Airbnb Market Analytics, Statistics and Data in Aracaju, Sergipe, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Aracaju? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Aracaju:
How much do Airbnb hosts make on average per month in Aracaju?
The short-term rental market in Aracaju shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $600 per month
- Strong performing properties (top 25%) make $1,037 or more
- Best-in-class properties (top 10%) achieve $1,603+ monthly
- Entry-level properties (bottom 25%) typically earn around $282
Revenue Variations by Month
Occupancy Rates Throughout the Year in Aracaju
The market in Aracaju shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Aracaju
Daily rates in Aracaju vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $43 per night
- Strong performing properties (top 25%) secure $75 or more
- Best-in-class properties (top 10%) pull in $142+ per night
- Entry-level properties (bottom 25%) earn around $27
Daily Rate Variations by Month
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Seasonality patterns in Aracaju
Peak Season (February, January, March)
- Revenue peaks at $955.50 per month
- Occupancy rates reach 50.23%
- Daily rates average $74.93
Shoulder Season
- Revenue averages $797.91 per month
- Occupancy maintains 44.37%
- Daily rates hold at $69.04
Low Season (July, September, August)
- Revenue drops to $574.54 per month
- Occupancy decreases to 39.78%
- Daily rates adjust to $58.33
Is it still profitable to do Airbnb in Aracaju in 2025?
Yes! Aracaju demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and monthly revenue averaging $798 and As a mature market with 901 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Aracaju
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Atalaia | The most famous beach area in Aracaju, known for its vibrant nightlife, restaurants, and stunning coastline. Ideal for tourists seeking a beach getaway with plenty of attractions nearby. | Atalaia Beach, Orla de Atalaia, Oceanarium, Passarela do Caranguejo, Mergulhão Beach |
| Centro | The central area of Aracaju, bustling with cultural attractions, shops, and local markets. Great for travelers wanting to experience the local culture and nightlife. | Catedral Metropolitana, Mercado Municipal, Museu da Gente Sergipana, Praça Fausto Cardoso, Teatro Tobias Barreto |
| Aracaju Old Town | A charming area with historical significance, offering a glimpse into the past of Aracaju with colonial architecture and local museums. | Igreja de São Domingos, Museu Histórico de Sergipe, Praça da República, Palácio Museu Tobias Barreto |
| Sergipe River Bank | A picturesque area alongside the river, perfect for those who enjoy outdoor activities and scenic views. Popular for walking, cycling, and enjoying local cuisine. | Caminho do Mar, Orla da Atalaia, Praias do Rio Sergipe, Centro de Artesanato do Rio Sergipe |
| Coroa do Meio | A quieter residential neighborhood close to the beach, ideal for families and those looking for a peaceful stay with easy access to tourist spots. | Praia de Aruana, Parque da Sementeira, Shopping Jardins, Restaurantes locais |
| Jardins | An upscale neighborhood with luxury accommodations, fine dining, and proximity to beautiful beaches. Attracts travelers looking for comfort and quality. | Praia do Jardins, Shopping Jardins, Parque da Sementeira, Clube de Golfe |
| Cruz das Almas | A mixed neighborhood known for its local eateries and access to beaches. Good for budget travelers who still want to enjoy the coastal culture. | Praia de Cruz das Almas, Restaurantes de frutos do mar, Praia do Mosqueiro, Feira do Bairro |
| Santa Lucia | A peaceful suburban area with a local atmosphere, ideal for those wanting to escape the hustle and bustle while still being close to the beaches and attractions. | Parque dos Cajueiros, Igreja de Santa Lucia, Praça do Santa Lucia |
Do you need a license for Airbnb in Aracaju?
We recommend checking directly with Aracaju's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Aracaju
Casa Amarela frente Mar em Condomínio
Entire Place • 4 bedrooms
Getaway Mansion
Entire Place • 6 bedrooms
Luxury Beach House @sunluxuryhome_aju
Entire Place • 4 bedrooms
Aruana beach flat
Entire Place • 3 bedrooms
casa rústica
Entire Place • 4 bedrooms
Vila Eco Spa - Tranquility for Family
Entire Place • 10 bedrooms
Top Performing Professional Hosts in Aracaju
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Terrah Homes | 40 | $286,471 | 2170 | 4.70/5.0 |
| Ewerton | 23 | $120,023 | 774 | 4.86/5.0 |
| 209740339 | 4 | $112,422 | 3 | 0.00/5.0 |
| Wagner | 6 | $97,235 | 612 | 4.96/5.0 |
| Allan | 15 | $87,471 | 95 | 3.22/5.0 |
| Rodrigo | 8 | $83,161 | 338 | 4.77/5.0 |
| Triphomes | 5 | $81,315 | 28 | 2.97/5.0 |
| Residencial Temporada Aracaju | 9 | $69,533 | 63 | 4.24/5.0 |
| Charles | 3 | $64,683 | 61 | 4.65/5.0 |
| Allef | 1 | $54,909 | 14 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Aracaju
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.5%), with apartment & condo and house properties comprising 91.1% of inventory
- Untapped potential in others, outdoor & mobile segments (2.2% combined)
Room Capacity Distribution
Analysis of 901 properties in Aracaju shows that 2 bedrooms properties are most prevalent, making up 31% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 57.2% of all listings.
Key Insights
- Most common: 2 bedrooms (31%)
- Least common: 5+ bedrooms (5.3%)
- Market concentration: 57.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 901 properties in Aracaju reveals that 8+ guests properties dominate the market, representing 22% of all listings. The average property accommodates 4.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 41.4% of the market.
Key Insights
- Most common capacity: 8+ guests (22% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 4.8 guests per property
- Market concentration: 41.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 901 properties in Aracaju, the most common availability pattern is 271-366 days (49.5% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (25.6% of properties).
Key Insights
- Most common availability window: 271-366 days (49.5%)
- Most common booking duration: 31-90 days (25.6%)
- Properties with high availability (180+ days): 72.1%
- Properties with long-term bookings (180+ days): 29.0%
Minimum Stay Distributions
1 Night
175 listings
21.2% of total
2 Nights
337 listings
40.8% of total
3 Nights
146 listings
17.7% of total
4-6 Nights
70 listings
8.5% of total
7-29 Nights
4 listings
0.5% of total
30+ Nights
93 listings
11.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.0%
- Mid-length stays (4-6 nights) represent 8.5% of listings
- Monthly+ stays (11.3%) suggest a stable extended-stay market
- High market flexibility with 79.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
3 listings
0.4% of total
Non-refundable
1 listings
0.1% of total
Super Strict 30 Days
1 listings
0.1% of total
Flexible
216 listings
30% of total
Moderate
160 listings
22.2% of total
Firm
185 listings
25.7% of total
Strict
155 listings
21.5% of total
Key Insights
- Flexible is the preferred policy at 30.0% of listings
- The market shows a balanced distribution between guest-friendly (52.2%) and strict (47.2%) policies
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Nov, averaging 46 days
- Shortest booking windows are in Apr, Sep, Aug, averaging 31 days
- Winter shows the longest average booking window at 45 days, while Spring has the shortest at 34 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 45 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Aug when lead times are shortest
Popular Airbnb Amenities in Aracaju
Below is the distribution of amenities across listings in Aracaju:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.5% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.7%) and Portugal (0.3%)
- Portuguese is the top language at 56.9%, followed by English (25.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for Salvador and São Paulo markets
- Develop localized content for United States and Portugal
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Aracaju. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Pão de Açúcar | 12 | $1,088 | $98.36 | 39% |
| Piaçabuçu | 15 | $560 | $97.68 | 27% |
| Piranhas | 105 | $492 | $78.91 | 26% |
| Estância | 94 | $426 | $95.04 | 27% |
| Coruripe | 32 | $412 | $89.34 | 25% |
| Barra dos Coqueiros | 55 | $404 | $69.56 | 34% |
| Itaporanga d'Ajuda | 55 | $370 | $98.00 | 24% |
| Arapiraca | 12 | $349 | $27.23 | 40% |
| São Cristóvão | 18 | $340 | $46.10 | 42% |
| Canindé de São Francisco | 13 | $307 | $68.48 | 18% |
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