Martins Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio Grande do Norte, Brazil
Is Airbnb profitable in Martins in 2025? Explore comprehensive Airbnb analytics for Martins, Rio Grande do Norte, Brazil to uncover income potential. This 2025 STR market report for Martins, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Martins, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Martins Airbnb data is crucial. Understanding the local regulations is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Martins Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Martins (2025)
Understanding the monthly revenue variations for Airbnb listings in Martins is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martins is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martins across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,086+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $513 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $278 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $151, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martins
Martins Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Martins STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martins:
- Best-in-class properties (Top 10%) achieve 33%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 23% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 14%.
- Entry-level properties (Bottom 25%) average 9% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martins
Average Daily Rate (ADR) Airbnb Trends in Martins (2025)
Effective short term rental pricing strategy in Martins involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martins typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $116+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $77 or more.
- Typical properties (Median) charge around $60 per night.
- Entry-level properties (Bottom 25%) earn around $49 per night.
Average Daily Rate (ADR) Trend by Month in Martins
Get Live Martins Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Martins (2025)
Peak Season (January, March, December)
- Revenue averages $593 per month
- Occupancy rates average 18.8%
- Daily rates average $77
Shoulder Season
- Revenue averages $446 per month
- Occupancy maintains around 18.5%
- Daily rates hold near $71
Low Season (May, June, October)
- Revenue drops to average $278 per month
- Occupancy decreases to average 12.3%
- Daily rates adjust to average $72
Seasonality Insights for Martins
- The Airbnb seasonality in Martins shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Martins's highest earning potential, with monthly revenues capable of climbing to $632, occupancy reaching a high of 23.0%, and ADRs peaking at $83.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $234, occupancy could drop to 9.5%, and ADRs may adjust down to $66.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martins.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Martins seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Martins (2025)
Exploring the top neighborhoods for short-term rentals in Martins? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ponta do Canto | A beautiful beach area known for its serene atmosphere and amazing views. It's a popular spot for tourists looking to relax by the seaside and enjoy nature. | Ponta do Canto Beach, Praia do Amor, Sunset viewing area, Local seafood restaurants, Ecological trails |
| Praia de Pipa | One of the most famous beach destinations in Brazil, known for its stunning cliffs, clear waters, and vibrant nightlife. It's a hotspot for both domestic and international tourists. | Second Beach, Madeiro Beach, Pipa Beach, Dolphin Watching, Local boutiques and bars |
| Baía Formosa | A quiet and less commercial beach destination, perfect for nature lovers and those seeking peace. Known for its natural beauty and local charm. | Baía Formosa Beach, Ecological park, Bird watching, Typical local cuisine, Sunset spots |
| Caraúbas | A neighborhood offering a mix of culture and local life, with close proximity to amazing beaches and tourist attractions. | Cultural festivals, Local crafts market, Beach access, Historic sites, Community events |
| Cidade do Sol | A residential area that is steadily growing in popularity for tourists seeking a more authentic local experience. | Local restaurants, Cultural centers, Arts and crafts, Closed communities with security, Natural parks |
| Redinha | An up-and-coming beach area popular with locals and known for its kite surfing. A good location for those wanting to experience local culture and beach life. | Redinha Beach, Kite surfing spots, Fishermen's market, Sunset spots |
| Tibau do Sul | Known for its beautiful beaches and being a gateway to Pipa, it attracts visitors looking for relaxation and beach activities. | Tibau do Sul Beach, Surfing schools, Local beachfront bars, Ecotourism opportunities, Fishing tours |
| Natal Centro | The city center of Natal, rich in history and culture, ideal for tourists wanting to explore the urban side of Martins. | Presidential Palace, Historic churches, Museums, Local markets, Cultural performances |
Understanding Airbnb License Requirements & STR Laws in Martins (2025)
With 20% of listings showing registration in 2025, understanding potential Airbnb license requirements is crucial in Martins. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Martins to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 20% licensed listings)
Top Performing Airbnb Properties in Martins (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martinsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Chácara Flor da Serra
Entire Place • 6 bedrooms
Brisa do Canto - lodging and leisure - Martins RN
Entire Place • 4 bedrooms
Chácara Tantan | Martins RN
Entire Place • 2 bedrooms
Chácara Recanto de Paz
Entire Place • 4 bedrooms
Casa na site in Martins/RN
Entire Place • 3 bedrooms
house to enjoy the chill of the Serra
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Martins (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Martins based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #549929754 | 1 | $14,194 | 0 | N/A/5.0 |
| Cleano | 1 | $13,069 | 9 | 5.00/5.0 |
| Raquel | 2 | $6,977 | 35 | 4.91/5.0 |
| Thaís | 4 | $5,248 | 22 | 5.00/5.0 |
| Enila | 1 | $4,784 | 5 | 4.80/5.0 |
| Hugo | 1 | $4,664 | 17 | 4.94/5.0 |
| Leozinho | 1 | $4,154 | 3 | 4.67/5.0 |
| Rodrigo | 1 | $2,637 | 3 | 5.00/5.0 |
| Moema | 1 | $1,893 | 3 | 5.00/5.0 |
| Juliana | 1 | $1,486 | 5 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martins.
Dive Deeper: Advanced Martins STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martins. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartins Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martins
- The Martins Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Martins, House properties are the most common (75%), reflecting the local real estate landscape.
- Houses represent a significant 75% portion, catering likely to families or larger groups.
Martins Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martins
- The dominant room capacity in Martins is 3 bedrooms listings, making up 35% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 70.0% of the active Airbnb listings in Martins, indicating a high concentration in these sizes.
- A significant 60.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martins.
Martins Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martins
- The most common guest capacity trend in Martins vacation rentals is listings accommodating 8+ guests (55%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Martins STR market, accounting for 85.0% of listings.
- 90.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martins.
- On average, properties in Martins are equipped to host 7.0 guests.
Martins Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martins
- The most common availability pattern in Martins falls within the 271-366 days range, representing 95% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Martins (50%), reflecting common guest stay durations or potential owner blocking patterns.
Martins Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
77.8% of total
2 Nights
4 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in Martins is 1 Night, adopted by 77.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (100.0%) of the Martins Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 77.8% of Martins hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martins.
Martins Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
64.7% of total
Moderate
4 listings
23.5% of total
Firm
2 listings
11.8% of total
Cancellation Policy Insights for Martins
- The prevailing Airbnb cancellation policy trend in Martins is Flexible, used by 64.7% of listings.
- The market strongly favors guest-friendly terms, with 88.2% of listings offering Flexible or Moderate policies. This suggests guests in Martins may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 64.7% market standard in Martins.
- Given the high prevalence of Flexible policies (64.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Martins.
Martins STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Martins
- The overall average booking lead time for vacation rentals in Martins is 28 days.
- Guests book furthest in advance for stays during March (average 54 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 10 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (35 days avg.) sees the longest lead times, while Summer (16 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (28 days) as a baseline for your pricing and availability strategy in Martins.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 54 days out to capitalize on advance planning.
- During August, focus on last-minute booking availability and promotions, as guests book with very short notice (10 days avg.).
- Target marketing efforts for the Spring season well in advance (at least 35 days) to capture early planners.
- Monitor your own booking lead times against these Martins averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Martins (2025)
Amenity Prevalence
Amenity Insights for Martins
- Essential amenities in Martins that guests expect include: Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martins: Wifi, Kitchen.
- Consider adding popular differentiators like TV or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martins to stay competitive.
Martins Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Martins
- The typical guest profile for Airbnb in Martins consists of primarily domestic travelers (100%), often arriving from nearby Natal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
- Domestic travelers account for 100.0% of guests.
- Top languages spoken are Portuguese (65.2%) followed by English (17.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Natal and Mossoró.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Martins Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.