Sonsón Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Antioquia, Colombia
Is Airbnb profitable in Sonsón in 2025? Explore comprehensive Airbnb analytics for Sonsón, Antioquia, Colombia to uncover income potential. This 2025 STR market report for Sonsón, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Sonsón, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sonsón Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sonsón Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sonsón (2025)
Understanding the monthly revenue variations for Airbnb listings in Sonsón is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sonsón is typically December, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sonsón across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,124+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $679 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $296 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $139, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sonsón
Sonsón Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sonsón STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sonsón:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 39% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 21%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sonsón
Average Daily Rate (ADR) Airbnb Trends in Sonsón (2025)
Effective short term rental pricing strategy in Sonsón involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sonsón typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $287+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $37 per night.
- Entry-level properties (Bottom 25%) earn around $27 per night.
Average Daily Rate (ADR) Trend by Month in Sonsón
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Airbnb Seasonality Analysis & Trends in Sonsón (2025)
Peak Season (December, January, October)
- Revenue averages $868 per month
- Occupancy rates average 31.2%
- Daily rates average $107
Shoulder Season
- Revenue averages $642 per month
- Occupancy maintains around 31.9%
- Daily rates hold near $98
Low Season (May, June, July)
- Revenue drops to average $353 per month
- Occupancy decreases to average 19.3%
- Daily rates adjust to average $97
Seasonality Insights for Sonsón
- The Airbnb seasonality in Sonsón shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sonsón's highest earning potential, with monthly revenues capable of climbing to $887, occupancy reaching a high of 48.1%, and ADRs peaking at $109.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $285, occupancy could drop to 14.4%, and ADRs may adjust down to $70.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sonsón.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sonsón seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sonsón (2025)
Exploring the top neighborhoods for short-term rentals in Sonsón? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Central Sonsón | The heart of Sonsón, offering a mix of local culture and commerce. It’s a vibrant area for tourists wanting to explore local life and enjoy traditional Colombian cuisine. | Plaza de Sonsón, Church of San Francisco, Local markets, Nearby natural parks, Artisan shops |
| El Salado | A beautiful rural area on the outskirts of Sonsón, perfect for eco-tourism and guests seeking tranquility. Ideal for nature lovers. | Natural lakes, Hiking trails, Coffee farms, Bird watching spots, Cultural experiences |
| Sonsón Historical Center | Rich in history and colonial architecture, this area attracts tourists interested in cultural heritage, making it a great spot for unique stays. | Colonial buildings, Historical museums, Traditional theaters, Cultural festivals, Art galleries |
| Los Senderos | A scenic neighborhood known for its natural beauty and outdoor activities. Popular with visitors who enjoy hiking and nature exploration. | Parks, Scenic viewpoints, Adventure trails, Botanical gardens, Wildlife watching |
| San Francisco | A quaint part of Sonsón with a charming, peaceful atmosphere. Appeals to tourists looking for a relaxing getaway. | Scenic views, Local eateries, Quiet parks, Cultural events, Traditional crafts |
| La Ceja | Close to Sonsón, this town is known for its agricultural beauty and friendly community, attracting visitors interested in rural tourism. | Coffee plantations, Local farms, Community festivals, Natural scenery, Cultural sites |
| Parque Natural | A natural park area that offers outdoor adventures and eco-friendly accommodations. Great for tourists who love nature. | Hiking trails, Wildlife, Picnic spots, Camping areas, Waterfalls |
| Sonsón Countryside | The surrounding countryside boasts beautiful landscapes and eco-tourism opportunities, perfect for visitors seeking a tranquil escape from city life. | Countryside views, Agrotourism, Rural activities, Festivals, Farmers markets |
Understanding Airbnb License Requirements & STR Laws in Sonsón (2025)
With 20% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Sonsón. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sonsón to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 20% licensed listings)
Top Performing Airbnb Properties in Sonsón (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sonsónbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Country house in Doradal, Puerto Triunfo.
Entire Place • 4 bedrooms
Farm in Doradal - Rosa Palomera-Hacienda Napoles
Entire Place • 4 bedrooms
The Stone Age / Naples / Doradal
Entire Place • 4 bedrooms
New apartment with an excellent view.
Entire Place • 3 bedrooms
Apartment in Sonsón
Entire Place • 2 bedrooms
Central studio apartment near the P.P.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sonsón (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sonsón based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jorge | 1 | $31,240 | 11 | 4.91/5.0 |
| Alojamientos De Juliana Y Osca | 1 | $9,825 | 24 | 4.54/5.0 |
| Maria Carolina | 1 | $8,408 | 5 | 4.60/5.0 |
| Samy | 1 | $7,678 | 31 | 5.00/5.0 |
| Maria Alejandra | 2 | $7,158 | 35 | 4.94/5.0 |
| Theresa | 2 | $4,311 | 26 | 4.79/5.0 |
| Esteban | 1 | $3,746 | 90 | 4.93/5.0 |
| Juliana | 1 | $3,460 | 11 | 5.00/5.0 |
| Giovanna | 4 | $2,955 | 9 | 5.00/5.0 |
| Mónica | 1 | $2,046 | 13 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sonsón.
Dive Deeper: Advanced Sonsón STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sonsón. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSonsón Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sonsón
- The Sonsón Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 35% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Sonsón, Apartment/Condo properties are the most common (35%), reflecting the local real estate landscape.
- Houses represent a significant 25% portion, catering likely to families or larger groups.
- The presence of 30% Hotel/Boutique listings indicates integration with traditional hospitality.
Sonsón Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sonsón
- The dominant room capacity in Sonsón is 1 bedroom listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 45.0% of the active Airbnb listings in Sonsón, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sonsón.
Sonsón Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sonsón
- The most common guest capacity trend in Sonsón vacation rentals is listings accommodating 8+ guests (30%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 7 guests dominate the Sonsón STR market, accounting for 50.0% of listings.
- 60.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sonsón.
- On average, properties in Sonsón are equipped to host 5.5 guests.
Sonsón Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sonsón
- The most common availability pattern in Sonsón falls within the 271-366 days range, representing 75% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 90.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sonsón (40%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 10.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sonsón Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
80% of total
2 Nights
3 listings
15% of total
30+ Nights
1 listings
5% of total
Key Insights
- The most prevalent minimum stay requirement in Sonsón is 1 Night, adopted by 80% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (95.0%) of the Sonsón Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 80% of Sonsón hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sonsón.
Sonsón Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
60% of total
Moderate
5 listings
25% of total
Firm
3 listings
15% of total
Cancellation Policy Insights for Sonsón
- The prevailing Airbnb cancellation policy trend in Sonsón is Flexible, used by 60% of listings.
- The market strongly favors guest-friendly terms, with 85.0% of listings offering Flexible or Moderate policies. This suggests guests in Sonsón may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 60% market standard in Sonsón.
- Given the high prevalence of Flexible policies (60%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Sonsón.
Sonsón STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sonsón
- The overall average booking lead time for vacation rentals in Sonsón is 21 days.
- Guests book furthest in advance for stays during September (average 41 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 9 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (34 days avg.) sees the longest lead times, while Winter (13 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Sonsón.
- For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 41 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (9 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 34 days) to capture early planners.
- Monitor your own booking lead times against these Sonsón averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sonsón (2025)
Amenity Prevalence
Amenity Insights for Sonsón
- Essential amenities in Sonsón that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, Pets allowed, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sonsón: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Wifi or Pets allowed to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sonsón to stay competitive.
Sonsón Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sonsón
- The typical guest profile for Airbnb in Sonsón consists of primarily domestic travelers (88%), often arriving from nearby Medellín, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Spanish or English.
- Domestic travelers account for 87.5% of guests.
- Key international markets include Colombia (87.5%) and United States (9.4%).
- Top languages spoken are Spanish (52.4%) followed by English (31.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Medellín and Bogotá.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sonsón Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| San Nicolás | 22 | $2,737 | $341.52 | 31% |
| Cauca Viejo | 28 | $2,107 | $280.93 | 27% |
| Antioquia | 14 | $1,856 | $305.41 | 26% |
| Apulo | 99 | $1,663 | $270.45 | 24% |
| Córdoba | 25 | $1,637 | $261.22 | 23% |
| Anapoima | 304 | $1,607 | $265.41 | 26% |
| Cundinamarca | 11 | $1,324 | $187.54 | 26% |
| Sopetrán | 167 | $1,093 | $211.10 | 22% |
| Carmen Apicala | 10 | $1,021 | $186.07 | 21% |
| El Imperio | 13 | $1,013 | $186.46 | 22% |