Airbnb Market Analytics, Statistics and Data in Villa de Leyva, Boyacá, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Villa de Leyva? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Villa de Leyva:
How much do Airbnb hosts make on average per month in Villa de Leyva?
The short-term rental market in Villa de Leyva shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $627 per month
- Strong performing properties (top 25%) make $1,410 or more
- Best-in-class properties (top 10%) achieve $2,790+ monthly
- Entry-level properties (bottom 25%) typically earn around $222
Revenue Variations by Month
Occupancy Rates Throughout the Year in Villa de Leyva
The market in Villa de Leyva shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 20% occupancy rates
- Strong performing properties (top 25%) achieve 39% or higher
- Best-in-class properties (top 10%) reach 63%+occupancy
- Entry-level properties (bottom 25%) average around 10%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Villa de Leyva
Daily rates in Villa de Leyva vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $68 per night
- Strong performing properties (top 25%) secure $122 or more
- Best-in-class properties (top 10%) pull in $207+ per night
- Entry-level properties (bottom 25%) earn around $41
Daily Rate Variations by Month
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Seasonality patterns in Villa de Leyva
Peak Season (April, June, May)
- Revenue peaks at $1527.29 per month
- Occupancy rates reach 33.15%
- Daily rates average $104.07
Shoulder Season
- Revenue averages $1119.63 per month
- Occupancy maintains 27.27%
- Daily rates hold at $99.86
Low Season (October, August, September)
- Revenue drops to $722.56 per month
- Occupancy decreases to 22.19%
- Daily rates adjust to $95.53
Is it still profitable to do Airbnb in Villa de Leyva in 2025?
Yes! Villa de Leyva demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 27% and monthly revenue averaging $1120 and As a mature market with 984 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Villa de Leyva
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center | The heart of Villa de Leyva, known for its colonial architecture and cobblestone streets. Attracts tourists for its history, culture, and proximity to main attractions. | Plaza Mayor, Casa Museo de Antonio Narino, Iglesia del Carmen, Museo del Carmen, Piazza de Villa de Leyva |
| Morrison Natural Park | A beautiful natural reserve near Villa de Leyva, ideal for eco-tourism and adventure seekers. Popular among visitors looking for outdoor activities and nature exploration. | Morrison Natural Park, Hiking trails, Wildlife observation, Camping areas |
| Pozos Azules | A stunning natural site featuring blue lagoons surrounded by a unique desert landscape. Attractive for tourists looking for photography opportunities and natural beauty. | Pozos Azules lagoons, Scenic walkways, Photography spots, Local flora and fauna |
| Ráquira | Famous for its pottery and artisan crafts, Ráquira attracts visitors interested in shopping and local culture. A perfect day trip from Villa de Leyva. | Ceramics shops, Local artisan market, Cultural crafts workshops, Artisan museums |
| Casa de Barro | An eco-friendly hotel and unique lodging experience. It attracts eco-conscious travelers interested in sustainability and comfort. | Sustainable architecture, Nature trails, Eco-education programs |
| Vereda El Santo | A scenic rural area that offers a peaceful getaway with beautiful landscapes. Attracts those looking for tranquility and connection with nature. | Rural landscapes, Birdwatching, Local farms, Nature trails |
| Observatorio Astronómico | An astronomical observatory located near Villa de Leyva. It draws visitors interested in astronomy and stargazing experiences. | Astronomical tours, Night sky observations, Educational exhibits |
| Villa de Leyva Beaches | Natural beaches in the surrounding area, ideal for relaxation and day trips. Attracts tourists looking for sun and sand away from the urban environment. | Sunbathing, Water activities, Beach volleyball, Picnic areas |
Do you need a license for Airbnb in Villa de Leyva?
Yes, Villa de Leyva requires a license for operating an Airbnb. Current market data shows 76% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Villa de Leyva
Casa Retiro Real
Entire Place • 16 bedrooms
Casa de Buganvilias Lujo y Naturaleza
Entire Place • 8 bedrooms
Casa Pancha Mama, cozy, close to Plaza Mayor
Entire Place • 8 bedrooms
Condominio The monkey House
Entire Place • 5 bedrooms
Villa charlotte 3
Entire Place • 3 bedrooms
New Modern Downtown House
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Villa de Leyva
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Laura | 7 | $206,408 | 138 | 3.49/5.0 |
| Claudia | 13 | $187,747 | 287 | 3.82/5.0 |
| Vlao | 6 | $169,064 | 65 | 3.22/5.0 |
| Irma Maria | 5 | $167,164 | 169 | 4.98/5.0 |
| Erick | 5 | $162,563 | 557 | 4.79/5.0 |
| Norberto | 7 | $161,963 | 1158 | 4.73/5.0 |
| 159952925 | 1 | $157,762 | 0 | 0.00/5.0 |
| Leonardo | 5 | $141,949 | 101 | 4.93/5.0 |
| Mariana | 8 | $137,113 | 334 | 4.21/5.0 |
| Juan Felipe | 7 | $122,798 | 377 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Villa de Leyva
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (62.1%), with house and boutique & hotels properties comprising 69.8% of inventory
- Strong specialty sector (37.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays, others segments (2.8% combined)
Room Capacity Distribution
Analysis of 984 properties in Villa de Leyva shows that 1 bedroom properties are most prevalent, making up 34.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 52.9% of all listings.
Key Insights
- Most common: 1 bedroom (34.8%)
- Least common: 5+ bedrooms (8.9%)
- Market concentration: 52.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 984 properties in Villa de Leyva reveals that 8+ guests properties dominate the market, representing 30.9% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 49.6% of the market.
Key Insights
- Most common capacity: 8+ guests (30.9% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 49.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 984 properties in Villa de Leyva, the most common availability pattern is 271-366 days (69.9% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (34.8% of properties).
Key Insights
- Most common availability window: 271-366 days (69.9%)
- Most common booking duration: 1-30 days (34.8%)
- Properties with high availability (180+ days): 89.4%
- Properties with long-term bookings (180+ days): 11.7%
Minimum Stay Distributions
1 Night
570 listings
62.1% of total
2 Nights
247 listings
26.9% of total
3 Nights
18 listings
2% of total
4-6 Nights
5 listings
0.5% of total
30+ Nights
78 listings
8.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.0%
- Mid-length stays (4-6 nights) represent 0.5% of listings
- Monthly+ stays (8.5%) suggest a stable extended-stay market
- High market flexibility with 91.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
0.6% of total
Flexible
295 listings
37.9% of total
Moderate
243 listings
31.2% of total
Firm
98 listings
12.6% of total
Strict
138 listings
17.7% of total
Key Insights
- Flexible is the preferred policy at 37.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.1% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.6% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Nov, Jan, averaging 42 days
- Shortest booking windows are in Aug, Feb, Sep, averaging 29 days
- Winter shows the longest average booking window at 38 days, while Summer has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 38 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Sep when lead times are shortest
Popular Airbnb Amenities in Villa de Leyva
Below is the distribution of amenities across listings in Villa de Leyva:
Traveler Demographics
Key Insights
- Domestic travelers make up 76% of total guests, indicating a dominant local market share.
- Primary international markets: United States (11.3%) and France (2.1%)
- Spanish is the top language at 52.9%, followed by English (37.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.4%
Recommendations
- Target marketing campaigns for Bogotá and Bogota markets
- Develop localized content for United States and France
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Villa de Leyva. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Anapoima | 24 | $2,738 | $373.54 | 24% |
| Apulo | 94 | $1,906 | $266.13 | 27% |
| Anapoima | 275 | $1,749 | $262.81 | 27% |
| Carmen Apicala | 10 | $1,370 | $200.84 | 22% |
| El Imperio | 14 | $1,131 | $208.42 | 28% |
| Villeta | 21 | $1,121 | $187.34 | 24% |
| Cundinamarca | 13 | $1,116 | $153.16 | 25% |
| Sasaima | 29 | $1,114 | $143.12 | 32% |
| Guasca | 27 | $1,109 | $115.23 | 23% |
| Villeta | 293 | $1,078 | $168.65 | 24% |
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