Airbnb Market Analytics, Statistics and Data in Tunja, Boyacá, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tunja? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tunja:
How much do Airbnb hosts make on average per month in Tunja?
The short-term rental market in Tunja shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $421 per month
- Strong performing properties (top 25%) make $690 or more
- Best-in-class properties (top 10%) achieve $933+ monthly
- Entry-level properties (bottom 25%) typically earn around $143
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tunja
The market in Tunja shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tunja
Daily rates in Tunja vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $26 per night
- Strong performing properties (top 25%) secure $33 or more
- Best-in-class properties (top 10%) pull in $49+ per night
- Entry-level properties (bottom 25%) earn around $20
Daily Rate Variations by Month
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Seasonality patterns in Tunja
Peak Season (April, June, March)
- Revenue peaks at $703.43 per month
- Occupancy rates reach 44.46%
- Daily rates average $32.47
Shoulder Season
- Revenue averages $464.94 per month
- Occupancy maintains 36.20%
- Daily rates hold at $30.02
Low Season (September, January, July)
- Revenue drops to $285.88 per month
- Occupancy decreases to 28.00%
- Daily rates adjust to $28.37
Is it still profitable to do Airbnb in Tunja in 2025?
Yes! Tunja demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and monthly revenue averaging $465 and The market's 108 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tunja
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Center | Tunja's historic heart, known for its colonial architecture and rich history. It's a prime location for tourists seeking to explore the city’s cultural heritage and attractions. | Puente de Boyacá, Catedral Metropolitana Basílica Metropolitana Metropolitana de Tunja, Plaza de Bolívar, Casa del Fundador Gonzalo Suárez, Parque del Chicamocha |
| Puente de Boyacá | A significant historical site, it attracts visitors interested in Colombia's history and offers beautiful landscapes. A unique spot for those wanting to learn more about the Battle of Boyacá. | Puente de Boyacá Monument, Battle of Boyacá site, Museo del Libertador, Scenic views and natural parks |
| Monasterio de Santa Teresa | A serene area located near the monastery, popular for its tranquil environment and spiritual significance. Great for those seeking a peaceful getaway. | Monasterio de Santa Teresa, Tranquil gardens, Scenic views of the surrounding mountains |
| Parque Arqueológico de Infiernito | This archaeological park is an intriguing site for history and archaeology enthusiasts. It's less crowded, providing a unique experience. | Infiernito archaeological site, Ancient stone structures, Natural beauty and hiking opportunities |
| Bohío del Oso | A nature-rich area providing immersive experiences in local wildlife and ecosystems. Very attractive for eco-tourists and families. | Wildlife observation, Nature trails, Cultural interactions with local communities |
| Catedral Basílica Metropolitana Metropolitana de Tunja | An architectural gem in the city, attracting visitors who appreciate religious architecture and history. Central location for easy access. | Basilica architecture, Art and sculptures, Central gathering place |
| Laguna de los Tunjos | A beautiful lagoon offering outdoor activities and breathtaking landscapes. Perfect for those who wish to enjoy nature and tranquility. | Fishing, Kayaking, Bird watching |
| Chiquinquirá | A nearby town known for its religious significance and the Basilica of Chiquinquirá, attracting many visitors seeking pilgrimage experiences. | Basilica of Chiquinquirá, Cultural festivals, Local handicrafts and markets |
Do you need a license for Airbnb in Tunja?
Yes, Tunja requires a license for operating an Airbnb. Current market data shows 74% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Tunja
Luxurious Apartment in the Heights
Entire Place • 3 bedrooms
Casa Monita Linda
Entire Place • 4 bedrooms
modern apartment in tunja
Entire Place • 3 bedrooms
Beautiful apartment with a fireplace in the historic center
Entire Place • 2 bedrooms
New apartment in front of the VIVA Shopping Center
Entire Place • 2 bedrooms
Comfortable, excellent location
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Tunja
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Marco Aurelio | 4 | $23,334 | 20 | 2.27/5.0 |
| Laura | 2 | $15,050 | 70 | 4.83/5.0 |
| Diana | 5 | $13,915 | 75 | 4.90/5.0 |
| Ivan David | 3 | $13,409 | 143 | 4.60/5.0 |
| Nydia | 1 | $13,215 | 10 | 5.00/5.0 |
| Gina | 1 | $11,181 | 11 | 4.91/5.0 |
| Liliana | 1 | $11,137 | 75 | 4.89/5.0 |
| Ari | 1 | $10,916 | 40 | 4.78/5.0 |
| Miguel Leonardo | 1 | $10,285 | 91 | 4.91/5.0 |
| Camila | 1 | $8,908 | 47 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tunja
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (70.4%), with apartment & condo and house properties comprising 97.2% of inventory
- Untapped potential in boutique & hotels segments (2.8% combined)
Room Capacity Distribution
Analysis of 108 properties in Tunja shows that 1 bedroom properties are most prevalent, making up 50% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 63.9% of all listings.
Key Insights
- Most common: 1 bedroom (50%)
- Least common: 5+ bedrooms (3.7%)
- Market concentration: 63.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 108 properties in Tunja reveals that 2 guests properties dominate the market, representing 35.2% of all listings. The average property accommodates 3.1 guests, with a clear trend towards smaller guest capacities. Properties accommodating 2 guests and 4 guests make up 49.1% of the market.
Key Insights
- Most common capacity: 2 guests (35.2% of market)
- Least common capacity: 1 guest (1.9% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 49.1% in top 2 capacity sizes
- Market segmentation: Predominantly smaller guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 108 properties in Tunja, the most common availability pattern is 271-366 days (55.6% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (27.8% of properties).
Key Insights
- Most common availability window: 271-366 days (55.6%)
- Most common booking duration: 31-90 days (27.8%)
- Properties with high availability (180+ days): 76.9%
- Properties with long-term bookings (180+ days): 25.0%
Minimum Stay Distributions
1 Night
81 listings
80.2% of total
2 Nights
9 listings
8.9% of total
3 Nights
2 listings
2% of total
7-29 Nights
1 listings
1% of total
30+ Nights
8 listings
7.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.1%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (7.9%) suggest a stable extended-stay market
- High market flexibility with 91.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
52 listings
61.9% of total
Moderate
19 listings
22.6% of total
Firm
6 listings
7.1% of total
Strict
7 listings
8.3% of total
Key Insights
- Flexible is the preferred policy at 61.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 84.5% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 7.1% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Apr, Mar, averaging 24 days
- Shortest booking windows are in Aug, Dec, Jun, averaging 10 days
- Fall shows the longest average booking window at 21 days, while Summer has the shortest at 13 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 21 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-Jun when lead times are shortest
Popular Airbnb Amenities in Tunja
Below is the distribution of amenities across listings in Tunja:
Traveler Demographics
Key Insights
- Domestic travelers make up 80.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (8%) and Mexico (2.8%)
- Spanish is the top language at 56.4%, followed by English (31.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.9%
Recommendations
- Target marketing campaigns for Bogotá and Medellín markets
- Develop localized content for United States and Mexico
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tunja. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Anapoima | 24 | $2,738 | $373.54 | 24% |
| Apulo | 94 | $1,906 | $266.13 | 27% |
| Anapoima | 275 | $1,749 | $262.81 | 27% |
| Carmen Apicala | 10 | $1,370 | $200.84 | 22% |
| El Imperio | 14 | $1,131 | $208.42 | 28% |
| Villeta | 21 | $1,121 | $187.34 | 24% |
| Cundinamarca | 13 | $1,116 | $153.16 | 25% |
| Sasaima | 29 | $1,114 | $143.12 | 32% |
| Guasca | 27 | $1,109 | $115.23 | 23% |
| Villeta | 293 | $1,078 | $168.65 | 24% |
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