Touros Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio Grande do Norte, Brazil
Is Airbnb profitable in Touros in 2025? Explore comprehensive Airbnb analytics for Touros, Rio Grande do Norte, Brazil to uncover income potential. This 2025 STR market report for Touros, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 114 active listings.
Whether you're considering an Airbnb investment in Touros, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Touros Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Touros Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Touros (2025)
Understanding the monthly revenue variations for Airbnb listings in Touros is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Touros is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Touros across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,789+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,003 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $475 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $216, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Touros
Touros Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Touros STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Touros:
- Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Touros
Average Daily Rate (ADR) Airbnb Trends in Touros (2025)
Effective short term rental pricing strategy in Touros involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Touros typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $197+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $125 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in Touros
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Airbnb Seasonality Analysis & Trends in Touros (2025)
Peak Season (January, December, March)
- Revenue averages $1,176 per month
- Occupancy rates average 31.8%
- Daily rates average $121
Shoulder Season
- Revenue averages $721 per month
- Occupancy maintains around 23.6%
- Daily rates hold near $124
Low Season (June, September, November)
- Revenue drops to average $527 per month
- Occupancy decreases to average 19.5%
- Daily rates adjust to average $153
Seasonality Insights for Touros
- The Airbnb seasonality in Touros shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Touros's highest earning potential, with monthly revenues capable of climbing to $1,514, occupancy reaching a high of 39.2%, and ADRs peaking at $160.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $391, occupancy could drop to 13.7%, and ADRs may adjust down to $94.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Touros.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Touros seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Touros (2025)
Exploring the top neighborhoods for short-term rentals in Touros? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia de Touros | A scenic beach known for its crystal-clear waters and relaxing atmosphere, attracting both families and nature lovers. An ideal location for visitors seeking a tranquil beach experience with opportunities for outdoor activities. | Praia de Touros Beach, Ponta do Santo Christo, Kitesurfing spots, Marine Life and nature tours |
| Conjunto Nova Torre | A developing neighborhood close to essential services and local amenities. Perfect for those looking to experience a more local side of Touros while still being near the beach. | Local markets, Restaurants serving traditional food, Proximity to schools and shops |
| Praia do Madeiro | Known for its stunning views and beautiful cliffs, this location is popular with tourists looking for beautiful landscapes and beach activities. An attractive site for Airbnb hosting due to its picturesque setting. | Praia do Madeiro Beach, Cliff viewpoint, Eco tours, Local beach bars and restaurants |
| Cajueiro de Pirangi | A popular area famous for its giant cashew tree and vibrant cultural scene. Draws tourists interested in exploring local culture and enjoying nature. | Giant Cashew Tree, Cultural experiences, Local crafts and markets |
| São Miguel do Gostoso | A nearby coastal town famous for its kitesurfing and relaxed vibe. Offers an alternative and charming stay for guests, drawing adventure seekers and beach lovers alike. | Kitesurfing schools, Local eateries, Beachfront bars, Music festivals |
| Lagoinha do Assú | A stunning location with beautiful lagoon views, ideal for visitors interested in ecological tourism and relaxation. Great for families and nature enthusiasts. | Lagoon activities, Bird watching, Nature trails, Picnic areas |
| Ponta do Santo Cristo | Recognized for its exceptional beauty and natural environment, it attracts tourists seeking adventure and stunning scenery. Ideal for host sites looking at active travelers. | Surf spots, Nature trekking, Relaxing beaches, Wildlife observation |
| Baia Formosa | A gorgeous coastal village known for its natural beauty and tranquil surroundings. Attracts visitors looking for serenity and beach relaxation, making it an attractive Airbnb location. | Beautiful beaches, Natural reserves, Ecotourism paths, Cultural gatherings |
Understanding Airbnb License Requirements & STR Laws in Touros (2025)
With 17% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Touros. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Touros to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 17% licensed listings)
Top Performing Airbnb Properties in Touros (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tourosbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa da Anita, Beachhouse Perobas
Entire Place • 5 bedrooms
Casa Aviv, a place to hang out, 800m from the beach
Entire Place • 3 bedrooms
Unmissable! Incredible home in São Miguel do Gostoso
Entire Place • 6 bedrooms
Gostoso RN Casa Praia cond/pisc/chur private
Entire Place • 2 bedrooms
Casa em São Miguel do Gostoso
Entire Place • 4 bedrooms
Casa Vento88 - 3 en-suites, swimming pool, seaside
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Touros (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Touros based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Knut | 2 | $42,672 | 7 | 5.00/5.0 |
| Claudia | 11 | $38,893 | 14 | 5.00/5.0 |
| Francine | 1 | $31,681 | 39 | 5.00/5.0 |
| Wania Maria | 1 | $30,208 | 3 | 5.00/5.0 |
| Denise | 1 | $25,792 | 35 | 4.94/5.0 |
| Deise | 3 | $24,425 | 55 | 4.99/5.0 |
| Quarto À Vista | 3 | $23,753 | 41 | 4.77/5.0 |
| Host #455695386 | 1 | $21,722 | 0 | N/A/5.0 |
| Tatiane | 1 | $20,879 | 19 | 5.00/5.0 |
| Jardins Do Paraíso | 5 | $19,013 | 95 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Touros.
Dive Deeper: Advanced Touros STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Touros. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTouros Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Touros
- The Touros Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.6% of the 114 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Touros, House properties are the most common (72.8%), reflecting the local real estate landscape.
- Houses represent a significant 72.8% portion, catering likely to families or larger groups.
- The presence of 17.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 0.9%) offer potential for unique stay experiences.
Touros Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Touros
- The dominant room capacity in Touros is 1 bedroom listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 66.7% of the active Airbnb listings in Touros, indicating a high concentration in these sizes.
- A significant 38.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Touros.
Touros Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Touros
- The most common guest capacity trend in Touros vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Touros STR market, accounting for 56.1% of listings.
- 47.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Touros.
- On average, properties in Touros are equipped to host 5.1 guests.
Touros Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Touros
- The most common availability pattern in Touros falls within the 271-366 days range, representing 83.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 96.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Touros (41.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Touros Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
22.3% of total
2 Nights
47 listings
42% of total
3 Nights
2 listings
1.8% of total
4-6 Nights
1 listings
0.9% of total
7-29 Nights
1 listings
0.9% of total
30+ Nights
36 listings
32.1% of total
Key Insights
- The most prevalent minimum stay requirement in Touros is 2 Nights, adopted by 42% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.3%) of the Touros Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (32.1%) caters to monthly stays (30+ nights) in Touros, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42% of Touros hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Touros.
Touros Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
4.3% of total
Super Strict 60 Days
4 listings
4.3% of total
Flexible
36 listings
38.3% of total
Moderate
14 listings
14.9% of total
Firm
19 listings
20.2% of total
Strict
17 listings
18.1% of total
Cancellation Policy Insights for Touros
- The prevailing Airbnb cancellation policy trend in Touros is Flexible, used by 38.3% of listings.
- There's a relatively balanced mix between guest-friendly (53.2%) and stricter (38.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.3% market standard in Touros.
- Regularly review your cancellation policy against competitors and market demand shifts in Touros.
Touros STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Touros
- The overall average booking lead time for vacation rentals in Touros is 38 days.
- Guests book furthest in advance for stays during December (average 52 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (44 days avg.) sees the longest lead times, while Summer (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Touros.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Touros averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Touros (2025)
Amenity Prevalence
Amenity Insights for Touros
- Essential amenities in Touros that guests expect include: Wifi, Kitchen, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Pool are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Touros.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Touros: Wifi, Kitchen, Air conditioning.
- Prioritize adding missing essentials: Wifi, Kitchen, Air conditioning.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Touros to stay competitive.
Touros Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Touros
- The typical guest profile for Airbnb in Touros consists of primarily domestic travelers (94%), often arriving from nearby Natal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 94.3% of guests.
- Key international markets include Brazil (94.3%) and Germany (1.4%).
- Top languages spoken are Portuguese (47.7%) followed by English (25.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Natal and São Paulo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Touros Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ceará-Mirim | 36 | $1,156 | $250.55 | 24% |
| Tibau do Sul | 1,390 | $670 | $94.72 | 33% |
| Baía Formosa | 32 | $612 | $136.82 | 22% |
| Bananeiras | 235 | $585 | $127.46 | 23% |
| Extremoz | 59 | $548 | $104.88 | 25% |
| Parnamirim | 323 | $545 | $89.42 | 31% |
| São Miguel do Gostoso | 314 | $507 | $104.80 | 26% |
| Lucena | 80 | $437 | $102.68 | 21% |
| Natal | 1,641 | $432 | $51.35 | 40% |
| Nísia Floresta | 173 | $426 | $96.90 | 24% |