Santa Maria do Herval Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio Grande do Sul, Brazil
Is Airbnb profitable in Santa Maria do Herval in 2025? Explore comprehensive Airbnb analytics for Santa Maria do Herval, Rio Grande do Sul, Brazil to uncover income potential. This 2025 STR market report for Santa Maria do Herval, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 36 active listings.
Whether you're considering an Airbnb investment in Santa Maria do Herval, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Maria do Herval Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Maria do Herval Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Maria do Herval (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Maria do Herval is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Maria do Herval is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Maria do Herval across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,540+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,062 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $529 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $217, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Maria do Herval
Santa Maria do Herval Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Maria do Herval STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Maria do Herval:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Maria do Herval
Average Daily Rate (ADR) Airbnb Trends in Santa Maria do Herval (2025)
Effective short term rental pricing strategy in Santa Maria do Herval involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Maria do Herval typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $112+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $76 or more.
- Typical properties (Median) charge around $58 per night.
- Entry-level properties (Bottom 25%) earn around $33 per night.
Average Daily Rate (ADR) Trend by Month in Santa Maria do Herval
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Airbnb Seasonality Analysis & Trends in Santa Maria do Herval (2025)
Peak Season (January, December, May)
- Revenue averages $912 per month
- Occupancy rates average 41.3%
- Daily rates average $64
Shoulder Season
- Revenue averages $698 per month
- Occupancy maintains around 35.1%
- Daily rates hold near $61
Low Season (June, September, October)
- Revenue drops to average $489 per month
- Occupancy decreases to average 25.4%
- Daily rates adjust to average $66
Seasonality Insights for Santa Maria do Herval
- The Airbnb seasonality in Santa Maria do Herval shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Maria do Herval's highest earning potential, with monthly revenues capable of climbing to $993, occupancy reaching a high of 45.6%, and ADRs peaking at $69.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $368, occupancy could drop to 15.1%, and ADRs may adjust down to $56.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Maria do Herval.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Maria do Herval seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Maria do Herval (2025)
Exploring the top neighborhoods for short-term rentals in Santa Maria do Herval? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The downtown area of Santa Maria do Herval, ideal for visitors seeking proximity to local attractions, shops, and restaurants. It's the heart of the city and offers easy access to various amenities. | Local shops, Restaurants, Cultural Centers |
| Parque Nacional do Aparados da Serra | A stunning national park nearby, attracting nature lovers, hikers, and tourists looking for adventure and breathtaking views. Great for ecotourism and outdoor activities. | Canyon Itaimbezinho, Hiking trails, Scenic viewpoints |
| Vila Flores | A historic and cultural area known for its charming architecture and community vibe. It hosts local events, markets, and gatherings, appealing to visitors interested in local culture. | Cultural events, Markets, Art installations |
| Rio dos Sinos | The scenic river that runs through the region offering beautiful landscapes and outdoor activities. Perfect for those who enjoy nature and tranquility. | River activities, Picnic areas, Walking trails |
| São Miguel | A tranquil neighborhood known for its residential character and beautiful natural surroundings, suitable for families and long-term stays. | Family-friendly parks, Quiet environment, Scenic views |
| Cerro do fogo | A unique geographical feature providing stunning views and excellent hiking opportunities. This area attracts adventure seekers and tourists looking for unique experiences. | Hiking paths, Natural landscapes, Photography spots |
| Local wineries | The region has several local wineries that offer tours and tastings, making it a popular destination for wine enthusiasts. | Wine tours, Tasting rooms, Vineyard experiences |
| Cultural Festivals | Santa Maria do Herval hosts various cultural festivals throughout the year, attracting visitors interested in local traditions and gastronomy. | Local food festivals, Music events, Art exhibitions |
Understanding Airbnb License Requirements & STR Laws in Santa Maria do Herval (2025)
While Santa Maria do Herval, Rio Grande do Sul, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Maria do Herval to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Maria do Herval (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Maria do Hervalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Sítio prox. Gramado, pool, bathtub, 7 bedrooms
Entire Place • 7 bedrooms
Cabana with ofurô and fireplace Santa M do Herval
Entire Place • 2 bedrooms
blackhuts 3
Entire Place • 1 bedroom
Pousada Pioneira Breakfast included in the Daily
Entire Place • 3 bedrooms
cabanas @Black_huts
Entire Place • 1 bedroom
Black_huts 2
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Maria do Herval (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Maria do Herval based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Leonardo | 3 | $46,304 | 253 | 4.96/5.0 |
| Andréa | 1 | $27,806 | 116 | 4.91/5.0 |
| Simone | 2 | $26,168 | 83 | 4.98/5.0 |
| Rosangela | 2 | $18,195 | 60 | 5.00/5.0 |
| Marioni | 1 | $17,828 | 5 | 5.00/5.0 |
| Maristela | 1 | $12,735 | 27 | 4.96/5.0 |
| Vanderlei | 3 | $11,176 | 102 | 4.99/5.0 |
| Aloisio | 2 | $9,683 | 38 | 5.00/5.0 |
| Jaime Andre | 2 | $8,766 | 55 | 4.99/5.0 |
| Regina | 1 | $8,061 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Maria do Herval.
Dive Deeper: Advanced Santa Maria do Herval STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Maria do Herval. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Maria do Herval Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Maria do Herval
- The Santa Maria do Herval Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.2% of the 36 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Maria do Herval, House properties are the most common (52.8%), reflecting the local real estate landscape.
- Houses represent a significant 52.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, apartment/condo (combined 5.6%) offer potential for unique stay experiences.
Santa Maria do Herval Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Maria do Herval
- The dominant room capacity in Santa Maria do Herval is 2 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 69.4% of the active Airbnb listings in Santa Maria do Herval, indicating a high concentration in these sizes.
- A significant 30.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Maria do Herval.
Santa Maria do Herval Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Maria do Herval
- The most common guest capacity trend in Santa Maria do Herval vacation rentals is listings accommodating 6 guests (25%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Santa Maria do Herval STR market, accounting for 44.4% of listings.
- 44.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Maria do Herval.
- On average, properties in Santa Maria do Herval are equipped to host 4.8 guests.
Santa Maria do Herval Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Maria do Herval
- The most common availability pattern in Santa Maria do Herval falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 83.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Maria do Herval (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Maria do Herval Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
50% of total
2 Nights
10 listings
27.8% of total
30+ Nights
8 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Maria do Herval is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (77.8%) of the Santa Maria do Herval Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in Santa Maria do Herval, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Santa Maria do Herval hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Maria do Herval.
Santa Maria do Herval Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
27.8% of total
Moderate
18 listings
50% of total
Firm
4 listings
11.1% of total
Strict
4 listings
11.1% of total
Cancellation Policy Insights for Santa Maria do Herval
- The prevailing Airbnb cancellation policy trend in Santa Maria do Herval is Moderate, used by 50% of listings.
- The market strongly favors guest-friendly terms, with 77.8% of listings offering Flexible or Moderate policies. This suggests guests in Santa Maria do Herval may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 50% market standard in Santa Maria do Herval.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Maria do Herval.
Santa Maria do Herval STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Maria do Herval
- The overall average booking lead time for vacation rentals in Santa Maria do Herval is 28 days.
- Guests book furthest in advance for stays during December (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 17 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (33 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Santa Maria do Herval.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 33 days) to capture early planners.
- Monitor your own booking lead times against these Santa Maria do Herval averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Maria do Herval (2025)
Amenity Prevalence
Amenity Insights for Santa Maria do Herval
- Essential amenities in Santa Maria do Herval that guests expect include: Kitchen, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Backyard, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Maria do Herval: Kitchen, Wifi.
- Consider adding popular differentiators like Free parking on premises or Backyard to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Maria do Herval to stay competitive.
Santa Maria do Herval Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Maria do Herval
- The typical guest profile for Airbnb in Santa Maria do Herval consists of primarily domestic travelers (98%), often arriving from nearby Porto Alegre, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.6% of guests.
- Key international markets include Brazil (97.6%) and Uruguay (1%).
- Top languages spoken are Portuguese (52.8%) followed by English (27.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Porto Alegre and Rio Grande do Sul.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Maria do Herval Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pinto Bandeira | 18 | $1,235 | $159.65 | 33% |
| Flores da Cunha | 17 | $871 | $65.63 | 45% |
| Região Geográfica Imediata de Criciúma | 10 | $809 | $92.32 | 38% |
| Grão-Pará | 15 | $750 | $247.56 | 21% |
| Orleans | 47 | $690 | $79.56 | 32% |
| Treviso | 19 | $682 | $92.66 | 26% |
| Xangri-lá | 840 | $653 | $165.06 | 28% |
| Mampituba | 23 | $624 | $89.15 | 27% |
| Monte Belo do Sul | 11 | $589 | $81.24 | 29% |
| Arroio do Meio | 11 | $580 | $98.11 | 26% |