Santa Rosa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio Grande do Sul, Brazil
Is Airbnb profitable in Santa Rosa in 2025? Explore comprehensive Airbnb analytics for Santa Rosa, Rio Grande do Sul, Brazil to uncover income potential. This 2025 STR market report for Santa Rosa, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Santa Rosa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Rosa Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Rosa Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Rosa (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Rosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Rosa is typically February, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Rosa across different performance tiers:
- Best-in-class properties (Top 10%) achieve $699+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $435 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $284 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $137, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Rosa
Santa Rosa Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Rosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Rosa:
- Best-in-class properties (Top 10%) achieve 52%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 38% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Rosa
Average Daily Rate (ADR) Airbnb Trends in Santa Rosa (2025)
Effective short term rental pricing strategy in Santa Rosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Rosa typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $87+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $60 or more.
- Typical properties (Median) charge around $39 per night.
- Entry-level properties (Bottom 25%) earn around $29 per night.
Average Daily Rate (ADR) Trend by Month in Santa Rosa
Get Live Santa Rosa Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Santa Rosa (2025)
Peak Season (February, October, March)
- Revenue averages $464 per month
- Occupancy rates average 36.3%
- Daily rates average $54
Shoulder Season
- Revenue averages $362 per month
- Occupancy maintains around 28.4%
- Daily rates hold near $52
Low Season (June, September, November)
- Revenue drops to average $173 per month
- Occupancy decreases to average 13.2%
- Daily rates adjust to average $45
Seasonality Insights for Santa Rosa
- The Airbnb seasonality in Santa Rosa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Rosa's highest earning potential, with monthly revenues capable of climbing to $523, occupancy reaching a high of 43.2%, and ADRs peaking at $62.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $31, occupancy could drop to 3.3%, and ADRs may adjust down to $44.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Rosa.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Rosa seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Rosa (2025)
Exploring the top neighborhoods for short-term rentals in Santa Rosa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Santa Rosa, Centro is lively and bustling with shops, restaurants, and cultural venues. It's a prime location for visitors wanting to explore local attractions and enjoy city life. | Santa Rosa Cathedral, Museu Marqueze, Parque da Figueira, Cultural Center, local cafes and restaurants |
| Gargantilhas | A picturesque neighborhood known for its natural beauty and proximity to outdoor recreation. Perfect for visitors seeking a peaceful retreat with access to hiking and nature. | Caminho do Lago, natural parks, scenic views, hiking trails, fishing spots |
| São Miguel | A family-friendly area with parks and playgrounds, ideal for those traveling with children. This neighborhood offers a cozy atmosphere and is close to family-oriented activities. | Parque São Miguel, community events, family restaurants, playgrounds, local fairs |
| São José | A charming neighborhood with local culture and arts. Attracts visitors interested in experiencing the local lifestyle, with art galleries and cultural events throughout the year. | local art galleries, theater, craft markets, cultural festivals, artisan shops |
| Parque Lago | Known for its beautiful lake and recreational areas, this neighborhood is great for those looking to relax outdoors. Perfect for families and nature lovers alike. | Lagoa de Santa Rosa, picnic areas, walking paths, water activities, family-friendly parks |
| Cerca de Sede | This area offers a mix of urban amenities and rural charm with access to local farms and markets, appealing to visitors seeking a unique experience with local flavors. | local farms, farmers markets, culinary experiences, nature tours, artisan shops |
| Vila Progresso | A developing area with emerging attractions and close-knit community feel. Attractive for those looking for an authentic experience and engagement with locals. | community markets, local festivals, unique eateries, cultural workshops, art installations |
| Loja de São Pedro | An emerging tourist spot known for its local markets and artisan crafts. Ideal for travelers interested in shopping unique local goods and experiencing the local culture. | artisan markets, local shopping, traditional crafts, performing arts, food stalls |
Understanding Airbnb License Requirements & STR Laws in Santa Rosa (2025)
With 20% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Santa Rosa. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Rosa to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 20% licensed listings)
Top Performing Airbnb Properties in Santa Rosa (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Rosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
New apartment in the center with huge balcony.
Entire Place • 1 bedroom
Full house, with pool and kiosk!
Entire Place • 3 bedrooms
Apartamento Compartilhado
Private Room • 1 bedroom
Apto 2 quartos para 3 pessoas.
Entire Place • 2 bedrooms
Pleasant house with garage
Entire Place • 1 bedroom
Amazing apt complete and comfortable-Santa Rosa/RS
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Rosa (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Rosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sabrina | 1 | $5,807 | 7 | 5.00/5.0 |
| Anfitrião Prime | 4 | $5,113 | 29 | 4.72/5.0 |
| João Pedro | 2 | $5,070 | 6 | 5.00/5.0 |
| Jair | 1 | $3,853 | 8 | 5.00/5.0 |
| Host #442686234 | 2 | $3,647 | 3 | N/A/5.0 |
| Host #532070375 | 2 | $2,995 | 0 | N/A/5.0 |
| Daniel | 1 | $2,736 | 30 | 4.93/5.0 |
| Maiara | 3 | $2,155 | 30 | 4.50/5.0 |
| Host #463939845 | 1 | $1,753 | 0 | N/A/5.0 |
| Valdenir | 1 | $1,225 | 4 | 3.50/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Rosa.
Dive Deeper: Advanced Santa Rosa STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Rosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Rosa Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Rosa
- The Santa Rosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Rosa, Apartment/Condo properties are the most common (65%), reflecting the local real estate landscape.
- Houses represent a significant 35% portion, catering likely to families or larger groups.
Santa Rosa Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Rosa
- The dominant room capacity in Santa Rosa is 1 bedroom listings, making up 55% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 80.0% of the active Airbnb listings in Santa Rosa, indicating a high concentration in these sizes.
- With over half the market (55%) consisting of studios or 1-bedroom units, Santa Rosa is particularly well-suited for individuals or couples.
Santa Rosa Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Rosa
- The most common guest capacity trend in Santa Rosa vacation rentals is listings accommodating 2 guests (30%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Santa Rosa STR market, accounting for 50.0% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Rosa.
- On average, properties in Santa Rosa are equipped to host 3.7 guests.
Santa Rosa Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Rosa
- The most common availability pattern in Santa Rosa falls within the 271-366 days range, representing 85% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Rosa (45%), reflecting common guest stay durations or potential owner blocking patterns.
Santa Rosa Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
52.6% of total
2 Nights
2 listings
10.5% of total
3 Nights
1 listings
5.3% of total
30+ Nights
6 listings
31.6% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Rosa is 1 Night, adopted by 52.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.1%) of the Santa Rosa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (31.6%) caters to monthly stays (30+ nights) in Santa Rosa, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.6% of Santa Rosa hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 31.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Rosa.
Santa Rosa Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
23.1% of total
Moderate
8 listings
61.5% of total
Firm
2 listings
15.4% of total
Cancellation Policy Insights for Santa Rosa
- The prevailing Airbnb cancellation policy trend in Santa Rosa is Moderate, used by 61.5% of listings.
- The market strongly favors guest-friendly terms, with 84.6% of listings offering Flexible or Moderate policies. This suggests guests in Santa Rosa may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 61.5% market standard in Santa Rosa.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Rosa.
Santa Rosa STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Rosa
- The overall average booking lead time for vacation rentals in Santa Rosa is 15 days.
- Guests book furthest in advance for stays during January (average 29 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (21 days avg.) sees the longest lead times, while Summer (3 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (15 days) as a baseline for your pricing and availability strategy in Santa Rosa.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 29 days out to capitalize on advance planning.
- During June, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 21 days) to capture early planners.
- Monitor your own booking lead times against these Santa Rosa averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Rosa (2025)
Amenity Prevalence
Amenity Insights for Santa Rosa
- Essential amenities in Santa Rosa that guests expect include: TV, Wifi, Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, BBQ grill are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Rosa: TV, Wifi, Kitchen, Air conditioning.
- Prioritize adding missing essentials: Air conditioning.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Rosa to stay competitive.
Santa Rosa Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Rosa
- The typical guest profile for Airbnb in Santa Rosa consists of primarily domestic travelers (84%), often arriving from nearby Rio Grande do Sul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or Spanish.
- Domestic travelers account for 83.7% of guests.
- Key international markets include Brazil (83.7%) and Argentina (7%).
- Top languages spoken are Portuguese (51.3%) followed by Spanish (25.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio Grande do Sul and São Paulo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Rosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ametista do Sul | 33 | $320 | $66.30 | 26% |
| Municipio de Candelaria | 12 | $289 | $61.79 | 29% |
| Posadas | 368 | $258 | $44.96 | 32% |
| Francisco Beltrão | 45 | $224 | $28.13 | 36% |
| Santo Ângelo | 40 | $197 | $29.85 | 33% |
| Hohenau | 11 | $186 | $37.21 | 31% |
| Encarnacion | 294 | $183 | $71.84 | 21% |
| Três Passos | 11 | $178 | $28.11 | 27% |
| Cambyretá | 12 | $173 | $149.83 | 21% |
| Municipio de Eldorado | 20 | $145 | $31.36 | 23% |