Penticton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in British Columbia, Canada

Source: AirROI
Last updated: 2025-08-01

Is Airbnb profitable in Penticton in 2025? Explore comprehensive Airbnb analytics for Penticton, British Columbia, Canada to uncover income potential. This 2025 STR market report for Penticton, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 316 active listings.

Whether you're considering an Airbnb investment in Penticton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Penticton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Penticton Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$198
The average rental revenue earned for an occupied room per day in Penticton.
Occupancy Rate(?)
45.8%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,537
Typical annual income for an Airbnb listing in Penticton. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
5.4%
Positive growth (5.4%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Penticton.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Penticton.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
316
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Penticton (2025)

Understanding the monthly revenue variations for Airbnb listings in Penticton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Penticton is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Penticton across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,658+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,619 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,129 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,090, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Penticton

Penticton Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Penticton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Penticton:

  • Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Penticton

Average Daily Rate (ADR) Airbnb Trends in Penticton (2025)

Effective short term rental pricing strategy in Penticton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Penticton typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $388+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $242 or more.
  • Typical properties (Median) charge around $161 per night.
  • Entry-level properties (Bottom 25%) earn around $109 per night.

Average Daily Rate (ADR) Trend by Month in Penticton

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Airbnb Seasonality Analysis & Trends in Penticton (2025)

Peak Season (July, August, June)
  • Revenue averages $4,361 per month
  • Occupancy rates average 57.9%
  • Daily rates average $234
Shoulder Season
  • Revenue averages $2,410 per month
  • Occupancy maintains around 44.8%
  • Daily rates hold near $197
Low Season (January, February, November)
  • Revenue drops to average $1,667 per month
  • Occupancy decreases to average 36.4%
  • Daily rates adjust to average $191

Seasonality Insights for Penticton

  • The Airbnb seasonality in Penticton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Penticton's highest earning potential, with monthly revenues capable of climbing to $4,789, occupancy reaching a high of 60.0%, and ADRs peaking at $246.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,561, occupancy could drop to 33.4%, and ADRs may adjust down to $186.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Penticton.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Penticton seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Penticton (2025)

Exploring the top neighborhoods for short-term rentals in Penticton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Okanagan Beach
A popular beach destination known for its scenic beauty and outdoor activities. Ideal for families and tourists who enjoy water sports, hiking, and relaxing by the lake.
Okanagan Lake, Penticton Marina, Skaha Lake, Kettle Valley Rail Trail, Penticton River Channel
Downtown Penticton
The heart of the city, offering vibrant dining, shopping, and entertainment options. A great base for visitors to explore local culture and events.
Penticton Farmer's Market, Okanagan Wine Festival, Penticton Art Gallery, Theatre Penticton, Local breweries and wineries
Skaha Lakeshore
A picturesque area with beautiful beaches and parklands along Skaha Lake. Perfect for guests looking for relaxation and access to nature.
Skaha Lake Park, Skaha Beach, Penticton BMX Track, Water sports rentals, Hiking trails
Naramata
A charming village known for its vineyards and wineries. Attracts wine enthusiasts and those seeking a quaint, countryside experience.
Naramata Bench wineries, Kettle Valley Winery, Naramata Heritage Trail, Farms and markets, Beautiful lake views
Penticton Indian Band Lands
Unique cultural experience with opportunities to explore Indigenous heritage and art. Offers visitors a different perspective on the Okanagan Valley.
Cultural events and experiences, Indigenous art galleries, Nature trails, Penticton River Channel access, Outdoor festivals
Penticton Lakeside Resort
Popular hotel and resort destination on the waterfront. A preferred choice for travelers seeking luxury with direct access to beaches and water activities.
Lakeside beaches, Spa services, Dining options, Waterfront activities, Events and conferences
Vaseux Lake
A quieter area ideal for those looking to escape the busier parts of Penticton, perfect for nature lovers and birdwatchers.
Vaseux Lake Provincial Park, Birdwatching spots, Hiking trails, Nature photography, Wildlife viewing
Penticton Arts District
A hub for creativity and culture, featuring artists, galleries, and art-related events. Ideal for those interested in the local art scene.
Penticton Art Gallery, Art Walks and Workshops, Local artist studios, Cultural festivals, Community art events

Understanding Airbnb License Requirements & STR Laws in Penticton (2025)

While Penticton, British Columbia, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Penticton to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 7% licensed listings)

Top Performing Airbnb Properties in Penticton (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pentictonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Pool, 5 King Beds, close to the Lake.

Pool, 5 King Beds, close to the Lake.

Entire Place • 5 bedrooms

$103,466
Revenue
77.1%
Occupancy
$340.66
Daily Rate
Private Lakefront Beach House off Naramata Bench

Private Lakefront Beach House off Naramata Bench

Entire Place • 4 bedrooms

$88,541
Revenue
51.0%
Occupancy
$403.20
Daily Rate
Minutes to the Lake + Rooftop Deck & Elevator

Minutes to the Lake + Rooftop Deck & Elevator

Entire Place • 4 bedrooms

$87,583
Revenue
82.6%
Occupancy
$276.17
Daily Rate
Midtown Family Retreat

Midtown Family Retreat

Entire Place • 4 bedrooms

$80,724
Revenue
60.5%
Occupancy
$324.26
Daily Rate
The Naramata Bench Loft

The Naramata Bench Loft

Entire Place • 3 bedrooms

$79,319
Revenue
64.6%
Occupancy
$313.18
Daily Rate
Pool, Patio and Large BBQ/Deck area!

Pool, Patio and Large BBQ/Deck area!

Entire Place • 4 bedrooms

$77,463
Revenue
70.3%
Occupancy
$389.28
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Penticton (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Penticton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jason8$329,4681014.94/5.0
Lianna3$135,6553894.96/5.0
SunSage Vacation Rentals Ltd4$98,5002284.91/5.0
Barb3$97,3221254.81/5.0
Alex4$91,0471124.90/5.0
Andrew And Meg1$88,541704.97/5.0
Tanner1$87,583305.00/5.0
Kettle Valley Beach Resort4$85,973534.67/5.0
Kyle6$85,3982504.94/5.0
Brooke1$80,724204.95/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Penticton.

Dive Deeper: Advanced Penticton STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Penticton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Penticton Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Penticton

  • The Penticton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.9% of the 316 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Penticton, House properties are the most common (49.4%), reflecting the local real estate landscape.
  • Houses represent a significant 49.4% portion, catering likely to families or larger groups.
  • The presence of 19.6% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 0.6%) offer potential for unique stay experiences.

Penticton Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Penticton

  • The dominant room capacity in Penticton is 1 bedroom listings, making up 32.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 65.5% of the active Airbnb listings in Penticton, indicating a high concentration in these sizes.
  • A significant 28.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Penticton.

Penticton Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Penticton

  • The most common guest capacity trend in Penticton vacation rentals is listings accommodating 4 guests (34.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Penticton STR market, accounting for 59.2% of listings.
  • 33.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Penticton.
  • On average, properties in Penticton are equipped to host 4.2 guests.

Penticton Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Penticton

  • The most common availability pattern in Penticton falls within the 271-366 days range, representing 52.8% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Penticton (32.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 21.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Penticton Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (14.1%)

1 Night

43 listings

14.1% of total

2 Nights (18.8%)

2 Nights

57 listings

18.8% of total

3 Nights (11.8%)

3 Nights

36 listings

11.8% of total

4-6 Nights (11.5%)

4-6 Nights

35 listings

11.5% of total

7-29 Nights (6.6%)

7-29 Nights

20 listings

6.6% of total

30+ Nights (37.2%)

30+ Nights

113 listings

37.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Penticton is 30+ Nights, adopted by 37.2% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (37.2%) caters to monthly stays (30+ nights) in Penticton, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 37.2% of Penticton hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 37.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Penticton.

Penticton Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

15 listings

5% of total

Super Strict 60 Days

4 listings

1.3% of total

Limited

11 listings

3.7% of total

Flexible (9.6%)

Flexible

29 listings

9.6% of total

Moderate (29.6%)

Moderate

89 listings

29.6% of total

Firm (41.5%)

Firm

125 listings

41.5% of total

Strict (9.3%)

Strict

28 listings

9.3% of total

Cancellation Policy Insights for Penticton

  • The prevailing Airbnb cancellation policy trend in Penticton is Firm, used by 41.5% of listings.
  • A majority (50.8%) of hosts in Penticton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
  • Strict cancellation policies are quite rare (9.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 41.5% market standard in Penticton.
  • Using a Strict policy might deter some guests, as only 9.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Penticton.

Penticton STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Penticton

  • The overall average booking lead time for vacation rentals in Penticton is 64 days.
  • Guests book furthest in advance for stays during July (average 112 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (92 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Penticton.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 112 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 92 days) to capture early planners.
  • Monitor your own booking lead times against these Penticton averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Penticton (2025)

Amenity Prevalence

Amenity Insights for Penticton

  • Essential amenities in Penticton that guests expect include: Smoke alarm, Wifi, TV, Air conditioning. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, Coffee maker, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Penticton: Smoke alarm, Wifi, TV, Air conditioning.
  • Prioritize adding missing essentials: Smoke alarm, Wifi, TV, Air conditioning.
  • Consider adding popular differentiators like Heating or Coffee maker to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Penticton to stay competitive.

Penticton Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Penticton

  • The typical guest profile for Airbnb in Penticton consists of primarily domestic travelers (83%), often arriving from nearby Vancouver, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 83.0% of guests.
  • Key international markets include Canada (83%) and United States (11.9%).
  • Top languages spoken are English (70.2%) followed by French (9.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Vancouver and Calgary.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Penticton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Mazama31$3,904$340.7042%
Okanogan County26$3,244$339.0538%
Brewster12$3,080$362.4440%
Revelstoke294$2,868$266.7347%
Area B (Shelter Bay/Mica Creek)77$2,781$280.2042%
Pateros14$2,738$309.2140%
Winthrop183$2,653$276.4536%
Sun Peaks Mountain Resort Municipality350$2,557$297.7838%
Area M (Beautiful Nicola Valley - North)11$2,366$245.9442%
Westbank First Nation #978$2,360$204.7253%

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