Airbnb Market Analytics, Statistics and Data in Tofino, British Columbia, Canada
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tofino? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tofino:
How much do Airbnb hosts make on average per month in Tofino?
The short-term rental market in Tofino shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,551 per month
- Strong performing properties (top 25%) make $7,055 or more
- Best-in-class properties (top 10%) achieve $10,222+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,807
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tofino
The market in Tofino shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 60% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 42%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tofino
Daily rates in Tofino vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $247 per night
- Strong performing properties (top 25%) secure $352 or more
- Best-in-class properties (top 10%) pull in $472+ per night
- Entry-level properties (bottom 25%) earn around $164
Daily Rate Variations by Month
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Seasonality patterns in Tofino
Peak Season (August, July, June)
- Revenue peaks at $9999.23 per month
- Occupancy rates reach 83.60%
- Daily rates average $349.59
Shoulder Season
- Revenue averages $5484.96 per month
- Occupancy maintains 57.40%
- Daily rates hold at $279.83
Low Season (November, December, January)
- Revenue drops to $2155.76 per month
- Occupancy decreases to 31.01%
- Daily rates adjust to $224.29
Is it still profitable to do Airbnb in Tofino in 2025?
Yes! Tofino demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 57% and strong monthly revenue averaging $5485 and With 346 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tofino
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Long Beach | Famous for its stunning views and proximity to natural beauty. A long stretch of sandy shores that attracts surfers, beachcombers, and nature lovers alike, making it a prime spot for vacation rentals. | Pacific Rim National Park Reserve, Surfing spots, Wild Pacific Trail, Long Beach itself, Tofino Botanical Gardens |
| Tofino Village | The heart of Tofino, this charming village offers quaint shops, local restaurants, and an inviting community vibe. Perfect for visitors looking to immerse themselves in the Tofino lifestyle. | Tofino Harbour, Local art galleries, Ferry to Meares Island, Famous Tofino eateries, Whale watching tours |
| Chesterman Beach | Known for its beautiful sandy beach and excellent surfing conditions. A favored location among tourists who seek a beach getaway with a more relaxed vibe, suitable for families and couples. | Chesterman Beach, Surf schools and rentals, Tide pools, Cormorant Island views, Beachfront cafes |
| Clayoquot Sound | A UNESCO Biosphere Reserve, this area is ideal for nature enthusiasts and offers various eco-tourism opportunities. Visitors seeking adventure and exploration often choose this pristine setting for their stay. | Kayaking and boat tours, Wildlife viewing, Hiking trails, Hot springs nearby, Cultural experiences |
| MacKenzie Beach | A quieter alternative to more popular beaches, MacKenzie Beach offers a family-friendly atmosphere with gentle waves, making it a great location for families with children and those looking for a peaceful retreat. | MacKenzie Beach, Camping spots nearby, Scenic picnic areas, Beachfront accommodations, Kayaking |
| Rainforest Trails | This area showcases Tofino's incredible rainforest ecosystem, appealing to travelers seeking unique natural experiences. Perfect for hiking enthusiasts and those wanting to connect with nature. | Rainforest hiking trails, Wildlife spotting, Educational tours, Tree canopy walks, Nature photography |
| Tonquin Beach | A hidden gem offering a serene escape with beautiful views and access to lush greenery. It attracts visitors looking for a more secluded beach experience. | Tonquin Beach, Hiking to viewpoints, Coastal forests, Unique tide pools, Sunset views |
| Pacific Rim National Park | This national park offers some of the most stunning natural scenery on the West Coast, appealing to outdoor enthusiasts and those seeking adventure in a breathtaking environment. | West Coast Trail, Beach access, Hiking trails, Nature interpretation programs, Wildlife viewing opportunities |
Do you need a license for Airbnb in Tofino?
Yes, Tofino requires a license for operating an Airbnb. Current market data shows 82% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Tofino
Oceans Edge: Chesterman Beachfront, Hot Tub,Views
Entire Place • 3 bedrooms
Surfside Lodge: Beachfront, Hot Tub, Sauna, View
Entire Place • 3 bedrooms
Beautiful house on the inlet
Entire Place • 3 bedrooms
Alaqua on the Beach: Directly on Chesterman Beach!
Entire Place • 3 bedrooms
The Tofino Beach House
Entire Place • 2 bedrooms
Coastal View: Tranquil, Luxury, Hot Tub & Sauna!
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Tofino
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Danielle | 30 | $3,084,689 | 2236 | 4.89/5.0 |
| Stay Tofino | 34 | $2,266,133 | 6198 | 4.84/5.0 |
| Chris | 8 | $598,655 | 847 | 4.81/5.0 |
| 498129287 | 6 | $406,276 | 46 | 4.72/5.0 |
| 122383171 | 5 | $369,338 | 815 | 4.83/5.0 |
| Todd | 4 | $344,551 | 381 | 4.99/5.0 |
| Jonny | 4 | $310,544 | 122 | 4.88/5.0 |
| April | 5 | $271,092 | 1034 | 4.95/5.0 |
| Dawn | 2 | $250,173 | 310 | 4.94/5.0 |
| Molly | 6 | $212,744 | 370 | 4.77/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tofino
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87.6%), with house and others properties comprising 60.1% of inventory
- Strong specialty sector (23.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (1.4% combined)
Room Capacity Distribution
Analysis of 346 properties in Tofino shows that 1 bedroom properties are most prevalent, making up 34.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 66.2% of all listings.
Key Insights
- Most common: 1 bedroom (34.4%)
- Least common: 4 bedrooms (0.9%)
- Market concentration: 66.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 346 properties in Tofino reveals that 6 guests properties dominate the market, representing 35.8% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 4 guests make up 63.0% of the market.
Key Insights
- Most common capacity: 6 guests (35.8% of market)
- Least common capacity: 8+ guests (0.9% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 63.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 346 properties in Tofino, the most common availability pattern is 91-180 days (45.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (43.4% of properties).
Key Insights
- Most common availability window: 91-180 days (45.7%)
- Most common booking duration: 181-270 days (43.4%)
- Properties with high availability (180+ days): 38.7%
- Properties with long-term bookings (180+ days): 63.3%
Minimum Stay Distributions
1 Night
36 listings
11.3% of total
2 Nights
150 listings
47% of total
3 Nights
54 listings
16.9% of total
4-6 Nights
11 listings
3.4% of total
7-29 Nights
3 listings
0.9% of total
30+ Nights
65 listings
20.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 58.3%
- Mid-length stays (4-6 nights) represent 3.4% of listings
- Monthly+ stays (20.4%) suggest a stable extended-stay market
- High market flexibility with 75.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
42 listings
12.6% of total
Super Strict 60 Days
3 listings
0.9% of total
Flexible
21 listings
6.3% of total
Moderate
47 listings
14.1% of total
Firm
112 listings
33.6% of total
Strict
108 listings
32.4% of total
Key Insights
- Firm is the preferred policy at 33.6% of listings
- Stricter policies (Firm & Strict) dominate at 66.0% of the market
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 0.9% of listings
Recommendations
- The market supports stricter policies, with 66.0% using Firm or Strict terms
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 126 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 51 days
- Summer shows the longest average booking window at 126 days, while Winter has the shortest at 53 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 126 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Tofino
Below is the distribution of amenities across listings in Tofino:
Traveler Demographics
Key Insights
- Domestic travelers make up 65.2% of total guests, indicating a significant local market share.
- Primary international markets: United States (18.8%) and United Kingdom (7.8%)
- English is the top language at 70.4%, followed by French (14%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.8%
Recommendations
- Target marketing campaigns for Vancouver and Victoria markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tofino. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ucluelet | 343 | $3,497 | $235.69 | 51% |
| Clallam Bay | 11 | $3,379 | $219.03 | 58% |
| Sekiu | 35 | $3,357 | $237.33 | 48% |
| Clallam County | 21 | $3,327 | $265.82 | 46% |
| Juan de Fuca Electoral Area | 303 | $3,183 | $234.23 | 49% |
| Beaver | 13 | $3,125 | $251.68 | 53% |
| Area I (Youbou / Meade Creek) | 49 | $3,053 | $302.19 | 41% |
| Area C (Long Beach) | 84 | $2,765 | $200.02 | 54% |
| Area D (Sproat Lake) | 48 | $2,511 | $269.14 | 45% |
| Area D (Oyster Bay/Buttle Lake) | 39 | $2,490 | $171.09 | 53% |
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