Airbnb Market Analytics, Statistics and Data in Palmas, Tocantins, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Palmas? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Palmas:
How much do Airbnb hosts make on average per month in Palmas?
The short-term rental market in Palmas shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $594 per month
- Strong performing properties (top 25%) make $953 or more
- Best-in-class properties (top 10%) achieve $1,323+ monthly
- Entry-level properties (bottom 25%) typically earn around $277
Revenue Variations by Month
Occupancy Rates Throughout the Year in Palmas
The market in Palmas shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Palmas
Daily rates in Palmas vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $34 per night
- Strong performing properties (top 25%) secure $48 or more
- Best-in-class properties (top 10%) pull in $82+ per night
- Entry-level properties (bottom 25%) earn around $25
Daily Rate Variations by Month
Get Live Palmas Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Palmas
Peak Season (June, May, April)
- Revenue peaks at $833.58 per month
- Occupancy rates reach 55.46%
- Daily rates average $48.78
Shoulder Season
- Revenue averages $690.73 per month
- Occupancy maintains 44.68%
- Daily rates hold at $45.35
Low Season (December, January, September)
- Revenue drops to $575.79 per month
- Occupancy decreases to 39.74%
- Daily rates adjust to $41.73
Is it still profitable to do Airbnb in Palmas in 2025?
Yes! Palmas demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 45% and monthly revenue averaging $691 and With 325 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Palmas
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The heart of Palmas, featuring a mix of cultural sites, restaurants, and shopping. Ideal for travelers looking to explore the city’s history and convenience. | Palmas Shopping, Teatro Fernanda Sampaio, Praça dos Girassóis, Escola do Futuro, Praça dos Sinos |
| Praia do Porto | A popular waterfront area with beautiful views and outdoor activities. Attracts both families and adventure seekers. | Porto de Palmas, Canoeing and kayaking, Beachfront restaurants, Fishing spots, Sunset views |
| Lago de Palmas | Known for its recreational opportunities and stunning scenery. Great for those looking to relax and enjoy nature. | Lago de Palmas, Water sports activities, Picnic areas, Nature trails, Biking paths |
| Park Shopping Palmas | A vibrant area with a modern shopping center, providing a mix of leisure, shopping, and dining options. | Park Shopping Palmas, Cinemas, Food court, Retail stores, Events and shows |
| Residencial Aureni | A growing residential area that offers a more localized experience away from tourist hotspots. | Local markets, Community events, Parks, Neighborhood restaurants, Family-friendly activities |
| Arsep | A quieter neighborhood, perfect for guests seeking a tranquil stay with easy access to amenities and nature. | Natural parks, Hiking trails, Local cafes, Community gardens, Relaxing areas |
| Palmas do Tocantins | The surrounding areas around Palmas feature unique natural beauty and opportunities for exploration. | Canyon do Rio da Batateira, Cachoeira do Caju, Ecotourism activities, Wildlife watching, Scenic views |
| Jardim Taquari | A neighborhood with family amenities and good access to main roads, suitable for longer stays. | Family parks, Outdoor activities, Local dining options, Shopping conveniences, Recreational facilities |
Do you need a license for Airbnb in Palmas?
We recommend checking directly with Palmas's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Palmas
Sobrado - Px Avenida JK (5 bedrooms and 3 suites)
Entire Place • 5 bedrooms
Palmas Experience - Luxury, Lake View, Nex Shop
Entire Place • 2 bedrooms
Palmas Experience - Apto Vista Lago, near Shopping
Entire Place • 2 bedrooms
Chalet Family Size in Serra
Entire Place • 4 bedrooms
Apartamento Agradável Centro Palmas -ap 202
Entire Place • 4 bedrooms
Palmas Experience - Contemporâneo, PROX Shopping
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Palmas
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Palmas Experience | 11 | $133,850 | 211 | 4.89/5.0 |
| Sérgio | 13 | $82,662 | 193 | 4.08/5.0 |
| Morar Bem Palmas | 9 | $73,582 | 138 | 4.30/5.0 |
| Bruna Alves Nogueira | 12 | $73,249 | 98 | 3.57/5.0 |
| Izze Home | 6 | $49,972 | 140 | 3.95/5.0 |
| Aline | 5 | $36,800 | 152 | 4.96/5.0 |
| João | 3 | $30,560 | 124 | 4.95/5.0 |
| Rodrigo | 7 | $28,519 | 683 | 4.90/5.0 |
| Rodrigo | 1 | $27,759 | 5 | 4.20/5.0 |
| Liziane | 2 | $27,336 | 69 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Palmas
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (83.4%), with apartment & condo and house properties comprising 97.2% of inventory
- Untapped potential in boutique & hotels, others segments (2.7% combined)
Room Capacity Distribution
Analysis of 325 properties in Palmas shows that 1 bedroom properties are most prevalent, making up 42.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.2% of all listings.
Key Insights
- Most common: 1 bedroom (42.2%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 77.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 325 properties in Palmas reveals that 2 guests properties dominate the market, representing 26.8% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 51.4% of the market.
Key Insights
- Most common capacity: 2 guests (26.8% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 51.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 325 properties in Palmas, the most common availability pattern is 271-366 days (38.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.9% of properties).
Key Insights
- Most common availability window: 271-366 days (38.8%)
- Most common booking duration: 91-180 days (32.9%)
- Properties with high availability (180+ days): 69.8%
- Properties with long-term bookings (180+ days): 31.1%
Minimum Stay Distributions
1 Night
145 listings
50.9% of total
2 Nights
81 listings
28.4% of total
3 Nights
34 listings
11.9% of total
4-6 Nights
9 listings
3.2% of total
7-29 Nights
6 listings
2.1% of total
30+ Nights
10 listings
3.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.3%
- Mid-length stays (4-6 nights) represent 3.2% of listings
- Monthly+ stays (3.5%) suggest a stable extended-stay market
- High market flexibility with 91.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
102 listings
39.1% of total
Moderate
82 listings
31.4% of total
Firm
36 listings
13.8% of total
Strict
41 listings
15.7% of total
Key Insights
- Flexible is the preferred policy at 39.1% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 70.5% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 13.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jan, averaging 30 days
- Shortest booking windows are in Oct, Mar, Apr, averaging 19 days
- Summer shows the longest average booking window at 26 days, while Spring has the shortest at 22 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 26 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Apr when lead times are shortest
Popular Airbnb Amenities in Palmas
Below is the distribution of amenities across listings in Palmas:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.9%) and Pará (0.2%)
- Portuguese is the top language at 59%, followed by English (24.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 2.8%
Recommendations
- Target marketing campaigns for São Paulo and Palmas markets
- Develop localized content for United States and Pará
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights