Sozopol Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Burgas, Bulgaria
Is Airbnb profitable in Sozopol in 2025? Explore comprehensive Airbnb analytics for Sozopol, Burgas, Bulgaria to uncover income potential. This 2025 STR market report for Sozopol, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 450 active listings.
Whether you're considering an Airbnb investment in Sozopol, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sozopol Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sozopol Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sozopol (2025)
Understanding the monthly revenue variations for Airbnb listings in Sozopol is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sozopol is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sozopol across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,491+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $941 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $505 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $222, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sozopol
Sozopol Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sozopol STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sozopol:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 35% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sozopol
Average Daily Rate (ADR) Airbnb Trends in Sozopol (2025)
Effective short term rental pricing strategy in Sozopol involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sozopol typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $151+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Sozopol
Get Live Sozopol Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Sozopol (2025)
Peak Season (August, July, September)
- Revenue averages $1,264 per month
- Occupancy rates average 39.9%
- Daily rates average $90
Shoulder Season
- Revenue averages $622 per month
- Occupancy maintains around 21.4%
- Daily rates hold near $90
Low Season (January, April, May)
- Revenue drops to average $433 per month
- Occupancy decreases to average 14.8%
- Daily rates adjust to average $98
Seasonality Insights for Sozopol
- The Airbnb seasonality in Sozopol shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sozopol's highest earning potential, with monthly revenues capable of climbing to $1,596, occupancy reaching a high of 48.6%, and ADRs peaking at $101.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $361, occupancy could drop to 12.1%, and ADRs may adjust down to $85.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sozopol.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sozopol seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sozopol (2025)
Exploring the top neighborhoods for short-term rentals in Sozopol? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Harmani Beach | A beautiful and less crowded beach area that attracts families and couples looking for a serene beach experience close to Sozopol's old town. Perfect for those seeking relaxation and sun. | Harmani Beach, Sozopol Old Town, Archaeological Museum, Bamboo Beach, Cypress Alley |
| Budzhaka | A quiet residential area that offers stunning sea views and is popular for its villas and private houses. It's a great spot for travelers who want a peaceful getaway with easy access to both the beach and the town. | Budzhaka Beach, Atelier of Kirov, Cape Asparuh, The Castle of Ravadinovo, Sozopol's Yacht Port |
| Kavatsi Beach | Known for its beautiful sandy shores and crystal-clear waters, Kavatsi Beach is popular among sunbathers and water sports enthusiasts. A vibrant area that attracts younger crowds and tourists. | Kavatsi Beach, Water sports facilities, Nearby restaurants and bars, Camping sites, Beach volleyball courts |
| Sozopol Old Town | Famous for its rich history, cobblestone streets, and ancient architecture. This area attracts history buffs and tourists interested in exploring the cultural heritage of Bulgaria. | Ancient Theatre, Church of St. George, The Southern Fortress Wall, Sozopol Museum, Art galleries |
| Bamboo Beach | A vibrant beach known for its lively atmosphere, beach parties, and bars. Attracts younger audiences and travelers looking for entertainment and social activities. | Bamboo Beach, Beach bars, Live music events, Water sports, Nightlife options |
| Laka | A tranquil area near Sozopol, ideal for those who want to escape the hustle and bustle. It's a popular spot for hiking and nature activities, appealing to nature lovers and families. | Laka Beach, Walking trails, Scenic viewpoints, Nearby natural parks, Fishing spots |
| Golden Fish Beach | A hidden gem that offers both peace and privacy, this beach is great for travelers who prefer a quieter atmosphere while still being close to main attractions. | Golden Fish Beach, Local seafood restaurants, Nature walks, Fishing opportunities, Quiet coves |
| Cape Asparuh | A historic and natural landmark that provides breathtaking views and rich biodiversity. Popular among eco-tourists and those interested in outdoor activities. | Cape Asparuh, Diverse flora and fauna, Bird watching, Scenic hiking trails, Historical significance |
Understanding Airbnb License Requirements & STR Laws in Sozopol (2025)
While Sozopol, Burgas, Bulgaria currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sozopol to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Sozopol (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sozopolbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning stone house in Sozopol
Entire Place • 6 bedrooms
Holiday Villa with Pool and Beach
Entire Place • 4 bedrooms
Villa Zigra- spledid house on the sea line
Entire Place • 4 bedrooms
"Camino al Mar", cozy apartment with a sea view
Entire Place • 2 bedrooms
Charming family vacation home
Entire Place • 8 bedrooms
☀︎ Spacious 3BD flat with PARKING and SEA VIEW ☀︎
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sozopol (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sozopol based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vassia | 1 | $75,603 | 55 | 4.91/5.0 |
| Valentina | 7 | $45,496 | 133 | 4.93/5.0 |
| Ivan | 6 | $39,229 | 128 | 4.57/5.0 |
| Alexei | 6 | $39,016 | 101 | 4.95/5.0 |
| Larisa | 5 | $35,250 | 215 | 4.81/5.0 |
| Sunset Art | 10 | $34,893 | 37 | 4.65/5.0 |
| Mariya | 8 | $33,269 | 1 | N/A/5.0 |
| Irina | 3 | $29,073 | 77 | 4.93/5.0 |
| Петя | 4 | $25,365 | 84 | 4.98/5.0 |
| Stefan | 6 | $24,379 | 26 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sozopol.
Dive Deeper: Advanced Sozopol STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sozopol. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSozopol Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sozopol
- The Sozopol Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.6% of the 450 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sozopol, Apartment/Condo properties are the most common (69.8%), reflecting the local real estate landscape.
- Houses represent a significant 18.7% portion, catering likely to families or larger groups.
- The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 5.8%) offer potential for unique stay experiences.
Sozopol Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sozopol
- The dominant room capacity in Sozopol is 1 bedroom listings, making up 52.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.9% of the active Airbnb listings in Sozopol, indicating a high concentration in these sizes.
- With over half the market (52.9%) consisting of studios or 1-bedroom units, Sozopol is particularly well-suited for individuals or couples.
Sozopol Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sozopol
- The most common guest capacity trend in Sozopol vacation rentals is listings accommodating 4 guests (40.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Sozopol STR market, accounting for 54.4% of listings.
- 14.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sozopol.
- On average, properties in Sozopol are equipped to host 3.8 guests.
Sozopol Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sozopol
- The most common availability pattern in Sozopol falls within the 271-366 days range, representing 94.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 99.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sozopol (51.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 0.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sozopol Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
7.9% of total
2 Nights
102 listings
23% of total
3 Nights
152 listings
34.3% of total
4-6 Nights
92 listings
20.8% of total
7-29 Nights
25 listings
5.6% of total
30+ Nights
37 listings
8.4% of total
Key Insights
- The most prevalent minimum stay requirement in Sozopol is 3 Nights, adopted by 34.3% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 34.3% of Sozopol hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 7.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sozopol.
Sozopol Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
110 listings
31.3% of total
Moderate
89 listings
25.3% of total
Firm
53 listings
15.1% of total
Strict
100 listings
28.4% of total
Cancellation Policy Insights for Sozopol
- The prevailing Airbnb cancellation policy trend in Sozopol is Flexible, used by 31.3% of listings.
- There's a relatively balanced mix between guest-friendly (56.6%) and stricter (43.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 31.3% market standard in Sozopol.
- Regularly review your cancellation policy against competitors and market demand shifts in Sozopol.
Sozopol STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sozopol
- The overall average booking lead time for vacation rentals in Sozopol is 37 days.
- Guests book furthest in advance for stays during October (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (40 days avg.) sees the longest lead times, while Winter (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Sozopol.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- During February, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Sozopol averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sozopol (2025)
Amenity Prevalence
Amenity Insights for Sozopol
- Essential amenities in Sozopol that guests expect include: Wifi, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sozopol: Wifi, Air conditioning.
- Prioritize adding missing essentials: Wifi, Air conditioning.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sozopol to stay competitive.
Sozopol Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sozopol
- The typical guest profile for Airbnb in Sozopol consists of a mix of domestic (49%) and international guests, with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Bulgarian.
- Domestic travelers account for 48.9% of guests.
- Key international markets include Bulgaria (48.9%) and United Kingdom (9.8%).
- Top languages spoken are English (43.4%) followed by Bulgarian (21.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sozopol Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Beyoğlu | 5,019 | $1,035 | $109.22 | 43% |
| Bozhurets | 11 | $969 | $170.26 | 40% |
| Silivri | 23 | $774 | $195.28 | 30% |
| Fatih | 2,010 | $732 | $86.17 | 38% |
| Büyükçekmece | 69 | $682 | $151.61 | 31% |
| Obrochishte | 24 | $659 | $155.48 | 34% |
| Balchik | 113 | $599 | $174.69 | 26% |
| Kotel | 10 | $531 | $143.46 | 16% |
| Kâğıthane | 280 | $522 | $66.45 | 42% |
| Güngören | 21 | $503 | $63.93 | 44% |