Airbnb Market Analytics, Statistics and Data in Sutton, Quebec, Canada
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sutton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sutton:
How much do Airbnb hosts make on average per month in Sutton?
The short-term rental market in Sutton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,885 per month
- Strong performing properties (top 25%) make $3,300 or more
- Best-in-class properties (top 10%) achieve $4,918+ monthly
- Entry-level properties (bottom 25%) typically earn around $810
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sutton
The market in Sutton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 57% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sutton
Daily rates in Sutton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $161 per night
- Strong performing properties (top 25%) secure $224 or more
- Best-in-class properties (top 10%) pull in $334+ per night
- Entry-level properties (bottom 25%) earn around $98
Daily Rate Variations by Month
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Seasonality patterns in Sutton
Peak Season (March, August, February)
- Revenue peaks at $3460.05 per month
- Occupancy rates reach 50.67%
- Daily rates average $196.79
Shoulder Season
- Revenue averages $2465.89 per month
- Occupancy maintains 38.14%
- Daily rates hold at $192.51
Low Season (April, November, May)
- Revenue drops to $1811.66 per month
- Occupancy decreases to 25.52%
- Daily rates adjust to $187.93
Is it still profitable to do Airbnb in Sutton in 2025?
Yes! Sutton demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and solid monthly revenue averaging $2466 and The market's 115 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sutton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sutton Village | Charming village atmosphere surrounded by the beauty of the Eastern Townships. Ideal for hosting travelers seeking a quaint and picturesque stay with access to local shops and cafes. | Sutton Golf Club, Mont Sutton Ski Resort, Sutton Art Gallery, Sutton Historical Society, Local Farmer's Market |
| Mont Sutton | Renowned ski resort offering breathtaking mountain views and outdoor activities. A prime location for winter sports enthusiasts and nature lovers alike. | Mont Sutton Ski Resort, Hiking Trails, Scenic Chairlift Rides, Snowshoeing Areas, Mountain Biking Trails |
| Parc d'environnement naturel de Sutton | Natural park perfect for outdoor activities such as hiking, cycling, and bird watching. Attracts eco-tourists and nature lovers looking for a getaway in the woods. | Hiking Trails, Biodiversity, Nature Interpretive Center, Picnic Areas, Wildlife Viewing |
| Sutton Heights | Residential area offering stunning views and a peaceful environment. Great for hosting families or couples looking for a relaxing retreat. | Sutton Mountain Views, Nature Trails, Community Parks, Birdwatching Spots, Local Restaurants |
| Sutton's Wine Route | Highlighting the local vineyards, this area attracts wine lovers and tourists seeking culinary experiences in the serene countryside. | Local Wineries, Wine Tastings, Culinary Workshops, Scenic Drives, Gastronomy Events |
| Lake Memphremagog | A picturesque lake just a short drive away, it offers water activities and scenic beauty, attracting those looking for summer getaways. | Water Sports, Beaches, Scenic Boat Tours, Picnic Areas, Cycling Around the Lake |
| Eastman | Nearby town known for its cultural events and proximity to outdoor activities. A great spot for those looking to explore the Eastern Townships while staying close to Sutton. | Eastman Theatre, Local Artisan Shops, Nature Trails, Cultural Festivals, Gastronomy Events |
| Bromont | Just a short drive from Sutton, Bromont is known for its ski resort and golf courses. Ideal for travelers looking for a blend of sports and relaxation. | Bromont Ski Resort, Golf Course, Water Park, Mountain Biking Trails, Local Restaurants |
Do you need a license for Airbnb in Sutton?
Yes, Sutton requires a license for operating an Airbnb. Current market data shows 76% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Sutton
Quiet Sanctuarium Nature Retreat
Entire Place • 5 bedrooms
Stunning villa near Mt Sutton & Jay Peak
Entire Place • 7 bedrooms
Mountain charm near Mount Sutton
Entire Place • 3 bedrooms
VILLAMAPLE Kid/Pet-Friendly chalet (CITQ # 306241)
Entire Place • 5 bedrooms
The Country House in the Mountains
Entire Place • 2 bedrooms
Luxury chalet near the ski mountains
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Sutton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alexandra | 1 | $189,021 | 13 | 4.69/5.0 |
| Monic | 3 | $123,055 | 261 | 4.98/5.0 |
| Natasha | 1 | $99,117 | 82 | 4.85/5.0 |
| Francois | 2 | $69,101 | 422 | 4.95/5.0 |
| Martine | 1 | $65,958 | 24 | 4.96/5.0 |
| Maxime | 8 | $65,184 | 127 | 4.26/5.0 |
| Sara | 1 | $62,538 | 108 | 4.69/5.0 |
| Catherine | 1 | $60,577 | 61 | 5.00/5.0 |
| Hôtel À La Maison | 5 | $56,629 | 188 | 4.28/5.0 |
| Jean Philippe | 2 | $55,520 | 190 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sutton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.6%), with house and apartment & condo properties comprising 85.3% of inventory
- Untapped potential in outdoor & mobile segments (1.7% combined)
Room Capacity Distribution
Analysis of 115 properties in Sutton shows that 2 bedrooms properties are most prevalent, making up 33.9% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 56.5% of all listings.
Key Insights
- Most common: 2 bedrooms (33.9%)
- Least common: 5+ bedrooms (6.1%)
- Market concentration: 56.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 115 properties in Sutton reveals that 4 guests properties dominate the market, representing 25.2% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 47.8% of the market.
Key Insights
- Most common capacity: 4 guests (25.2% of market)
- Least common capacity: 7 guests (3.5% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 47.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 115 properties in Sutton, the most common availability pattern is 271-366 days (41.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.7% of properties).
Key Insights
- Most common availability window: 271-366 days (41.7%)
- Most common booking duration: 91-180 days (35.7%)
- Properties with high availability (180+ days): 76.5%
- Properties with long-term bookings (180+ days): 23.5%
Minimum Stay Distributions
1 Night
15 listings
14.3% of total
2 Nights
45 listings
42.9% of total
3 Nights
4 listings
3.8% of total
4-6 Nights
4 listings
3.8% of total
7-29 Nights
6 listings
5.7% of total
30+ Nights
31 listings
29.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 57.2%
- Mid-length stays (4-6 nights) represent 3.8% of listings
- Monthly+ stays (29.5%) suggest a stable extended-stay market
- High market flexibility with 61.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
8 listings
7.3% of total
Moderate
23 listings
21.1% of total
Firm
26 listings
23.9% of total
Strict
52 listings
47.7% of total
Key Insights
- Strict is the preferred policy at 47.7% of listings
- Stricter policies (Firm & Strict) dominate at 71.6% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 7.3% of listings
Recommendations
- The market supports stricter policies, with 71.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, Mar, Aug, averaging 83 days
- Shortest booking windows are in Dec, Sep, Nov, averaging 53 days
- Spring shows the longest average booking window at 78 days, while Fall has the shortest at 53 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 78 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Nov when lead times are shortest
Popular Airbnb Amenities in Sutton
Below is the distribution of amenities across listings in Sutton:
Traveler Demographics
Key Insights
- Domestic travelers make up 67.3% of total guests, indicating a significant local market share.
- Primary international markets: United States (27.4%) and France (2%)
- English is the top language at 51.6%, followed by French (36.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.4%
Recommendations
- Target marketing campaigns for Montreal and Ottawa markets
- Develop localized content for United States and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sutton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Jefferson | 28 | $6,385 | $434.06 | 50% |
| Malletts Bay | 49 | $5,294 | $426.36 | 47% |
| Saint-Denis-de-Brompton | 29 | $4,883 | $390.45 | 35% |
| Stowe | 841 | $4,741 | $459.29 | 41% |
| Dalton | 13 | $4,423 | $350.38 | 47% |
| Shannon | 26 | $4,416 | $255.18 | 52% |
| South Burlington | 102 | $4,402 | $297.32 | 52% |
| Wilmington | 134 | $4,387 | $320.60 | 45% |
| Colchester | 66 | $4,118 | $315.54 | 51% |
| Middlebury | 53 | $4,061 | $282.21 | 55% |
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