Palmas Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Tocantins, Brazil
Is Airbnb profitable in Palmas in 2025? Explore comprehensive Airbnb analytics for Palmas, Tocantins, Brazil to uncover income potential. This 2025 STR market report for Palmas, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 317 active listings.
Whether you're considering an Airbnb investment in Palmas, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Palmas Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Palmas Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Palmas (2025)
Understanding the monthly revenue variations for Airbnb listings in Palmas is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Palmas is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Palmas across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,183+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $809 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $499 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $253, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Palmas
Palmas Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Palmas STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Palmas:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Palmas
Average Daily Rate (ADR) Airbnb Trends in Palmas (2025)
Effective short term rental pricing strategy in Palmas involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Palmas typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $81+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $47 or more.
- Typical properties (Median) charge around $32 per night.
- Entry-level properties (Bottom 25%) earn around $23 per night.
Average Daily Rate (ADR) Trend by Month in Palmas
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Airbnb Seasonality Analysis & Trends in Palmas (2025)
Peak Season (May, April, July)
- Revenue averages $756 per month
- Occupancy rates average 47.6%
- Daily rates average $46
Shoulder Season
- Revenue averages $605 per month
- Occupancy maintains around 45.5%
- Daily rates hold near $44
Low Season (February, March, October)
- Revenue drops to average $443 per month
- Occupancy decreases to average 39.1%
- Daily rates adjust to average $43
Seasonality Insights for Palmas
- The Airbnb seasonality in Palmas shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Palmas's highest earning potential, with monthly revenues capable of climbing to $801, occupancy reaching a high of 55.8%, and ADRs peaking at $46.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $430, occupancy could drop to 36.8%, and ADRs may adjust down to $40.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Palmas.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Palmas seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Palmas (2025)
Exploring the top neighborhoods for short-term rentals in Palmas? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Palmas Centro | The bustling heart of Palmas, filled with shops, restaurants, and nightlife options. Ideal for tourists wanting to experience the local culture and urban attractions. | Parque Cesamar, Praça dos Girassóis, Palácio Araguaia, Shopping Palmas, Catedral do Divino Espírito Santo |
| Praia da Graciosa | A beautiful and popular urban beach in Palmas, attracting sun-seekers and water sports enthusiasts. Great for vacationers looking for a relaxing getaway. | Praia da Graciosa, Centro de Lazer, Restaurantes à beira-mar, Parque do Caju, Barcos de passeio |
| Arsenal | A historic neighborhood known for its cultural heritage and traditional architecture, making it popular among tourists looking for an authentic experience. | Museu do Exército, Forte de Palmas, Museu do Folclore, Praça do Arsenal, Cafés locais |
| Lagoa do Japonês | A serene natural area near Palmas, perfect for nature lovers and those seeking tranquility, with opportunities for fishing, picnicking, and enjoying nature. | Lagoa do Japonês, Atividades aquáticas, Caminhadas, Pontos de observação, Trilhas naturais |
| Taquarussu | A charming district known for its hospitality and local culinary delights, appealing to those who want to explore traditional Tocantins cuisine. | Culinária local, Festivais culturais, Feiras de artesanato, Hospedagens típicas, Visitas a comunidades locais |
| Sitioca | A peaceful area on the outskirts of Palmas, great for agritourism and immersive experiences in rural life, attracting visitors interested in nature and sustainability. | Tours rurais, Atividades agrícolas, Ecoturismo, Artesanato local, Feiras de produtos orgânicos |
| Ilha do Bananal | The largest river island in the world, it offers a unique natural landscape and is ideal for eco-tourism and adventurous travelers seeking unique experiences. | Natureza exuberante, Caminhadas ecológicas, Observação de fauna, Cultura indígena, Passeios de barco |
| Jardim Aureny III | A residential area popular among families and locals, showcasing the everyday life of Palmas, with parks and local markets, thus appealing to long-term visitors. | Parque Aureny III, Feira do Vovô, Shopping local, Eventos comunitários, Praças e áreas verdes |
Understanding Airbnb License Requirements & STR Laws in Palmas (2025)
While Palmas, Tocantins, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Palmas to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Palmas (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Palmasbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Palmas Experience - Luxury, Lake View, Nex Shop
Entire Place • 2 bedrooms
Palmas Experience - Apto Vista Lago, near Shopping
Entire Place • 2 bedrooms
Your home away from home.
Entire Place • 4 bedrooms
Sobrado - Px Avenida JK (5 bedrooms and 3 suites)
Entire Place • 5 bedrooms
Palmas Experience - Apto Requinte, Front Shopping
Entire Place • 2 bedrooms
Palmas Experience - Contemporâneo, PROX Shopping
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Palmas (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Palmas based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Palmas Experience | 10 | $134,311 | 207 | 4.88/5.0 |
| Sérgio | 12 | $77,525 | 192 | 4.42/5.0 |
| Morar Bem Palmas | 9 | $63,655 | 138 | 4.30/5.0 |
| Bruna Alves Nogueira | 12 | $56,956 | 98 | 3.57/5.0 |
| Izze Home | 6 | $44,529 | 140 | 3.95/5.0 |
| Mariana | 2 | $41,040 | 29 | 4.97/5.0 |
| Aline | 5 | $32,711 | 152 | 4.96/5.0 |
| João | 3 | $31,127 | 124 | 4.95/5.0 |
| Rodrigo | 7 | $28,207 | 683 | 4.90/5.0 |
| Liziane | 2 | $27,234 | 69 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Palmas.
Dive Deeper: Advanced Palmas STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Palmas. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPalmas Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Palmas
- The Palmas Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.9% of the 317 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Palmas, Apartment/Condo properties are the most common (52.4%), reflecting the local real estate landscape.
- Houses represent a significant 44.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 2.8%) offer potential for unique stay experiences.
Palmas Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Palmas
- The dominant room capacity in Palmas is 1 bedroom listings, making up 41.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 77.6% of the active Airbnb listings in Palmas, indicating a high concentration in these sizes.
Palmas Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Palmas
- The most common guest capacity trend in Palmas vacation rentals is listings accommodating 2 guests (27.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Palmas STR market, accounting for 51.4% of listings.
- 21.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Palmas.
- On average, properties in Palmas are equipped to host 3.7 guests.
Palmas Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Palmas
- The most common availability pattern in Palmas falls within the 271-366 days range, representing 36.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Palmas (31.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Palmas Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
144 listings
50% of total
2 Nights
79 listings
27.4% of total
3 Nights
31 listings
10.8% of total
4-6 Nights
10 listings
3.5% of total
7-29 Nights
6 listings
2.1% of total
30+ Nights
18 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Palmas is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.4%) of the Palmas Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Palmas hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Palmas.
Palmas Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
98 listings
37.8% of total
Moderate
84 listings
32.4% of total
Firm
36 listings
13.9% of total
Strict
41 listings
15.8% of total
Cancellation Policy Insights for Palmas
- The prevailing Airbnb cancellation policy trend in Palmas is Flexible, used by 37.8% of listings.
- The market strongly favors guest-friendly terms, with 70.2% of listings offering Flexible or Moderate policies. This suggests guests in Palmas may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.8% market standard in Palmas.
- Regularly review your cancellation policy against competitors and market demand shifts in Palmas.
Palmas STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Palmas
- The overall average booking lead time for vacation rentals in Palmas is 23 days.
- Guests book furthest in advance for stays during July (average 34 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (27 days avg.) sees the longest lead times, while Winter (22 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Palmas.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 34 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 27 days) to capture early planners.
- Monitor your own booking lead times against these Palmas averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Palmas (2025)
Amenity Prevalence
Amenity Insights for Palmas
- Essential amenities in Palmas that guests expect include: Wifi, Air conditioning, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Palmas: Wifi, Air conditioning, Kitchen.
- Prioritize adding missing essentials: Wifi, Air conditioning, Kitchen.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Palmas to stay competitive.
Palmas Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Palmas
- The typical guest profile for Airbnb in Palmas consists of primarily domestic travelers (96%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.3% of guests.
- Key international markets include Brazil (96.3%) and United States (0.9%).
- Top languages spoken are Portuguese (56.8%) followed by English (24.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Palmas.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.