Baía Formosa Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Rio Grande do Norte, Brazil

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Baía Formosa in 2025? Explore comprehensive Airbnb analytics for Baía Formosa, Rio Grande do Norte, Brazil to uncover income potential. This 2025 STR market report for Baía Formosa, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.

Whether you're considering an Airbnb investment in Baía Formosa, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Baía Formosa Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Baía Formosa Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$138
The average rental revenue earned for an occupied room per day in Baía Formosa.
Occupancy Rate(?)
22.7%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$8,097
Typical annual income for an Airbnb listing in Baía Formosa. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
9.7%
Positive growth (9.7%) vs. last year.
Peak Revenue Month(?)
July
The month with the highest average earnings, indicating peak season in Baía Formosa.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Baía Formosa.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
27
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Baía Formosa (2025)

Understanding the monthly revenue variations for Airbnb listings in Baía Formosa is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Baía Formosa is typically July, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Baía Formosa across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,329+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $809 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $417 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $191, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Baía Formosa

Baía Formosa Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Baía Formosa STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Baía Formosa:

  • Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 30% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 18%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Baía Formosa

Average Daily Rate (ADR) Airbnb Trends in Baía Formosa (2025)

Effective short term rental pricing strategy in Baía Formosa involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Baía Formosa typically peaks in November and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $211+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $118 or more.
  • Typical properties (Median) charge around $69 per night.
  • Entry-level properties (Bottom 25%) earn around $40 per night.

Average Daily Rate (ADR) Trend by Month in Baía Formosa

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Airbnb Seasonality Analysis & Trends in Baía Formosa (2025)

Peak Season (July, August, April)
  • Revenue averages $1,625 per month
  • Occupancy rates average 22.2%
  • Daily rates average $105
Shoulder Season
  • Revenue averages $1,018 per month
  • Occupancy maintains around 23.6%
  • Daily rates hold near $120
Low Season (February, September, December)
  • Revenue drops to average $646 per month
  • Occupancy decreases to average 22.1%
  • Daily rates adjust to average $121

Seasonality Insights for Baía Formosa

  • The Airbnb seasonality in Baía Formosa shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Baía Formosa's highest earning potential, with monthly revenues capable of climbing to $2,001, occupancy reaching a high of 35.6%, and ADRs peaking at $140.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $452, occupancy could drop to 14.2%, and ADRs may adjust down to $103.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Baía Formosa.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Baía Formosa seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Baía Formosa (2025)

Exploring the top neighborhoods for short-term rentals in Baía Formosa? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Baía Formosa Beach
A stunning beach known for its natural beauty and tranquility, perfect for guests seeking a peaceful getaway by the sea.
Baía Formosa Beach, Praia do Canto, Praia do Madeiro, Ecological Reserve, Lagoon of Baía Formosa
Nature Reserve Area
This area offers guests a unique opportunity to explore rich biodiversity and beautiful landscapes, ideal for eco-tourists and nature lovers.
Ecological Sanctuary, Birdwatching, Nature trails, Kayaking, Wildlife Spotting
Village Center
The heart of Baía Formosa with local shops and restaurants, offering a vibrant atmosphere and a taste of local culture, ideal for travelers who enjoy local experiences.
Local Markets, Restaurants, Cafés, Cultural Events, Art Galleries
Praia do Farol
Known for its picturesque views and lesser crowds, making it a perfect spot for relaxation and enjoying the beautiful coastal scenery.
Farol do Baía Formosa, Secluded Beaches, Sunset Watching, Surfing Spots, Fishing Areas
Praia de Sagi
A lesser-known hidden gem with pristine beaches, attracting adventurous travelers looking for tranquility and natural beauty.
Sagi Beach, Surfing, Beachfront Cottages, Dunes, Secluded Swimming Spots
Praia do Amor
A beautiful beach famous for its romantic setting, popular with couples and those looking for a picturesque escape.
Heart-shaped Beach, Sunbathing, Tide Pools, Beachfront Dining, Photography Spots
Mirante do Canto
Offering breathtaking views of the coastline, this area is popular among tourists seeking scenic vantage points for relaxation and photography.
Observation Points, Hiking Trails, Sunset Views, Picnic Areas, Coastal Walks
Cultural Heritage Area
This area is rich in local history and traditions, providing guests with a deep dive into the local culture and heritage.
Historical Sites, Traditional Festivals, Cultural Workshops, Local Artisan Shops, Guided Tours

Understanding Airbnb License Requirements & STR Laws in Baía Formosa (2025)

While Baía Formosa, Rio Grande do Norte, Brazil currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Baía Formosa to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Baía Formosa (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Baía Formosabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

PRIVATE LUXURY RETREAT Casa da Gameleira

PRIVATE LUXURY RETREAT Casa da Gameleira

Entire Place • 5 bedrooms

$95,815
Revenue
29.8%
Occupancy
$1153.98
Daily Rate
Casa Secret

Casa Secret

Entire Place • 4 bedrooms

$19,250
Revenue
19.5%
Occupancy
$174.31
Daily Rate
Beira-mar espaçosa e confortável

Beira-mar espaçosa e confortável

Entire Place • 5 bedrooms

$15,089
Revenue
25.2%
Occupancy
$220.52
Daily Rate
Casa Costa Mar

Casa Costa Mar

Entire Place • 3 bedrooms

$11,335
Revenue
35.3%
Occupancy
$92.20
Daily Rate
Casinha21 de Baía Formosa

Casinha21 de Baía Formosa

Entire Place • 3 bedrooms

$9,529
Revenue
24.2%
Occupancy
$109.81
Daily Rate
Casa de Mar Sagi

Casa de Mar Sagi

Entire Place • 1 bedroom

$8,899
Revenue
58.1%
Occupancy
$35.27
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Baía Formosa (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Baía Formosa based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Casa Da Gameleira1$95,815114.91/5.0
Dan1$19,25035.00/5.0
Host #1176719981$15,08900.00/5.0
Ana Carolina Medeiros1$11,335104.80/5.0
Mauricio José1$9,529284.82/5.0
Ozemar1$8,899454.93/5.0
Host #917457701$7,39200.00/5.0
Arlen3$7,117293.19/5.0
Gustavo1$6,82495.00/5.0
Allan2$5,035184.96/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Baía Formosa.

Dive Deeper: Advanced Baía Formosa STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Baía Formosa. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Baía Formosa Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Baía Formosa

  • The Baía Formosa Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.5% of the 27 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Baía Formosa, House properties are the most common (74.1%), reflecting the local real estate landscape.
  • Houses represent a significant 74.1% portion, catering likely to families or larger groups.
  • The presence of 18.5% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique, apartment/condo (combined 7.4%) offer potential for unique stay experiences.

Baía Formosa Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Baía Formosa

  • The dominant room capacity in Baía Formosa is 2 bedrooms listings, making up 29.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 59.2% of the active Airbnb listings in Baía Formosa, indicating a high concentration in these sizes.
  • A significant 40.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Baía Formosa.

Baía Formosa Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Baía Formosa

  • The most common guest capacity trend in Baía Formosa vacation rentals is listings accommodating 8+ guests (37%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 4 guests dominate the Baía Formosa STR market, accounting for 66.6% of listings.
  • 55.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Baía Formosa.
  • On average, properties in Baía Formosa are equipped to host 5.6 guests.

Baía Formosa Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Baía Formosa

  • The most common availability pattern in Baía Formosa falls within the 271-366 days range, representing 85.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 96.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Baía Formosa (44.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 3.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Baía Formosa Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (32%)

1 Night

8 listings

32% of total

2 Nights (44%)

2 Nights

11 listings

44% of total

4-6 Nights (4%)

4-6 Nights

1 listings

4% of total

30+ Nights (20%)

30+ Nights

5 listings

20% of total

Key Insights

  • The most prevalent minimum stay requirement in Baía Formosa is 2 Nights, adopted by 44% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (76.0%) of the Baía Formosa Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (20%) caters to monthly stays (30+ nights) in Baía Formosa, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 44% of Baía Formosa hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 20% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Baía Formosa.

Baía Formosa Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (11.1%)

Flexible

2 listings

11.1% of total

Moderate (27.8%)

Moderate

5 listings

27.8% of total

Firm (22.2%)

Firm

4 listings

22.2% of total

Strict (38.9%)

Strict

7 listings

38.9% of total

Cancellation Policy Insights for Baía Formosa

  • The prevailing Airbnb cancellation policy trend in Baía Formosa is Strict, used by 38.9% of listings.
  • A majority (61.1%) of hosts in Baía Formosa utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 38.9% market standard in Baía Formosa.
  • With 38.9% using Strict terms, this is a viable option in Baía Formosa, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Baía Formosa.

Baía Formosa STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Baía Formosa

  • The overall average booking lead time for vacation rentals in Baía Formosa is 35 days.
  • Guests book furthest in advance for stays during December (average 52 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in September (average 17 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (41 days avg.) sees the longest lead times, while Summer (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Baía Formosa.
  • For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 52 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 41 days) to capture early planners.
  • Monitor your own booking lead times against these Baía Formosa averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Baía Formosa (2025)

Amenity Prevalence

Amenity Insights for Baía Formosa

  • Essential amenities in Baía Formosa that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, TV are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Baía Formosa: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Baía Formosa to stay competitive.

Baía Formosa Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Baía Formosa

  • The typical guest profile for Airbnb in Baía Formosa consists of primarily domestic travelers (80%), often arriving from nearby Natal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking Portuguese or English.
  • Domestic travelers account for 79.7% of guests.
  • Key international markets include Brazil (79.7%) and Germany (3.4%).
  • Top languages spoken are Portuguese (40.7%) followed by English (37%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Natal and João Pessoa.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Baía Formosa Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Ceará-Mirim32$1,209$245.0725%
Bananeiras200$739$120.8424%
Tibau do Sul1,254$691$87.8934%
Camaragibe29$688$123.8930%
Extremoz55$622$100.9228%
João Pessoa3,294$612$57.8243%
Parnamirim292$597$88.1332%
São Miguel do Gostoso271$565$94.8326%
Igarassu23$527$144.0022%
Solânea12$519$98.0018%

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