Airbnb Market Analytics, Statistics and Data in Niagara-on-the-Lake, Ontario, Canada
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Niagara-on-the-Lake? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Niagara-on-the-Lake:
How much do Airbnb hosts make on average per month in Niagara-on-the-Lake?
The short-term rental market in Niagara-on-the-Lake shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,378 per month
- Strong performing properties (top 25%) make $5,642 or more
- Best-in-class properties (top 10%) achieve $8,769+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,687
Revenue Variations by Month
Occupancy Rates Throughout the Year in Niagara-on-the-Lake
The market in Niagara-on-the-Lake shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 74%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Niagara-on-the-Lake
Daily rates in Niagara-on-the-Lake vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $225 per night
- Strong performing properties (top 25%) secure $322 or more
- Best-in-class properties (top 10%) pull in $429+ per night
- Entry-level properties (bottom 25%) earn around $163
Daily Rate Variations by Month
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Seasonality patterns in Niagara-on-the-Lake
Peak Season (August, July, June)
- Revenue peaks at $6938.05 per month
- Occupancy rates reach 67.59%
- Daily rates average $294.34
Shoulder Season
- Revenue averages $4362.98 per month
- Occupancy maintains 42.34%
- Daily rates hold at $264.39
Low Season (November, December, January)
- Revenue drops to $1878.61 per month
- Occupancy decreases to 23.07%
- Daily rates adjust to $238.31
Is it still profitable to do Airbnb in Niagara-on-the-Lake in 2025?
Yes! Niagara-on-the-Lake demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $4363 and With 423 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Niagara-on-the-Lake
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | Historic area with charming 19th-century buildings and a vibrant arts scene. Perfect for tourists looking for culture, dining, and shopping. | Shaw Festival Theatre, Queen Street shops, Niagara-on-the-Lake Golf Club, Prince of Wales Hotel, McFarland House |
| Wine Country | Famous for its wineries and vineyards, attracting wine enthusiasts and couples. Ideal for hosting wine tours and romantic getaways. | Peller Estates Winery, Jackson-Triggs Winery, Inniskillin Wines, Vineyard tours, Wine tastings |
| Niagara River Parkway | Scenic route with breathtaking views along the river, great for outdoor activities and relaxation. Popular for cycling and walking. | Niagara River Recreation Trail, Queenston Heights Park, Floral Clock, Biking trails, Picnic areas |
| Fort George Area | Historical site with a rich heritage, perfect for history buffs, and proximity to outdoor activities. | Fort George National Historic Site, Brock's Monument, Niagara-on-the-Lake Historical Society, Battlefield Park, Historical reenactments |
| Pelham Road | Residential area with easy access to amenities, suitable for families looking for longer stays. | Local parks, Restaurants, Shopping centers, Family-friendly activities, Community events |
| Garrison Village | A quaint neighborhood with unique architecture and close proximity to natural beauty, attracting nature lovers and small families. | Historic homes, Community gardens, Walking trails, Local cafes, Proximity to parks |
| Lake Ontario | Beautiful waterfront area, ideal for relaxation and outdoor activities. Great for tourists who enjoy nature and tranquility. | Lake Ontario beaches, Fishing spots, Water sports, Boardwalks, Observation areas |
| St. David's | A picturesque area with a rural feel, attracting visitors looking for peace and local experiences away from busy tourist spots. | Local farms, Comfort food restaurants, Nature trails, Art galleries, Community markets |
Do you need a license for Airbnb in Niagara-on-the-Lake?
Most likely, Niagara-on-the-Lake requires a license for Airbnb operations. With 42% of current listings showing licensing information, we recommend checking Niagara-on-the-Lake's short-term rental regulations and starting the licensing process before listing your property.
Top Performing Airbnb Properties in Niagara-on-the-Lake
Winery Escape Oasis | Pool | Hot Tub | BBQ | Bar
Entire Place • 3 bedrooms
Scenic NOTL Farmhouse-Orchard Views-Hot Tub-Sauna
Entire Place • 3 bedrooms
Wine Region Retreat | Fire Table, Swing, Patio
Entire Place • 3 bedrooms
Vineyard Estate by the River with Pool!
Entire Place • 3 bedrooms
NOTL Lakefront living 5 Bedrooms w/ Ensuite baths
Entire Place • 5 bedrooms
The Newark House - Best Location, Modern, Old Town
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Niagara-on-the-Lake
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Niagara Holiday Rentals | 27 | $1,884,335 | 1070 | 4.85/5.0 |
| Erica | 29 | $1,413,508 | 3038 | 4.96/5.0 |
| Travelluxe | 8 | $922,108 | 563 | 4.97/5.0 |
| Spencer & Ashley | 2 | $400,509 | 280 | 4.95/5.0 |
| Greg | 3 | $377,841 | 321 | 4.89/5.0 |
| Grace | 5 | $289,698 | 487 | 4.85/5.0 |
| Daniel | 5 | $245,562 | 376 | 4.93/5.0 |
| Orsi | 3 | $245,224 | 128 | 4.96/5.0 |
| Paul & Jing | 3 | $220,467 | 757 | 4.88/5.0 |
| Kent | 5 | $220,389 | 51 | 3.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Niagara-on-the-Lake
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74%), with house and boutique & hotels properties comprising 83.2% of inventory
- Strong specialty sector (20.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile segments (3.8% combined)
Room Capacity Distribution
Analysis of 423 properties in Niagara-on-the-Lake shows that 3 bedrooms properties are most prevalent, making up 40.2% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 62.4% of all listings.
Key Insights
- Most common: 3 bedrooms (40.2%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 62.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 423 properties in Niagara-on-the-Lake reveals that 6 guests properties dominate the market, representing 29.3% of all listings. The average property accommodates 4.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 49.2% of the market.
Key Insights
- Most common capacity: 6 guests (29.3% of market)
- Least common capacity: 1 guest (0.2% of market)
- Average guest capacity: 4.6 guests per property
- Market concentration: 49.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 423 properties in Niagara-on-the-Lake, the most common availability pattern is 181-270 days (39% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (39.2% of properties).
Key Insights
- Most common availability window: 181-270 days (39%)
- Most common booking duration: 91-180 days (39.2%)
- Properties with high availability (180+ days): 69.0%
- Properties with long-term bookings (180+ days): 32.9%
Minimum Stay Distributions
1 Night
164 listings
40.7% of total
2 Nights
181 listings
44.9% of total
3 Nights
15 listings
3.7% of total
4-6 Nights
2 listings
0.5% of total
7-29 Nights
13 listings
3.2% of total
30+ Nights
28 listings
6.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 85.6%
- Mid-length stays (4-6 nights) represent 0.5% of listings
- Monthly+ stays (6.9%) suggest a stable extended-stay market
- High market flexibility with 89.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
30 listings
7.7% of total
Flexible
35 listings
9% of total
Moderate
110 listings
28.1% of total
Firm
108 listings
27.6% of total
Strict
108 listings
27.6% of total
Key Insights
- Moderate is the preferred policy at 28.1% of listings
- The market shows a balanced distribution between guest-friendly (37.1%) and strict (55.2%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 7.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Apr, Jul, averaging 87 days
- Shortest booking windows are in Feb, Mar, Jan, averaging 42 days
- Summer shows the longest average booking window at 86 days, while Winter has the shortest at 45 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 86 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Niagara-on-the-Lake
Below is the distribution of amenities across listings in Niagara-on-the-Lake:
Traveler Demographics
Key Insights
- Domestic travelers make up 55.8% of total guests, indicating a significant local market share.
- Primary international markets: United States (37.9%) and United Kingdom (3.3%)
- English is the top language at 77.6%, followed by French (11.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Toronto and London markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Niagara-on-the-Lake. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Town of Mansfield | 63 | $4,651 | $523.54 | 32% |
| Town of West Seneca | 15 | $4,577 | $259.87 | 51% |
| Town of Porter | 24 | $4,435 | $295.70 | 56% |
| North East Township | 33 | $3,856 | $266.39 | 49% |
| Town of Orchard Park | 34 | $3,785 | $265.39 | 48% |
| Town of Elma | 10 | $3,759 | $428.41 | 49% |
| Town of Ellicottville | 210 | $3,635 | $375.94 | 35% |
| Whitchurch-Stouffville | 41 | $3,530 | $261.10 | 40% |
| Town of Wilson | 28 | $3,415 | $254.39 | 49% |
| Tonawanda Town | 21 | $3,311 | $209.95 | 53% |
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