Airbnb Market Analytics, Statistics and Data in Popayán, Cauca, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Popayán? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Popayán:
How much do Airbnb hosts make on average per month in Popayán?
The short-term rental market in Popayán shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $357 per month
- Strong performing properties (top 25%) make $636 or more
- Best-in-class properties (top 10%) achieve $918+ monthly
- Entry-level properties (bottom 25%) typically earn around $120
Revenue Variations by Month
Occupancy Rates Throughout the Year in Popayán
The market in Popayán shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 27% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Popayán
Daily rates in Popayán vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $24 per night
- Strong performing properties (top 25%) secure $36 or more
- Best-in-class properties (top 10%) pull in $52+ per night
- Entry-level properties (bottom 25%) earn around $18
Daily Rate Variations by Month
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Seasonality patterns in Popayán
Peak Season (April, June, May)
- Revenue peaks at $699.19 per month
- Occupancy rates reach 44.40%
- Daily rates average $36.75
Shoulder Season
- Revenue averages $442.62 per month
- Occupancy maintains 34.16%
- Daily rates hold at $32.66
Low Season (December, September, January)
- Revenue drops to $246.41 per month
- Occupancy decreases to 27.73%
- Daily rates adjust to $28.93
Is it still profitable to do Airbnb in Popayán in 2025?
Yes! Popayán demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and monthly revenue averaging $443 and The market's 164 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Popayán
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic City Center | The heart of Popayán, known for its beautiful colonial architecture and cultural significance. A prime location for tourists wanting to explore the city's rich history and vibrant local culture. | Main Square (Plaza de Mayor), Catedral Basílica Metropolitana, Puente del Humilladero, Casa Museo Negret, Parque Caldas, Calle de los Pubros |
| San Mateo | A residential neighborhood that offers a more local experience. Close to markets and local eateries, it appeals to those looking for an authentic taste of Popayán life. | Mercado de San Mateo, Parque de San Mateo, Local eateries, Cafés and bars, Cultural events |
| El Morro | A scenic area with views over the city, popular with nature lovers and those seeking tranquility. Great for hosting retreats and looking for an escape from the city. | El Morro, Scenic viewpoints, Hiking trails, Nature parks, Green spaces |
| Belalcázar | An upscale neighborhood with a calm atmosphere, appealing to families and longer-term visitors. Offers access to good schools and amenities. | Parque Belalcázar, Local shops, Safe environment, Community activities |
| La Esmeralda | A vibrant area popular with students and young professionals, thanks to its proximity to universities and social venues. Offers a lively ambiance with lots of activities. | Universidad del Cauca, Bars and nightclubs, Cafés, Cultural festivals, Student activities |
| Las Guacas | A serene residential area known for its parks and family atmosphere. Suitable for families traveling with children looking for a safe and friendly environment. | Parks, Family-oriented activities, Community events, Quiet streets, Local schools |
| Puente del Humilladero | A historic area with great architectural features, perfect for those interested in the cultural heritage of Popayán. Attracts both tourists and history buffs. | Puente del Humilladero, Historical tours, Colonial architecture, Art galleries, Cultural experiences |
| Barrio San Francisco | Known for its bohemian vibe and artistic community, this neighborhood attracts creatives and those looking for a unique and inspiring atmosphere. | Art studios, Local markets, Cafés, Music venues, Cultural workshops |
Do you need a license for Airbnb in Popayán?
Yes, Popayán requires a license for operating an Airbnb. Current market data shows 67% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Popayán
luxurious apartment
Entire Place • 3 bedrooms
Casa role linda
Entire Place • 3 bedrooms
Ato deluxe Centro Histórico
Entire Place • 2 bedrooms
Spacious and Central House (185 M2)5min CentroHistorico
Entire Place • 4 bedrooms
Apartment in the most exclusive area of Popayán
Entire Place • 2 bedrooms
Moderno Apto the best location
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Popayán
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jorge Andres | 3 | $23,467 | 10 | 3.28/5.0 |
| Jhon | 1 | $18,580 | 17 | 5.00/5.0 |
| Jaime | 4 | $15,312 | 161 | 4.88/5.0 |
| Apartamentos Las Américas By R | 2 | $14,642 | 92 | 4.92/5.0 |
| Héctor Fabio | 10 | $13,491 | 85 | 4.19/5.0 |
| Pablo Jose | 2 | $13,320 | 61 | 4.84/5.0 |
| Carolina | 2 | $12,797 | 26 | 4.84/5.0 |
| Blanca Cecilia | 3 | $12,680 | 319 | 4.97/5.0 |
| Camilo | 1 | $11,818 | 7 | 4.86/5.0 |
| Gabriel | 2 | $11,278 | 22 | 4.65/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Popayán
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (69.5%), with apartment & condo and house properties comprising 88.4% of inventory
- Untapped potential in outdoor & mobile, others segments (2.4% combined)
Room Capacity Distribution
Analysis of 164 properties in Popayán shows that 1 bedroom properties are most prevalent, making up 53.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.6% of all listings.
Key Insights
- Most common: 1 bedroom (53.7%)
- Least common: 5+ bedrooms (2.4%)
- Market concentration: 72.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 164 properties in Popayán reveals that 2 guests properties dominate the market, representing 28.7% of all listings. The average property accommodates 3.1 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 45.7% of the market.
Key Insights
- Most common capacity: 2 guests (28.7% of market)
- Least common capacity: 7 guests (1.8% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 45.7% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 164 properties in Popayán, the most common availability pattern is 271-366 days (66.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (35.4% of properties).
Key Insights
- Most common availability window: 271-366 days (66.5%)
- Most common booking duration: 31-90 days (35.4%)
- Properties with high availability (180+ days): 87.8%
- Properties with long-term bookings (180+ days): 14.0%
Minimum Stay Distributions
1 Night
104 listings
71.7% of total
2 Nights
28 listings
19.3% of total
3 Nights
5 listings
3.4% of total
4-6 Nights
2 listings
1.4% of total
7-29 Nights
2 listings
1.4% of total
30+ Nights
4 listings
2.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 91.0%
- Mid-length stays (4-6 nights) represent 1.4% of listings
- Monthly+ stays (2.8%) suggest a stable extended-stay market
- High market flexibility with 94.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
67 listings
57.8% of total
Moderate
28 listings
24.1% of total
Firm
8 listings
6.9% of total
Strict
13 listings
11.2% of total
Key Insights
- Flexible is the preferred policy at 57.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 81.9% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 6.9% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Mar, Jan, averaging 31 days
- Shortest booking windows are in Feb, Jun, Oct, averaging 16 days
- Spring shows the longest average booking window at 25 days, while Fall has the shortest at 18 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 25 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Oct when lead times are shortest
Popular Airbnb Amenities in Popayán
Below is the distribution of amenities across listings in Popayán:
Traveler Demographics
Key Insights
- Domestic travelers make up 68.7% of total guests, indicating a significant local market share.
- Primary international markets: United States (9.2%) and France (5.1%)
- Spanish is the top language at 54.2%, followed by English (33.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Bogotá and Cali markets
- Develop localized content for United States and France
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Popayán. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ginebra | 11 | $1,275 | $120.90 | 19% |
| Restrepo | 16 | $1,180 | $163.27 | 23% |
| Calima Lake | 16 | $1,083 | $200.07 | 21% |
| Calima | 182 | $1,054 | $174.87 | 22% |
| La Buitrera | 20 | $996 | $129.58 | 24% |
| Chachagüí | 17 | $954 | $106.28 | 24% |
| Pance | 29 | $887 | $97.26 | 33% |
| Dagua | 27 | $722 | $136.15 | 22% |
| El Cerrito | 54 | $642 | $113.78 | 22% |
| Yumbo | 62 | $642 | $82.14 | 34% |
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