Airbnb Market Analytics, Statistics and Data in Montreal, Quebec, Canada
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Montreal? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Montreal:
How much do Airbnb hosts make on average per month in Montreal?
The short-term rental market in Montreal shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,303 per month
- Strong performing properties (top 25%) make $4,186 or more
- Best-in-class properties (top 10%) achieve $6,783+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,103
Revenue Variations by Month
Occupancy Rates Throughout the Year in Montreal
The market in Montreal shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 56% occupancy rates
- Strong performing properties (top 25%) achieve 77% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Montreal
Daily rates in Montreal vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $98 per night
- Strong performing properties (top 25%) secure $169 or more
- Best-in-class properties (top 10%) pull in $275+ per night
- Entry-level properties (bottom 25%) earn around $60
Daily Rate Variations by Month
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Seasonality patterns in Montreal
Peak Season (June, August, July)
- Revenue peaks at $4314.11 per month
- Occupancy rates reach 66.58%
- Daily rates average $162.25
Shoulder Season
- Revenue averages $3202.29 per month
- Occupancy maintains 53.14%
- Daily rates hold at $142.48
Low Season (November, December, January)
- Revenue drops to $1532.43 per month
- Occupancy decreases to 36.34%
- Daily rates adjust to $128.70
Is it still profitable to do Airbnb in Montreal in 2025?
Yes! Montreal demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 53% and strong monthly revenue averaging $3202 and As a mature market with 5873 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Montreal
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mile End | Trendy and artistic neighborhood known for its vibrant culture, cafes, and boutiques. Popular with both locals and tourists for its unique charm and atmosphere. | St. Viateur Bagel, Mount Royal Park, Parc Laurier, The Loblaws at the Old Woodward, Rue Saint-Denis |
| Plateau Mont-Royal | Cultural hub with a bohemian vibe, offering numerous restaurants, shops, and parks. Ideal for those wanting to experience Montreal's artsy side. | Mont-Royal Park, Rue Mont-Royal, The Ukrainian Museum of Canada, La Fontaine Park, Café Olimpico |
| Old Montreal | Historic district with cobblestone streets, shops, and restaurants. Perfect for visitors wanting to experience Montreal's rich history and beautiful architecture. | Notre-Dame Basilica, Old Port of Montreal, Place Jacques-Cartier, Pointe-à-Callière Museum, Montreal Science Centre |
| Downtown Montreal | The bustling heart of the city with major attractions, shopping, and nightlife. Great for travelers looking for convenience and accessibility. | Montreal Museum of Fine Arts, McGill University, Place des Arts, Underground City, Bell Centre |
| Little Italy | A vibrant Italian neighborhood known for its food scene and the famous Church of the Madonna della Difesa. A fantastic place for culinary experiences. | Marché Jean-Talon, Church of the Madonna della Difesa, Caffe Italia, Little Italy Park, Pizzeria Napoletana |
| Griffintown | Hip and evolving neighborhood with modern apartments, great dining, and proximity to the waterfront. Suitable for young professionals and urban dwellers. | Lachine Canal, Atwater Market, Greystone Park, The Café at the Montreal Museum of Fine Arts, Boutique hotels |
| St. Henri | Emerging neighborhood known for its trendy cafes, bars, and parks. Attracts a younger crowd looking for a vibrant community feel. | Parc St. Henri, La Station, Lachine Canal bike path, Atwater Market, Art galleries |
| Hochelaga-Maisonneuve | An up-and-coming area with a rich cultural scene and local markets. Offers a more authentic Montreal experience away from the tourist hotspots. | Botanical Garden, Biodome, Olympic Park, Maisonneuve Park, Jean-Mance Park |
Do you need a license for Airbnb in Montreal?
Yes, Montreal requires a license for operating an Airbnb. Current market data shows 55% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Montreal
Clubhaus Ultimate VIP Penthouse,Hot Tub,Sleeps 20+
Entire Place • 5 bedrooms
Private 3floors house+Terrace+Balcony+Free Parking
Entire Place • 9 bedrooms
Massive 2 Storey Sleeps 20 w/ FreeParkings
Entire Place • 4 bedrooms
Exclusive 6 bed, 6 bath residence in Old Montreal
Entire Place • 6 bedrooms
TownHouse 4BDR-5BA Old Mtl Terrasse/ Parking
Entire Place • 4 bedrooms
Stylish 3BR Oasis for 13
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Montreal
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Louis | 70 | $3,163,376 | 8042 | 4.76/5.0 |
| Sonder (Montreal) | 51 | $3,061,970 | 9944 | 4.62/5.0 |
| Unique Stays | 37 | $2,591,268 | 4322 | 4.84/5.0 |
| Peter | 20 | $1,880,595 | 1445 | 4.82/5.0 |
| LiV MTL | 42 | $1,872,382 | 3577 | 4.90/5.0 |
| L | 73 | $1,866,512 | 2073 | 3.76/5.0 |
| Stanzia | 23 | $1,860,462 | 2714 | 4.83/5.0 |
| Melissa | 33 | $1,843,559 | 2180 | 4.59/5.0 |
| Nomade MTL | 27 | $1,755,099 | 2070 | 4.82/5.0 |
| Carli | 32 | $1,712,903 | 3101 | 4.67/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Montreal
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (84.7%), with apartment & condo and house properties comprising 96.0% of inventory
- Untapped potential in boutique & hotels, others, unique stays segments (4.0% combined)
Room Capacity Distribution
Analysis of 5,873 properties in Montreal shows that 1 bedroom properties are most prevalent, making up 43.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.0% of all listings.
Key Insights
- Most common: 1 bedroom (43.2%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 68.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 5,873 properties in Montreal reveals that 2 guests properties dominate the market, representing 30.5% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 53.6% of the market.
Key Insights
- Most common capacity: 2 guests (30.5% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 53.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 5,873 properties in Montreal, the most common availability pattern is 271-366 days (31% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.6% of properties).
Key Insights
- Most common availability window: 271-366 days (31%)
- Most common booking duration: 91-180 days (27.6%)
- Properties with high availability (180+ days): 58.9%
- Properties with long-term bookings (180+ days): 42.6%
Minimum Stay Distributions
1 Night
1075 listings
21.2% of total
2 Nights
1154 listings
22.7% of total
3 Nights
279 listings
5.5% of total
4-6 Nights
158 listings
3.1% of total
7-29 Nights
210 listings
4.1% of total
30+ Nights
2205 listings
43.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 43.9%
- Mid-length stays (4-6 nights) represent 3.1% of listings
- Monthly+ stays (43.4%) suggest a stable extended-stay market
- High market flexibility with 49.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
23 listings
0.5% of total
Super Strict 60 Days
53 listings
1.1% of total
Flexible
508 listings
10.6% of total
Moderate
1097 listings
22.9% of total
Firm
1048 listings
21.8% of total
Strict
2069 listings
43.1% of total
Key Insights
- Strict is the preferred policy at 43.1% of listings
- Stricter policies (Firm & Strict) dominate at 64.9% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- The market supports stricter policies, with 64.9% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 74 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 40 days
- Summer shows the longest average booking window at 70 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 70 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Montreal
Below is the distribution of amenities across listings in Montreal:
Traveler Demographics
Key Insights
- Domestic travelers make up 42.9% of total guests, indicating a significant local market share.
- Primary international markets: United States (40.4%) and France (8.7%)
- English is the top language at 59.5%, followed by French (23.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for Toronto and New York markets
- Develop localized content for United States and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Montreal. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Mille-Isles | 93 | $5,433 | $443.07 | 41% |
| Malletts Bay | 49 | $5,294 | $426.36 | 47% |
| Saint-Denis-de-Brompton | 29 | $4,883 | $390.45 | 35% |
| Stowe | 841 | $4,741 | $459.29 | 41% |
| Grenville-sur-la-Rouge | 31 | $4,626 | $392.11 | 42% |
| South Burlington | 102 | $4,402 | $297.32 | 52% |
| Wilmington | 134 | $4,387 | $320.60 | 45% |
| Colchester | 66 | $4,118 | $315.54 | 51% |
| La Conception | 177 | $4,071 | $294.41 | 41% |
| Middlebury | 53 | $4,061 | $282.21 | 55% |
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