Serra de São Bento Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio Grande do Norte, Brazil
Is Airbnb profitable in Serra de São Bento in 2025? Explore comprehensive Airbnb analytics for Serra de São Bento, Rio Grande do Norte, Brazil to uncover income potential. This 2025 STR market report for Serra de São Bento, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Serra de São Bento, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Serra de São Bento Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Serra de São Bento Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Serra de São Bento (2025)
Understanding the monthly revenue variations for Airbnb listings in Serra de São Bento is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Serra de São Bento is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Serra de São Bento across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,813+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $864 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $580 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $219, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Serra de São Bento
Serra de São Bento Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Serra de São Bento STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Serra de São Bento:
- Best-in-class properties (Top 10%) achieve 48%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 37% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 18%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Serra de São Bento
Average Daily Rate (ADR) Airbnb Trends in Serra de São Bento (2025)
Effective short term rental pricing strategy in Serra de São Bento involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Serra de São Bento typically peaks in November and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $126+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $95 or more.
- Typical properties (Median) charge around $58 per night.
- Entry-level properties (Bottom 25%) earn around $40 per night.
Average Daily Rate (ADR) Trend by Month in Serra de São Bento
Get Live Serra de São Bento Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Serra de São Bento (2025)
Peak Season (April, June, May)
- Revenue averages $1,176 per month
- Occupancy rates average 26.8%
- Daily rates average $73
Shoulder Season
- Revenue averages $632 per month
- Occupancy maintains around 25.0%
- Daily rates hold near $73
Low Season (January, February, December)
- Revenue drops to average $448 per month
- Occupancy decreases to average 21.4%
- Daily rates adjust to average $74
Seasonality Insights for Serra de São Bento
- The Airbnb seasonality in Serra de São Bento shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Serra de São Bento's highest earning potential, with monthly revenues capable of climbing to $1,564, occupancy reaching a high of 32.9%, and ADRs peaking at $77.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $302, occupancy could drop to 15.6%, and ADRs may adjust down to $72.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Serra de São Bento.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Serra de São Bento seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Serra de São Bento (2025)
Exploring the top neighborhoods for short-term rentals in Serra de São Bento? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro de Serra de São Bento | The center of Serra de São Bento is vibrant and full of local culture. It's ideal for guests who want to experience the local life, with easy access to shops and restaurants. | Praça de Eventos, Igreja Matriz de São Bento, Feira Livre, Shopping local, Gastronomia regional |
| Serra do Teixeira | A beautiful natural area popular for eco-tourism, hiking, and outdoor activities. Perfect for guests who love nature and tranquility. | Caminhadas nas montanhas, Vista das serras, Cascatas locais, Trilhas, Mirantes |
| Parque de Exposições | A popular spot during exhibitions and cultural events, attracting many visitors throughout the year. Ideal for short-term rentals during events. | Feiras de produtos locais, Eventos culturais, Exposições, Praça de Alimentação, Shows ao vivo |
| Cerca do Vale | This area offers stunning views and is known for its rural charm. It is becoming popular with tourists seeking a quiet retreat. | Mirantes, Atividades rurais, Passeios a cavalo, Casas de campo, Natureza preservada |
| Cascatas do Riachão | Famous for its beautiful waterfalls, this area attracts nature lovers and those looking for adventure amidst stunning scenery. | Caminhadas até as cascatas, Banho de cachoeira, Piqueniques, Natureza exuberante, Fotografia de paisagens |
| Caminho das Pedras | A scenic route that showcases the local landscape and history, appealing to tourists interested in culture and history. | Trilhas históricas, Patrimônio cultural, Artesanatos locais, Visitas guiadas, História da região |
| Mirante do Pôr do Sol | A popular sunset viewpoint, attracting visitors at the end of the day for stunning views and relaxation. Great for romantic getaways. | Pôr do sol deslumbrante, Área de piquenique, Fotografia, Relaxamento ao ar livre, Cafés nas proximidades |
| Zona Rural | The rural zone offers a true escape from city life, with opportunities for tourists to experience farm life and local agriculture. | Cultura agrícola, Fazendas locais, Oferecimento de produtos frescos, Atividades ao ar livre, Experiências rurais |
Understanding Airbnb License Requirements & STR Laws in Serra de São Bento (2025)
While Serra de São Bento, Rio Grande do Norte, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Serra de São Bento to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Serra de São Bento (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Serra de São Bentobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
House for families with children
Entire Place • 3 bedrooms
Chalé Romântica c/whirlpool with Breakfast
Entire Place • 1 bedroom
ACASA SSB with amazing views
Entire Place • 3 bedrooms
A Casa da Laje - Rooftop in Closed Condominium SSB
Entire Place • 3 bedrooms
Toca da Fox Cotlet
Entire Place • 1 bedroom
Serra Chalés in Serra de São Bento
Private Room • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Serra de São Bento (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Serra de São Bento based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Luana | 1 | $24,013 | 7 | 5.00/5.0 |
| Michele | 1 | $15,830 | 18 | 5.00/5.0 |
| Anna Beatriz | 3 | $11,195 | 7 | 3.22/5.0 |
| Marcelo | 1 | $7,727 | 22 | 4.86/5.0 |
| Rossana | 1 | $7,464 | 17 | 4.94/5.0 |
| Maya | 1 | $6,817 | 7 | 5.00/5.0 |
| Host #444472287 | 1 | $5,378 | 1 | 0.00/5.0 |
| Host #433224778 | 1 | $4,475 | 0 | 0.00/5.0 |
| Isabelle | 1 | $4,310 | 4 | 5.00/5.0 |
| Lorena | 1 | $4,058 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Serra de São Bento.
Dive Deeper: Advanced Serra de São Bento STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Serra de São Bento. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSerra de São Bento Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Serra de São Bento
- The Serra de São Bento Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.4% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Serra de São Bento, House properties are the most common (63.2%), reflecting the local real estate landscape.
- Houses represent a significant 63.2% portion, catering likely to families or larger groups.
- The presence of 26.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Serra de São Bento Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Serra de São Bento
- The dominant room capacity in Serra de São Bento is 1 bedroom listings, making up 31.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 57.9% of the active Airbnb listings in Serra de São Bento, indicating a high concentration in these sizes.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Serra de São Bento.
Serra de São Bento Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Serra de São Bento
- The most common guest capacity trend in Serra de São Bento vacation rentals is listings accommodating 8+ guests (26.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Serra de São Bento STR market, accounting for 42.1% of listings.
- 42.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Serra de São Bento.
- On average, properties in Serra de São Bento are equipped to host 4.0 guests.
Serra de São Bento Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Serra de São Bento
- The most common availability pattern in Serra de São Bento falls within the 271-366 days range, representing 73.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 94.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Serra de São Bento (47.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Serra de São Bento Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
57.9% of total
2 Nights
7 listings
36.8% of total
30+ Nights
1 listings
5.3% of total
Key Insights
- The most prevalent minimum stay requirement in Serra de São Bento is 1 Night, adopted by 57.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.7%) of the Serra de São Bento Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 57.9% of Serra de São Bento hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Serra de São Bento.
Serra de São Bento Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
42.9% of total
Moderate
3 listings
21.4% of total
Firm
4 listings
28.6% of total
Strict
1 listings
7.1% of total
Cancellation Policy Insights for Serra de São Bento
- The prevailing Airbnb cancellation policy trend in Serra de São Bento is Flexible, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (64.3%) and stricter (35.7%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (7.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.9% market standard in Serra de São Bento.
- Using a Strict policy might deter some guests, as only 7.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Serra de São Bento.
Serra de São Bento STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Serra de São Bento
- The overall average booking lead time for vacation rentals in Serra de São Bento is 23 days.
- Guests book furthest in advance for stays during July (average 53 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (30 days avg.) sees the longest lead times, while Fall (23 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (23 days) as a baseline for your pricing and availability strategy in Serra de São Bento.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 53 days out to capitalize on advance planning.
- During May, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Winter season well in advance (at least 30 days) to capture early planners.
- Monitor your own booking lead times against these Serra de São Bento averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Serra de São Bento (2025)
Amenity Prevalence
Amenity Insights for Serra de São Bento
- Essential amenities in Serra de São Bento that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Serra de São Bento: Wifi.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Serra de São Bento to stay competitive.
Serra de São Bento Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Serra de São Bento
- The typical guest profile for Airbnb in Serra de São Bento consists of primarily domestic travelers (98%), often arriving from nearby Natal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 98.3% of guests.
- Key international markets include Brazil (98.3%) and Argentina (1.7%).
- Top languages spoken are Portuguese (58.8%) followed by English (20.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Natal and João Pessoa.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Serra de São Bento Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ceará-Mirim | 32 | $1,209 | $245.07 | 25% |
| Bananeiras | 200 | $739 | $120.84 | 24% |
| Tibau do Sul | 1,254 | $691 | $87.89 | 34% |
| Camaragibe | 29 | $688 | $123.89 | 30% |
| Baía Formosa | 27 | $675 | $138.38 | 23% |
| Extremoz | 55 | $622 | $100.92 | 28% |
| João Pessoa | 3,294 | $612 | $57.82 | 43% |
| Parnamirim | 292 | $597 | $88.13 | 32% |
| São Miguel do Gostoso | 271 | $565 | $94.83 | 26% |
| Igarassu | 23 | $527 | $144.00 | 22% |