Kazanlak Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Stara Zagora, Bulgaria
Is Airbnb profitable in Kazanlak in 2025? Explore comprehensive Airbnb analytics for Kazanlak, Stara Zagora, Bulgaria to uncover income potential. This 2025 STR market report for Kazanlak, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Kazanlak, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Kazanlak Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Kazanlak Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Kazanlak (2025)
Understanding the monthly revenue variations for Airbnb listings in Kazanlak is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Kazanlak is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Kazanlak across different performance tiers:
- Best-in-class properties (Top 10%) achieve $984+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $655 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $383 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $187, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Kazanlak
Kazanlak Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Kazanlak STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Kazanlak:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Kazanlak
Average Daily Rate (ADR) Airbnb Trends in Kazanlak (2025)
Effective short term rental pricing strategy in Kazanlak involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Kazanlak typically peaks in May and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $97+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $77 or more.
- Typical properties (Median) charge around $55 per night.
- Entry-level properties (Bottom 25%) earn around $43 per night.
Average Daily Rate (ADR) Trend by Month in Kazanlak
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Airbnb Seasonality Analysis & Trends in Kazanlak (2025)
Peak Season (August, May, July)
- Revenue averages $652 per month
- Occupancy rates average 33.4%
- Daily rates average $69
Shoulder Season
- Revenue averages $451 per month
- Occupancy maintains around 27.2%
- Daily rates hold near $67
Low Season (January, February, November)
- Revenue drops to average $323 per month
- Occupancy decreases to average 21.9%
- Daily rates adjust to average $66
Seasonality Insights for Kazanlak
- The Airbnb seasonality in Kazanlak shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Kazanlak's highest earning potential, with monthly revenues capable of climbing to $694, occupancy reaching a high of 36.0%, and ADRs peaking at $72.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $310, occupancy could drop to 19.2%, and ADRs may adjust down to $63.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Kazanlak.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Kazanlak seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Kazanlak (2025)
Exploring the top neighborhoods for short-term rentals in Kazanlak? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Kazanlak Center | Kazanlak's vibrant center is rich in history and culture. It's close to historical sites and offers shoppers and diners a variety of options. | Thracian Tomb of Kazanlak, Rose Museum, Kazanlak Art Gallery, Historical Museum, Church of St. Mary the Great |
| Shipka | Located near the famous Shipka Pass, this area is popular for nature lovers and historical enthusiasts due to its significant historical heritage and stunning scenery. | Shipka Monument, Shipka Pass, Buzludzha Peak, Nature trails, Gushteritsa Waterfall |
| Valley of the Roses | Known for its beautiful rose fields, this area attracts tourists during the rose picking season and boasts beautiful landscapes. | Rose valleys, Kazanlak Rose Festival, Rural tourism, Scenic walks, Local craftsmanship |
| Stara Zagora City Center | The city center is bustling with shops and restaurants, offering urban amenities and cultural experiences in Stara Zagora. | Stara Zagora Regional History Museum, Antique Forum, City Gardens, Zagorets Square, Opera House |
| Theater Square | A cultural hub in Stara Zagora, perfect for those looking to experience theater, culture and social life. | Stara Zagora Theatre, National Art Gallery, Nearby cafes and restaurants, Public events, Open-Air Cinema |
| Beroe Park | A tranquil green space in Stara Zagora that attracts families and nature lovers, providing a perfect escape within the city. | Beroe Park, outdoor activities, walking paths, children's play areas, City lakes |
| Sredna Gora Mountain | Ideal for outdoor activities, hiking, and immersing in nature, attracting tourists who enjoy ecotourism and adventure sports. | Hiking trails, Nature reserves, Beautiful viewpoints, Historical sites, Local flora and fauna |
| Rozov Kladenets | Known for its natural scenery and recreational opportunities, this area appeals to those who enjoy the outdoors and relaxation. | Rozov Kladenets Reservoir, Hiking routes, Fishing spots, Picnic areas, Camping locations |
Understanding Airbnb License Requirements & STR Laws in Kazanlak (2025)
While Kazanlak, Stara Zagora, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Kazanlak to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 9% licensed listings)
Top Performing Airbnb Properties in Kazanlak (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Kazanlakbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cosy apartment - Vazov
Entire Place • 1 bedroom
Elegant apartment with a park view in the center
Entire Place • 1 bedroom
Studio "Freyja"
Entire Place • 1 bedroom
Maisonette II - Boutique Apartments Sevtopolis
Entire Place • 1 bedroom
Toni's hidden gem.
Entire Place • 1 bedroom
Dora's apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Kazanlak (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Kazanlak based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Toni | 2 | $16,585 | 24 | 4.94/5.0 |
| Kostadin | 3 | $12,944 | 19 | 4.94/5.0 |
| Velina | 2 | $10,086 | 66 | 4.91/5.0 |
| Светослава/ Svetoslava | 1 | $9,234 | 75 | 4.95/5.0 |
| Host #505501534 | 2 | $8,143 | 2 | N/A/5.0 |
| Дафинка | 3 | $8,137 | 7 | 5.00/5.0 |
| Petar Terziev | 2 | $8,053 | 27 | 4.97/5.0 |
| Lili | 1 | $6,986 | 56 | 4.95/5.0 |
| Роман | 2 | $5,701 | 21 | 4.71/5.0 |
| Тодорка | 1 | $5,683 | 22 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Kazanlak.
Dive Deeper: Advanced Kazanlak STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Kazanlak. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKazanlak Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Kazanlak
- The Kazanlak Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.9% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Kazanlak, Apartment/Condo properties are the most common (90.9%), reflecting the local real estate landscape.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like house (combined 3.0%) offer potential for unique stay experiences.
Kazanlak Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Kazanlak
- The dominant room capacity in Kazanlak is 1 bedroom listings, making up 66.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 100.0% of the active Airbnb listings in Kazanlak, indicating a high concentration in these sizes.
- With over half the market (66.7%) consisting of studios or 1-bedroom units, Kazanlak is particularly well-suited for individuals or couples.
Kazanlak Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Kazanlak
- The most common guest capacity trend in Kazanlak vacation rentals is listings accommodating 4 guests (54.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Kazanlak STR market, accounting for 81.8% of listings.
- On average, properties in Kazanlak are equipped to host 3.6 guests.
Kazanlak Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Kazanlak
- The most common availability pattern in Kazanlak falls within the 271-366 days range, representing 72.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Kazanlak (36.4%), reflecting common guest stay durations or potential owner blocking patterns.
Kazanlak Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
75.8% of total
2 Nights
6 listings
18.2% of total
30+ Nights
2 listings
6.1% of total
Key Insights
- The most prevalent minimum stay requirement in Kazanlak is 1 Night, adopted by 75.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.0%) of the Kazanlak Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 75.8% of Kazanlak hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Kazanlak.
Kazanlak Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
12 listings
37.5% of total
Moderate
10 listings
31.3% of total
Firm
7 listings
21.9% of total
Strict
3 listings
9.4% of total
Cancellation Policy Insights for Kazanlak
- The prevailing Airbnb cancellation policy trend in Kazanlak is Flexible, used by 37.5% of listings.
- There's a relatively balanced mix between guest-friendly (68.8%) and stricter (31.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.5% market standard in Kazanlak.
- Using a Strict policy might deter some guests, as only 9.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Kazanlak.
Kazanlak STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Kazanlak
- The overall average booking lead time for vacation rentals in Kazanlak is 30 days.
- Guests book furthest in advance for stays during May (average 66 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Kazanlak.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Kazanlak averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Kazanlak (2025)
Amenity Prevalence
Amenity Insights for Kazanlak
- Essential amenities in Kazanlak that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Kazanlak: Wifi, TV.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Kazanlak to stay competitive.
Kazanlak Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Kazanlak
- The typical guest profile for Airbnb in Kazanlak consists of a mix of domestic (38%) and international guests, with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
- Domestic travelers account for 37.9% of guests.
- Key international markets include Bulgaria (37.9%) and France (8.4%).
- Top languages spoken are English (40.5%) followed by Bulgarian (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Kazanlak Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Apriltsi | 12 | $1,415 | $290.48 | 24% |
| Troyan | 10 | $924 | $134.68 | 27% |
| Arbanassi | 13 | $770 | $128.23 | 20% |
| Teteven | 10 | $739 | $120.80 | 23% |
| Xanthi Municipal Unit | 84 | $582 | $73.19 | 34% |
| Komotini | 76 | $573 | $57.17 | 42% |
| Kotel | 10 | $531 | $143.46 | 16% |
| Karlovo | 17 | $502 | $89.45 | 27% |
| Veliko Tarnovo | 205 | $487 | $71.70 | 31% |
| Drama Municipal Unit | 75 | $443 | $83.60 | 28% |