Airbnb Market Analytics, Statistics and Data in Parnamirim, Rio Grande do Norte, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Parnamirim? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Parnamirim:
How much do Airbnb hosts make on average per month in Parnamirim?
The short-term rental market in Parnamirim shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $575 per month
- Strong performing properties (top 25%) make $1,186 or more
- Best-in-class properties (top 10%) achieve $2,217+ monthly
- Entry-level properties (bottom 25%) typically earn around $243
Revenue Variations by Month
Occupancy Rates Throughout the Year in Parnamirim
The market in Parnamirim shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 12%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Parnamirim
Daily rates in Parnamirim vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $62 per night
- Strong performing properties (top 25%) secure $109 or more
- Best-in-class properties (top 10%) pull in $194+ per night
- Entry-level properties (bottom 25%) earn around $36
Daily Rate Variations by Month
Get Live Parnamirim Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Parnamirim
Peak Season (January, March, December)
- Revenue peaks at $1559.92 per month
- Occupancy rates reach 46.72%
- Daily rates average $107.13
Shoulder Season
- Revenue averages $1040.45 per month
- Occupancy maintains 34.62%
- Daily rates hold at $95.80
Low Season (October, August, September)
- Revenue drops to $812.41 per month
- Occupancy decreases to 25.42%
- Daily rates adjust to $75.53
Is it still profitable to do Airbnb in Parnamirim in 2025?
Yes! Parnamirim demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and monthly revenue averaging $1040 and With 311 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Parnamirim
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Praia de Ponta Negra | One of the most famous beaches in Natal, known for its beautiful coastline, lively atmosphere, and proximity to restaurants, bars, and nightlife. Ideal for sun-seekers and tourists looking for a vibrant beach community. | Ponta Negra beach, Morro do Careca, Natal Convention Center, restaurants and nightlife, Handicraft Fair of Ponta Negra |
| Praia do Meio | A popular beach area in Natal that's known for its calm waters and family-friendly environment. It attracts both families and travelers seeking a more laid-back beach experience. | Praia do Meio beach, Ponta Negra Beach, Cultural Center of the Ribeiro, Midnight Ferry to Forte dos Reis Magos, local seafood restaurants |
| Centro de Parnamirim | The city center is the commercial hub and reflects the culture of Parnamirim. It is a good area for guests looking to immerse themselves in local life. | Museu Municipal, Catedral de Parnamirim, local markets, shops and cafes, Parque Aluizio Alves |
| Praia de Cotovelo | A quieter beach option that offers stunning natural beauty, attracting those who prefer a more tranquil stay away from the crowded tourist areas. | Cotovelo beach, Dunes of Cotovelo, Restaurants overlooking the sea, Water sports activities, Sunset views |
| Nova Parnamirim | A residential neighborhood that is growing in popularity for its urban infrastructure and amenities. It's ideal for business travelers and families looking for convenience and comfort. | Shoppings centers, Cinemas, Parks, Restaurants, Local nightlife |
| Parque das Dunas | Known for its beautiful dune landscapes and ecological importance, it’s a great area for nature lovers and those interested in outdoor activities. | Dunas Park, Walking trails, Ecological tours, Observation points, Picnic areas |
| Ponta do Canto | A prestigious area with beautiful views and upscale properties, suitable for travelers seeking luxury and comfort during their stay. | Luxury hotels, Beaches with exclusive access, Private restaurants, Views of the coastline, Quiet ambiance |
| Macaíba | A nearby city that's gaining attention for its historical significance and natural beauty, offering a unique experience for those looking to explore beyond Parnamirim. | Historical sites, Local cuisine, Natural parks, Cultural fairs, Community events |
Do you need a license for Airbnb in Parnamirim?
We recommend checking directly with Parnamirim's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Parnamirim
Luxury foot in sand
Entire Place • 6 bedrooms
CASA DO MAR / Cotovelo
Entire Place • 5 bedrooms
Casa Branca / Cotovelo
Entire Place • 6 bedrooms
Praia Cotovelo Pé na Areia Employees included
Entire Place • 7 bedrooms
Casa Parrachos on Pirangi Beach by Carpediem
Entire Place • 6 bedrooms
Casa Condomínio na Praia de Cotovelo
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Parnamirim
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carpediem Homes | 15 | $189,578 | 79 | 3.37/5.0 |
| Quarto À Vista | 17 | $188,184 | 167 | 4.24/5.0 |
| Pascal | 2 | $178,745 | 17 | 4.88/5.0 |
| David | 1 | $119,674 | 93 | 4.95/5.0 |
| Mauricio | 2 | $85,089 | 16 | 2.47/5.0 |
| Eduardo | 1 | $37,410 | 10 | 5.00/5.0 |
| Daniel | 1 | $36,754 | 108 | 4.92/5.0 |
| Gustavo | 1 | $33,031 | 53 | 4.89/5.0 |
| Verner | 1 | $32,355 | 20 | 5.00/5.0 |
| Ilana | 3 | $28,074 | 54 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Parnamirim
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (96.1%), with apartment & condo and house properties comprising 97.1% of inventory
- Untapped potential in boutique & hotels, others segments (2.9% combined)
Room Capacity Distribution
Analysis of 311 properties in Parnamirim shows that 2 bedrooms properties are most prevalent, making up 46% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 65.0% of all listings.
Key Insights
- Most common: 2 bedrooms (46%)
- Least common: 4 bedrooms (9%)
- Market concentration: 65.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 311 properties in Parnamirim reveals that 8+ guests properties dominate the market, representing 26.7% of all listings. The average property accommodates 5.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 4 guests make up 49.5% of the market.
Key Insights
- Most common capacity: 8+ guests (26.7% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 5.6 guests per property
- Market concentration: 49.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 311 properties in Parnamirim, the most common availability pattern is 271-366 days (69.1% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (36% of properties).
Key Insights
- Most common availability window: 271-366 days (69.1%)
- Most common booking duration: 1-30 days (36%)
- Properties with high availability (180+ days): 89.7%
- Properties with long-term bookings (180+ days): 11.6%
Minimum Stay Distributions
1 Night
50 listings
17.4% of total
2 Nights
102 listings
35.5% of total
3 Nights
59 listings
20.6% of total
4-6 Nights
36 listings
12.5% of total
7-29 Nights
12 listings
4.2% of total
30+ Nights
28 listings
9.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.9%
- Mid-length stays (4-6 nights) represent 12.5% of listings
- Monthly+ stays (9.8%) suggest a stable extended-stay market
- High market flexibility with 73.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
15 listings
6.4% of total
Flexible
61 listings
25.8% of total
Moderate
45 listings
19.1% of total
Firm
57 listings
24.2% of total
Strict
58 listings
24.6% of total
Key Insights
- Flexible is the preferred policy at 25.8% of listings
- The market shows a balanced distribution between guest-friendly (44.9%) and strict (48.8%) policies
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 6.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Dec, averaging 66 days
- Shortest booking windows are in Aug, Jun, May, averaging 33 days
- Winter shows the longest average booking window at 66 days, while Summer has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 66 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Aug-May when lead times are shortest
Popular Airbnb Amenities in Parnamirim
Below is the distribution of amenities across listings in Parnamirim:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.8%) and Argentina (1.3%)
- Portuguese is the top language at 55%, followed by English (26.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.0%
Recommendations
- Target marketing campaigns for Natal and São Paulo markets
- Develop localized content for United States and Argentina
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Parnamirim. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ceará-Mirim | 30 | $1,281 | $248.02 | 29% |
| Baía Formosa | 26 | $832 | $140.11 | 25% |
| Bananeiras | 196 | $784 | $121.86 | 26% |
| Tibau do Sul | 1,281 | $667 | $87.82 | 33% |
| Solânea | 11 | $630 | $98.17 | 20% |
| Extremoz | 57 | $606 | $90.22 | 29% |
| São Miguel do Gostoso | 286 | $567 | $102.47 | 28% |
| Serra de São Bento | 17 | $487 | $85.81 | 25% |
| Touros | 93 | $475 | $93.69 | 27% |
| Natal | 1,581 | $466 | $47.74 | 41% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights