Fort McMurray Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Alberta, Canada
Is Airbnb profitable in Fort McMurray in 2025? Explore comprehensive Airbnb analytics for Fort McMurray, Alberta, Canada to uncover income potential. This 2025 STR market report for Fort McMurray, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 182 active listings.
Whether you're considering an Airbnb investment in Fort McMurray, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fort McMurray Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fort McMurray Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fort McMurray (2025)
Understanding the monthly revenue variations for Airbnb listings in Fort McMurray is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fort McMurray is typically September, while December often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fort McMurray across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,225+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,524 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $974 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $495, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fort McMurray
Fort McMurray Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fort McMurray STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while July experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fort McMurray:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fort McMurray
Average Daily Rate (ADR) Airbnb Trends in Fort McMurray (2025)
Effective short term rental pricing strategy in Fort McMurray involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fort McMurray typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $123+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $90 or more.
- Typical properties (Median) charge around $65 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in Fort McMurray
Get Live Fort McMurray Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Fort McMurray (2025)
Peak Season (September, June, May)
- Revenue averages $1,313 per month
- Occupancy rates average 54.1%
- Daily rates average $85
Shoulder Season
- Revenue averages $1,106 per month
- Occupancy maintains around 47.0%
- Daily rates hold near $82
Low Season (January, November, December)
- Revenue drops to average $972 per month
- Occupancy decreases to average 42.6%
- Daily rates adjust to average $83
Seasonality Insights for Fort McMurray
- The Airbnb seasonality in Fort McMurray shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fort McMurray's highest earning potential, with monthly revenues capable of climbing to $1,385, occupancy reaching a high of 57.9%, and ADRs peaking at $88.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $956, occupancy could drop to 38.0%, and ADRs may adjust down to $77.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fort McMurray.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fort McMurray seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fort McMurray (2025)
Exploring the top neighborhoods for short-term rentals in Fort McMurray? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wood Buffalo | The Wood Buffalo area is the heart of Fort McMurray, known for its connection to the oil sands industry. It's a prime location for business travelers and those visiting for work-related purposes. | Oil Sands Discovery Centre, Fort McMurray Heritage Village, MacDonald Island Park, Syne Point Park, Birchwood Trail |
| Downtown Fort McMurray | The downtown area offers a mix of business, culture, and entertainment. It's a hub for events and provides easy access to community amenities and services. | Keyano College, MacDonald Island Park, Fort McMurray Public Library, Historic Fort McMurray site, Various local eateries and shops |
| Waterways | Waterways is a scenic area adjacent to the Snye River, known for its picturesque views and trails. It attracts tourists looking for outdoor activities and riverfront experiences. | Snye Point Recreation Area, Scenic trails along the river, Local parks and picnic spots, Water activities on the river |
| Timberlea | A family-friendly neighborhood with easy access to schools and parks. It's an ideal area for longer-term stays for families and professionals. | Timberlea Park, Kinsmen Club Park, Locally-owned shops, Community centers, Access to walking trails |
| Gregoire | Gregoire is known for its proximity to the airport and its residential appeal. It's suitable for visitors needing short stays while traveling through Fort McMurray. | Fort McMurray International Airport, Parks and green spaces, Local dining options, Easy access to main roads |
| Abasand | Abasand is recognized for its natural beauty and proximity to outdoor activities. It attracts visitors interested in nature and adventure. | Abasand Park, Walking and biking trails, Nearby lakes and wilderness, Stones Hill hiking area |
| Saline Creek | Saline Creek offers a peaceful environment with access to natural landscapes. It is suitable for guests seeking tranquility and outdoor adventures. | Saline Creek trails, Nearby forested areas, Wildlife viewing opportunities, Outdoor recreational areas |
| Waterfront District | The Waterfront District is being revitalized and offers emerging attractions. It's a good spot for guests seeking to experience the city's growth and development. | Upcoming community events, Waterfront walkway, Local art installations, Future cultural centers |
Understanding Airbnb License Requirements & STR Laws in Fort McMurray (2025)
While Fort McMurray, Alberta, Canada currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fort McMurray to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Fort McMurray (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fort McMurraybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Uptown Oasis
Entire Place • 4 bedrooms
A Charming 3 BDRM 2 & 1/2 BATHS Two Storey Duplex
Entire Place • 3 bedrooms
Entire Basement Suite
Entire Place • 1 bedroom
5 Bedroom/Sleeps 10 Home for Rent in Timberlea
Entire Place • 5 bedrooms
Newer spacious home
Entire Place • 4 bedrooms
Downtown 2b/2b Condo w/Balcony/Bbq/Laundry/View!
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fort McMurray (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fort McMurray based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Unitum | 14 | $81,136 | 99 | 4.78/5.0 |
| Paul | 4 | $55,168 | 236 | 4.72/5.0 |
| Wallace | 6 | $39,769 | 47 | 4.96/5.0 |
| Lorraine | 2 | $39,621 | 62 | 4.88/5.0 |
| Jennifer | 3 | $36,556 | 152 | 4.88/5.0 |
| Marshall | 2 | $36,390 | 263 | 4.92/5.0 |
| Orville | 5 | $32,342 | 66 | 4.61/5.0 |
| Natasha | 1 | $30,336 | 39 | 4.97/5.0 |
| Edith | 3 | $30,115 | 27 | 4.47/5.0 |
| Laolu | 3 | $26,240 | 101 | 4.87/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fort McMurray.
Dive Deeper: Advanced Fort McMurray STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fort McMurray. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFort McMurray Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fort McMurray
- The Fort McMurray Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.6% of the 182 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fort McMurray, House properties are the most common (46.2%), reflecting the local real estate landscape.
- Houses represent a significant 46.2% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique (combined 0.5%) offer potential for unique stay experiences.
Fort McMurray Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fort McMurray
- The dominant room capacity in Fort McMurray is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 69.8% of the active Airbnb listings in Fort McMurray, indicating a high concentration in these sizes.
Fort McMurray Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fort McMurray
- The most common guest capacity trend in Fort McMurray vacation rentals is listings accommodating 2 guests (30.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Fort McMurray STR market, accounting for 56.6% of listings.
- 13.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fort McMurray.
- On average, properties in Fort McMurray are equipped to host 2.9 guests.
Fort McMurray Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fort McMurray
- The most common availability pattern in Fort McMurray falls within the 271-366 days range, representing 53.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Fort McMurray (35.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fort McMurray Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
25.4% of total
2 Nights
65 listings
36.7% of total
3 Nights
37 listings
20.9% of total
4-6 Nights
12 listings
6.8% of total
7-29 Nights
4 listings
2.3% of total
30+ Nights
14 listings
7.9% of total
Key Insights
- The most prevalent minimum stay requirement in Fort McMurray is 2 Nights, adopted by 36.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.1%) of the Fort McMurray Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.7% of Fort McMurray hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fort McMurray.
Fort McMurray Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
0.6% of total
Flexible
74 listings
46.3% of total
Moderate
50 listings
31.3% of total
Firm
26 listings
16.3% of total
Strict
9 listings
5.6% of total
Cancellation Policy Insights for Fort McMurray
- The prevailing Airbnb cancellation policy trend in Fort McMurray is Flexible, used by 46.3% of listings.
- The market strongly favors guest-friendly terms, with 77.6% of listings offering Flexible or Moderate policies. This suggests guests in Fort McMurray may expect booking flexibility.
- Strict cancellation policies are quite rare (5.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 46.3% market standard in Fort McMurray.
- Using a Strict policy might deter some guests, as only 5.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Fort McMurray.
Fort McMurray STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fort McMurray
- The overall average booking lead time for vacation rentals in Fort McMurray is 20 days.
- Guests book furthest in advance for stays during June (average 43 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 15 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (28 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (20 days) as a baseline for your pricing and availability strategy in Fort McMurray.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 43 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these Fort McMurray averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fort McMurray (2025)
Amenity Prevalence
Amenity Insights for Fort McMurray
- Essential amenities in Fort McMurray that guests expect include: Smoke alarm, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Kitchen, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fort McMurray: Smoke alarm, Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Washer or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fort McMurray to stay competitive.
Fort McMurray Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fort McMurray
- The typical guest profile for Airbnb in Fort McMurray consists of primarily domestic travelers (96%), often arriving from nearby Edmonton, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 96.1% of guests.
- Key international markets include Canada (96.1%) and United States (2.3%).
- Top languages spoken are English (76.4%) followed by French (8.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Edmonton and Calgary.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.