Uruguaiana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio Grande do Sul, Brazil

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Uruguaiana in 2025? Explore comprehensive Airbnb analytics for Uruguaiana, Rio Grande do Sul, Brazil to uncover income potential. This 2025 STR market report for Uruguaiana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 50 active listings.

Whether you're considering an Airbnb investment in Uruguaiana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Uruguaiana Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Uruguaiana Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$36
The average rental revenue earned for an occupied room per day in Uruguaiana.
Occupancy Rate(?)
42.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$4,733
Typical annual income for an Airbnb listing in Uruguaiana. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
3.4%
Positive growth (3.4%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Uruguaiana.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Uruguaiana.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
50
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Uruguaiana (2025)

Understanding the monthly revenue variations for Airbnb listings in Uruguaiana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Uruguaiana is typically January, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Uruguaiana across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,030+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $777 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $486 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $273, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Uruguaiana

Uruguaiana Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Uruguaiana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Uruguaiana:

  • Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 63% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 46%.
  • Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Uruguaiana

Average Daily Rate (ADR) Airbnb Trends in Uruguaiana (2025)

Effective short term rental pricing strategy in Uruguaiana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Uruguaiana typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $55+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $43 or more.
  • Typical properties (Median) charge around $34 per night.
  • Entry-level properties (Bottom 25%) earn around $26 per night.

Average Daily Rate (ADR) Trend by Month in Uruguaiana

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Airbnb Seasonality Analysis & Trends in Uruguaiana (2025)

Peak Season (January, December, June)
  • Revenue averages $634 per month
  • Occupancy rates average 49.8%
  • Daily rates average $36
Shoulder Season
  • Revenue averages $542 per month
  • Occupancy maintains around 43.8%
  • Daily rates hold near $37
Low Season (August, September, October)
  • Revenue drops to average $441 per month
  • Occupancy decreases to average 41.7%
  • Daily rates adjust to average $36

Seasonality Insights for Uruguaiana

  • The Airbnb seasonality in Uruguaiana shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Uruguaiana's highest earning potential, with monthly revenues capable of climbing to $666, occupancy reaching a high of 61.6%, and ADRs peaking at $38.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $424, occupancy could drop to 30.7%, and ADRs may adjust down to $35.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Uruguaiana.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Uruguaiana seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Uruguaiana (2025)

Exploring the top neighborhoods for short-term rentals in Uruguaiana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Centro
The bustling city center of Uruguaiana, known for its shops, restaurants, and cultural attractions. Ideal for travelers looking for convenience and accessibility to urban amenities.
Uruguaiana Cathedral, Shopping Uruguaiana, Cultural Center of Uruguaiana, Plaza Barão do Rio Branco, Cinemacenter Uruguaiana
Barragem do Ibirapuitã
A popular leisure area with beautiful landscapes and outdoor activities, perfect for nature lovers and those looking for relaxation.
Ibirapuitã Dam, Fishing spots, Birdwatching, Trails and hiking areas
Caminho dos Antiquários
A charming street known for its antique shops and cultural heritage, attracting visitors interested in history and unique finds.
Antique Stores, Cultural events, Art galleries, cafes and eateries
Praça Barão do Rio Branco
A central public square that hosts events and gatherings, a great location for visitors to mingle and experience local culture.
Weekly markets, Public events, Surrounding cafes and shops
Parque de Exposições
Home to various local events and exhibitions, appealing to travelers interested in local culture and happenings.
Local fairs, Exhibitions, Concerts
Bairro Vila Nova
A residential area with a local feel, perfect for guests looking to experience the everyday life of Uruguaiana.
Local restaurants, Community parks, Shops
Quinta da Boa Vista
A tranquil neighborhood with parks and green spaces, ideal for families and groups looking for a peaceful stay.
Parks, Playgrounds, Family-friendly amenities
Bairro Novo
An up-and-coming area with new developments and attractions, appealing to young travelers and those seeking modern conveniences.
New cafes and bars, Community events, Shopping options

Understanding Airbnb License Requirements & STR Laws in Uruguaiana (2025)

While Uruguaiana, Rio Grande do Sul, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Uruguaiana to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Uruguaiana (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Uruguaianabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

New Furniture great location

New Furniture great location

Entire Place • 2 bedrooms

$11,988
Revenue
77.7%
Occupancy
$39.44
Daily Rate
La Casina

La Casina

Entire Place • 3 bedrooms

$11,709
Revenue
67.4%
Occupancy
$42.36
Daily Rate
Square Address - Full and central apt

Square Address - Full and central apt

Entire Place • 3 bedrooms

$11,687
Revenue
65.5%
Occupancy
$47.25
Daily Rate
Casa Três Palmeiras

Casa Três Palmeiras

Entire Place • 4 bedrooms

$10,545
Revenue
75.6%
Occupancy
$44.59
Daily Rate
Refúgio Tecnológico Colado no Centro (SelfCheckIn)

Refúgio Tecnológico Colado no Centro (SelfCheckIn)

Entire Place • 2 bedrooms

$10,025
Revenue
60.2%
Occupancy
$40.73
Daily Rate
Cozy apt downtown, Beautiful view of the city

Cozy apt downtown, Beautiful view of the city

Entire Place • 1 bedroom

$9,849
Revenue
57.5%
Occupancy
$36.16
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Uruguaiana (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Uruguaiana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Vem Viver Uruguaiana8$39,7556264.20/5.0
Deise2$23,3962544.93/5.0
Silvana4$14,452614.75/5.0
Ana Claudia2$14,4231404.75/5.0
Thainã1$11,988884.91/5.0
Elaine Maria1$10,54575.00/5.0
Leonardo2$10,535964.88/5.0
Rafael2$10,029434.88/5.0
Alessandro1$9,849194.95/5.0
Maria Cristina2$8,703162.50/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Uruguaiana.

Dive Deeper: Advanced Uruguaiana STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Uruguaiana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Uruguaiana Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Uruguaiana

  • The Uruguaiana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84% of the 50 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Uruguaiana, Apartment/Condo properties are the most common (54%), reflecting the local real estate landscape.
  • Houses represent a significant 36% portion, catering likely to families or larger groups.
  • The presence of 10% Hotel/Boutique listings indicates integration with traditional hospitality.

Uruguaiana Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Uruguaiana

  • The dominant room capacity in Uruguaiana is 1 bedroom listings, making up 40% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 72.0% of the active Airbnb listings in Uruguaiana, indicating a high concentration in these sizes.

Uruguaiana Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Uruguaiana

  • The most common guest capacity trend in Uruguaiana vacation rentals is listings accommodating 4 guests (24%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Uruguaiana STR market, accounting for 42.0% of listings.
  • 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Uruguaiana.
  • On average, properties in Uruguaiana are equipped to host 4.2 guests.

Uruguaiana Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Uruguaiana

  • The most common availability pattern in Uruguaiana falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 66.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Uruguaiana (26%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 36.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Uruguaiana Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (73.9%)

1 Night

34 listings

73.9% of total

2 Nights (19.6%)

2 Nights

9 listings

19.6% of total

3 Nights (2.2%)

3 Nights

1 listings

2.2% of total

4-6 Nights (2.2%)

4-6 Nights

1 listings

2.2% of total

30+ Nights (2.2%)

30+ Nights

1 listings

2.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Uruguaiana is 1 Night, adopted by 73.9% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (93.5%) of the Uruguaiana Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • Dedicated monthly rentals (30+ nights) represent a small niche (2.2%), possibly an untapped area for hosts.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 73.9% of Uruguaiana hosts use this setting.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Uruguaiana.

Uruguaiana Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (60.5%)

Flexible

26 listings

60.5% of total

Moderate (30.2%)

Moderate

13 listings

30.2% of total

Firm (7%)

Firm

3 listings

7% of total

Strict

1 listings

2.3% of total

Cancellation Policy Insights for Uruguaiana

  • The prevailing Airbnb cancellation policy trend in Uruguaiana is Flexible, used by 60.5% of listings.
  • The market strongly favors guest-friendly terms, with 90.7% of listings offering Flexible or Moderate policies. This suggests guests in Uruguaiana may expect booking flexibility.
  • Strict cancellation policies are quite rare (2.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 60.5% market standard in Uruguaiana.
  • Given the high prevalence of Flexible policies (60.5%), offering this can enhance booking appeal, especially during shoulder seasons.
  • Using a Strict policy might deter some guests, as only 2.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Uruguaiana.

Uruguaiana STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Uruguaiana

  • The overall average booking lead time for vacation rentals in Uruguaiana is 21 days.
  • Guests book furthest in advance for stays during March (average 40 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 11 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (23 days avg.) sees the longest lead times, while Summer (18 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (21 days) as a baseline for your pricing and availability strategy in Uruguaiana.
  • For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 40 days out to capitalize on advance planning.
  • During August, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
  • Target marketing efforts for the Spring season well in advance (at least 23 days) to capture early planners.
  • Monitor your own booking lead times against these Uruguaiana averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Uruguaiana (2025)

Amenity Prevalence

Amenity Insights for Uruguaiana

  • Essential amenities in Uruguaiana that guests expect include: Air conditioning, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Uruguaiana: Air conditioning, Wifi.
  • Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Uruguaiana to stay competitive.

Uruguaiana Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Uruguaiana

  • The typical guest profile for Airbnb in Uruguaiana consists of primarily domestic travelers (78%), often arriving from nearby Rio Grande do Sul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or Spanish.
  • Domestic travelers account for 77.7% of guests.
  • Key international markets include Brazil (77.7%) and Argentina (18.8%).
  • Top languages spoken are Portuguese (42.7%) followed by Spanish (29.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Rio Grande do Sul and Porto Alegre.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Uruguaiana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Federación83$501$72.7427%
São Borja10$397$32.0239%
Artigas19$349$67.6726%
Chajarí18$345$52.5030%
Municipio de Mercedes16$262$82.7925%

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