Airbnb Market Analytics, Statistics and Data in Sooke, British Columbia, Canada
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sooke? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sooke:
How much do Airbnb hosts make on average per month in Sooke?
The short-term rental market in Sooke shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,116 per month
- Strong performing properties (top 25%) make $3,548 or more
- Best-in-class properties (top 10%) achieve $5,345+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,164
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sooke
The market in Sooke shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sooke
Daily rates in Sooke vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $133 per night
- Strong performing properties (top 25%) secure $188 or more
- Best-in-class properties (top 10%) pull in $275+ per night
- Entry-level properties (bottom 25%) earn around $90
Daily Rate Variations by Month
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Seasonality patterns in Sooke
Peak Season (August, July, June)
- Revenue peaks at $4395.01 per month
- Occupancy rates reach 72.09%
- Daily rates average $179.72
Shoulder Season
- Revenue averages $2797.72 per month
- Occupancy maintains 48.34%
- Daily rates hold at $166.09
Low Season (November, December, January)
- Revenue drops to $1506.86 per month
- Occupancy decreases to 32.02%
- Daily rates adjust to $154.49
Is it still profitable to do Airbnb in Sooke in 2025?
Yes! Sooke demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and strong monthly revenue averaging $2798 and The market's 172 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sooke
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| East Sooke | A beautiful natural area known for its stunning waterfront views and hiking trails. Attracts visitors seeking outdoor adventures and a tranquil escape. | East Sooke Regional Park, Kotick Point, Aylard Farm, Sooke Potholes Provincial Park, Becher Bay |
| Sooke Village | The charming village center offers a mix of local businesses and amenities. It's a convenient base for exploring the surrounding natural beauty and attractions. | Sooke Region Museum, Sooke Harbour Marina, Local art galleries, Sooke Community Hall, Restaurants and cafes |
| Whiffin Spit | Known for its scenic walking trails and views of the Strait of Juan de Fuca. Popular with walkers and nature enthusiasts. | Whiffin Spit Marine Provincial Park, Whiffin Spit Trail, Scenic viewpoints, Varied wildlife sightings |
| Glinz Lake | A quiet area near freshwater lakes and forest, ideal for those wanting a peaceful retreat away from the bustle of urban life. | Glinz Lake, Hiking trails, Nature photography spots |
| Sooke River | Offers a blend of river activities and access to wilderness, perfect for nature lovers and fishing enthusiasts. | Sooke River Provincial Park, Fish hatchery, Kayaking spots, Scenic picnic areas |
| French Beach | A popular spot for beachgoers looking to relax by the ocean with stunning coastal views and access to beach activities. | French Beach Provincial Park, Picnic areas, Beachcombing, Wildlife viewing |
| Port Renfrew | Although a bit further from Sooke, it attracts eco-tourists and adventurers visiting the nearby Pacific Rim National Park and exploring the rugged coastline. | Pacific Rim National Park Reserve, Botanical Beach, Great Bear Rainforest, Hiking trails |
| Cowichan Valley (Sooke area) | Rich in local wineries and agricultural experiences, ideal for tourists seeking local food and drink experiences. | Local wineries, Farm tours, Cowichan Valley Trail, Scenic drives |
Do you need a license for Airbnb in Sooke?
We recommend checking directly with Sooke's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sooke
Beautiful beachfront Villa on 80 acres of farmland
Entire Place • 4 bedrooms
Beachfront, Hot Tub, King Beds.
Entire Place • 4 bedrooms
Freedom To Fly
Entire Place • 2 bedrooms
"Victoria's Sea-Cret" Stunning Oceanfront Home!
Entire Place • 5 bedrooms
Private Oceanfront Beach House with Hot tub!
Entire Place • 4 bedrooms
The Covehouse - a secluded oceanfront cottage
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Sooke
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Frederick Joseph | 10 | $269,810 | 554 | 4.85/5.0 |
| Rob&Jen | 3 | $259,195 | 397 | 4.76/5.0 |
| Becky | 3 | $203,944 | 241 | 4.98/5.0 |
| Joshua | 2 | $195,315 | 224 | 4.93/5.0 |
| True Key | 8 | $154,556 | 61 | 4.68/5.0 |
| 41104169 | 3 | $113,875 | 462 | 4.82/5.0 |
| 421872890 | 4 | $107,327 | 160 | 3.64/5.0 |
| Christine | 1 | $106,096 | 178 | 4.95/5.0 |
| Kathy | 2 | $94,680 | 285 | 4.97/5.0 |
| Subjit | 3 | $92,299 | 46 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sooke
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89%), with house and others properties comprising 72.1% of inventory
- Strong specialty sector (19.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (0.6% combined)
Room Capacity Distribution
Analysis of 172 properties in Sooke shows that 1 bedroom properties are most prevalent, making up 44.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.7% of all listings.
Key Insights
- Most common: 1 bedroom (44.8%)
- Least common: 5+ bedrooms (1.7%)
- Market concentration: 76.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 172 properties in Sooke reveals that 4 guests properties dominate the market, representing 30.2% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 58.7% of the market.
Key Insights
- Most common capacity: 4 guests (30.2% of market)
- Least common capacity: 7 guests (1.2% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 58.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 172 properties in Sooke, the most common availability pattern is 181-270 days (34.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.6% of properties).
Key Insights
- Most common availability window: 181-270 days (34.9%)
- Most common booking duration: 91-180 days (36.6%)
- Properties with high availability (180+ days): 65.1%
- Properties with long-term bookings (180+ days): 37.2%
Minimum Stay Distributions
1 Night
35 listings
24.8% of total
2 Nights
79 listings
56% of total
3 Nights
8 listings
5.7% of total
4-6 Nights
9 listings
6.4% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
9 listings
6.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.8%
- Mid-length stays (4-6 nights) represent 6.4% of listings
- Monthly+ stays (6.4%) suggest a stable extended-stay market
- High market flexibility with 86.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.7% of total
Flexible
32 listings
21.3% of total
Moderate
48 listings
32% of total
Firm
40 listings
26.7% of total
Strict
29 listings
19.3% of total
Key Insights
- Moderate is the preferred policy at 32.0% of listings
- The market shows a balanced distribution between guest-friendly (53.3%) and strict (46.0%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 76 days
- Shortest booking windows are in Mar, Feb, Nov, averaging 47 days
- Summer shows the longest average booking window at 76 days, while Winter has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 76 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Nov when lead times are shortest
Popular Airbnb Amenities in Sooke
Below is the distribution of amenities across listings in Sooke:
Traveler Demographics
Key Insights
- Domestic travelers make up 67.8% of total guests, indicating a significant local market share.
- Primary international markets: United States (21.2%) and United Kingdom (4%)
- English is the top language at 73.3%, followed by French (10.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Vancouver and Victoria markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sooke. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Erlands Point-Kitsap Lake | 11 | $6,558 | $356.05 | 58% |
| Lake Goodwin | 11 | $5,746 | $385.80 | 44% |
| Cape George Colony Club | 10 | $4,893 | $260.17 | 60% |
| Ocean City | 10 | $4,866 | $257.87 | 47% |
| Sudden Valley | 65 | $4,811 | $308.53 | 53% |
| Amanda Park | 10 | $4,684 | $402.96 | 46% |
| Allyn | 21 | $4,548 | $410.40 | 36% |
| Lopez Island | 41 | $4,519 | $368.63 | 42% |
| Friday Harbor | 225 | $4,477 | $385.11 | 45% |
| Port Madison Indian Reservation | 46 | $4,447 | $283.74 | 55% |
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