Parnamirim Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio Grande do Norte, Brazil
Is Airbnb profitable in Parnamirim in 2025? Explore comprehensive Airbnb analytics for Parnamirim, Rio Grande do Norte, Brazil to uncover income potential. This 2025 STR market report for Parnamirim, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 292 active listings.
Whether you're considering an Airbnb investment in Parnamirim, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Parnamirim Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Parnamirim Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Parnamirim (2025)
Understanding the monthly revenue variations for Airbnb listings in Parnamirim is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Parnamirim is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Parnamirim across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,235+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,133 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $528 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $225, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Parnamirim
Parnamirim Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Parnamirim STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Parnamirim:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Parnamirim
Average Daily Rate (ADR) Airbnb Trends in Parnamirim (2025)
Effective short term rental pricing strategy in Parnamirim involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Parnamirim typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $190+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
- Typical properties (Median) charge around $60 per night.
- Entry-level properties (Bottom 25%) earn around $34 per night.
Average Daily Rate (ADR) Trend by Month in Parnamirim
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Airbnb Seasonality Analysis & Trends in Parnamirim (2025)
Peak Season (January, December, May)
- Revenue averages $1,382 per month
- Occupancy rates average 41.1%
- Daily rates average $100
Shoulder Season
- Revenue averages $917 per month
- Occupancy maintains around 32.7%
- Daily rates hold near $96
Low Season (February, August, September)
- Revenue drops to average $752 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $95
Seasonality Insights for Parnamirim
- The Airbnb seasonality in Parnamirim shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Parnamirim's highest earning potential, with monthly revenues capable of climbing to $1,841, occupancy reaching a high of 55.0%, and ADRs peaking at $104.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $728, occupancy could drop to 25.9%, and ADRs may adjust down to $88.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Parnamirim.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Parnamirim seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Parnamirim (2025)
Exploring the top neighborhoods for short-term rentals in Parnamirim? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Praia de Ponta Negra | One of the most famous beaches in the region, Ponta Negra attracts tourists with its stunning coastline, vibrant atmosphere, and proximity to key attractions. | Ponta Negra Beach, Morro do Careca, Natal Shopping Mall, Restaurants and bars along the beach, Handicraft Market |
| Praia do Forte | Located near the Fort of the Three Kings, this beach area is rich in history and offers great views and cultural experiences. It is a great spot for family-friendly activities. | Fort of the Three Kings, Marine Museum, Brazilians and International Restaurants, Beach Bars, Cultural Events |
| Parque das Dunas | A large natural park that offers a tranquil getaway in the heart of the city. Ideal for nature lovers and those looking to escape the urban hustle. | Dunes of Natal Environment Park, Walking Trails, Observation Points, Flora and Fauna Viewing, Picnic Areas |
| Cidade Verde | A residential neighborhood that is becoming popular for its tranquility and charm, appealing to families and those looking for quieter stays with local experiences. | Local Markets, Community Events, Parks, Cafes, Accessibility to Ponta Negra |
| Centro | The downtown area of Parnamirim is rich in culture and history, making it a great location for visitors wanting to experience the local lifestyle and cuisine. | Historical Sites, Local Restaurants, Cultural Centers, Theater, Shopping Areas |
| Nova Parnamirim | A growing suburban area that offers modern amenities and is conveniently located, attracting both families and young professionals. | Shopping Malls, Local Restaurants, Parks, Gym Facilities, Community Activities |
| Espinheiro | A family-friendly neighborhood known for its spacious homes and close-knit community, perfect for those seeking a comfortable and localized Airbnb experience. | Local Parks, Community Events, Schools and Libraries, Restaurants, Cafes |
| Jardim Planalto | An emerging area with new developments, appealing to younger travelers and professionals due to its modern housing and proximity to amenities. | New Shopping Areas, Local Dining, Community Events, Public Transport, Recreational Areas |
Understanding Airbnb License Requirements & STR Laws in Parnamirim (2025)
While Parnamirim, Rio Grande do Norte, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Parnamirim to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Parnamirim (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Parnamirimbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury foot in sand
Entire Place • 6 bedrooms
CASA DO MAR / Cotovelo
Entire Place • 5 bedrooms
Praia Cotovelo Pé na Areia Employees included
Entire Place • 7 bedrooms
Casa Branca / Cotovelo
Entire Place • 6 bedrooms
Casa Parrachos on Pirangi Beach by Carpediem
Entire Place • 6 bedrooms
Beauty & Aconchego Beira Mar in Cotovelo Beach
Entire Place • 7 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Parnamirim (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Parnamirim based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Quarto À Vista | 17 | $219,049 | 167 | 4.24/5.0 |
| Pascal | 2 | $172,978 | 17 | 4.88/5.0 |
| Carpediem Homes | 14 | $167,026 | 70 | 3.26/5.0 |
| David | 1 | $124,548 | 93 | 4.95/5.0 |
| Mauricio | 2 | $101,231 | 16 | 2.47/5.0 |
| Daniel | 1 | $44,759 | 108 | 4.92/5.0 |
| Gustavo | 1 | $34,551 | 53 | 4.89/5.0 |
| Eduardo | 1 | $33,501 | 10 | 5.00/5.0 |
| Ilana | 3 | $33,160 | 54 | 4.97/5.0 |
| Verner | 1 | $32,084 | 20 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Parnamirim.
Dive Deeper: Advanced Parnamirim STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Parnamirim. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsParnamirim Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Parnamirim
- The Parnamirim Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.9% of the 292 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Parnamirim, Apartment/Condo properties are the most common (67.1%), reflecting the local real estate landscape.
- Houses represent a significant 31.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.4%) offer potential for unique stay experiences.
Parnamirim Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Parnamirim
- The dominant room capacity in Parnamirim is 2 bedrooms listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 66.4% of the active Airbnb listings in Parnamirim, indicating a high concentration in these sizes.
- A significant 39.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Parnamirim.
Parnamirim Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Parnamirim
- The most common guest capacity trend in Parnamirim vacation rentals is listings accommodating 8+ guests (26.7%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Parnamirim STR market, accounting for 50.0% of listings.
- 53.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Parnamirim.
- On average, properties in Parnamirim are equipped to host 5.7 guests.
Parnamirim Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Parnamirim
- The most common availability pattern in Parnamirim falls within the 271-366 days range, representing 65.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Parnamirim (33.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Parnamirim Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
45 listings
16.2% of total
2 Nights
90 listings
32.4% of total
3 Nights
35 listings
12.6% of total
4-6 Nights
32 listings
11.5% of total
7-29 Nights
11 listings
4% of total
30+ Nights
65 listings
23.4% of total
Key Insights
- The most prevalent minimum stay requirement in Parnamirim is 2 Nights, adopted by 32.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (23.4%) caters to monthly stays (30+ nights) in Parnamirim, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.4% of Parnamirim hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.2% currently do.
- A 2-night minimum appears standard (32.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 23.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Parnamirim.
Parnamirim Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
15 listings
6.8% of total
Flexible
51 listings
23.3% of total
Moderate
42 listings
19.2% of total
Firm
57 listings
26% of total
Strict
54 listings
24.7% of total
Cancellation Policy Insights for Parnamirim
- The prevailing Airbnb cancellation policy trend in Parnamirim is Firm, used by 26% of listings.
- A majority (50.7%) of hosts in Parnamirim utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 26% market standard in Parnamirim.
- Regularly review your cancellation policy against competitors and market demand shifts in Parnamirim.
Parnamirim STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Parnamirim
- The overall average booking lead time for vacation rentals in Parnamirim is 52 days.
- Guests book furthest in advance for stays during January (average 76 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (64 days avg.) sees the longest lead times, while Summer (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Parnamirim.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 76 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 64 days) to capture early planners.
- Monitor your own booking lead times against these Parnamirim averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Parnamirim (2025)
Amenity Prevalence
Amenity Insights for Parnamirim
- Essential amenities in Parnamirim that guests expect include: Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Free parking on premises, Air conditioning are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Parnamirim.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Parnamirim: Kitchen, TV.
- Prioritize adding missing essentials: Kitchen, TV.
- Consider adding popular differentiators like Wifi or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Parnamirim to stay competitive.
Parnamirim Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Parnamirim
- The typical guest profile for Airbnb in Parnamirim consists of primarily domestic travelers (91%), often arriving from nearby Natal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 91.3% of guests.
- Key international markets include Brazil (91.3%) and United States (2.3%).
- Top languages spoken are Portuguese (51.5%) followed by English (24.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Natal and São Paulo.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Parnamirim Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ceará-Mirim | 32 | $1,209 | $245.07 | 25% |
| Bananeiras | 200 | $739 | $120.84 | 24% |
| Tibau do Sul | 1,254 | $691 | $87.89 | 34% |
| Baía Formosa | 27 | $675 | $138.38 | 23% |
| Extremoz | 55 | $622 | $100.92 | 28% |
| São Miguel do Gostoso | 271 | $565 | $94.83 | 26% |
| Solânea | 12 | $519 | $98.00 | 18% |
| Touros | 86 | $491 | $95.33 | 26% |
| Areia | 19 | $473 | $61.72 | 27% |
| Lucena | 69 | $457 | $97.08 | 22% |