Airbnb Market Analytics, Statistics and Data in Peñol, Antioquia, Colombia
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Peñol? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Peñol:
How much do Airbnb hosts make on average per month in Peñol?
The short-term rental market in Peñol shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,315 per month
- Strong performing properties (top 25%) make $2,504 or more
- Best-in-class properties (top 10%) achieve $4,176+ monthly
- Entry-level properties (bottom 25%) typically earn around $493
Revenue Variations by Month
Occupancy Rates Throughout the Year in Peñol
The market in Peñol shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 21% occupancy rates
- Strong performing properties (top 25%) achieve 39% or higher
- Best-in-class properties (top 10%) reach 61%+occupancy
- Entry-level properties (bottom 25%) average around 11%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Peñol
Daily rates in Peñol vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $120 per night
- Strong performing properties (top 25%) secure $199 or more
- Best-in-class properties (top 10%) pull in $299+ per night
- Entry-level properties (bottom 25%) earn around $72
Daily Rate Variations by Month
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Seasonality patterns in Peñol
Peak Season (June, March, May)
- Revenue peaks at $2527.66 per month
- Occupancy rates reach 35.96%
- Daily rates average $197.50
Shoulder Season
- Revenue averages $1836.89 per month
- Occupancy maintains 27.76%
- Daily rates hold at $186.41
Low Season (August, September, July)
- Revenue drops to $1061.84 per month
- Occupancy decreases to 22.04%
- Daily rates adjust to $176.97
Is it still profitable to do Airbnb in Peñol in 2025?
Yes! Peñol demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 28% and solid monthly revenue averaging $1837 and The market's 121 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Peñol
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| El Peñol Rock | A famous landmark in Peñol, it offers stunning views and attracts tourists for hiking and photography. Ideal for hosting Airbnb guests looking to explore natural beauty. | El Peñol Rock, Guatapé reservoir, Hiking trails, Lookout points |
| Guatapé | Just a short distance from Peñol, Guatapé is renowned for its colorful houses and vibrant waterfront. It attracts visitors for water activities and cultural experiences. | Guatapé waterfront, Pablo Escobar's house, Zócalos of Guatapé, Water sports and boat rentals |
| Lago El Peñol | The lake surrounding El Peñol offers beautiful settings for water activities and relaxation. This area is great for vacationers and families. | Boat tours, Fishing, Waterfront restaurants, Beach areas |
| Peñol Town Center | The historical center of Peñol has colonial architecture and local markets. It’s perfect for guests wanting a taste of local culture and cuisine. | Local markets, Church of San Pedro, Cultural events, Restaurants serving local cuisine |
| Vereda La Finca | A countryside area with scenic views and nature, it attracts visitors looking for tranquility and rural experiences. Great for Airbnb hosts who want to offer a retreat. | Nature walks, Farm tours, Bird watching, Countryside views |
| El Jardín del Peñol | A popular green space for relaxation and picnics in Peñol. It’s great for families and tourists looking for leisure activities. | Parks, Picnic areas, Children's play areas |
| Cascada La Piedra | An attractive waterfall nearby that draws nature enthusiasts. This area can appeal to guests interested in eco-tourism and adventure sports. | Natural waterfall, Hiking trails, Photography spots |
| Cabañas Peñol | Cabin rentals on the outskirts of Peñol offer a cozy and rustic stay. Ideal for travelers looking for a unique experience in nature. | Cabins in the woods, Nature retreats, Close to hiking trails |
Do you need a license for Airbnb in Peñol?
Yes, Peñol requires a license for operating an Airbnb. Current market data shows 69% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Peñol
Las Rocas Guatape
Entire Place • 11 bedrooms
Casa Chevere! Hot Tub, Nature, Relax & Reset
Entire Place • 4 bedrooms
Private luxury Retreat Guatape
Entire Place • 3 bedrooms
Lake view cabin for Groups !
Entire Place • 2 bedrooms
Lux Guatapé Lakeside Retreat: 2 Cabins & 2 Jacuzzi
Entire Place • 6 bedrooms
Country House With Large Jacuzzi and Beautiful Vie
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Peñol
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Boato Hotel | 13 | $264,108 | 141 | 3.67/5.0 |
| Ricardo | 6 | $138,518 | 20 | 0.82/5.0 |
| Fernando | 4 | $90,249 | 191 | 4.82/5.0 |
| Domus | 6 | $83,114 | 33 | 3.25/5.0 |
| Sergio | 1 | $71,716 | 103 | 4.88/5.0 |
| Claudia | 1 | $66,156 | 84 | 4.93/5.0 |
| Andrea | 2 | $61,424 | 101 | 4.91/5.0 |
| Juan Felipe | 3 | $49,522 | 29 | 3.33/5.0 |
| Daniel | 6 | $49,425 | 17 | 3.33/5.0 |
| Juan Jose | 1 | $44,637 | 36 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Peñol
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (72.7%), with outdoor & mobile and house properties comprising 71.9% of inventory
- Strong specialty sector (63.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (1.7% combined)
Room Capacity Distribution
Analysis of 121 properties in Peñol shows that 1 bedroom properties are most prevalent, making up 49.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.6% of all listings.
Key Insights
- Most common: 1 bedroom (49.6%)
- Least common: 4 bedrooms (9.1%)
- Market concentration: 68.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 121 properties in Peñol reveals that 2 guests properties dominate the market, representing 41.3% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 8+ guests make up 69.4% of the market.
Key Insights
- Most common capacity: 2 guests (41.3% of market)
- Least common capacity: 5 guests (2.5% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 69.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 121 properties in Peñol, the most common availability pattern is 271-366 days (61.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (38.8% of properties).
Key Insights
- Most common availability window: 271-366 days (61.2%)
- Most common booking duration: 31-90 days (38.8%)
- Properties with high availability (180+ days): 86.0%
- Properties with long-term bookings (180+ days): 14.0%
Minimum Stay Distributions
1 Night
97 listings
90.7% of total
2 Nights
8 listings
7.5% of total
30+ Nights
2 listings
1.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 98.2%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (1.9%) suggest a stable extended-stay market
- High market flexibility with 98.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
2 listings
2.4% of total
Flexible
44 listings
51.8% of total
Moderate
18 listings
21.2% of total
Firm
8 listings
9.4% of total
Strict
13 listings
15.3% of total
Key Insights
- Flexible is the preferred policy at 51.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.0% of the market
- Strong market consensus around Flexible policies
- Non-refundable policies are least common at 2.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Aug, Apr, Dec, averaging 47 days
- Shortest booking windows are in May, Jun, Sep, averaging 22 days
- Winter shows the longest average booking window at 40 days, while Fall has the shortest at 28 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 40 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during May-Sep when lead times are shortest
Popular Airbnb Amenities in Peñol
Below is the distribution of amenities across listings in Peñol:
Traveler Demographics
Key Insights
- Domestic travelers make up 49.2% of total guests, indicating a significant local market share.
- Primary international markets: United States (31.2%) and Canada (4.7%)
- Spanish is the top language at 50.1%, followed by English (41%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.8%
Recommendations
- Target marketing campaigns for Medellín and Bogotá markets
- Develop localized content for United States and Canada
- Prioritize Spanish and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Peñol. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| San Nicolás | 22 | $2,946 | $369.04 | 29% |
| Antioquia | 16 | $2,294 | $260.33 | 29% |
| Córdoba | 24 | $2,213 | $254.96 | 30% |
| Cauca Viejo | 25 | $1,791 | $258.98 | 26% |
| Sopetrán | 160 | $1,538 | $223.48 | 25% |
| El Tablazo | 21 | $1,523 | $139.21 | 35% |
| Copacabana | 88 | $1,513 | $224.97 | 28% |
| Olaya | 18 | $1,247 | $190.60 | 25% |
| Girardota | 30 | $1,238 | $207.01 | 28% |
| San Jerónimo | 188 | $1,216 | $210.79 | 22% |
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