Airbnb Market Analytics, Statistics and Data in Saguenay, Quebec, Canada
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Saguenay? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Saguenay:
How much do Airbnb hosts make on average per month in Saguenay?
The short-term rental market in Saguenay shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,394 per month
- Strong performing properties (top 25%) make $2,256 or more
- Best-in-class properties (top 10%) achieve $3,531+ monthly
- Entry-level properties (bottom 25%) typically earn around $797
Revenue Variations by Month
Occupancy Rates Throughout the Year in Saguenay
The market in Saguenay shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 72% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Saguenay
Daily rates in Saguenay vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $76 per night
- Strong performing properties (top 25%) secure $114 or more
- Best-in-class properties (top 10%) pull in $170+ per night
- Entry-level properties (bottom 25%) earn around $52
Daily Rate Variations by Month
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Seasonality patterns in Saguenay
Peak Season (August, July, June)
- Revenue peaks at $2419.30 per month
- Occupancy rates reach 69.67%
- Daily rates average $97.97
Shoulder Season
- Revenue averages $1698.49 per month
- Occupancy maintains 51.55%
- Daily rates hold at $93.48
Low Season (November, December, January)
- Revenue drops to $1121.36 per month
- Occupancy decreases to 40.58%
- Daily rates adjust to $90.35
Is it still profitable to do Airbnb in Saguenay in 2025?
Yes! Saguenay demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 52% and solid monthly revenue averaging $1698 and With 210 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Saguenay
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Chicoutimi | The vibrant downtown area of Chicoutimi is known for its cultural scene and proximity to the Saguenay River. It offers a mix of historic charm and modern amenities, making it an attractive spot for tourists. | Saguenay River, Promenade du Vieux-Port, Chicoutimi Cathedral, Musee de la Petite Maison blanche, Parc de la Rivière du Moulin |
| Jonquière | A significant cultural and commercial hub, Jonquière hosts many events and festivals throughout the year. Its affordable housing options make it an appealing investment area for potential Airbnb hosts. | Parc de la Cité, Jonquière River, Festival de la chanson de Tadoussac, Centre de Formation Professionnelle, Eglise Saint-Antoine de Padoue |
| La Baie | Known for its stunning views of the Saguenay Fjord and a more relaxed atmosphere, La Baie attracts nature lovers and those looking to unwind by the water. It's a great area for seasonal rentals. | Saguenay Fjord National Park, La Baie des Ha! Ha!, Parc de la Rivière du Moulin, Historical sites, Local artisan shops |
| Alma | A small city with a rich history and community spirit, Alma offers various outdoor activities such as kayaking and cycling along the Rivière aux Sables, appealing to adventurers and families alike. | Rivière aux Sables, Parc de la Chute, Centre d'exposition de la Baie, Local festivals, Artisan markets |
| Roberval | A charming town located on the shores of Lac Saint-Jean with beautiful beaches and parks. It is great for family vacations, and hosts many summer events that attract visitors. | Lac Saint-Jean, Marina de Roberval, Historic sites, Annual Festival des Guitares du Monde, Local restaurants |
| Saint-Félicien | Famous for its Zoo and lush green spaces, Saint-Félicien is perfect for those interested in wildlife and outdoor activities, drawing families and eco-tourists. | Zoo Sauvage de Saint-Félicien, Parc de la Caverne, Nature trails, Local wildlife tours, Cultural events |
| Saguenay (Downtown Area) | The downtown area is the city’s cultural heartbeat with restaurants, shopping, and vibrant nightlife, making it appealing for urban tourists and business travelers. | Place du Royaume, St. Francis Cathedral, Local art galleries, Shopping centers, Restaurants |
| Lac-Kénogami | Situated near the scenic Lac-Kénogami, this area is ideal for outdoor enthusiasts looking for watersports and hiking opportunities, appealing to sports and nature lovers. | Lac-Kénogami, Hiking trails, Fishing spots, Local campgrounds, Scenic viewpoints |
Do you need a license for Airbnb in Saguenay?
Yes, Saguenay requires a license for operating an Airbnb. Current market data shows 77% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Saguenay
Hector The River
Entire Place • 4 bedrooms
Lili Rose, 4 bedroom house 2 sb, downtown
Entire Place • 4 bedrooms
Welcome to the House at Grandma's
Entire Place • 5 bedrooms
Vertige Chalet on the Fjord
Entire Place • 3 bedrooms
Magical Loft : Breathtaking View & Cozy Fireplace
Entire Place • 1 bedroom
Downtown House with Relaxing Spa & Cozy Fireplace!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Saguenay
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Francois | 17 | $352,275 | 1416 | 4.56/5.0 |
| Thomas | 8 | $199,998 | 1798 | 4.78/5.0 |
| Claudine | 8 | $167,713 | 556 | 4.88/5.0 |
| Alexandre | 11 | $121,199 | 2107 | 4.72/5.0 |
| Joseph | 6 | $115,263 | 345 | 4.86/5.0 |
| Emilie | 3 | $72,677 | 654 | 4.83/5.0 |
| Maryse | 2 | $69,604 | 234 | 4.97/5.0 |
| Pénélope | 2 | $53,674 | 413 | 4.93/5.0 |
| Emilie | 1 | $51,701 | 51 | 5.00/5.0 |
| Kevin | 2 | $48,680 | 97 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Saguenay
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.5%), with apartment & condo and house properties comprising 93.8% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (6.2% combined)
Room Capacity Distribution
Analysis of 210 properties in Saguenay shows that 1 bedroom properties are most prevalent, making up 36.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.2% of all listings.
Key Insights
- Most common: 1 bedroom (36.2%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 65.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 210 properties in Saguenay reveals that 4 guests properties dominate the market, representing 27.1% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 49.5% of the market.
Key Insights
- Most common capacity: 4 guests (27.1% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 49.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 210 properties in Saguenay, the most common availability pattern is 181-270 days (32.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31% of properties).
Key Insights
- Most common availability window: 181-270 days (32.4%)
- Most common booking duration: 91-180 days (31%)
- Properties with high availability (180+ days): 56.2%
- Properties with long-term bookings (180+ days): 45.2%
Minimum Stay Distributions
1 Night
62 listings
32.5% of total
2 Nights
45 listings
23.6% of total
3 Nights
15 listings
7.9% of total
4-6 Nights
10 listings
5.2% of total
7-29 Nights
6 listings
3.1% of total
30+ Nights
53 listings
27.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 56.1%
- Mid-length stays (4-6 nights) represent 5.2% of listings
- Monthly+ stays (27.7%) suggest a stable extended-stay market
- High market flexibility with 64.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.5% of total
Flexible
56 listings
29.2% of total
Moderate
78 listings
40.6% of total
Firm
29 listings
15.1% of total
Strict
28 listings
14.6% of total
Key Insights
- Moderate is the preferred policy at 40.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 69.8% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 76 days
- Shortest booking windows are in Apr, Oct, Nov, averaging 41 days
- Summer shows the longest average booking window at 76 days, while Fall has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 76 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Nov when lead times are shortest
Popular Airbnb Amenities in Saguenay
Below is the distribution of amenities across listings in Saguenay:
Traveler Demographics
Key Insights
- Domestic travelers make up 52.3% of total guests, indicating a significant local market share.
- Primary international markets: France (39.7%) and United States (2.8%)
- French is the top language at 48.8%, followed by English (40.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.2%
Recommendations
- Target marketing campaigns for Montreal and Québec City markets
- Develop localized content for France and United States
- Prioritize French and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Saguenay. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Les Éboulements | 137 | $3,359 | $236.18 | 43% |
| Saint-Irénée | 48 | $2,804 | $218.40 | 44% |
| Sainte-Brigitte-de-Laval | 59 | $2,703 | $192.59 | 49% |
| Petite-Rivière-Saint-François | 418 | $2,493 | $281.84 | 34% |
| Hébertville | 12 | $2,418 | $184.18 | 46% |
| Stoneham-et-Tewkesbury | 195 | $2,380 | $316.67 | 32% |
| Roberval | 23 | $2,255 | $137.90 | 59% |
| Saint-Ferréol-les-Neiges | 178 | $2,251 | $263.84 | 34% |
| Sainte-Rose-du-Nord | 26 | $2,171 | $154.48 | 46% |
| Baie-Saint-Paul | 202 | $2,053 | $201.25 | 38% |
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