North Rustico Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Prince Edward Island, Canada

Source: AirROI
Last updated: 2025-06-01

Is Airbnb profitable in North Rustico in 2025? Explore comprehensive Airbnb analytics for North Rustico, Prince Edward Island, Canada to uncover income potential. This 2025 STR market report for North Rustico, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 64 active listings.

Whether you're considering an Airbnb investment in North Rustico, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the North Rustico Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key North Rustico Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$169
The average rental revenue earned for an occupied room per day in North Rustico.
Occupancy Rate(?)
45.3%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,360
Typical annual income for an Airbnb listing in North Rustico. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-9.8%
Slight decrease (-9.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in North Rustico.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in North Rustico.
STR Regulation Level(?)
Moderate
Regulation details vary. Check local government sources.
Active Airbnb Listings(?)
64
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in North Rustico (2025)

Understanding the monthly revenue variations for Airbnb listings in North Rustico is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in North Rustico is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in North Rustico across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,478+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,800 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,838 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $791, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in North Rustico

North Rustico Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the North Rustico STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in North Rustico:

  • Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 37%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in North Rustico

Average Daily Rate (ADR) Airbnb Trends in North Rustico (2025)

Effective short term rental pricing strategy in North Rustico involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in North Rustico typically peaks in May and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $271+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
  • Typical properties (Median) charge around $140 per night.
  • Entry-level properties (Bottom 25%) earn around $110 per night.

Average Daily Rate (ADR) Trend by Month in North Rustico

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Airbnb Seasonality Analysis & Trends in North Rustico (2025)

Peak Season (August, July, December)
  • Revenue averages $4,131 per month
  • Occupancy rates average 50.6%
  • Daily rates average $164
Shoulder Season
  • Revenue averages $2,614 per month
  • Occupancy maintains around 38.6%
  • Daily rates hold near $161
Low Season (January, February, May)
  • Revenue drops to average $1,597 per month
  • Occupancy decreases to average 18.9%
  • Daily rates adjust to average $175

Seasonality Insights for North Rustico

  • The Airbnb seasonality in North Rustico shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases North Rustico's highest earning potential, with monthly revenues capable of climbing to $4,873, occupancy reaching a high of 66.0%, and ADRs peaking at $179.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,128, occupancy could drop to 14.0%, and ADRs may adjust down to $151.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in North Rustico.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these North Rustico seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in North Rustico (2025)

Exploring the top neighborhoods for short-term rentals in North Rustico? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
North Rustico Beach
A stunning coastal area known for its beautiful sandy shorelines, close proximity to national parks, and scenic views. Ideal for tourists looking for relaxation and beach activities.
North Rustico Beach, Prince Edward Island National Park, North Rustico Harbour, Lobster Suppers, Biking Trails
Rustico Bay
Known for its picturesque bay views and rich maritime heritage, Rustico Bay draws visitors interested in maritime activities and local seafood cuisine.
Rustico Bay Marina, Local seafood restaurants, Kayaking tours, Historic churches, Lighthouse views
Cavendish
Famous for its connection to Anne of Green Gables, Cavendish is a prime spot for families and literature enthusiasts, featuring interactive experiences and beautiful beaches.
Cavendish Beach, Green Gables House, Avonlea Village, Cavendish Boardwalk, Stanley Bridge
Stanley Bridge
A charming area combining beautiful rural landscapes and water views. Great for visitors looking to explore local farms and unique accommodations in nature.
Stanley Bridge Marina, Leards Wild Life Nature Park, Biking and hiking trails, Local artist shops, Kayaking on the river
Brackley Beach
Part of Prince Edward Island National Park, Brackley Beach is ideal for nature lovers, offering stunning natural scenery and outdoor activities.
Brackley Beach, National Park visitors center, Walking trails, Birdwatching, Picnic spots
Bedeque Bay
A tranquil bay area that offers scenic views and opportunities for relaxation. It's perfect for families seeking a quieter getaway with nature nearby.
Beaches, Local art galleries, Historic sites, Nature walks, Seafood vendors
Montague
A growing region known for its cultural events and community activities. Suitable for visitors interested in arts, music, and local heritage.
Montague Marina, Cultural events, Local markets, Art exhibitions, Nature trails
Souris
A picturesque town with rich Acadian history and a bustling harbor. It attracts visitors looking for cultural experiences and beautiful coastal scenery.
Souris Lighthouse, Fishing trips, Local festivals, Arts and crafts shops, Island hopping tours

Understanding Airbnb License Requirements & STR Laws in North Rustico (2025)

With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in North Rustico. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for North Rustico to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 17% licensed listings)

Top Performing Airbnb Properties in North Rustico (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in North Rusticobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

8 Bedrooms, 9 Bath Home. Indoor Pool-Cavendish

8 Bedrooms, 9 Bath Home. Indoor Pool-Cavendish

Entire Place • 8 bedrooms

$154,990
Revenue
40.0%
Occupancy
$862.27
Daily Rate
The Red Rock Beach House • Reduced May Rates!

The Red Rock Beach House • Reduced May Rates!

Entire Place • 5 bedrooms

$82,265
Revenue
42.9%
Occupancy
$333.22
Daily Rate
Maytours Cambridge Cottage

Maytours Cambridge Cottage

Entire Place • 5 bedrooms

$40,934
Revenue
71.3%
Occupancy
$336.67
Daily Rate
The Salty Sea House - North Rustico Harbourview

The Salty Sea House - North Rustico Harbourview

Entire Place • 3 bedrooms

$36,082
Revenue
59.5%
Occupancy
$199.39
Daily Rate
Little Harbour House - North Rustico

Little Harbour House - North Rustico

Entire Place • 2 bedrooms

$34,898
Revenue
62.8%
Occupancy
$252.82
Daily Rate
Fishermans Watch North Rustico - 5* Beach + 5*View

Fishermans Watch North Rustico - 5* Beach + 5*View

Entire Place • 2 bedrooms

$33,819
Revenue
82.7%
Occupancy
$246.84
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in North Rustico (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in North Rustico based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Graham1$154,990564.91/5.0
Steve4$88,8862954.92/5.0
Bianca1$82,265374.97/5.0
Peggy6$62,871484.51/5.0
Eva2$54,862504.88/5.0
Kris2$40,612674.96/5.0
Tracey1$36,082524.77/5.0
Carrie2$35,882214.54/5.0
Byron6$34,967384.54/5.0
Anthony1$34,898214.81/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in North Rustico.

Dive Deeper: Advanced North Rustico STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for North Rustico. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

North Rustico Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for North Rustico

  • The North Rustico Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.3% of the 64 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in North Rustico, House properties are the most common (68.8%), reflecting the local real estate landscape.
  • Houses represent a significant 68.8% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 4.7%) offer potential for unique stay experiences.

North Rustico Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for North Rustico

  • The dominant room capacity in North Rustico is 2 bedrooms listings, making up 35.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 57.8% of the active Airbnb listings in North Rustico, indicating a high concentration in these sizes.
  • A significant 34.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in North Rustico.

North Rustico Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for North Rustico

  • The most common guest capacity trend in North Rustico vacation rentals is listings accommodating 4 guests (37.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the North Rustico STR market, accounting for 59.4% of listings.
  • 42.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in North Rustico.
  • On average, properties in North Rustico are equipped to host 5.2 guests.

North Rustico Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for North Rustico

  • The most common availability pattern in North Rustico falls within the 271-366 days range, representing 64.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 95.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in North Rustico (42.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 4.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

North Rustico Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (25.8%)

1 Night

16 listings

25.8% of total

2 Nights (19.4%)

2 Nights

12 listings

19.4% of total

3 Nights (12.9%)

3 Nights

8 listings

12.9% of total

4-6 Nights (24.2%)

4-6 Nights

15 listings

24.2% of total

7-29 Nights (8.1%)

7-29 Nights

5 listings

8.1% of total

30+ Nights (9.7%)

30+ Nights

6 listings

9.7% of total

Key Insights

  • The most prevalent minimum stay requirement in North Rustico is 1 Night, adopted by 25.8% of listings. This highlights the market's preference for shorter, flexible bookings.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 25.8% of North Rustico hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.8% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 9.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in North Rustico.

North Rustico Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (16.7%)

Flexible

10 listings

16.7% of total

Moderate (11.7%)

Moderate

7 listings

11.7% of total

Firm (25%)

Firm

15 listings

25% of total

Strict (46.7%)

Strict

28 listings

46.7% of total

Cancellation Policy Insights for North Rustico

  • The prevailing Airbnb cancellation policy trend in North Rustico is Strict, used by 46.7% of listings.
  • A majority (71.7%) of hosts in North Rustico utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 46.7% market standard in North Rustico.
  • With 46.7% using Strict terms, this is a viable option in North Rustico, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in North Rustico.

North Rustico STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for North Rustico

  • The overall average booking lead time for vacation rentals in North Rustico is 98 days.
  • Guests book furthest in advance for stays during July (average 137 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (125 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (98 days) as a baseline for your pricing and availability strategy in North Rustico.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 137 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 125 days) to capture early planners.
  • Monitor your own booking lead times against these North Rustico averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in North Rustico (2025)

Amenity Prevalence

Amenity Insights for North Rustico

  • Essential amenities in North Rustico that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Smoke alarm, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for North Rustico: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Smoke alarm or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in North Rustico to stay competitive.

North Rustico Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for North Rustico

  • The typical guest profile for Airbnb in North Rustico consists of primarily domestic travelers (72%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 71.6% of guests.
  • Key international markets include Canada (71.6%) and United States (24%).
  • Top languages spoken are English (67.6%) followed by French (16.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Toronto and Halifax.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the North Rustico Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Wentworth24$2,336$231.0141%
Hillsborough10$2,308$150.9952%
Long River16$2,297$230.8956%
Granville11$2,278$282.7956%
Port Williams17$2,224$243.6849%
Halls Harbour15$2,035$206.5948%
Bayhead13$1,935$231.3846%
Stratford19$1,869$206.2339%
Augustine Cove21$1,865$217.1149%
Oyster Bed Bridge10$1,810$181.4763%

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