Mossoró Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio Grande do Norte, Brazil
Is Airbnb profitable in Mossoró in 2025? Explore comprehensive Airbnb analytics for Mossoró, Rio Grande do Norte, Brazil to uncover income potential. This 2025 STR market report for Mossoró, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 71 active listings.
Whether you're considering an Airbnb investment in Mossoró, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mossoró Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mossoró Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mossoró (2025)
Understanding the monthly revenue variations for Airbnb listings in Mossoró is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mossoró is typically June, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mossoró across different performance tiers:
- Best-in-class properties (Top 10%) achieve $764+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $521 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $329 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $170, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mossoró
Mossoró Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mossoró STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mossoró:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mossoró
Average Daily Rate (ADR) Airbnb Trends in Mossoró (2025)
Effective short term rental pricing strategy in Mossoró involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mossoró typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $49+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $33 or more.
- Typical properties (Median) charge around $25 per night.
- Entry-level properties (Bottom 25%) earn around $20 per night.
Average Daily Rate (ADR) Trend by Month in Mossoró
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Airbnb Seasonality Analysis & Trends in Mossoró (2025)
Peak Season (June, May, April)
- Revenue averages $607 per month
- Occupancy rates average 43.4%
- Daily rates average $33
Shoulder Season
- Revenue averages $333 per month
- Occupancy maintains around 41.0%
- Daily rates hold near $29
Low Season (March, August, October)
- Revenue drops to average $268 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $30
Seasonality Insights for Mossoró
- The Airbnb seasonality in Mossoró shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mossoró's highest earning potential, with monthly revenues capable of climbing to $663, occupancy reaching a high of 47.5%, and ADRs peaking at $35.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $239, occupancy could drop to 32.8%, and ADRs may adjust down to $26.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mossoró.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mossoró seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mossoró (2025)
Exploring the top neighborhoods for short-term rentals in Mossoró? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro | The heart of Mossoró, Centro is bustling with commerce, culture, and history. It offers visitors easy access to local restaurants, shops, and historical sites, making it a prime location for tourists. | Mossoró History Museum, Mossoró City Park, Municipal Market, Theatre Municipal, Central Square |
| Ponta do Serrote | A beautiful and less crowded beach area, perfect for families and those seeking relaxation. It provides a stunning natural landscape and access to beach activities, attracting both domestic and international tourists. | Ponta do Serrote Beach, Dunes of Ponta do Serrote, Local seafood restaurants, Beachfront activities |
| Bairro Nova Betânia | A residential neighborhood that is increasingly becoming popular for short-term rentals due to its proximity to shopping and entertainment, appealing to young travelers and families. | Shopping Mossoró, Cinemas, Local dining options, Nearby parks |
| Mossoró West | This area is emerging as a more upscale neighborhood with modern amenities and a quieter environment, appealing to business travelers looking for short-term rentals away from the hustle and bustle. | Shopping centers, Business parks, Gym facilities, Parks for jogging |
| Alto da Conceição | Known for its beautiful views and cool breezes, this neighborhood is ideal for tourists looking for scenic spots. Offers a mix of residential comfort and access to recreational areas. | Belvedere Alto da Conceição, Local markets, Community events, Cultural centers |
| Tupã | A neighborhood with a strong cultural scene, attracting younger crowds, artists, and students. This area has affordable housing and vibrant street art. | Local artisan shops, Cultural festivals, Street art tours, Cafes and bars |
| Ribeira do Piranhas | This area is close to natural attractions and offers opportunities for eco-tourism. It's ideal for guests looking to explore nature and enjoy local wildlife. | Riverside parks, Nature walks, Bird watching, Fishing spots |
| Petrópolis | A well-established neighborhood that offers historical charm and access to various cultural attractions, making it appealing for tourists looking for an authentic experience. | Historical mansions, Cultural museums, Local food markets, Art galleries |
Understanding Airbnb License Requirements & STR Laws in Mossoró (2025)
While Mossoró, Rio Grande do Norte, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mossoró to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mossoró (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mossoróbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Flat in excellent location with full kitchen
Entire Place • N/A
Flat in excellent location with full kitchen
Entire Place • N/A
Pool and Garage Apartment
Entire Place • 2 bedrooms
Apartment 2/4, next to the Mall with garage
Entire Place • 2 bedrooms
New Bethany Apartment - West Flat Mossoró
Entire Place • 1 bedroom
Studio Lux West Flat
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mossoró (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mossoró based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Eva | 14 | $36,316 | 106 | 4.00/5.0 |
| Eduardo | 2 | $22,169 | 45 | 5.00/5.0 |
| Marcia | 5 | $18,750 | 99 | 4.75/5.0 |
| Helen | 3 | $16,847 | 114 | 4.80/5.0 |
| Lanna | 5 | $14,512 | 47 | 3.93/5.0 |
| Carlos Henrique | 9 | $9,368 | 107 | 4.94/5.0 |
| Ana Cristina | 1 | $8,270 | 25 | 4.96/5.0 |
| Raul | 1 | $6,327 | 35 | 4.89/5.0 |
| Nikolas | 1 | $5,487 | 52 | 4.71/5.0 |
| Laryssa | 2 | $5,377 | 203 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mossoró.
Dive Deeper: Advanced Mossoró STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mossoró. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMossoró Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mossoró
- The Mossoró Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.9% of the 71 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mossoró, Apartment/Condo properties are the most common (66.2%), reflecting the local real estate landscape.
- Houses represent a significant 29.6% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 4.2%) offer potential for unique stay experiences.
Mossoró Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mossoró
- The dominant room capacity in Mossoró is 1 bedroom listings, making up 66.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 81.7% of the active Airbnb listings in Mossoró, indicating a high concentration in these sizes.
- With over half the market (66.2%) consisting of studios or 1-bedroom units, Mossoró is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Mossoró.
Mossoró Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mossoró
- The most common guest capacity trend in Mossoró vacation rentals is listings accommodating 2 guests (42.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Mossoró STR market, accounting for 56.4% of listings.
- A significant 49.3% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Mossoró.
- On average, properties in Mossoró are equipped to host 2.8 guests.
Mossoró Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mossoró
- The most common availability pattern in Mossoró falls within the 271-366 days range, representing 54.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mossoró (35.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mossoró Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
47 listings
77% of total
2 Nights
8 listings
13.1% of total
3 Nights
2 listings
3.3% of total
4-6 Nights
1 listings
1.6% of total
7-29 Nights
1 listings
1.6% of total
30+ Nights
2 listings
3.3% of total
Key Insights
- The most prevalent minimum stay requirement in Mossoró is 1 Night, adopted by 77% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.1%) of the Mossoró Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 77% of Mossoró hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mossoró.
Mossoró Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
23 listings
39.7% of total
Moderate
12 listings
20.7% of total
Firm
5 listings
8.6% of total
Strict
18 listings
31% of total
Cancellation Policy Insights for Mossoró
- The prevailing Airbnb cancellation policy trend in Mossoró is Flexible, used by 39.7% of listings.
- There's a relatively balanced mix between guest-friendly (60.4%) and stricter (39.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.7% market standard in Mossoró.
- With 31% using Strict terms, this is a viable option in Mossoró, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mossoró.
Mossoró STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mossoró
- The overall average booking lead time for vacation rentals in Mossoró is 25 days.
- Guests book furthest in advance for stays during June (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 13 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (42 days avg.) sees the longest lead times, while Fall (18 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (25 days) as a baseline for your pricing and availability strategy in Mossoró.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- During September, focus on last-minute booking availability and promotions, as guests book with very short notice (13 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 42 days) to capture early planners.
- Monitor your own booking lead times against these Mossoró averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mossoró (2025)
Amenity Prevalence
Amenity Insights for Mossoró
- Essential amenities in Mossoró that guests expect include: Wifi, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Air conditioning, Essentials, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mossoró: Wifi, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, TV, Kitchen.
- Consider adding popular differentiators like Air conditioning or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mossoró to stay competitive.
Mossoró Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mossoró
- The typical guest profile for Airbnb in Mossoró consists of primarily domestic travelers (97%), often arriving from nearby Fortaleza, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 97.4% of guests.
- Key international markets include Brazil (97.4%) and Slovakia (0.6%).
- Top languages spoken are Portuguese (58.3%) followed by English (23.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Fortaleza and Natal.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mossoró Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.