Airbnb Market Analytics, Statistics and Data in Drumheller, Alberta, Canada
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Drumheller? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Drumheller:
How much do Airbnb hosts make on average per month in Drumheller?
The short-term rental market in Drumheller shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,952 per month
- Strong performing properties (top 25%) make $3,337 or more
- Best-in-class properties (top 10%) achieve $5,358+ monthly
- Entry-level properties (bottom 25%) typically earn around $864
Revenue Variations by Month
Occupancy Rates Throughout the Year in Drumheller
The market in Drumheller shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Drumheller
Daily rates in Drumheller vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $124 per night
- Strong performing properties (top 25%) secure $174 or more
- Best-in-class properties (top 10%) pull in $274+ per night
- Entry-level properties (bottom 25%) earn around $90
Daily Rate Variations by Month
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Seasonality patterns in Drumheller
Peak Season (July, August, June)
- Revenue peaks at $3877.23 per month
- Occupancy rates reach 61.70%
- Daily rates average $171.70
Shoulder Season
- Revenue averages $2553.38 per month
- Occupancy maintains 43.00%
- Daily rates hold at $150.19
Low Season (November, January, December)
- Revenue drops to $1404.13 per month
- Occupancy decreases to 32.27%
- Daily rates adjust to $138.26
Is it still profitable to do Airbnb in Drumheller in 2025?
Yes! Drumheller demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $2553 and The market's 107 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Drumheller
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Horsethief Canyon | Stunning natural landscapes and hiking opportunities; popular with nature lovers and those seeking scenic views. | Horsethief Canyon Viewpoint, Dinosaur Provincial Park, Dinosaur Trail |
| Downtown Drumheller | Central area with access to shops, restaurants, and attractions; ideal for visitors wanting convenience and local culture. | Royal Tyrrell Museum, Old Grouch's Military Museum, Drumheller Visitor Information Centre |
| The Badlands | Unique geological formations and outdoor adventures; attractive for tourists interested in hiking, photography, and paleontology. | The Hoodoos, Rosedale Ghost Town, Orkney Viewpoint |
| Midland Provincial Park | A beautiful nature area popular for hiking and viewing wildlife; appeals to outdoor enthusiasts. | Midland Provincial Park Trails, Scenic lookouts, Wildlife viewing areas |
| Atlas Coal Mine | Historical site that attracts visitors interested in Alberta's mining history; great for educational stays. | Atlas Coal Mine National Historic Site, guided tours, historic buildings |
| Drumheller Valley | Known for its unique landscapes, canyons, and river views; perfect for those seeking relaxation in nature. | Red Deer River, Canyon Tours, Outdoor picnic areas |
| Sunnybrae | Residential area with a family-friendly vibe; ideal for longer stays and relaxing getaways. | Local parks, Community events, Access to trails |
| Rosedale | Charming neighborhood with exceptional views of the valley; great for visitors looking for a peaceful retreat. | Rosedale Suspension Bridge, Valley view points, Quiet neighborhood parks |
Do you need a license for Airbnb in Drumheller?
We recommend checking directly with Drumheller's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Drumheller
☀️Spacious Drumheller Retreat☀️Museum & Golf ☀️
Entire Place • 4 bedrooms
Raptor Retreat I No Service Fees I Backyard & BBQ
Entire Place • 3 bedrooms
Timber Valley | No Service Fees | Ping Pong Table
Entire Place • 4 bedrooms
The Riverside | DT | Multi-Family |Playground | AC
Entire Place • 5 bedrooms
Exotic 4 Bedrooms Bungalow, Hot Pool, Pool Table.
Entire Place • 4 bedrooms
The Era l No Service Fees l Backyard & BBQ l 55"TV
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Drumheller
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nomadics Vacation Rentals | 19 | $834,206 | 949 | 4.72/5.0 |
| Tara | 13 | $105,244 | 212 | 4.16/5.0 |
| Nina And Dave | 5 | $103,464 | 121 | 3.92/5.0 |
| Luisa | 1 | $99,719 | 51 | 4.94/5.0 |
| Sunny | 1 | $73,305 | 68 | 4.74/5.0 |
| 476406894 | 1 | $57,158 | 120 | 4.98/5.0 |
| Roy | 2 | $54,881 | 117 | 4.89/5.0 |
| Steph | 2 | $44,268 | 110 | 4.93/5.0 |
| James | 2 | $41,267 | 211 | 4.82/5.0 |
| Jean-Philippe | 2 | $40,632 | 105 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Drumheller
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.9%), with house and outdoor & mobile properties comprising 76.6% of inventory
- Strong specialty sector (27.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others, unique stays segments (6.5% combined)
Room Capacity Distribution
Analysis of 107 properties in Drumheller shows that 1 bedroom properties are most prevalent, making up 35.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.4% of all listings.
Key Insights
- Most common: 1 bedroom (35.5%)
- Least common: 5+ bedrooms (4.7%)
- Market concentration: 66.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 107 properties in Drumheller reveals that 4 guests properties dominate the market, representing 29.9% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 47.7% of the market.
Key Insights
- Most common capacity: 4 guests (29.9% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 47.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 107 properties in Drumheller, the most common availability pattern is 181-270 days (47.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (47.7% of properties).
Key Insights
- Most common availability window: 181-270 days (47.7%)
- Most common booking duration: 91-180 days (47.7%)
- Properties with high availability (180+ days): 85.0%
- Properties with long-term bookings (180+ days): 16.8%
Minimum Stay Distributions
1 Night
23 listings
29.1% of total
2 Nights
46 listings
58.2% of total
3 Nights
1 listings
1.3% of total
7-29 Nights
4 listings
5.1% of total
30+ Nights
5 listings
6.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 87.3%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (6.3%) suggest a stable extended-stay market
- High market flexibility with 88.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
17 listings
21.5% of total
Moderate
13 listings
16.5% of total
Firm
24 listings
30.4% of total
Strict
25 listings
31.6% of total
Key Insights
- Strict is the preferred policy at 31.6% of listings
- Stricter policies (Firm & Strict) dominate at 62.0% of the market
- Moderate policies are least common at 16.5% of listings
Recommendations
- The market supports stricter policies, with 62.0% using Firm or Strict terms
- Diverse policy distribution indicates an opportunity to differentiate through policy choice
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 80 days
- Shortest booking windows are in Dec, Feb, Nov, averaging 35 days
- Summer shows the longest average booking window at 80 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 80 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Nov when lead times are shortest
Popular Airbnb Amenities in Drumheller
Below is the distribution of amenities across listings in Drumheller:
Traveler Demographics
Key Insights
- Domestic travelers make up 88.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.4%) and United Kingdom (2.2%)
- English is the top language at 77.4%, followed by French (12.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.3%
Recommendations
- Target marketing campaigns for Edmonton and Calgary markets
- Develop localized content for United States and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Drumheller. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Chestermere | 46 | $2,106 | $198.54 | 43% |
| Red Deer County | 38 | $1,475 | $155.28 | 46% |
| Rosebud | 17 | $1,432 | $144.65 | 39% |
| De Winton | 11 | $1,293 | $175.17 | 42% |
| Red Deer | 160 | $1,202 | $103.08 | 48% |
| Stettler | 11 | $1,119 | $90.01 | 42% |
| Claresholm | 10 | $909 | $74.61 | 43% |
| Okotoks | 37 | $845 | $75.63 | 47% |
| Strathmore | 10 | $627 | $97.88 | 36% |
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