Midland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Ontario, Canada
Is Airbnb profitable in Midland in 2025? Explore comprehensive Airbnb analytics for Midland, Ontario, Canada to uncover income potential. This 2025 STR market report for Midland, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 61 active listings.
Whether you're considering an Airbnb investment in Midland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Midland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Midland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Midland (2025)
Understanding the monthly revenue variations for Airbnb listings in Midland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Midland is typically August, while April often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Midland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,203+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,753 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,672 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $997, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Midland
Midland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Midland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Midland:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Midland
Average Daily Rate (ADR) Airbnb Trends in Midland (2025)
Effective short term rental pricing strategy in Midland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Midland typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $489+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $261 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Midland
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Airbnb Seasonality Analysis & Trends in Midland (2025)
Peak Season (August, July, September)
- Revenue averages $2,971 per month
- Occupancy rates average 51.1%
- Daily rates average $217
Shoulder Season
- Revenue averages $1,819 per month
- Occupancy maintains around 32.5%
- Daily rates hold near $211
Low Season (February, April, November)
- Revenue drops to average $1,542 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $208
Seasonality Insights for Midland
- The Airbnb seasonality in Midland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Midland's highest earning potential, with monthly revenues capable of climbing to $3,649, occupancy reaching a high of 60.9%, and ADRs peaking at $220.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,413, occupancy could drop to 27.0%, and ADRs may adjust down to $201.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Midland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Midland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Midland (2025)
Exploring the top neighborhoods for short-term rentals in Midland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Midland | The heart of Midland, featuring shops, restaurants, and easy access to the waterfront. A lively area popular with both tourists and locals alike, ideal for a diverse range of guests. | Midland Cultural Centre, Little Lake Park, Marina Bay, Midland Town Dock, Heritage Centre |
| Bay Port | A beautiful waterfront area that offers stunning views and recreational opportunities. Ideal for families and guests looking to enjoy outdoor activities on the water. | Bay Port Marina, sailing and boating opportunities, walking trails, picnic areas, waterfront parks |
| Penetanguishene | A quaint town known for its rich history and cultural heritage, just a short drive from Midland. Attracts history enthusiasts and those seeking a peaceful escape. | Penetanguishene Historical Museum, The Discovery Harbour, local beaches, Candlelight Cabin, beautiful waterfront |
| Tiny Township | Surrounded by natural beauty, this area is perfect for nature lovers and those seeking outdoor adventures like hiking, biking, and water sports. | Awenda Provincial Park, Beachfront access, hiking trails, camping areas, beautiful natural scenery |
| Little Lake | A peaceful location known for its serene waters and surrounding parks. A great choice for guests looking to relax and unwind. | Little Lake itself, nature trails, local parks, birdwatching opportunities, quaint picnic spots |
| Marblehead | This area features unique geological formations and a close-knit community vibe. It's perfect for guests looking for a quiet retreat near nature. | Marblehead Lookout, local trails, scenic vistas, outdoor activities, close to major attractions in Midland |
| Midland Point | Offering stunning lake views and a variety of recreational activities, this neighborhood is popular with guests looking for both relaxation and adventure. | Midland Point Beach, boating and fishing activities, walking trails, community parks, scenic views |
| Heritage Estates | A residential area known for its community feel and proximity to local amenities, catering to families and longer-term guests. | proximity to schools, local shops and amenities, quiet neighborhoods, community parks, easy access to main roads |
Understanding Airbnb License Requirements & STR Laws in Midland (2025)
While Midland, Ontario, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Midland to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Midland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Midlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House on the Hill, HotTub, Ski, Ice Fish, Trails
Entire Place • 3 bedrooms
Boho Hideaway Retreat w/ Hot Tub & Sauna!
Entire Place • 5 bedrooms
SandyBeach|Kayak|FirePit|Dock|10ppl in Midland
Entire Place • 4 bedrooms
Modern Waterfront Cottage w/ Hot Tub & Pool Table!
Entire Place • 3 bedrooms
The Perfect Day
Entire Place • 3 bedrooms
Our vacation home. Fully equipped. Pool. Fire Pit.
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Midland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Midland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sarah | 7 | $148,611 | 84 | 4.84/5.0 |
| Andres | 2 | $58,090 | 57 | 4.82/5.0 |
| Robert | 1 | $56,714 | 188 | 4.87/5.0 |
| Michelle | 2 | $52,404 | 34 | 4.84/5.0 |
| Nicole | 4 | $50,818 | 94 | 4.99/5.0 |
| Edwin | 1 | $37,998 | 20 | 4.90/5.0 |
| Sue | 2 | $34,356 | 616 | 4.91/5.0 |
| CottageLINK Rental | 1 | $32,349 | 11 | 4.45/5.0 |
| Tina | 1 | $30,724 | 4 | 5.00/5.0 |
| Lana | 1 | $26,032 | 10 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Midland.
Dive Deeper: Advanced Midland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Midland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMidland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Midland
- The Midland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.4% of the 61 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Midland, House properties are the most common (60.7%), reflecting the local real estate landscape.
- Houses represent a significant 60.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.6%) offer potential for unique stay experiences.
Midland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Midland
- The dominant room capacity in Midland is 1 bedroom listings, making up 27.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 54.1% of the active Airbnb listings in Midland, indicating a high concentration in these sizes.
- A significant 50.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Midland.
Midland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Midland
- The most common guest capacity trend in Midland vacation rentals is listings accommodating 8+ guests (32.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Midland STR market, accounting for 54.1% of listings.
- 52.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Midland.
- On average, properties in Midland are equipped to host 5.2 guests.
Midland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Midland
- The most common availability pattern in Midland falls within the 271-366 days range, representing 54.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Midland (36.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Midland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
27.3% of total
2 Nights
21 listings
38.2% of total
3 Nights
9 listings
16.4% of total
4-6 Nights
2 listings
3.6% of total
7-29 Nights
2 listings
3.6% of total
30+ Nights
6 listings
10.9% of total
Key Insights
- The most prevalent minimum stay requirement in Midland is 2 Nights, adopted by 38.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.5%) of the Midland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.9%) caters to monthly stays (30+ nights) in Midland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 38.2% of Midland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Midland.
Midland Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.9% of total
Flexible
12 listings
23.1% of total
Moderate
18 listings
34.6% of total
Firm
13 listings
25% of total
Strict
8 listings
15.4% of total
Cancellation Policy Insights for Midland
- The prevailing Airbnb cancellation policy trend in Midland is Moderate, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (57.7%) and stricter (40.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.6% market standard in Midland.
- Regularly review your cancellation policy against competitors and market demand shifts in Midland.
Midland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Midland
- The overall average booking lead time for vacation rentals in Midland is 45 days.
- Guests book furthest in advance for stays during June (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 26 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Spring (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Midland.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Midland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Midland (2025)
Amenity Prevalence
Amenity Insights for Midland
- Essential amenities in Midland that guests expect include: Wifi, Smoke alarm, Heating, Free parking on premises, Carbon monoxide alarm, TV, Essentials, Coffee maker, Hot water, Kitchen. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Midland: Wifi, Smoke alarm, Heating, Free parking on premises, Carbon monoxide alarm, TV, Essentials, Coffee maker, Hot water, Kitchen.
- Prioritize adding missing essentials: Heating, Free parking on premises, Carbon monoxide alarm, TV, Essentials, Coffee maker, Hot water, Kitchen.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Midland to stay competitive.
Midland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Midland
- The typical guest profile for Airbnb in Midland consists of primarily domestic travelers (87%), often arriving from nearby Toronto, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 87.4% of guests.
- Key international markets include Canada (87.4%) and United States (6.1%).
- Top languages spoken are English (60.3%) followed by French (14.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Toronto and Mississauga.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Midland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Porter | 26 | $3,635 | $310.47 | 51% |
| McMurrich/Monteith Township | 28 | $3,384 | $382.14 | 42% |
| Niagara-on-the-Lake | 435 | $2,896 | $268.34 | 42% |
| Huntsville | 308 | $2,640 | $282.11 | 41% |
| Dysart et al | 268 | $2,634 | $316.84 | 41% |
| The Blue Mountains | 645 | $2,569 | $296.96 | 35% |
| Kearney | 61 | $2,517 | $269.11 | 42% |
| Muskoka Lakes Township | 390 | $2,515 | $442.88 | 37% |
| Town of Wilson | 29 | $2,501 | $256.85 | 44% |
| Trent Lakes | 203 | $2,495 | $342.90 | 36% |