Airbnb Market Analytics, Statistics and Data in Manizales, Caldas, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Manizales? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Manizales:
How much do Airbnb hosts make on average per month in Manizales?
The short-term rental market in Manizales shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $515 per month
- Strong performing properties (top 25%) make $848 or more
- Best-in-class properties (top 10%) achieve $1,164+ monthly
- Entry-level properties (bottom 25%) typically earn around $198
Revenue Variations by Month
Occupancy Rates Throughout the Year in Manizales
The market in Manizales shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Manizales
Daily rates in Manizales vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $30 per night
- Strong performing properties (top 25%) secure $40 or more
- Best-in-class properties (top 10%) pull in $60+ per night
- Entry-level properties (bottom 25%) earn around $21
Daily Rate Variations by Month
Get Live Manizales Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Manizales
Peak Season (April, June, May)
- Revenue peaks at $810.05 per month
- Occupancy rates reach 44.67%
- Daily rates average $42.36
Shoulder Season
- Revenue averages $599.19 per month
- Occupancy maintains 37.57%
- Daily rates hold at $36.57
Low Season (October, August, September)
- Revenue drops to $406.10 per month
- Occupancy decreases to 30.67%
- Daily rates adjust to $34.69
Is it still profitable to do Airbnb in Manizales in 2025?
Yes! Manizales demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and monthly revenue averaging $599 and As a mature market with 510 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Manizales
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| El Cable | El Cable is a central area in Manizales known for its vibrant atmosphere and proximity to cafes, restaurants, and shops. It attracts both tourists and locals, making it an ideal spot for Airbnb hosting. | Cable Car to Parque Nacional Natural Los Nevados, Plaza de Bolivar, Cathedral of Manizales, Bolivar Park, Cafe and restaurant options |
| Centro Histórico | The historic center of Manizales offers a rich cultural experience with colonial architecture and historical sites. It's a popular destination for tourists seeking to explore the city's heritage. | Cathedral of Manizales, Palacio de Ruiz, Plaza de Bolivar, Teatro Fundadores, Museo del Oro |
| La Enea | La Enea is known for its natural beauty and green spaces, providing a tranquil escape from the urban environment. It's popular with nature lovers and those looking for a serene vacation. | La Enea Park, Los Yarumos Ecopark, nature trails, scenic views of the city, bird watching |
| Chipre | Chipre offers stunning panoramic views of Manizales and is a quiet residential area. It's ideal for visitors who appreciate nature and privacy in a serene setting. | Chipre's viewpoint, Nature parks, Local restaurants, Cultural events, Traditional architecture |
| El Parque del Agua | This area features recreational spaces and is great for families and outdoor enthusiasts. It's close to the water park, making it a fun place to stay for both locals and tourists. | Parque del Agua, water sports activities, restaurants, family-friendly entertainment, outdoor activities |
| La Universidad de Caldas area | The area around the University of Caldas attracts students and faculty, as well as visitors to the university, making it a lively area with a youthful vibe. | University of Caldas, Cultural events, art exhibitions, cafes, bars |
| Torre Comfenalco | A trendy area with modern amenities and good access to public transportation. This location is highly sought after by visitors for its convenience and accessibility to various attractions. | Comfenalco Recreation Center, near shopping centers, bus connections, business district, cafes |
| Quindío Department | The vicinity of Manizales, including areas of Quindío, is known for coffee tours and beautiful landscapes, making it attractive for tourists looking for rural experiences. | Café del Parque, coffee plantations, National Coffee Park, scenic coffee landscapes, Eje Cafetero |
Do you need a license for Airbnb in Manizales?
Yes, Manizales requires a license for operating an Airbnb. Current market data shows 74% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Manizales
Sumptuous 3 bed duplex apt in Milan
Entire Place • 3 bedrooms
Luxurious apt, duplex, 3 bedrooms in Milan
Entire Place • 3 bedrooms
Amazing Luxury Apartment in Cable Plaza
Entire Place • 2 bedrooms
Luxury Tiny House in Manizales
Entire Place • 1 bedroom
Cozy Apartaestudio centred of the city ap 105
Entire Place • 1 bedroom
Spectacular. The cable. 2 hab.
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Manizales
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alejandro | 14 | $106,955 | 402 | 4.72/5.0 |
| Daniela | 6 | $82,414 | 440 | 4.77/5.0 |
| Cesar Augusto | 4 | $69,260 | 333 | 4.94/5.0 |
| Elizabeth | 9 | $39,511 | 343 | 4.46/5.0 |
| Andres Felipe | 6 | $38,473 | 449 | 4.73/5.0 |
| Paula | 5 | $37,397 | 165 | 3.87/5.0 |
| Andrea Y Yisus | 2 | $36,752 | 31 | 2.45/5.0 |
| Mariana | 7 | $36,641 | 436 | 4.91/5.0 |
| Sonia | 4 | $36,511 | 110 | 3.70/5.0 |
| Fabian | 4 | $35,469 | 50 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Manizales
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (78%), with apartment & condo and house properties comprising 89.0% of inventory
- Untapped potential in outdoor & mobile, others segments (2.6% combined)
Room Capacity Distribution
Analysis of 510 properties in Manizales shows that 1 bedroom properties are most prevalent, making up 53.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.5% of all listings.
Key Insights
- Most common: 1 bedroom (53.5%)
- Least common: 4 bedrooms (1%)
- Market concentration: 73.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 510 properties in Manizales reveals that 2 guests properties dominate the market, representing 32.9% of all listings. The average property accommodates 3.3 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 3 guests make up 47.5% of the market.
Key Insights
- Most common capacity: 2 guests (32.9% of market)
- Least common capacity: 1 guest (1.4% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 47.5% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 510 properties in Manizales, the most common availability pattern is 271-366 days (49.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (26.1% of properties).
Key Insights
- Most common availability window: 271-366 days (49.2%)
- Most common booking duration: 181-270 days (26.1%)
- Properties with high availability (180+ days): 71.0%
- Properties with long-term bookings (180+ days): 31.2%
Minimum Stay Distributions
1 Night
285 listings
63.8% of total
2 Nights
98 listings
21.9% of total
3 Nights
22 listings
4.9% of total
4-6 Nights
7 listings
1.6% of total
7-29 Nights
6 listings
1.3% of total
30+ Nights
29 listings
6.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 85.7%
- Mid-length stays (4-6 nights) represent 1.6% of listings
- Monthly+ stays (6.5%) suggest a stable extended-stay market
- High market flexibility with 90.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
229 listings
57% of total
Moderate
104 listings
25.9% of total
Firm
34 listings
8.5% of total
Strict
35 listings
8.7% of total
Key Insights
- Flexible is the preferred policy at 57.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 82.9% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 8.5% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Jul, Aug, averaging 37 days
- Shortest booking windows are in Nov, Mar, Apr, averaging 21 days
- Summer shows the longest average booking window at 34 days, while Spring has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 34 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Apr when lead times are shortest
Popular Airbnb Amenities in Manizales
Below is the distribution of amenities across listings in Manizales:
Traveler Demographics
Key Insights
- Domestic travelers make up 71.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (14%) and Mexico (2.7%)
- Spanish is the top language at 56.2%, followed by English (34.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.2%
Recommendations
- Target marketing campaigns for Bogotá and Medellín markets
- Develop localized content for United States and Mexico
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Manizales. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Nicolás | 22 | $2,946 | $369.04 | 29% |
| Anapoima | 24 | $2,738 | $373.54 | 24% |
| Antioquia | 16 | $2,294 | $260.33 | 29% |
| Córdoba | 24 | $2,213 | $254.96 | 30% |
| Apulo | 94 | $1,906 | $266.13 | 27% |
| Cauca Viejo | 25 | $1,791 | $258.98 | 26% |
| Anapoima | 275 | $1,749 | $262.81 | 27% |
| Sopetrán | 160 | $1,538 | $223.48 | 25% |
| El Tablazo | 21 | $1,523 | $139.21 | 35% |
| Copacabana | 88 | $1,513 | $224.97 | 28% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights