4%
- Properties with long-term bookings (180+ days): 14.8%
Minimum Stay Distributions
1 Night
136 listings
84.5% of total
2 Nights
18 listings
11.2% of total
3 Nights
3 listings
1.9% of total
4-6 Nights
1 listings
0.6% of total
30+ Nights
3 listings
1.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 95.7%
- Mid-length stays (4-6 nights) represent 0.6% of listings
- Monthly+ stays (1.9%) suggest a stable extended-stay market
- High market flexibility with 97.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
84 listings
66.1% of total
Moderate
25 listings
19.7% of total
Firm
4 listings
3.1% of total
Strict
14 listings
11% of total
Key Insights
- Flexible is the preferred policy at 66.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 85.8% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 3.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Apr, Nov, averaging 37 days
- Shortest booking windows are in Aug, Mar, Feb, averaging 23 days
- Spring shows the longest average booking window at 33 days, while Summer has the shortest at 27 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 33 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Feb when lead times are shortest
Popular Airbnb Amenities in Riohacha
Below is the distribution of amenities across listings in Riohacha:
Traveler Demographics
Key Insights
- Domestic travelers make up 70.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (8.6%) and France (3.4%)
- Spanish is the top language at 57%, followed by English (32.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.0%
Recommendations
- Target marketing campaigns for Bogotá and Bogota markets
- Develop localized content for United States and France
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Riohacha. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Marquetalia | 10 | $1,468 | $103.01 | 35% |
| Buritaca | 24 | $865 | $131.63 | 30% |
| Guachaca | 40 | $685 | $94.31 | 30% |
| Magdalena | 10 | $666 | $54.53 | 31% |
| Dibulla | 291 | $555 | $78.38 | 29% |
| Parroquia Coquivacoa | 12 | $534 | $61.48 | 37% |
| Valledupar | 246 | $418 | $72.14 | 32% |
| Parroquia Olegario Villalobos | 33 | $417 | $48.88 | 32% |
| Colinas de Calabazo | 67 | $398 | $88.06 | 25% |
| Uribia | 18 | $63 | $30.92 | 20% |
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