Natal Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio Grande do Norte, Brazil
Is Airbnb profitable in Natal in 2025? Explore comprehensive Airbnb analytics for Natal, Rio Grande do Norte, Brazil to uncover income potential. This 2025 STR market report for Natal, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,539 active listings.
Whether you're considering an Airbnb investment in Natal, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Natal Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Natal Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Natal (2025)
Understanding the monthly revenue variations for Airbnb listings in Natal is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Natal is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Natal across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,299+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $848 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $495 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $215, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Natal
Natal Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Natal STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Natal:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Natal
Average Daily Rate (ADR) Airbnb Trends in Natal (2025)
Effective short term rental pricing strategy in Natal involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Natal typically peaks in January and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $82+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $54 or more.
- Typical properties (Median) charge around $36 per night.
- Entry-level properties (Bottom 25%) earn around $24 per night.
Average Daily Rate (ADR) Trend by Month in Natal
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Airbnb Seasonality Analysis & Trends in Natal (2025)
Peak Season (January, December, June)
- Revenue averages $843 per month
- Occupancy rates average 46.4%
- Daily rates average $55
Shoulder Season
- Revenue averages $614 per month
- Occupancy maintains around 44.7%
- Daily rates hold near $50
Low Season (March, August, September)
- Revenue drops to average $537 per month
- Occupancy decreases to average 43.0%
- Daily rates adjust to average $50
Seasonality Insights for Natal
- The Airbnb seasonality in Natal shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Natal's highest earning potential, with monthly revenues capable of climbing to $1,060, occupancy reaching a high of 57.3%, and ADRs peaking at $57.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $521, occupancy could drop to 37.4%, and ADRs may adjust down to $44.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Natal.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Natal seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Natal (2025)
Exploring the top neighborhoods for short-term rentals in Natal? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ponta Negra | Famous for its stunning beaches and vibrant atmosphere, Ponta Negra is a top destination for tourists seeking a beautiful coastal experience. It features a lively boardwalk, restaurants, and beach activities. | Ponta Negra Beach, Morro do Careca, Forte de Santa Catarina, Natal Convention Center, Emerson Praia Shopping |
| Centro | The historic center of Natal offers a glimpse into the city's rich culture and history. It's home to many attractions such as markets, museums, and local cuisine, attracting both tourists and locals. | Mercado Municipal, Catedral Metropolitana de Natal, Museu Câmara Cascudo, Praça André de Albuquerque, Palácio Felipe Camarão |
| Midway Mall | A major shopping destination in Natal, this area attracts a large number of visitors looking for shopping, dining, and entertainment options. It's ideal for hosting travelers who enjoy urban conveniences. | Midway Mall, Cinemark, Playland, Food court, Shopping and leisure activities |
| Pipa | Known for its spectacular beaches and vibrant nightlife, Pipa is a favorite among tourists and offers various outdoor activities like surfing and dolphin watching. It's perfect for vacation rentals. | Pipa Beach, Baía dos Golfinhos, Chapadão, Pipa Ecological Sanctuary, Moleque Beach |
| Areia Preta | A beautiful beach area that is less crowded than Ponta Negra. It offers a more relaxed vibe, making it popular for families and visitors looking to escape the busier tourist spots. | Areia Preta Beach, Morro do Careca view, local restaurants, small shops |
| Via Costeira | This coastal road features several luxury resorts and hotels, making it appealing for high-end travelers. It's close to the city yet offers a serene beachfront experience. | Praia do Meio, Natal Beach, Restaurants along the Via Costeira, Devil's Mountain |
| Cidade Alta | One of the oldest neighborhoods in Natal, known for its colonial architecture and historical sites. It attracts tourists interested in culture and history, along with local events. | Fortaleza dos Reis Magos, Café do Forte, Rua Chile, Cultural events, Artisan fairs |
| Caju | A lively neighborhood with a mix of residential and commercial areas. It's becoming popular with younger travelers and offers a more authentic local experience. | Local markets, Cultural spots, Street food vendors, Affordable dining options |
Understanding Airbnb License Requirements & STR Laws in Natal (2025)
While Natal, Rio Grande do Norte, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Natal to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Natal (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Natalbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Peace and tranquility!
Private Room • 1 bedroom
Modern and cozy lofts
Entire Place • 1 bedroom
Villa Brunna House with Pool in Ponta Negra
Entire Place • 5 bedrooms
Xhouse Ponta Negra
Entire Place • 6 bedrooms
LOFT BONITO IN COVERAGE 100M2 UNIQUE IN NATAL
Entire Place • 2 bedrooms
3 bedroom penthouse Seaview and Jacuzzi, breakfast
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Natal (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Natal based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Carpediem Homes | 26 | $204,916 | 203 | 3.93/5.0 |
| NBI Administração | 22 | $203,228 | 3180 | 4.51/5.0 |
| Fernanda | 1 | $190,566 | 19 | 4.58/5.0 |
| Equipe Residences | 15 | $175,468 | 336 | 4.41/5.0 |
| Eduardo | 23 | $159,601 | 706 | 4.28/5.0 |
| Juliana | 21 | $115,871 | 1310 | 4.53/5.0 |
| Andre | 1 | $111,451 | 87 | 5.00/5.0 |
| Daniel E Patricia | 4 | $99,134 | 267 | 4.98/5.0 |
| Quarto À Vista | 16 | $85,874 | 138 | 2.32/5.0 |
| Liiv | 18 | $84,297 | 349 | 2.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Natal.
Dive Deeper: Advanced Natal STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Natal. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNatal Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Natal
- The Natal Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.1% of the 1,539 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Natal, Apartment/Condo properties are the most common (76.7%), reflecting the local real estate landscape.
- The presence of 12.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.8%) offer potential for unique stay experiences.
Natal Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Natal
- The dominant room capacity in Natal is 1 bedroom listings, making up 56.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 83.4% of the active Airbnb listings in Natal, indicating a high concentration in these sizes.
- With over half the market (56.7%) consisting of studios or 1-bedroom units, Natal is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Natal.
Natal Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Natal
- The most common guest capacity trend in Natal vacation rentals is listings accommodating 4 guests (29.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Natal STR market, accounting for 51.4% of listings.
- 17.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Natal.
- On average, properties in Natal are equipped to host 3.7 guests.
Natal Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Natal
- The most common availability pattern in Natal falls within the 271-366 days range, representing 47.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Natal (23.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Natal Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
375 listings
26.1% of total
2 Nights
403 listings
28.1% of total
3 Nights
199 listings
13.9% of total
4-6 Nights
69 listings
4.8% of total
7-29 Nights
24 listings
1.7% of total
30+ Nights
365 listings
25.4% of total
Key Insights
- The most prevalent minimum stay requirement in Natal is 2 Nights, adopted by 28.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (25.4%) caters to monthly stays (30+ nights) in Natal, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.1% of Natal hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Natal.
Natal Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
8 listings
0.6% of total
Super Strict 30 Days
14 listings
1.1% of total
Flexible
342 listings
27.6% of total
Moderate
261 listings
21.1% of total
Firm
215 listings
17.4% of total
Strict
398 listings
32.1% of total
Cancellation Policy Insights for Natal
- The prevailing Airbnb cancellation policy trend in Natal is Strict, used by 32.1% of listings.
- There's a relatively balanced mix between guest-friendly (48.7%) and stricter (49.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 32.1% market standard in Natal.
- With 32.1% using Strict terms, this is a viable option in Natal, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Natal.
Natal STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Natal
- The overall average booking lead time for vacation rentals in Natal is 42 days.
- Guests book furthest in advance for stays during January (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (51 days avg.) sees the longest lead times, while Summer (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Natal.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these Natal averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Natal (2025)
Amenity Prevalence
Amenity Insights for Natal
- Essential amenities in Natal that guests expect include: Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Kitchen, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- A pool is a highly desired but not standard amenity, making it a key feature for attracting guests seeking leisure in Natal.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Natal: Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Air conditioning or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Natal to stay competitive.
Natal Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Natal
- The typical guest profile for Airbnb in Natal consists of primarily domestic travelers (91%), often arriving from nearby São Paulo, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 90.9% of guests.
- Key international markets include Brazil (90.9%) and United States (1.8%).
- Top languages spoken are Portuguese (51.3%) followed by English (26.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from São Paulo and Rio de Janeiro.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Natal Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ceará-Mirim | 32 | $1,209 | $245.07 | 25% |
| Bananeiras | 200 | $739 | $120.84 | 24% |
| Tibau do Sul | 1,254 | $691 | $87.89 | 34% |
| Baía Formosa | 27 | $675 | $138.38 | 23% |
| Extremoz | 55 | $622 | $100.92 | 28% |
| Parnamirim | 292 | $597 | $88.13 | 32% |
| São Miguel do Gostoso | 271 | $565 | $94.83 | 26% |
| Solânea | 12 | $519 | $98.00 | 18% |
| Touros | 86 | $491 | $95.33 | 26% |
| Areia | 19 | $473 | $61.72 | 27% |