Sauble Beach Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ontario, Canada

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Sauble Beach in 2025? Explore comprehensive Airbnb analytics for Sauble Beach, Ontario, Canada to uncover income potential. This 2025 STR market report for Sauble Beach, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 111 active listings.

Whether you're considering an Airbnb investment in Sauble Beach, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sauble Beach Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sauble Beach Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$236
The average rental revenue earned for an occupied room per day in Sauble Beach.
Occupancy Rate(?)
39.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$17,483
Typical annual income for an Airbnb listing in Sauble Beach. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-10.9%
Significant decrease (-10.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Sauble Beach.
Lowest Revenue Month(?)
December
The month with the lowest average earnings, indicating the low season in Sauble Beach.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
111
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sauble Beach (2025)

Understanding the monthly revenue variations for Airbnb listings in Sauble Beach is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sauble Beach is typically August, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sauble Beach across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,037+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,494 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,046 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,072, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sauble Beach

Sauble Beach Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sauble Beach STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sauble Beach:

  • Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 33%.
  • Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sauble Beach

Average Daily Rate (ADR) Airbnb Trends in Sauble Beach (2025)

Effective short term rental pricing strategy in Sauble Beach involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sauble Beach typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $350+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $266 or more.
  • Typical properties (Median) charge around $211 per night.
  • Entry-level properties (Bottom 25%) earn around $170 per night.

Average Daily Rate (ADR) Trend by Month in Sauble Beach

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Airbnb Seasonality Analysis & Trends in Sauble Beach (2025)

Peak Season (August, July, April)
  • Revenue averages $4,255 per month
  • Occupancy rates average 55.6%
  • Daily rates average $242
Shoulder Season
  • Revenue averages $2,154 per month
  • Occupancy maintains around 32.5%
  • Daily rates hold near $232
Low Season (January, February, December)
  • Revenue drops to average $1,852 per month
  • Occupancy decreases to average 23.9%
  • Daily rates adjust to average $228

Seasonality Insights for Sauble Beach

  • The Airbnb seasonality in Sauble Beach shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sauble Beach's highest earning potential, with monthly revenues capable of climbing to $5,599, occupancy reaching a high of 67.9%, and ADRs peaking at $254.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,607, occupancy could drop to 19.0%, and ADRs may adjust down to $225.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sauble Beach.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sauble Beach seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sauble Beach (2025)

Exploring the top neighborhoods for short-term rentals in Sauble Beach? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Sauble Beach
A popular summer destination known for its beautiful sandy beach along Lake Huron. Ideal for families and beach lovers seeking relaxation and water activities.
Sauble Beach Provincial Park, Sauble Falls, Sauble Beach Sunset, Lake Huron, Local shops and restaurants
Wiarton
A charming town close to Sauble Beach, known for its picturesque harbor and as the home of the famous Wiarton Willie. Attracts visitors year-round for outdoor activities.
Wiarton Marina, Bruce Peninsula National Park, Colpoys Bay, Wiarton Willie Festival, Local hiking trails
Tobermory
A bit further but offers stunning natural beauty and access to the Fathom Five National Marine Park. Great for outdoor enthusiasts and divers.
Bruce Peninsula National Park, Tobermory Harbor, Flowerpot Island, Diving sites, Local boutiques and cafes
South Bruce Peninsula
This area includes not just Sauble Beach but also nearby attractions, making it a comprehensive destination for those wanting to explore more of the Bruce Peninsula.
Sauble Beach, Wiarton, Marl Lakes, Local wine and cheese shops, Beaches and parks
Owen Sound
A larger urban center nearby that offers more amenities, cultural spots, and can serve as a base for exploring the surrounding natural beauty.
Owen Sound Marine & Rail Museum, Tom Thomson Art Gallery, Inglis Falls, Local dining options, Nearby hiking trails
Kincardine
A lakefront community with a vibrant arts scene and historic lighthouse; popular with tourists and provides cultural experiences.
Kincardine Lighthouse, Kincardine Theatre Guild, Local music festivals, Beaches, Historic downtown
Port Elgin
A beautiful beach town known for its waterfront and close proximity to Sauble Beach, perfect for tourists looking for various beach experiences.
Port Elgin Beach, MacGregor Point Provincial Park, Local markets and festivals, Sandy beaches, Outdoor activities
Southampton
A small yet popular coastal town known for its beautiful beach, galleries, and diverse dining, offering a quaint getaway close to Sauble Beach.
Southampton Beach, Local art galleries, Heritage walking tours, Dining on the waterfront, Nearby Bruce Peninsula

Understanding Airbnb License Requirements & STR Laws in Sauble Beach (2025)

While Sauble Beach, Ontario, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sauble Beach to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Sauble Beach (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sauble Beachbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Coconut Cottage - walk to the beach!

Coconut Cottage - walk to the beach!

Entire Place • 5 bedrooms

$66,874
Revenue
33.6%
Occupancy
$495.33
Daily Rate
#SaubleRiverRetreat - All Season Oasis

#SaubleRiverRetreat - All Season Oasis

Entire Place • 4 bedrooms

$55,642
Revenue
44.7%
Occupancy
$320.88
Daily Rate
Our Barefoot Bungalow - 3 blocks to the main beach

Our Barefoot Bungalow - 3 blocks to the main beach

Entire Place • 3 bedrooms

$49,560
Revenue
53.5%
Occupancy
$251.27
Daily Rate
NEW in Sauble w/ Sauna & Hot Tub

NEW in Sauble w/ Sauna & Hot Tub

Entire Place • 3 bedrooms

$43,676
Revenue
38.6%
Occupancy
$305.62
Daily Rate
Chippewa Trail Lakeside Cottage

Chippewa Trail Lakeside Cottage

Entire Place • 4 bedrooms

$41,691
Revenue
64.9%
Occupancy
$300.99
Daily Rate
The Nest - Summer Beach House & Winter Escape

The Nest - Summer Beach House & Winter Escape

Entire Place • 4 bedrooms

$41,530
Revenue
42.8%
Occupancy
$222.42
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sauble Beach (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sauble Beach based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Yvonne3$92,6892874.95/5.0
Bel-Air9$76,027624.67/5.0
Theressa,Danielle3$75,372294.90/5.0
Meg1$66,874484.94/5.0
Melicent1$55,642264.96/5.0
Breanne & Nick1$49,560714.93/5.0
Michael,D2$48,9051324.83/5.0
Brigitte1$43,676145.00/5.0
Ashley4$43,6611614.80/5.0
Leslie1$41,691164.75/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sauble Beach.

Dive Deeper: Advanced Sauble Beach STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sauble Beach. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sauble Beach Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sauble Beach

  • The Sauble Beach Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 99.1% of the 111 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sauble Beach, House properties are the most common (76.6%), reflecting the local real estate landscape.
  • Houses represent a significant 76.6% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, apartment/condo (combined 7.2%) offer potential for unique stay experiences.

Sauble Beach Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sauble Beach

  • The dominant room capacity in Sauble Beach is 3 bedrooms listings, making up 44.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 73.8% of the active Airbnb listings in Sauble Beach, indicating a high concentration in these sizes.
  • A significant 61.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sauble Beach.

Sauble Beach Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sauble Beach

  • The most common guest capacity trend in Sauble Beach vacation rentals is listings accommodating 6 guests (41.4%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Sauble Beach STR market, accounting for 65.7% of listings.
  • 70.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sauble Beach.
  • On average, properties in Sauble Beach are equipped to host 6.0 guests.

Sauble Beach Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sauble Beach

  • The most common availability pattern in Sauble Beach falls within the 271-366 days range, representing 68.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Sauble Beach (43.2%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sauble Beach Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (0.9%)

1 Night

1 listings

0.9% of total

2 Nights (21.8%)

2 Nights

24 listings

21.8% of total

3 Nights (7.3%)

3 Nights

8 listings

7.3% of total

4-6 Nights (10%)

4-6 Nights

11 listings

10% of total

7-29 Nights (13.6%)

7-29 Nights

15 listings

13.6% of total

30+ Nights (46.4%)

30+ Nights

51 listings

46.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Sauble Beach is 30+ Nights, adopted by 46.4% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (46.4%) caters to monthly stays (30+ nights) in Sauble Beach, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 46.4% of Sauble Beach hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 0.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 46.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sauble Beach.

Sauble Beach Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

2 listings

1.8% of total

Limited

5 listings

4.6% of total

Flexible (5.5%)

Flexible

6 listings

5.5% of total

Moderate (22.9%)

Moderate

25 listings

22.9% of total

Firm (45.9%)

Firm

50 listings

45.9% of total

Strict (19.3%)

Strict

21 listings

19.3% of total

Cancellation Policy Insights for Sauble Beach

  • The prevailing Airbnb cancellation policy trend in Sauble Beach is Firm, used by 45.9% of listings.
  • A majority (65.2%) of hosts in Sauble Beach utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 45.9% market standard in Sauble Beach.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sauble Beach.

Sauble Beach STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sauble Beach

  • The overall average booking lead time for vacation rentals in Sauble Beach is 73 days.
  • Guests book furthest in advance for stays during July (average 140 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 14 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (106 days avg.) sees the longest lead times, while Winter (16 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Sauble Beach.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 140 days out to capitalize on advance planning.
  • During January, focus on last-minute booking availability and promotions, as guests book with very short notice (14 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 106 days) to capture early planners.
  • Monitor your own booking lead times against these Sauble Beach averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sauble Beach (2025)

Amenity Prevalence

Amenity Insights for Sauble Beach

  • Essential amenities in Sauble Beach that guests expect include: Smoke alarm, Free parking on premises, Hot water, Kitchen, TV, Wifi, Microwave, Refrigerator, Dishes and silverware, BBQ grill. Lacking these (any) could significantly impact bookings.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sauble Beach: Smoke alarm, Free parking on premises, Hot water, Kitchen, TV, Wifi, Microwave, Refrigerator, Dishes and silverware, BBQ grill.
  • Prioritize adding missing essentials: Hot water, Kitchen, TV, Wifi, Microwave, Refrigerator, Dishes and silverware, BBQ grill.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sauble Beach to stay competitive.

Sauble Beach Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sauble Beach

  • The typical guest profile for Airbnb in Sauble Beach consists of primarily domestic travelers (90%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 89.6% of guests.
  • Key international markets include Canada (89.6%) and United States (3.9%).
  • Top languages spoken are English (64.6%) followed by French (12.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Toronto and Hamilton.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sauble Beach Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Forester12$4,349$402.0736%
Port Sanilac35$3,695$509.0834%
Port Austin Township10$3,654$400.5139%
Brockton11$2,944$222.3053%
The Blue Mountains646$2,784$301.0336%
Mulmur40$2,767$300.5640%
Lexington32$2,653$300.3339%
Sanilac Township23$2,649$297.8644%
Lexington Township13$2,423$246.7946%
Grey Highlands175$2,387$296.8638%

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