Airbnb Market Analytics, Statistics and Data in Gramado, Rio Grande do Sul, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Gramado? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Gramado:
How much do Airbnb hosts make on average per month in Gramado?
The short-term rental market in Gramado shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $617 per month
- Strong performing properties (top 25%) make $1,250 or more
- Best-in-class properties (top 10%) achieve $2,020+ monthly
- Entry-level properties (bottom 25%) typically earn around $285
Revenue Variations by Month
Occupancy Rates Throughout the Year in Gramado
The market in Gramado shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 24% occupancy rates
- Strong performing properties (top 25%) achieve 45% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Gramado
Daily rates in Gramado vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $75 per night
- Strong performing properties (top 25%) secure $104 or more
- Best-in-class properties (top 10%) pull in $152+ per night
- Entry-level properties (bottom 25%) earn around $53
Daily Rate Variations by Month
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Seasonality patterns in Gramado
Peak Season (December, November, June)
- Revenue peaks at $1445.80 per month
- Occupancy rates reach 44.99%
- Daily rates average $114.13
Shoulder Season
- Revenue averages $919.55 per month
- Occupancy maintains 30.86%
- Daily rates hold at $104.38
Low Season (October, August, September)
- Revenue drops to $546.73 per month
- Occupancy decreases to 24.51%
- Daily rates adjust to $87.28
Is it still profitable to do Airbnb in Gramado in 2025?
Yes! Gramado demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and monthly revenue averaging $920 and As a mature market with 2817 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Gramado
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro | The vibrant heart of Gramado, known for its charming European architecture and a plethora of shops, restaurants, and cafes. Prime location for tourists looking to explore the city's culture and attractions. | Lago Negro, Rua Coberta, Mini Mundo, Palácio dos Festivais, Catedral de Pedra |
| Lago Negro | A picturesque area featuring a beautiful lake surrounded by lush gardens. It's ideal for tourists looking for nature and tranquility, yet close to other attractions. | Lago Negro Park, Pedal boats, Caminho dos Antiquários, Chocolate factories |
| Rua Coberta | A unique covered street in the center of Gramado that hosts events and festivals throughout the year. Perfect for guests who want to be at the center of cultural activities. | Festivals, Restaurants, Shops, Live music events |
| Vila Suíça | A quaint neighborhood that embodies the Swiss heritage of Gramado, known for its scenic beauty and hospitality. Great for tourists looking for a serene environment. | Switzerland Park, Bavarian-style architecture, Local restaurants |
| Avenida das Hortências | The main avenue in Gramado with numerous shops, restaurants, and attractions. It's a key area for visitors who want to explore the best the city has to offer. | Shopping centers, Restaurants, Souvenir shops, Nightlife |
| Pórtico de Gramado | The iconic entrance to Gramado that is well known among tourists. It's a popular spot for photos and a gateway to the city. | Giant tree, Photo opportunities, Gateway to attractions |
| Cascata do Caracol | A stunning natural waterfall located a short distance from Gramado. Perfect for guests looking to explore the natural beauty of the region. | Caracol State Park, Hiking trails, Scenic views |
| Serra Gaúcha | The surrounding mountainous region that offers idyllic landscapes and opportunities for adventure tourism. Attracts guests who appreciate nature and active holidays. | Wine tours, Hiking, Nature parks, Cultural experiences |
Do you need a license for Airbnb in Gramado?
We recommend checking directly with Gramado's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Gramado
Luxurious Coverage in Downtown Gramado
Entire Place • 5 bedrooms
casa Montagna Gramado
Entire Place • 4 bedrooms
Solar 242, style and comfort in the Center of Gramado!
Entire Place • 4 bedrooms
Solar da Garibaldi 3 Suites by Found Gramado
Entire Place • 3 bedrooms
Thematic penthouse with 4 bedrooms, 2 bathtubs,
Entire Place • 4 bedrooms
Five bedrooms (3 en-suites) 400m from R Coberta!
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Gramado
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Achei Gramado | 104 | $1,283,898 | 3722 | 4.54/5.0 |
| UAU! Temporada | 61 | $885,242 | 1550 | 4.41/5.0 |
| Rosa Seu Lar Por Temporada | 81 | $800,801 | 4861 | 4.75/5.0 |
| Vitor | 60 | $784,595 | 2670 | 4.83/5.0 |
| Carin | 99 | $582,126 | 1795 | 3.62/5.0 |
| Viver Temporadas | 36 | $443,569 | 1059 | 4.77/5.0 |
| Diego Oliveira Imóveis | 32 | $287,725 | 683 | 4.74/5.0 |
| Rosa Seu Lar Por Temporada | 38 | $249,991 | 1350 | 4.44/5.0 |
| Stay House | 22 | $225,525 | 612 | 4.84/5.0 |
| Bárbara | | 20 | $186,374 | 1237 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Gramado
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (89.5%), with apartment & condo and house properties comprising 89.5% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (4.5% combined)
Room Capacity Distribution
Analysis of 2,817 properties in Gramado shows that 2 bedrooms properties are most prevalent, making up 40.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 78.0% of all listings.
Key Insights
- Most common: 2 bedrooms (40.1%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 78.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,817 properties in Gramado reveals that 4 guests properties dominate the market, representing 28.9% of all listings. The average property accommodates 5.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 49.7% of the market.
Key Insights
- Most common capacity: 4 guests (28.9% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 5.1 guests per property
- Market concentration: 49.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,817 properties in Gramado, the most common availability pattern is 271-366 days (64.2% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (36.5% of properties).
Key Insights
- Most common availability window: 271-366 days (64.2%)
- Most common booking duration: 31-90 days (36.5%)
- Properties with high availability (180+ days): 86.6%
- Properties with long-term bookings (180+ days): 14.3%
Minimum Stay Distributions
1 Night
376 listings
14.4% of total
2 Nights
1169 listings
44.8% of total
3 Nights
429 listings
16.4% of total
4-6 Nights
107 listings
4.1% of total
7-29 Nights
15 listings
0.6% of total
30+ Nights
512 listings
19.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.2%
- Mid-length stays (4-6 nights) represent 4.1% of listings
- Monthly+ stays (19.6%) suggest a stable extended-stay market
- High market flexibility with 75.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
13 listings
0.5% of total
Super Strict 30 Days
168 listings
7% of total
Non-refundable
5 listings
0.2% of total
Refundable
6 listings
0.2% of total
Flexible
351 listings
14.6% of total
Moderate
488 listings
20.3% of total
Firm
434 listings
18% of total
Strict
942 listings
39.1% of total
Key Insights
- Strict is the preferred policy at 39.1% of listings
- The market shows a balanced distribution between guest-friendly (34.9%) and strict (57.1%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jul, Nov, averaging 60 days
- Shortest booking windows are in Mar, Feb, Sep, averaging 37 days
- Summer shows the longest average booking window at 55 days, while Spring has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 55 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Sep when lead times are shortest
Popular Airbnb Amenities in Gramado
Below is the distribution of amenities across listings in Gramado:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.7% of total guests, indicating a dominant local market share.
- Primary international markets: Uruguay (2.1%) and Argentina (0.9%)
- Portuguese is the top language at 56.5%, followed by English (25.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.4%
Recommendations
- Target marketing campaigns for Porto Alegre and Rio Grande do Sul markets
- Develop localized content for Uruguay and Argentina
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Gramado. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Pinto Bandeira | 12 | $1,253 | $152.30 | 34% |
| Região Geográfica Imediata de Tubarão | 10 | $1,034 | $125.98 | 25% |
| Flores da Cunha | 16 | $1,013 | $70.26 | 43% |
| Encantado | 27 | $804 | $68.57 | 33% |
| Glorinha | 12 | $799 | $130.64 | 23% |
| Mampituba | 21 | $781 | $86.57 | 29% |
| Grão-Pará | 14 | $759 | $170.45 | 23% |
| Região Geográfica Imediata de Criciúma | 10 | $753 | $81.04 | 39% |
| Orleans | 45 | $747 | $80.23 | 32% |
| Santa Maria do Herval | 31 | $740 | $59.58 | 33% |
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