Airbnb Market Analytics, Statistics and Data in Sherbrooke, Quebec, Canada
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sherbrooke? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sherbrooke:
How much do Airbnb hosts make on average per month in Sherbrooke?
The short-term rental market in Sherbrooke shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,188 per month
- Strong performing properties (top 25%) make $2,083 or more
- Best-in-class properties (top 10%) achieve $3,250+ monthly
- Entry-level properties (bottom 25%) typically earn around $616
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sherbrooke
The market in Sherbrooke shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sherbrooke
Daily rates in Sherbrooke vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $62 per night
- Strong performing properties (top 25%) secure $98 or more
- Best-in-class properties (top 10%) pull in $154+ per night
- Entry-level properties (bottom 25%) earn around $40
Daily Rate Variations by Month
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Seasonality patterns in Sherbrooke
Peak Season (August, July, October)
- Revenue peaks at $1840.01 per month
- Occupancy rates reach 60.55%
- Daily rates average $84.02
Shoulder Season
- Revenue averages $1575.98 per month
- Occupancy maintains 48.32%
- Daily rates hold at $79.67
Low Season (September, December, January)
- Revenue drops to $1144.24 per month
- Occupancy decreases to 39.02%
- Daily rates adjust to $76.25
Is it still profitable to do Airbnb in Sherbrooke in 2025?
Yes! Sherbrooke demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and monthly revenue averaging $1576 and The market's 116 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sherbrooke
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Sherbrooke | The vibrant heart of Sherbrooke, featuring a mix of cultural attractions, dining, and shopping. It's ideal for visitors looking for a bustling atmosphere and easy access to events. | Sherbrooke Museum of Fine Arts, Promenade de la Gatineau, Mont Bellevue Park, Theaters and concert halls, Local restaurants and cafes |
| Jacques-Cartier Park | A picturesque neighborhood known for its outdoor activities and close proximity to nature. A great spot for families and nature enthusiasts who enjoy parks and green spaces. | Jacques-Cartier Park, La Terrasse, Biking and hiking trails, In the heart of nature, Community events and markets |
| Brompton | A charming suburb known for its family-friendly environment and community vibe. Perfect for hosting families looking for a quieter stay while still being close to the city. | Nature parks, Riverside dining, Local festivals, Family-friendly activities, Community sports fields |
| Sherbrooke Village | Historic area known for its heritage buildings and cultural significance. Attracts tourists interested in history and local culture and showcases Sherbrooke's rich past. | Bishop's University, Heritage buildings, Cultural festivals, Local artisan shops, Historic sites and tours |
| Rock Forest | A popular residential area with a strong community feel. It attracts both tourists and business travelers due to its convenient location and amenities. | Local parks, Family-friendly attractions, Community centers, Access to major roads, Proximity to downtown |
| Fleurimont | Known for its beautiful scenery and peaceful atmosphere. Perfect for guests looking for a relaxing stay amid nature with easy access to the urban center. | Parc de la Gorge de Coaticook, Nature trails, Quaint local shops, Scenic views, Outdoor activities |
| Lennoxville | A vibrant neighborhood with a strong student presence due to Bishop's University. This area attracts younger crowds and those looking for a lively atmosphere. | Bishop's University, Local pubs and cafes, Cultural events, Sports and athletics, Young adult activities |
| Sherbrooke North | Developing area with new amenities and housing. Ideal for investors looking at future growth and clientele that seeks modern accommodation options. | New shopping centers, Residential developments, Community parks, Access to public transport, Technology hubs |
Do you need a license for Airbnb in Sherbrooke?
Most likely, Sherbrooke requires a license for Airbnb operations. With 50% of current listings showing licensing information, we recommend checking Sherbrooke's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Sherbrooke
Beautiful cottage directly on Lake Magog!
Entire Place • 3 bedrooms
The haven of peace
Entire Place • 3 bedrooms
Small Town Oasis
Entire Place • 3 bedrooms
CHALET LAC MAGOG & COMFORT
Entire Place • 3 bedrooms
Open plan, gym, and hot tubs!
Entire Place • 2 bedrooms
Bord de l’eau en Estrie - Chalet contemporain!
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Sherbrooke
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jean-Guy | 1 | $68,255 | 87 | 4.98/5.0 |
| Mylène | 1 | $67,556 | 32 | 4.78/5.0 |
| Andrew | 1 | $49,794 | 26 | 5.00/5.0 |
| Nil | 1 | $49,005 | 186 | 4.96/5.0 |
| Marie-Claude | 5 | $44,772 | 1183 | 4.87/5.0 |
| Elodie | 3 | $44,204 | 103 | 4.89/5.0 |
| Amalia | 1 | $43,990 | 25 | 4.96/5.0 |
| 251623976 | 1 | $38,219 | 10 | 5.00/5.0 |
| Raphael | 1 | $36,368 | 25 | 4.76/5.0 |
| Marymay | 1 | $36,332 | 21 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sherbrooke
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (75%), with house and apartment & condo properties comprising 94.8% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (5.1% combined)
Room Capacity Distribution
Analysis of 116 properties in Sherbrooke shows that 1 bedroom properties are most prevalent, making up 35.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 57.8% of all listings.
Key Insights
- Most common: 1 bedroom (35.3%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 57.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 116 properties in Sherbrooke reveals that 2 guests properties dominate the market, representing 26.7% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 43.1% of the market.
Key Insights
- Most common capacity: 2 guests (26.7% of market)
- Least common capacity: 7 guests (1.7% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 43.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 116 properties in Sherbrooke, the most common availability pattern is 181-270 days (36.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.3% of properties).
Key Insights
- Most common availability window: 181-270 days (36.2%)
- Most common booking duration: 91-180 days (35.3%)
- Properties with high availability (180+ days): 70.7%
- Properties with long-term bookings (180+ days): 31.0%
Minimum Stay Distributions
1 Night
14 listings
13.5% of total
2 Nights
27 listings
26% of total
3 Nights
5 listings
4.8% of total
7-29 Nights
3 listings
2.9% of total
30+ Nights
55 listings
52.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 39.5%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (52.9%) suggest a stable extended-stay market
- High market flexibility with 44.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
1% of total
Flexible
23 listings
23.2% of total
Moderate
21 listings
21.2% of total
Firm
23 listings
23.2% of total
Strict
31 listings
31.3% of total
Key Insights
- Strict is the preferred policy at 31.3% of listings
- The market shows a balanced distribution between guest-friendly (44.4%) and strict (54.5%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Apr, May, Mar, averaging 71 days
- Shortest booking windows are in Oct, Dec, Feb, averaging 45 days
- Spring shows the longest average booking window at 71 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 71 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Sherbrooke
Below is the distribution of amenities across listings in Sherbrooke:
Traveler Demographics
Key Insights
- Domestic travelers make up 68.1% of total guests, indicating a significant local market share.
- Primary international markets: France (13.2%) and United States (13.1%)
- English is the top language at 45.3%, followed by French (43.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.2%
Recommendations
- Target marketing campaigns for Montreal and Toronto markets
- Develop localized content for France and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sherbrooke. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Jefferson | 28 | $6,385 | $434.06 | 50% |
| Saint-Denis-de-Brompton | 29 | $4,883 | $390.45 | 35% |
| Otisfield | 11 | $4,791 | $403.13 | 44% |
| Stowe | 841 | $4,741 | $459.29 | 41% |
| Woodstock | 40 | $4,706 | $366.59 | 47% |
| Dalton | 13 | $4,423 | $350.38 | 47% |
| Shannon | 26 | $4,416 | $255.18 | 52% |
| Jackson | 83 | $3,955 | $368.84 | 42% |
| Morristown | 119 | $3,908 | $304.94 | 45% |
| Moretown | 27 | $3,907 | $288.45 | 49% |
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