Santa Cruz do Sul Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio Grande do Sul, Brazil
Is Airbnb profitable in Santa Cruz do Sul in 2025? Explore comprehensive Airbnb analytics for Santa Cruz do Sul, Rio Grande do Sul, Brazil to uncover income potential. This 2025 STR market report for Santa Cruz do Sul, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 161 active listings.
Whether you're considering an Airbnb investment in Santa Cruz do Sul, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Cruz do Sul Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Cruz do Sul Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Cruz do Sul (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Cruz do Sul is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Cruz do Sul is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Cruz do Sul across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,392+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $730 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $427 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $219, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Cruz do Sul
Santa Cruz do Sul Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Cruz do Sul STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Cruz do Sul:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Cruz do Sul
Average Daily Rate (ADR) Airbnb Trends in Santa Cruz do Sul (2025)
Effective short term rental pricing strategy in Santa Cruz do Sul involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Cruz do Sul typically peaks in October and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $96+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $55 or more.
- Typical properties (Median) charge around $34 per night.
- Entry-level properties (Bottom 25%) earn around $23 per night.
Average Daily Rate (ADR) Trend by Month in Santa Cruz do Sul
Get Live Santa Cruz do Sul Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Santa Cruz do Sul (2025)
Peak Season (May, April, June)
- Revenue averages $816 per month
- Occupancy rates average 39.5%
- Daily rates average $51
Shoulder Season
- Revenue averages $609 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $55
Low Season (February, March, November)
- Revenue drops to average $467 per month
- Occupancy decreases to average 35.7%
- Daily rates adjust to average $54
Seasonality Insights for Santa Cruz do Sul
- The Airbnb seasonality in Santa Cruz do Sul shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Cruz do Sul's highest earning potential, with monthly revenues capable of climbing to $833, occupancy reaching a high of 42.4%, and ADRs peaking at $64.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $432, occupancy could drop to 29.7%, and ADRs may adjust down to $50.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Cruz do Sul.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Cruz do Sul seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Cruz do Sul (2025)
Exploring the top neighborhoods for short-term rentals in Santa Cruz do Sul? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The downtown area of Santa Cruz do Sul, known for its vibrant market, shops, and cultural events. Central location ideal for visitors looking to explore the city's attractions and services. | Igreja Matriz de Santa Cruz do Sul, Praça da Bandeira, Shopping Santa Cruz, Teatro do SESI, Museu Histórico, Caminho das Águas |
| Vila Nova | A charming neighborhood with a mix of residential and recreational areas. Great for families and visitors seeking a quieter stay with access to parks and local cuisine. | Parque de Exposições, Cascata do Salto, Bairros antigos, Feira do Livro, Restaurantes tradicionais |
| Comvista | A tranquil area with stunning views and nature, ideal for those looking to relax away from the hustle and bustle. Attracts nature lovers and those looking for peace. | Mirante do Comvista, Trilhas de caminhada, Pontos de observação, Praças tranquilas, Natureza intacta |
| São João | A lively neighborhood known for its cultural festivities and community vibe. A good choice for travelers looking to immerse themselves in local culture and events. | Festa Nacional da Maçã, Igreja São João, Parque da Oktoberfest, Eventos comunitários, Praças animadas |
| Rio Pardinho | An area closer to nature, with rivers and outdoor activities available. Perfect for those who enjoy adventure sports and natural exploration. | Rio Pardinho, Trilhas de bike, Pesca esportiva, Camping, Cachoeiras |
| Loteamento Vista Alegre | A developing neighborhood that is becoming popular with families and young professionals, offering a mix of residential and commercial amenities. | Parque local, Academias, Restaurantes, Cafés, Atividades comunitárias |
| Jardim América | Known for its parks and recreational zones, this area attracts families and outdoor enthusiasts looking for a vibrant community feel. | Parque Jardim América, Eventos esportivos, Praças com playgrounds, Mercadinhos locais, Aulas de yoga ao ar livre |
| Barra do Rio Pardo | An area with access to natural rivers and a peaceful environment, suited for travelers seeking tranquility and nature adventures. | Praia fluvial, Trilhas ecológicas, Pesca, Observação de aves, Espaços para piqueniques |
Understanding Airbnb License Requirements & STR Laws in Santa Cruz do Sul (2025)
While Santa Cruz do Sul, Rio Grande do Sul, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Cruz do Sul to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Santa Cruz do Sul (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Cruz do Sulbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Oca Cabana in Santa Cruz do Sul
Entire Place • 1 bedroom
Cabanas Monte Belo (Cabana Araucária)
Entire Place • 1 bedroom
Cabana pneumann
Entire Place • 1 bedroom
“Pool penthouse”
Entire Place • 4 bedrooms
Jardim Das Nações
Entire Place • 3 bedrooms
Cabanas Monte Belo (Cabana Itaúba)
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Cruz do Sul (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Cruz do Sul based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fernando | 2 | $44,634 | 89 | 4.97/5.0 |
| Cesar | 2 | $39,217 | 133 | 4.92/5.0 |
| Bruna | 1 | $34,298 | 73 | 4.97/5.0 |
| Ana Paula | 5 | $28,533 | 136 | 4.83/5.0 |
| Ivana | 1 | $22,414 | 5 | 5.00/5.0 |
| Eduardo | 3 | $22,134 | 85 | 4.99/5.0 |
| Yedda | 1 | $21,670 | 13 | 4.46/5.0 |
| Gloria Concepcion | 2 | $19,220 | 110 | 4.96/5.0 |
| Bruno | 2 | $17,602 | 83 | 4.99/5.0 |
| Host #238026040 | 1 | $17,265 | 1 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Cruz do Sul.
Dive Deeper: Advanced Santa Cruz do Sul STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Cruz do Sul. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Cruz do Sul Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Cruz do Sul
- The Santa Cruz do Sul Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.3% of the 161 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Cruz do Sul, Apartment/Condo properties are the most common (52.8%), reflecting the local real estate landscape.
- Houses represent a significant 34.2% portion, catering likely to families or larger groups.
- The presence of 6.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 1.8%) offer potential for unique stay experiences.
Santa Cruz do Sul Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Cruz do Sul
- The dominant room capacity in Santa Cruz do Sul is 1 bedroom listings, making up 50.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 73.9% of the active Airbnb listings in Santa Cruz do Sul, indicating a high concentration in these sizes.
- With over half the market (50.3%) consisting of studios or 1-bedroom units, Santa Cruz do Sul is particularly well-suited for individuals or couples.
Santa Cruz do Sul Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Cruz do Sul
- The most common guest capacity trend in Santa Cruz do Sul vacation rentals is listings accommodating 2 guests (25.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Santa Cruz do Sul STR market, accounting for 50.3% of listings.
- 20.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Cruz do Sul.
- On average, properties in Santa Cruz do Sul are equipped to host 3.4 guests.
Santa Cruz do Sul Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Cruz do Sul
- The most common availability pattern in Santa Cruz do Sul falls within the 271-366 days range, representing 49.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santa Cruz do Sul (30.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Cruz do Sul Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
95 listings
63.3% of total
2 Nights
41 listings
27.3% of total
3 Nights
3 listings
2% of total
4-6 Nights
2 listings
1.3% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
8 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Cruz do Sul is 1 Night, adopted by 63.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.6%) of the Santa Cruz do Sul Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 63.3% of Santa Cruz do Sul hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Cruz do Sul.
Santa Cruz do Sul Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
54 listings
37.8% of total
Moderate
44 listings
30.8% of total
Firm
26 listings
18.2% of total
Strict
19 listings
13.3% of total
Cancellation Policy Insights for Santa Cruz do Sul
- The prevailing Airbnb cancellation policy trend in Santa Cruz do Sul is Flexible, used by 37.8% of listings.
- There's a relatively balanced mix between guest-friendly (68.6%) and stricter (31.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.8% market standard in Santa Cruz do Sul.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Cruz do Sul.
Santa Cruz do Sul STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Cruz do Sul
- The overall average booking lead time for vacation rentals in Santa Cruz do Sul is 31 days.
- Guests book furthest in advance for stays during October (average 45 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (40 days avg.) sees the longest lead times, while Winter (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in Santa Cruz do Sul.
- For October stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 45 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 40 days) to capture early planners.
- Monitor your own booking lead times against these Santa Cruz do Sul averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Cruz do Sul (2025)
Amenity Prevalence
Amenity Insights for Santa Cruz do Sul
- Essential amenities in Santa Cruz do Sul that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Air conditioning are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Cruz do Sul: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Cruz do Sul to stay competitive.
Santa Cruz do Sul Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Cruz do Sul
- The typical guest profile for Airbnb in Santa Cruz do Sul consists of primarily domestic travelers (94%), often arriving from nearby Rio Grande do Sul, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 93.8% of guests.
- Key international markets include Brazil (93.8%) and Argentina (1.4%).
- Top languages spoken are Portuguese (51.3%) followed by English (26.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Rio Grande do Sul and Porto Alegre.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Cruz do Sul Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pinto Bandeira | 11 | $1,324 | $161.02 | 33% |
| Flores da Cunha | 16 | $997 | $68.40 | 45% |
| Carlos Barbosa | 22 | $667 | $70.33 | 35% |
| Itaara | 37 | $650 | $111.45 | 26% |
| Encantado | 27 | $642 | $67.18 | 31% |
| Picada Café | 14 | $642 | $65.96 | 36% |
| Arroio do Meio | 10 | $635 | $103.20 | 25% |
| Monte Belo do Sul | 10 | $594 | $78.62 | 28% |
| Bom Princípio | 11 | $519 | $62.41 | 26% |
| Restinga Sêca | 13 | $513 | $71.91 | 31% |