Airbnb Market Analytics, Statistics and Data in Vernon, British Columbia, Canada
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Vernon? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Vernon:
How much do Airbnb hosts make on average per month in Vernon?
The short-term rental market in Vernon shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,768 per month
- Strong performing properties (top 25%) make $2,825 or more
- Best-in-class properties (top 10%) achieve $4,822+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,012
Revenue Variations by Month
Occupancy Rates Throughout the Year in Vernon
The market in Vernon shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Vernon
Daily rates in Vernon vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $107 per night
- Strong performing properties (top 25%) secure $178 or more
- Best-in-class properties (top 10%) pull in $313+ per night
- Entry-level properties (bottom 25%) earn around $77
Daily Rate Variations by Month
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Seasonality patterns in Vernon
Peak Season (July, August, June)
- Revenue peaks at $3587.37 per month
- Occupancy rates reach 70.40%
- Daily rates average $168.49
Shoulder Season
- Revenue averages $2396.39 per month
- Occupancy maintains 49.54%
- Daily rates hold at $156.44
Low Season (December, November, January)
- Revenue drops to $1520.93 per month
- Occupancy decreases to 40.21%
- Daily rates adjust to $147.66
Is it still profitable to do Airbnb in Vernon in 2025?
Yes! Vernon demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 50% and solid monthly revenue averaging $2396 and With 222 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Vernon
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Vernon | The vibrant city center with various shops, restaurants, and access to cultural events. Ideal for travelers looking to experience local life and amenities. | Vernon Public Art Gallery, Vernon Farmers Market, Polson Park, Okanagan Science Centre, Historic O'Keefe Ranch |
| Okanagan Lake | Stunning waterfront views and recreational options. A popular location for tourists interested in water activities like boating, fishing, and swimming. | Okanagan Lake Park, Kalamalka Lake Provincial Park, Waterfront walking trails, Boat rentals, Swimming beaches |
| Silver Star Mountain | A renowned ski resort that attracts winter sports enthusiasts. In summer, the area is perfect for hiking and mountain biking. | Silver Star Ski Resort, Mountain biking trails, Hiking trails, Alpine scenery, Summer and winter sports activities |
| Coldstream | Adjacent to Vernon, Coldstream offers a more tranquil environment with easy access to nature and outdoor activities, attracting families and nature lovers. | Coldstream Provincial Park, Kalamalka Lake, Wildlife viewing, Kayaking, Scenic picnic areas |
| Predator Ridge | An upscale resort area known for golfing and luxury accommodations. Attracts affluent travelers seeking relaxation and sports. | Predator Ridge Golf Resort, Spa facilities, Walking trails, Fine dining, Wildlife viewing |
| Lumby | A quaint small town just outside of Vernon, great for those wanting a peaceful retreat close to nature and outdoor adventures. Perfect for families and couples. | Lumby Museum, Biking and hiking trails, Scenic views, Kookum's Farm, Outdoor festivals |
| North Okanagan Wine Region | This area is known for its vineyards and wineries, attracting wine enthusiasts and tourists looking for unique tasting experiences. | Local wineries, Wine tours, Scenic vineyards, Tasting events, Farmers markets |
| Vernon Golf & Country Club | A popular destination for golf enthusiasts and travelers seeking leisure activities in a picturesque setting. | 18-hole golf course, Clubhouse and dining, Golf tournaments, Scenic landscapes, Social events |
Do you need a license for Airbnb in Vernon?
We recommend checking directly with Vernon's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Vernon
Harbour View Oasis: Hot Tub, Arcades & Firepit
Entire Place • 5 bedrooms
Luxury Waterfront Renovated Home
Entire Place • 5 bedrooms
Sun & Lake Views - Soak it all up in Vernon
Entire Place • 5 bedrooms
Predator Ridge Modern Farmhouse
Entire Place • 4 bedrooms
Stunning 5 bed house on Silver Star mountain
Entire Place • 5 bedrooms
Pleasant Valley Hideaway (Entire House/Back Yard)
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Vernon
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Christine | 3 | $172,309 | 105 | 4.95/5.0 |
| Rob | 3 | $148,721 | 184 | 4.97/5.0 |
| 367661963 | 1 | $125,660 | 4 | 4.75/5.0 |
| 20442063 | 1 | $99,758 | 9 | 4.33/5.0 |
| Jillian | 1 | $98,130 | 37 | 4.92/5.0 |
| Brett | 1 | $86,392 | 41 | 4.93/5.0 |
| Cory | 1 | $80,838 | 47 | 4.98/5.0 |
| Kathryn | 2 | $80,644 | 98 | 4.70/5.0 |
| Minh | 2 | $71,297 | 47 | 4.94/5.0 |
| Justin | 2 | $65,074 | 79 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Vernon
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.8%), with others and house properties comprising 68.9% of inventory
- Untapped potential in outdoor & mobile segments (1.4% combined)
Room Capacity Distribution
Analysis of 222 properties in Vernon shows that 1 bedroom properties are most prevalent, making up 45.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.1% of all listings.
Key Insights
- Most common: 1 bedroom (45.5%)
- Least common: 4 bedrooms (4.1%)
- Market concentration: 72.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 222 properties in Vernon reveals that 4 guests properties dominate the market, representing 36% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 61.3% of the market.
Key Insights
- Most common capacity: 4 guests (36% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 61.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 222 properties in Vernon, the most common availability pattern is 181-270 days (33.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.3% of properties).
Key Insights
- Most common availability window: 181-270 days (33.3%)
- Most common booking duration: 91-180 days (33.3%)
- Properties with high availability (180+ days): 66.2%
- Properties with long-term bookings (180+ days): 35.1%
Minimum Stay Distributions
1 Night
32 listings
17.2% of total
2 Nights
87 listings
46.8% of total
3 Nights
34 listings
18.3% of total
4-6 Nights
17 listings
9.1% of total
7-29 Nights
8 listings
4.3% of total
30+ Nights
8 listings
4.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.0%
- Mid-length stays (4-6 nights) represent 9.1% of listings
- Monthly+ stays (4.3%) suggest a stable extended-stay market
- High market flexibility with 82.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
38 listings
19.7% of total
Moderate
79 listings
40.9% of total
Firm
55 listings
28.5% of total
Strict
21 listings
10.9% of total
Key Insights
- Moderate is the preferred policy at 40.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 60.6% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 10.9% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 72 days
- Shortest booking windows are in Nov, Dec, Sep, averaging 43 days
- Summer shows the longest average booking window at 71 days, while Fall has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 71 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Sep when lead times are shortest
Popular Airbnb Amenities in Vernon
Below is the distribution of amenities across listings in Vernon:
Traveler Demographics
Key Insights
- Domestic travelers make up 86.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.8%) and United Kingdom (2.2%)
- English is the top language at 76.2%, followed by French (9.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for Calgary and Vancouver markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Vernon. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Revelstoke | 275 | $2,796 | $242.42 | 46% |
| Area B (Shelter Bay/Mica Creek) | 74 | $2,711 | $299.13 | 40% |
| Area H (Manning Park/Tulameen/Siwash) | 43 | $2,520 | $259.41 | 37% |
| Area M (Beautiful Nicola Valley - North) | 10 | $2,514 | $221.75 | 47% |
| West Kelowna | 351 | $2,477 | $253.53 | 47% |
| Area E (Naramata/Greyback) | 79 | $2,450 | $288.55 | 44% |
| Westbank First Nation #9 | 76 | $2,314 | $205.26 | 53% |
| East Central Okanagan Electoral Area | 61 | $2,240 | $218.80 | 43% |
| West Central Okanagan Electoral Area | 160 | $2,215 | $278.12 | 41% |
| Lake Country | 136 | $2,149 | $238.95 | 47% |
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