Aracaju Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Sergipe, Brazil
Is Airbnb profitable in Aracaju in 2025? Explore comprehensive Airbnb analytics for Aracaju, Sergipe, Brazil to uncover income potential. This 2025 STR market report for Aracaju, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 885 active listings.
Whether you're considering an Airbnb investment in Aracaju, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Aracaju Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Aracaju Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Aracaju (2025)
Understanding the monthly revenue variations for Airbnb listings in Aracaju is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Aracaju is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Aracaju across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,572+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $946 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $514 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $247, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Aracaju
Aracaju Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Aracaju STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Aracaju:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Aracaju
Average Daily Rate (ADR) Airbnb Trends in Aracaju (2025)
Effective short term rental pricing strategy in Aracaju involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Aracaju typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $147+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $77 or more.
- Typical properties (Median) charge around $42 per night.
- Entry-level properties (Bottom 25%) earn around $25 per night.
Average Daily Rate (ADR) Trend by Month in Aracaju
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Airbnb Seasonality Analysis & Trends in Aracaju (2025)
Peak Season (January, December, November)
- Revenue averages $969 per month
- Occupancy rates average 49.8%
- Daily rates average $68
Shoulder Season
- Revenue averages $722 per month
- Occupancy maintains around 41.5%
- Daily rates hold near $71
Low Season (February, August, September)
- Revenue drops to average $551 per month
- Occupancy decreases to average 41.2%
- Daily rates adjust to average $68
Seasonality Insights for Aracaju
- The Airbnb seasonality in Aracaju shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Aracaju's highest earning potential, with monthly revenues capable of climbing to $1,125, occupancy reaching a high of 56.6%, and ADRs peaking at $73.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $536, occupancy could drop to 39.7%, and ADRs may adjust down to $63.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Aracaju.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Aracaju seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Aracaju (2025)
Exploring the top neighborhoods for short-term rentals in Aracaju? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Orla de Atalaia | Famous beachfront promenade with beautiful views, ideal for tourists looking for beach access and leisure activities. The area features numerous restaurants, bars, and nightlife options. | Atalaia Beach, Croa do Goree, Projeto Tamar, Orla de Atalaia boardwalk, SEBRAE Market, Parque dos Cajueiros |
| Centro | The historic city center, rich in cultural heritage. It attracts visitors interested in local history, architecture, and shopping. Great for those looking for a more local experience. | Palácio Museu Olímpio Campos, Mercado Municipal, Praça Fausto Cardoso, Museu da Gente Sergipana, Teatro Tobias Barreto, Igreja de São José |
| Aracaju Urban Park | A vast urban park that offers outdoor activities and a peaceful environment. Ideal for families and nature lovers looking for a relaxed stay close to nature. | Aracaju Urban Park, Zen Garden, Botanical Garden, Serpentine River trail, play areas for children, parque dos coqueiros |
| Orla do Bairro Industrial | Emerging area near the beach that offers modern accommodations and amenities. It attracts tourists looking for quieter places to stay yet close to entertainment. | Industrial Beach, local food stalls, sunset views, fishing spots, cultural festivals |
| Atalaia Nova | Less crowded beach area near Atalaia, known for its tranquility and natural beauty. Ideal for visitors seeking relaxation away from the bustle of popular beaches. | Atalaia Nova Beach, natural pools, local artisan markets, scenic views, environmental preservation areas |
| Jardins | A refined neighborhood with high-end residential buildings, close to many amenities. Attracts tourists looking for a more upscale experience, with shopping and dining options. | Shopping Jardins, local boutiques, fine dining establishments, nightlife options, green areas |
| Coroa do Meio | Known for its beautiful beach and proximity to local attractions. It’s popular among tourists wanting to enjoy the sun and nearby cultural sites. | Coroa do Meio Beach, local fishing market, beach bars, craft shops, cultural events |
| Ponta do Anauá | A quiet beach destination with beautiful landscapes. It appeals to visitors seeking a unique beach experience away from the more touristy spots. | Ponta do Anauá Beach, snorkeling, kayaking, local seafood, scenic walks |
Understanding Airbnb License Requirements & STR Laws in Aracaju (2025)
While Aracaju, Sergipe, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Aracaju to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Aracaju (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Aracajubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa Amarela frente Mar em Condomínio
Entire Place • 4 bedrooms
Luxury Beach House @sunluxuryhome_aju
Entire Place • 4 bedrooms
Aruana beach flat
Entire Place • 3 bedrooms
Getaway Mansion
Entire Place • 6 bedrooms
Vila Eco Spa - Tranquility for Family
Entire Place • 10 bedrooms
Charm Vaza Barris Casa Pé na sand
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Aracaju (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Aracaju based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Terrah Homes | 39 | $286,786 | 2155 | 4.69/5.0 |
| Ewerton | 23 | $108,593 | 774 | 4.86/5.0 |
| Host #209740339 | 4 | $99,967 | 3 | 0.00/5.0 |
| Allan | 15 | $98,365 | 95 | 3.22/5.0 |
| Rodrigo | 8 | $95,026 | 338 | 4.77/5.0 |
| Wagner | 6 | $91,166 | 612 | 4.96/5.0 |
| Triphomes | 5 | $89,463 | 28 | 2.97/5.0 |
| Charles | 3 | $69,307 | 61 | 4.65/5.0 |
| Residencial Temporada Aracaju | 9 | $69,232 | 63 | 4.24/5.0 |
| Aline | 1 | $68,348 | 56 | 4.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Aracaju.
Dive Deeper: Advanced Aracaju STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Aracaju. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsAracaju Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Aracaju
- The Aracaju Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.6% of the 885 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Aracaju, Apartment/Condo properties are the most common (56.4%), reflecting the local real estate landscape.
- Houses represent a significant 34.9% portion, catering likely to families or larger groups.
- The presence of 6.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 2.1%) offer potential for unique stay experiences.
Aracaju Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Aracaju
- The dominant room capacity in Aracaju is 2 bedrooms listings, making up 31% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 57.1% of the active Airbnb listings in Aracaju, indicating a high concentration in these sizes.
- A significant 37.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Aracaju.
Aracaju Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Aracaju
- The most common guest capacity trend in Aracaju vacation rentals is listings accommodating 8+ guests (22.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Aracaju STR market, accounting for 41.8% of listings.
- 44.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Aracaju.
- On average, properties in Aracaju are equipped to host 4.8 guests.
Aracaju Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Aracaju
- The most common availability pattern in Aracaju falls within the 271-366 days range, representing 48.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Aracaju (25.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Aracaju Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
165 listings
19.8% of total
2 Nights
292 listings
35% of total
3 Nights
118 listings
14.1% of total
4-6 Nights
45 listings
5.4% of total
7-29 Nights
7 listings
0.8% of total
30+ Nights
208 listings
24.9% of total
Key Insights
- The most prevalent minimum stay requirement in Aracaju is 2 Nights, adopted by 35% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (24.9%) caters to monthly stays (30+ nights) in Aracaju, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35% of Aracaju hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.8% currently do.
- A 2-night minimum appears standard (35%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 24.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Aracaju.
Aracaju Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.1% of total
Super Strict 60 Days
3 listings
0.4% of total
Non-refundable
1 listings
0.1% of total
Flexible
216 listings
30.2% of total
Moderate
159 listings
22.2% of total
Firm
181 listings
25.3% of total
Strict
154 listings
21.5% of total
Cancellation Policy Insights for Aracaju
- The prevailing Airbnb cancellation policy trend in Aracaju is Flexible, used by 30.2% of listings.
- There's a relatively balanced mix between guest-friendly (52.4%) and stricter (46.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 30.2% market standard in Aracaju.
- Regularly review your cancellation policy against competitors and market demand shifts in Aracaju.
Aracaju STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Aracaju
- The overall average booking lead time for vacation rentals in Aracaju is 37 days.
- Guests book furthest in advance for stays during January (average 46 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (40 days avg.) sees the longest lead times, while Summer (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Aracaju.
- Target marketing efforts for the Winter season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Aracaju averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Aracaju (2025)
Amenity Prevalence
Amenity Insights for Aracaju
- Essential amenities in Aracaju that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Free parking on premises, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Aracaju: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Aracaju to stay competitive.
Aracaju Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Aracaju
- The typical guest profile for Airbnb in Aracaju consists of primarily domestic travelers (97%), often arriving from nearby Salvador, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 96.6% of guests.
- Key international markets include Brazil (96.6%) and United States (0.7%).
- Top languages spoken are Portuguese (55%) followed by English (24.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Salvador and São Paulo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Aracaju Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pão de Açúcar | 12 | $1,184 | $100.75 | 41% |
| Piaçabuçu | 14 | $521 | $102.01 | 26% |
| Piranhas | 107 | $469 | $80.99 | 25% |
| Estância | 93 | $430 | $99.82 | 25% |
| Itaporanga d'Ajuda | 49 | $402 | $94.30 | 22% |
| Barra dos Coqueiros | 55 | $398 | $72.29 | 34% |
| Coruripe | 31 | $392 | $84.23 | 23% |
| São Cristóvão | 16 | $336 | $45.08 | 36% |
| Canindé de São Francisco | 12 | $326 | $71.59 | 19% |
| Conde | 32 | $285 | $94.15 | 20% |