Airbnb Market Analytics, Statistics and Data in Natal, Rio Grande do Norte, Brazil
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Natal? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Natal:
How much do Airbnb hosts make on average per month in Natal?
The short-term rental market in Natal shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $546 per month
- Strong performing properties (top 25%) make $935 or more
- Best-in-class properties (top 10%) achieve $1,382+ monthly
- Entry-level properties (bottom 25%) typically earn around $230
Revenue Variations by Month
Occupancy Rates Throughout the Year in Natal
The market in Natal shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Natal
Daily rates in Natal vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $37 per night
- Strong performing properties (top 25%) secure $55 or more
- Best-in-class properties (top 10%) pull in $84+ per night
- Entry-level properties (bottom 25%) earn around $26
Daily Rate Variations by Month
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Seasonality patterns in Natal
Peak Season (January, June, December)
- Revenue peaks at $925.31 per month
- Occupancy rates reach 52.23%
- Daily rates average $59.83
Shoulder Season
- Revenue averages $708.45 per month
- Occupancy maintains 43.99%
- Daily rates hold at $53.72
Low Season (April, August, September)
- Revenue drops to $570.64 per month
- Occupancy decreases to 37.15%
- Daily rates adjust to $43.50
Is it still profitable to do Airbnb in Natal in 2025?
Yes! Natal demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and monthly revenue averaging $708 and As a mature market with 1581 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Natal
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ponta Negra | Famous for its stunning beach and lively atmosphere, Ponta Negra is a hotspot for both tourists and locals. The area offers various bars, restaurants, and nightlife options, making it ideal for Airbnb hosts. | Ponta Negra Beach, Morro do Careca, Dunas Park, Barreira do Inferno Launch Center, Beachfront restaurants, Nightclubs |
| Natal City Center | The historic heart of Natal, with rich culture and history. It's an excellent location for tourists interested in exploring local heritage, shops, and restaurants. | Museu Câmara Cascudo, Forte dos Reis Magos, Praça André de Albuquerque, Shopping Midway Mall, Cultural events, Local markets |
| Via Costeira | A scenic coastal road lined with beautiful beaches and resorts. It is perfect for tourists who want a more tranquil beach experience while being close to major attractions. | Via Costeira Beach, Resorts and Luxury Hotels, Restaurants with ocean views, Environmental Marine Parks, Private beaches |
| Extremoz | This area is known for its stunning natural beauty and proximity to the famous dunes of Genipabu. It's great for those looking for outdoor activities and beautiful landscapes. | Genipabu Dunes, Genipabu Beach, Dune buggy rides, Natural lagoons, Wildlife spotting |
| São Miguel do Gostoso | A charming beach town known for its relaxing atmosphere and beautiful beaches. Popular for kite surfing and eco-tourism, making it a unique Airbnb destination. | São Miguel do Gostoso Beach, Kite surfing schools, Pousadas and guesthouses, Local seafood restaurants, Natural beauty spots |
| Cajueiro de Pirangi | Home to the largest cashew tree in the world, this area attracts visitors who appreciate natural wonders. It offers both beach access and unique cultural experiences. | Largest Cashew Tree, Pirangi Beach, Local crafts shops, Natural pools, Cultural festivals |
| Barreira do Inferno | Known for its space launch center, this area attracts both tourists and science enthusiasts. It's also close to beautiful beaches and scenic views. | Barreira do Inferno Launch Center, Beaches nearby, Cultural centers, Outdoor recreation |
| Praia de Pipa | Known for its stunning cliffs, beautiful beaches, and vibrant nightlife, Praia de Pipa is a favorite among tourists. It's a more upscale destination with charming accommodations. | Pipa Beach, Cliffs and natural beauty, Nightlife and restaurants, Dolphin watching, Surfing opportunities |
Do you need a license for Airbnb in Natal?
We recommend checking directly with Natal's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Natal
Peace and tranquility!
Private Room • 1 bedroom
Modern and cozy lofts
Entire Place • 1 bedroom
Xhouse Ponta Negra
Entire Place • 6 bedrooms
Villa Brunna House with Pool in Ponta Negra
Entire Place • 5 bedrooms
Ponta Negra Beach House BEST LOCATION
Entire Place • 4 bedrooms
LOFT BONITO IN COVERAGE 100M2 UNIQUE IN NATAL
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Natal
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fernanda | 1 | $346,895 | 19 | 4.58/5.0 |
| Carpediem Homes | 26 | $218,545 | 203 | 3.93/5.0 |
| NBI Administração | 22 | $194,843 | 3180 | 4.51/5.0 |
| Eduardo | 23 | $163,352 | 706 | 4.28/5.0 |
| Equipe Residences | 15 | $154,590 | 336 | 4.41/5.0 |
| Juliana | 22 | $128,931 | 1440 | 4.53/5.0 |
| Daniel E Patricia | 4 | $104,318 | 267 | 4.98/5.0 |
| Liiv | 18 | $97,121 | 349 | 2.90/5.0 |
| Andre | 1 | $80,759 | 87 | 5.00/5.0 |
| Quarto À Vista | 17 | $79,466 | 138 | 2.18/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Natal
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80%), with apartment & condo and boutique & hotels properties comprising 89.1% of inventory
- Untapped potential in others segments (0.8% combined)
Room Capacity Distribution
Analysis of 1,581 properties in Natal shows that 1 bedroom properties are most prevalent, making up 57.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 83.6% of all listings.
Key Insights
- Most common: 1 bedroom (57.1%)
- Least common: 5+ bedrooms (1.6%)
- Market concentration: 83.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,581 properties in Natal reveals that 4 guests properties dominate the market, representing 29.4% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 51.7% of the market.
Key Insights
- Most common capacity: 4 guests (29.4% of market)
- Least common capacity: 1 guest (1.6% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 51.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,581 properties in Natal, the most common availability pattern is 271-366 days (48.7% of properties). For actual bookings, properties most frequently secure bookings for 1-30 days (24.7% of properties).
Key Insights
- Most common availability window: 271-366 days (48.7%)
- Most common booking duration: 1-30 days (24.7%)
- Properties with high availability (180+ days): 70.5%
- Properties with long-term bookings (180+ days): 30.6%
Minimum Stay Distributions
1 Night
404 listings
28.2% of total
2 Nights
447 listings
31.2% of total
3 Nights
262 listings
18.3% of total
4-6 Nights
99 listings
6.9% of total
7-29 Nights
28 listings
2% of total
30+ Nights
192 listings
13.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.4%
- Mid-length stays (4-6 nights) represent 6.9% of listings
- Monthly+ stays (13.4%) suggest a stable extended-stay market
- High market flexibility with 77.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
8 listings
0.6% of total
Super Strict 30 Days
14 listings
1.1% of total
Flexible
353 listings
27.9% of total
Moderate
269 listings
21.2% of total
Firm
219 listings
17.3% of total
Strict
403 listings
31.8% of total
Key Insights
- Strict is the preferred policy at 31.8% of listings
- The market shows a balanced distribution between guest-friendly (49.1%) and strict (49.1%) policies
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Dec, averaging 55 days
- Shortest booking windows are in Sep, Jun, Aug, averaging 36 days
- Winter shows the longest average booking window at 55 days, while Summer has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 55 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Natal
Below is the distribution of amenities across listings in Natal:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.8%) and Argentina (1.6%)
- Portuguese is the top language at 52.1%, followed by English (27.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.1%
Recommendations
- Target marketing campaigns for São Paulo and Rio de Janeiro markets
- Develop localized content for United States and Argentina
- Prioritize Portuguese and English language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Natal. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ceará-Mirim | 30 | $1,281 | $248.02 | 29% |
| Baía Formosa | 26 | $832 | $140.11 | 25% |
| Bananeiras | 196 | $784 | $121.86 | 26% |
| Tibau do Sul | 1,281 | $667 | $87.82 | 33% |
| Solânea | 11 | $630 | $98.17 | 20% |
| Extremoz | 57 | $606 | $90.22 | 29% |
| São Miguel do Gostoso | 286 | $567 | $102.47 | 28% |
| Parnamirim | 311 | $558 | $84.52 | 33% |
| Serra de São Bento | 17 | $487 | $85.81 | 25% |
| Touros | 93 | $475 | $93.69 | 27% |
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