Airbnb Market Analytics, Statistics and Data in London, Ontario, Canada
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in London? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in London:
How much do Airbnb hosts make on average per month in London?
The short-term rental market in London shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,386 per month
- Strong performing properties (top 25%) make $2,259 or more
- Best-in-class properties (top 10%) achieve $3,158+ monthly
- Entry-level properties (bottom 25%) typically earn around $667
Revenue Variations by Month
Occupancy Rates Throughout the Year in London
The market in London shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 53% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in London
Daily rates in London vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $74 per night
- Strong performing properties (top 25%) secure $106 or more
- Best-in-class properties (top 10%) pull in $155+ per night
- Entry-level properties (bottom 25%) earn around $49
Daily Rate Variations by Month
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Seasonality patterns in London
Peak Season (June, May, July)
- Revenue peaks at $2088.67 per month
- Occupancy rates reach 59.34%
- Daily rates average $97.47
Shoulder Season
- Revenue averages $1689.97 per month
- Occupancy maintains 50.96%
- Daily rates hold at $91.85
Low Season (November, December, January)
- Revenue drops to $1038.86 per month
- Occupancy decreases to 41.92%
- Daily rates adjust to $87.18
Is it still profitable to do Airbnb in London in 2025?
Yes! London demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 51% and solid monthly revenue averaging $1690 and As a mature market with 642 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in London
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown London | The bustling heart of the city, Downtown London is a vibrant area with shops, restaurants and cultural attractions. Perfect for tourists and business travelers alike, this area offers easy access to entertainment and local events. | Budweiser Gardens, London Convention Centre, Covent Garden Market, London Museum, Riverwalk, The Grand Theatre |
| Old North London | A charming and historical area known for its beautiful homes and tree-lined streets. It is popular among families and professionals looking for a quieter, residential feel, while still being close to the city's amenities. | Victoria Park, Western University, The Canada Games Centre, London Public Library ā Sharbot Branch, The Lawson Art Gallery |
| Broughdale | Known for its proximity to Western University, this neighborhood is ideal for renting to students and university visitors. It offers a lively atmosphere and a mix of residential and commercial spaces. | Western University, Richmond Street shopping, Students' Union Building, Ivey Business School, University of Western Ontario Museum |
| South London | A suburban area that is family-friendly with parks, shopping centres and community facilities. This area appeals to families and visitors looking for a more relaxed and quieter stay. | Westmount Mall, White Oaks Mall, Springbank Park, London Children's Museum, Thames Valley Golf Course |
| East London | A diverse and growing area with a variety of amenities and housing options. East London is becoming increasingly attractive for new developments and is popular among young professionals and families. | Argyle Mall, East Park Golf Gardens, Fanshawe College ā London Campus, London Transit Commission, Local Restaurants and Cafes |
| Byron | This suburban neighborhood is known for its community feel, great schools and beautiful parks. It is ideal for families or visitors looking to experience suburban life while being close to the city. | Springbank Park, Byron Village Square, Lady's Bridge, The Byron Festival, Byron Public Library |
| Stoney Creek | A rapidly growing area that offers a mix of urban amenities and natural surroundings. Attracts families and young professionals looking for new developments and outdoor activities. | Stoney Creek Park, Local Trails and Parks, Shopping Centers, Eagle Ridge Golf Club, Community Events |
| Westmount | An upscale residential neighborhood known for its beautiful homes, parks and proximity to shopping. This area is attractive for those seeking a high-quality stay and access to urban amenities. | Westmount Shopping Centre, St. John the Evangelist Church, Westmount Park, London Hunt and Country Club, Community Events |
Do you need a license for Airbnb in London?
We recommend checking directly with London's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (6% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in London
Modern Newly Built 4 Bedroom House in West London
Entire Place ā¢ 4 bedrooms
Brand New Modern *Luxury* Villa
Entire Place ā¢ 5 bedrooms
Luxury 5 Bedroom with 2 Masters in North London
Entire Place ā¢ 5 bedrooms
Rock nā Roll BnB w/ Music Studio
Entire Place ā¢ 5 bedrooms
Cheerful 3 Bedroom Home in North West London
Entire Place ā¢ 3 bedrooms
4 Bedroom + 3.5 Bath + Close to Amenities/Hwy/Dt
Entire Place ā¢ 4 bedrooms
Top Performing Professional Hosts in London
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Prince | 5 | $416,724 | 110 | 4.83/5.0 |
| Kati | 9 | $208,796 | 403 | 4.71/5.0 |
| Joe | 8 | $197,971 | 336 | 4.10/5.0 |
| Tanya | 7 | $196,682 | 450 | 4.82/5.0 |
| James | 7 | $146,818 | 485 | 4.88/5.0 |
| Damian | 6 | $130,094 | 258 | 4.80/5.0 |
| Jennifer | 5 | $118,030 | 506 | 3.84/5.0 |
| Manan | 9 | $116,141 | 121 | 3.85/5.0 |
| Nav | 1 | $102,826 | 47 | 4.85/5.0 |
| Fawwaz | 3 | $102,513 | 183 | 4.85/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in London
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (69.3%), with house and apartment & condo properties comprising 87.8% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile segments (1.4% combined)
Room Capacity Distribution
Analysis of 642 properties in London shows that 1 bedroom properties are most prevalent, making up 34.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.6% of all listings.
Key Insights
- Most common: 1 bedroom (34.9%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 55.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 642 properties in London reveals that 2 guests properties dominate the market, representing 26.6% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 44.4% of the market.
Key Insights
- Most common capacity: 2 guests (26.6% of market)
- Least common capacity: 7 guests (2% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 44.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 642 properties in London, the most common availability pattern is 271-366 days (34.9% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.2% of properties).
Key Insights
- Most common availability window: 271-366 days (34.9%)
- Most common booking duration: 181-270 days (28.2%)
- Properties with high availability (180+ days): 60.0%
- Properties with long-term bookings (180+ days): 41.3%
Minimum Stay Distributions
1 Night
209 listings
37.9% of total
2 Nights
136 listings
24.7% of total
3 Nights
42 listings
7.6% of total
4-6 Nights
36 listings
6.5% of total
7-29 Nights
73 listings
13.2% of total
30+ Nights
55 listings
10% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.6%
- Mid-length stays (4-6 nights) represent 6.5% of listings
- Monthly+ stays (10%) suggest a stable extended-stay market
- High market flexibility with 70.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
0.6% of total
Flexible
108 listings
20.4% of total
Moderate
172 listings
32.5% of total
Firm
74 listings
14% of total
Strict
173 listings
32.6% of total
Key Insights
- Strict is the preferred policy at 32.6% of listings
- The market shows a balanced distribution between guest-friendly (52.9%) and strict (46.6%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Nov, Jul, Jun, averaging 53 days
- Shortest booking windows are in Feb, Jan, Aug, averaging 39 days
- Fall shows the longest average booking window at 49 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Fall bookings at least 49 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Aug when lead times are shortest
Popular Airbnb Amenities in London
Below is the distribution of amenities across listings in London:
Traveler Demographics
Key Insights
- Domestic travelers make up 79.5% of total guests, indicating a dominant local market share.
- Primary international markets: United States (12.4%) and United Kingdom (1.3%)
- English is the top language at 75%, followed by French (11.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for Toronto and London markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding London. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Forester | 11 | $8,410 | $476.78 | 42% |
| Huron Township | 15 | $8,224 | $517.80 | 43% |
| Marblehead | 10 | $5,121 | $475.78 | 46% |
| Peninsula | 15 | $4,799 | $306.64 | 52% |
| Hudson | 12 | $4,340 | $264.64 | 61% |
| Huron | 123 | $4,280 | $356.25 | 42% |
| Lexington | 32 | $4,178 | $414.57 | 44% |
| Harrison Township | 22 | $3,980 | $245.36 | 51% |
| Port Sanilac | 31 | $3,917 | $483.75 | 35% |
| Avon Lake | 20 | $3,818 | $213.42 | 51% |
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